Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (532) Arrow Down
Filter Results: (532) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (532)
    • News  (61)
    • Research  (359)
    • Events  (1)
  • Faculty Publications  (115)

Show Results For

  • All HBS Web  (532)
    • News  (61)
    • Research  (359)
    • Events  (1)
  • Faculty Publications  (115)
← Page 4 of 532 Results →
  • Summer 2013
  • Response

How Caesars Entertainment Is Betting on Sustainability: Response

By: Michael W. Toffel
One of the largest gaming companies in the world expanded its sustainability efforts using a scorecard to guide and goad managers. This response assesses Caesars Entertainment's CodeGreen scorecard, advocates a more comprehensive environmental assessment to target... View Details
Keywords: Games, Gaming, and Gambling; Entertainment; Energy; Energy Conservation; Buildings and Facilities; Goals and Objectives; Corporate Social Responsibility and Impact; Performance Evaluation; Entertainment and Recreation Industry
Citation
Find at Harvard
Read Now
Purchase
Related
Toffel, Michael W. "How Caesars Entertainment Is Betting on Sustainability: Response." MIT Sloan Management Review 54, no. 4 (Summer 2013): 72–73.

    Advertising's New Medium: Human Experience

    Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details

    • March 2013
    • Article

    Advertising's New Medium: Human Experience

    By: Jeffrey F. Rayport
    Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details
    Keywords: Customers; Advertising
    Citation
    Find at Harvard
    Register to Read
    Related
    Rayport, Jeffrey F. "Advertising's New Medium: Human Experience." Harvard Business Review 91, no. 3 (March 2013): 76–84.
    • 09 Jan 2024
    • Research & Ideas

    Could Clean Hydrogen Become Affordable at Scale by 2030?

    Hydrogen is poised to move from the sidelines of global clean energy as the industry learns to produce it more efficiently and at lower cost, according to newly published research led by Gunther Glenk, a climate fellow with Harvard Business School's Institute for the... View Details
    Keywords: by Desmond Dodd; Energy; Green Technology
    • 18 Apr 2023
    • Research & Ideas

    What Happens When Banks Ditch Coal: The Impact Is 'More Than Anyone Thought'

    Consumers who are eager to mitigate climate change can take many actions, such as reducing the number of airline flights they take or installing solar panels on their homes. But the planet is in a race against time, and individual action alone won’t help most countries... View Details
    Keywords: by Barbara DeLollis; Financial Services; Mining
    • September 2014
    • Teaching Plan

    Linden Lab: Crossing the Chasm

    By: Thomas R. Eisenmann
    In early 2009, managers at Linden Lab, creator of the virtual world Second Life, faced decisions about the company's growth strategy. Despite profound initial skepticism about demand for a user-generated virtual world that was not a traditional game, Second Life was... View Details
    Keywords: Entrepreneurship; Growth and Development Strategy; Technology Industry
    Citation
    Purchase
    Related
    Eisenmann, Thomas R. "Linden Lab: Crossing the Chasm." Harvard Business School Teaching Plan 815-053, September 2014.
    • April 2009 (Revised August 2009)
    • Case

    Linden Lab: Crossing the Chasm

    By: Thomas R. Eisenmann and Alison Berkley Wagonfeld
    In early 2008, managers at Linden Lab, creator of the virtual world Second Life, faced decisions about the company's growth strategy. Despite profound initial skepticism about demand for a user-generated virtual world that was not a traditional game, Second Life had... View Details
    Keywords: Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Infrastructure; Technology Adoption; Digital Platforms
    Citation
    Educators
    Purchase
    Related
    Eisenmann, Thomas R., and Alison Berkley Wagonfeld. "Linden Lab: Crossing the Chasm." Harvard Business School Case 809-147, April 2009. (Revised August 2009.)
    • March 2025
    • Case

    Hurtigruten: Sea Zero

    By: Christian Kaps and Michael W. Toffel
    Hurtigruten was deciding whether the next ship they built should be fully electric. But such a vessel's battery, the size of electric cars, needed to be charged on the ship's multi-day voyage along the Norwegian coast. Before making such a $250 million investment, the... View Details
    Keywords: Energy Sources; Alternative Energy; Ship Transportation; Environmental Regulation; Environmental Sustainability; Innovation and Management; Green Technology; Investment; Corporate Social Responsibility and Impact; Shipping Industry; Tourism Industry; Transportation Industry; Travel Industry; Battery Industry; Norway; Europe
    Citation
    Educators
    Purchase
    Related
    Kaps, Christian, and Michael W. Toffel. "Hurtigruten: Sea Zero." Harvard Business School Case 625-100, March 2025.
    • November 2024
    • Case

