Publications

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May 2004 (Revised July 2004)
Case

IBM On Demand Community

By: John A. Quelch

The vice-president of IBM Corporate Community Relations is developing the launch program for IBM On Demand Community, a suite of 140 technology tools designed to enable IBM employees to assist nonprofit community organizations and schools worldwide. View Details

Keywords: Nonprofit Organizations; Social Marketing; Computer Industry

17 Mar 2021
Working Paper Summaries

Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment

Keywords: by Patrick J. Ferguson and Karim R. Lakhani

Teaching Interest

Harvard Business Analytics Program: Operations and Supply Chain Management

By: Dennis Campbell

Digital technologies and data analytics are radically changing the operating model of an organization and how it connects to its broader supply chain and ecosystem. This course emphasizes managing product availability, especially in a context of rapid product... View Details

June 2023
Case

Tractor Supply Co

By: David L. Ager and Michael A. Roberto

In February 2023, Hal Lawton, CEO of Tractor Supply Co, the largest farm and ranch retailer in the United States reflected on the company’s 70% growth between 2019 and 2022. Economists had begun to predict an economic downturn and experts were predicting softening... View Details

Keywords: COVID-19 Pandemic; Demand and Consumers; Economic Slowdown and Stagnation; Organizational Change and Adaptation; Retail Industry

26 Jan 2015
Working Paper Summaries

The Rise and Fall of Demand for Securitizations

Keywords: by Sergey Chernenko, Samuel G. Hanson & Adi Sunderam

May 2012 (Revised February 2015)
Case

Maersk Line and the Future of Container Shipping

By: Forest Reinhardt, Ramon Casadesus-Masanell and Frederik Nellemann

Keywords: Corporate Social Responsibility; Supply And Demand; Environment; Commodity; Natural Environment; Corporate Social Responsibility and Impact; Competitive Advantage; Shipping Industry

2014
Working Paper

The Rise and Fall of Demand for Securitizations

By: Sergey Chernenko, Samuel G. Hanson and Adi Sunderam

Collateralized debt obligations (CDOs) and private-label mortgage-backed securities (MBS) backed by nonprime loans played a central role in the recent financial crisis. Little is known, however, about the underlying forces that drove investor demand for these... View Details

Keywords: Debt Securities; Financial Markets; Financial Crisis

April 2010
Teaching Note

Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug (Brief Case)

By: John A. Quelch and Heather Beckham

Teaching Note to 4183 View Details

Keywords: Return On Investment; Forecasting; Pricing Policies; Demand Planning; Price; Investment Return; Forecasting and Prediction

July 2011 (Revised January 2012)
Teaching Note

Demand Media (TN)

By: John Deighton and Leora Kornfeld

Teaching Note for 512021. View Details

Keywords: Internet and the Web; Media; Society; Transformation; Digital Marketing; Business Model; Initial Public Offering; Customers; Behavior; Value; Information Technology Industry; California

2017
Working Paper

Intermediation in the Supply of Agricultural Products in Developing Economies

By: Kris J. Ferreira, Joel Goh and Ehsan Valavi

Problem Definition: Farmers face several challenges in agricultural supply chains in emerging economies that contribute to extreme levels of poverty. One common challenge is that farmers only have access to one channel, often an auction, for which to sell their crops.... View Details

Keywords: Developing Countries; Agricultural Supply Chain; Intermediation; Multiple Cahnels; Walrasian Auction; Developing Countries and Economies; Supply Chain; Distribution Channels; Profit; Agriculture and Agribusiness Industry

Research Summary

Dynamic Demand Estimation in Platform and Two-Sided Markets

This paper develops techniques to structurally estimate consumer demand in general platform-intermediated and two-sided markets. By estimating both sides of the market simultaneously, the methodology presented here is able to (1) endogenize the utility of a platform as... View Details

2000
Working Paper

Estimating Retail Demand and Lost Sales

By: Ananth Raman and Giulio Zotteri

November 2013
Case

Ministry of Supply: Will Professionals Demand Its Performance?

By: Mukti Khaire and Hannah Catzen

Ministry of Supply is an entrepreneurial venture in the apparel sector. The firm focuses on a specific segment—'performance professional wear'—within the sector, specializing in clothes that use fabrics with high-tech performance features (such as moisture-wicking,... View Details

Keywords: Fashion And Creative Industries; Entrepreneurship; Fashion Industry

Article

Shorting Demand and Predictability of Returns

By: Lauren Cohen, Karl B. Diether and Christopher J. Malloy

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August 2020
Article

Improving Working Conditions in Global Supply Chains: The Role of Institutional Environments and Monitoring Program Design

By: Jodi L. Short, Michael W. Toffel and Andrea R. Hugill

Activism seeking to improve labor conditions in global supply chains has led many transnational corporations to adopt codes of conduct and monitor suppliers for compliance. Drawing on thousands of audits conducted by a major social auditor, we identify structural... View Details

Keywords: Monitoring; Supplier Relationship; Sustainability; Sustainability Management; Sustainable Operations; Sustainable Supply Chains; NGO; Operations; Supply Chain Management; Governance Compliance; Corporate Social Responsibility and Impact; Global Range; Working Conditions

Research Summary

Estimating Demand Uncertainty Using Judgmental Forecasts

Measuring demand uncertainty is a key activity in supply chain planning, but is difficult when demand history is unavailable such as for new products. One method that can be applied in such cases uses dispersion among forecasting experts as a measure of demand... View Details

19 Feb 2018
Working Paper Summaries

The Supply Chain Economy: A New Framework for Understanding Innovation and Services

Keywords: by Mercedes Delgado and Karen G. Mills

2010
Working Paper

Unraveling Results from Comparable Demand and Supply: An Experimental Investigation

By: Muriel Niederle, Alvin E. Roth and M. Utku Unver

Markets sometimes unravel, with offers becoming inefficiently early. Often this is attributed to competition arising from an imbalance of demand and supply, typically excess demand for workers. However this presents a puzzle, since unraveling can only occur when firms... View Details

Keywords: Labor; Marketplace Matching; Quality; Competition; Balance and Stability

October 2020
Article

The Supply Chain Economy: A New Industry Categorization for Understanding Innovation in Services

By: Mercedes Delgado and Karen G. Mills

An active debate has centered on the importance of manufacturing for driving innovation in the U.S. economy. This paper offers an alternative framework that focuses on the role of suppliers of goods and services (the “supply chain economy”) in national performance. We... View Details

Keywords: Supply Chain Industries; Business-to-consumer Industries; Services; Innovation; Economy; Framework; Supply Chain; Service Operations; Innovation and Invention; Economic Growth; United States

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