TED - Publications - Faculty & Research

09 Jul 2018
Research & Ideas

Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)

Once a company grows large enough to scale, says Cespedes, it’s important that managers think strategically about segmenting its market, not just “partitioning” it into broad categories such as health care or financial services. Cespedes quotes his mentor, legendary... View Details

Keywords: by Michael Blanding; Technology; Consumer Products; Electronics; Industrial Products; Information Technology; Manufacturing; Medical Devices & Supplies; Retail

Article

Advancing Computational Biology and Bioinformatics Research Through Open Innovation Competitions

By: Andrea Blasco, Michael G. Endres, Rinat A. Sergeev, Anup Jonchhe, Max Macaluso, Rajiv Narayan, Ted Natoli, Jin H. Paik, Bryan Briney, Chunlei Wu, Andrew I. Su, Aravind Subramanian and Karim R. Lakhani

Open data science and algorithm development competitions offer a unique avenue for rapid discovery of better computational strategies. We highlight three examples in computational biology and bioinformatics research where the use of competitions has yielded significant... View Details

Keywords: Computational Biology; Bioinformatics; Innovation Competitions; Research; Collaborative Innovation and Invention

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24 Jun 2002
Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

people like network giant Ted Turner and Bruce Willis in his film roles. Executives were now portrayed as similar warrior-athletes who ventured into out-of-bounds challenges like technical rock climbing. These were the masculine ideals... View Details

Keywords: by Martha Lagace

September 15, 2021
Article

Improving Deconvolution Methods in Biology Through Open Innovation Competitions: An Application to the Connectivity Map

By: Andrea Blasco, Ted Natoli, Michael G. Endres, Rinat A. Sergeev, Steven Randazzo, Jin Hyun Paik, N.J. Maximilian Macaluso, Rajiv Narayan, Xiaodong Lu, David Peck, Karim R. Lakhani and Aravind Subramanian

A recurring problem in biomedical research is how to isolate signals of distinct populations (cell types, tissues, and genes) from composite measures obtained by a single analyte or sensor. Existing computational deconvolution approaches work well in many specific... View Details

Keywords: Deconvolution; Methods; Open Innovation Competition; Genomics; Research; Innovation and Invention

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25 Jun 2014
Lessons from the Classroom

FIELD Trip: Conquering the Gap Between Knowing and Doing

flop. "I get a lot of compliments on it—but the price point is way too high," says Mayo. By contrast, he pulls out a folded paper map with the title "Harvard Star Map." With landmarks where famous and infamous Cantabrigians from John F. Kennedy to... View Details

Keywords: by Michael Blanding; Education

02 Jun 2003
Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

most potent and vital exemplars of the man-of-action hero, beginning with Sam Walton, Lee Iacocca, and Steve Jobs, then Ted Turner and Phil Knight, and then the dozens of celebrated e-commerce heroes who would destroy and reinvent the... View Details

Keywords: by Manda Salls

15 Nov 2010
Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

marketing professor Ted Levitt once said that in business, "If you're not segmenting, you're not thinking." That's true. But I would also point out that, in the history of buying and selling since ancient times, a market has never bought... View Details

Keywords: by Sean Silverthorne; Retail

19 Mar 2019
First Look

New Research and Ideas, March 19, 2019

Through Open Innovation Competitions By: Blasco, Andrea, Michael G. Endres, Rinat A. Sergeev, Anup Jonchhe, Max Macaluso, Rajiv Narayan, Ted Natoli, Jin H. Paik, Bryan Briney, Chunlei Wu, Andrew I. Su, Aravind Subramanian, and Karim R.... View Details

Keywords: Dina Gerdeman

26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

be helpful. Ted Williams, the last baseball player to hit .400, was a student of his art. He emphasized that hitting is a pitch-by-pitch discipline: "My first rule of hitting was to get a good ball to hit. I learned down to... View Details

Keywords: by Sean Silverthorne; Retail; Consumer Products

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