    Ather Energy: The Future of Mobility

    By: Shunyuan Zhang, Kannan Srinivasan and Malini Sen
    Ather Energy, India’s third-largest electric scooter maker by volume, was founded in 2013. Five years later, the start-up launched its first electric scooter, Ather 450, which was powered by artificial intelligence (AI) and the Internet of Things (IoT), to navigate... View Details
    Keywords: Energy Policy; Climate Change; Alternative Energy; Corporate Entrepreneurship; Transportation; Transformation; Green Technology; Technology Adoption; Communication Strategy; Marketing Strategy; Customer Focus and Relationships; Business Startups; Growth and Development Strategy; Brands and Branding; Product Launch; Product Positioning; Business Strategy; Segmentation; Asia; India
    Citation
    Educators
    Purchase
    Related
    Zhang, Shunyuan, Kannan Srinivasan, and Malini Sen. "Ather Energy: The Future of Mobility." Harvard Business School Case 525-040, November 2024.
    • 07 Feb 2019
    • Book

    How Big Companies Can Outrun Disruption

    “Larger companies are rarely seen as fountains of innovation,” says Harvard Business School professor Gary Pisano. Yet scale, if properly exploited, can still be an engine for transformation. In his new book Creative Construction: The DNA of View Details
    Keywords: by Martha Lagace
    • October 2006 (Revised August 2007)
    • Case

    Marketing Chateau Margaux

    By: John A. Deighton, Leyland Pitt, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman
    Chateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has never been stronger for the very finest Bordeaux. How should Margaux sustain and grow its business? The Chateau management team is wondering if it can take more... View Details
    Keywords: Price; Growth and Development Strategy; Brands and Branding; Distribution; Luxury; Food and Beverage Industry; France
    Citation
    Educators
    Purchase
    Related
    Deighton, John A., Leyland Pitt, Vincent Marie Dessain, Daniela Beyersdorfer, and Anders Sjoman. "Marketing Chateau Margaux." Harvard Business School Case 507-033, October 2006. (Revised August 2007.) (request a courtesy copy.)

      Achieving 80% GHG Reduction in New England by 2050

      This report analyzes the pace of clean energy additions that would be needed to meet New England's 2050 economy-wide decarbonization targets. It concludes that to meet those targets average annual clean energy additions would likely have to increase 4-8 fold over the... View Details
      • May 2024
      • Article

      Housing Policies and Energy Efficiency Spillovers in Low and Moderate Income Communities

      By: Omar Isaac Asensio, Olga Churkina, Becky D. Rafter and Kira E O'Hare
      Housing policies address the human dimensions of increasing urban density, but their energy and sustainability implications are hard to measure due to challenges with siloed civic data. This is especially critical when evaluating policies targeting low- and... View Details
      Keywords: Energy Efficiency; Public Policy; Climate Change; Energy Conservation; Housing; Analytics and Data Science; Policy; Income; Environmental Sustainability; Real Estate Industry; United States
      Citation
      Read Now
      Related
      Asensio, Omar Isaac, Olga Churkina, Becky D. Rafter, and Kira E O'Hare. "Housing Policies and Energy Efficiency Spillovers in Low and Moderate Income Communities." Nature Sustainability 7, no. 5 (May 2024): 590–601.
      • 28 Sep 2011
      • Research & Ideas

      The Profit Power of Corporate Culture

      arises because little research has been targeted at trying to quantify its importance on performance. In his new book, The Culture Cycle: How to Shape the Unseen Force that Transforms Performance, HBS Professor Emeritus James L. Heskett... View Details
      Keywords: by Sean Silverthorne
      • April 2021
      • Case

      ClearChoice Dental Implant Centers

      By: Robert S. Kaplan, Ashiana Jivraj and Jane Barrow
      The case illustrates the application of value-based health care to dental medicine. ClearChoice Dental Implant Centers was a rapidly-growing network of dentist-owned independent implant clinics. The targeted market included 23 million people, 15% of the US adult... View Details
      Keywords: Value-based Health Care; Dental Medicine; Growth and Development Strategy; Expansion; Business Strategy; Customer Value and Value Chain; Customer Focus and Relationships; Health Industry; United States
      Citation
      Educators
      Purchase
      Related
      Kaplan, Robert S., Ashiana Jivraj, and Jane Barrow. "ClearChoice Dental Implant Centers." Harvard Business School Case 121-082, April 2021.
      • April 2024 (Revised October 2024)
      • Case

      New Belgium Brewing and Climate Change

      By: Michael W. Toffel, Kenneth P. Pucker and Michael Norris
      In 2023, Colorado-based craft brewery New Belgium Brewing was considering how best to meet its emissions reduction targets. After decades of growth, the beermaker had grown to become one of the largest craft brewers in the U.S., and was purchased in 2019 by Japanese... View Details
      Keywords: Beer; Carbon Accounting; Carbon Credits; Operation Management; Renewable Energy; Supply Chain; Environmental Sustainability; Climate Change; Corporate Social Responsibility and Impact; Environmental Accounting; Food and Beverage Industry; United States; Colorado
      Citation
      Educators
      Purchase
      Related
      Toffel, Michael W., Kenneth P. Pucker, and Michael Norris. "New Belgium Brewing and Climate Change." Harvard Business School Case 624-069, April 2024. (Revised October 2024.)
      • February 2017 (Revised January 2018)
      • Case

      Womenomics in Japan

      By: Boris Groysberg, Mayuka Yamazaki, Nobuo Sato and David Lane
      This case profiles Prime Minister Shinzo Abe's vigorous attempts to revive Japan's economy, specifically by advocating for a larger role for women in the economy—not as a matter of social policy or gender equity per se, but as an essential element of any solution to... View Details
      Keywords: Gender Equality; Japan; Leadership; Government-business Relations; Shinzo Abe; Economic Growth; Aging Society; Womenomics; Abenomics; Labor Market Discrimination; Workplace Culture; Women And Leadership; Change Management; Leading Change; Gender; Business and Government Relations; Growth and Development; Employment; Working Conditions
      Citation
      Educators
      Purchase
      Related
      Groysberg, Boris, Mayuka Yamazaki, Nobuo Sato, and David Lane. "Womenomics in Japan." Harvard Business School Case 417-002, February 2017. (Revised January 2018.)
      • 27 Feb 2018
      • HBS Seminar

      Lin William Cong, University of Chicago Booth School of Business

      • February 2024 (Revised April 2024)
      • Case

      CPP Investments—The Road to Zero

      By: Vikram Gandhi and Radhika Kak
      In February 2022, Canadian Pension Plan (CPP) Investments, the investment management organization that managed funds for the CPP, one of the biggest pension plans in the world, announced a net-zero commitment for its portfolio by 2050. Under its CEO, John Graham, it... View Details
      Keywords: Environmental Sustainability; Asset Management; Investment Portfolio; Leading Change; Business and Stakeholder Relations; Corporate Social Responsibility and Impact; Financial Services Industry; Canada; California
      Citation
      Educators
      Purchase
      Related
      Gandhi, Vikram, and Radhika Kak. "CPP Investments—The Road to Zero." Harvard Business School Case 324-054, February 2024. (Revised April 2024.)
      • August 2019 (Revised March 2022)
      • Case

      Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart

      By: Elie Ofek and Danielle Golan
      Launching its first products in the fall of 2016 in New York, insurtech startup Lemonade was on a mission to disrupt the insurance market by using AI and behavioral economics principles. The company offered renters, homeowners, and condo insurance and mainly targeted... View Details
      Keywords: AI; Business Startups; Insurance; Technological Innovation; Business Model; Disruption; Brands and Branding; Growth and Development Strategy; Global Strategy; Decision Making; Insurance Industry; Technology Industry
      Citation
      Educators
      Purchase
      Related
      Ofek, Elie, and Danielle Golan. "Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart." Harvard Business School Case 520-020, August 2019. (Revised March 2022.)
      • ←
      • 4
      • 5
      • …
      • 26
      • 27
      • →
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.