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  • May 2009 (Revised January 2011)
  • Case

HubSpot: Inbound Marketing and Web 2.0

By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details
Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web
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Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.)
  • 2016
  • Chapter

Dishonesty Explained: What Leads Moral People To Act Immorally

By: F. Gino and D. Ariely
The last two decades have witnessed what seems to be an increasing number of cases of dishonesty, from corporate corruption and employee misconduct to questionable behaviors during the financial crisis and individual acts of unethical behavior in many spheres of... View Details
Keywords: Behavior; Ethics; Organizations; Attitudes; Financial Crisis
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Gino, F., and D. Ariely. "Dishonesty Explained: What Leads Moral People To Act Immorally." In The Social Psychology of Good and Evil. 2nd ed. Edited by Arthur G. Miller. New York: Guilford Press, 2016.
  • December 1998
  • Background Note

Note on Dedicated Sports Stadium Revenues

By: Stephen A. Greyser and Kirk A. Goldman
An overview of the rapid growth of stadium development in professional sports in the 1990s. The range of special stadium revenue streams is described along with specific examples of stadiums for the Washington Redskins and Carolina Panthers. View Details
Keywords: Budgets and Budgeting; Development Economics; Decisions; Growth and Development; Revenue; Sports; Buildings and Facilities; Sports Industry; District of Columbia; North Carolina
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Greyser, Stephen A., and Kirk A. Goldman. "Note on Dedicated Sports Stadium Revenues." Harvard Business School Background Note 599-026, December 1998.
  • Research Summary

The Meaning-Making of Meaningful Work

This stream of research considers cultural processes of meaning-making. In an ongoing inductive case study of a consulting firm, I examine what makes certain kinds of work meaningful and what role the interpretation of organizational communications plays in this... View Details
  • March 13, 2023
  • Article

Sales Teams Need to Stop Focusing on the Customer Funnel

By: Frank V. Cespedes
Understanding where customers are, how they navigate streams in your market, and how to interact with them in a given stream is now central to crafting a good customer experience, and that has implications. Among other things, companies need to shift from thinking... View Details
Keywords: Customer Experience; Customer Value and Value Chain; Customer Relationship Management; Consumer Behavior
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Cespedes, Frank V. "Sales Teams Need to Stop Focusing on the Customer Funnel." Harvard Business Review (website) (March 13, 2023).
  • 07 May 2024
  • Cold Call Podcast

Lessons in Business Innovation from Legendary Restaurant elBulli

Keywords: Re: Michael I. Norton; Food & Beverage
  • November 2010 (Revised February 2013)
  • Supplement

Energy Security in Europe (B): The Southern Corridor

By: Rawi E. Abdelal and Sogomon Tarontsi
Nabucco natural gas pipeline, initiated by a group of European energy companies, was intended to connect the broad gas-rich region of the Middle East and Central Asia to Europe for the first time, which would diversify supply sources. At the same time, an... View Details
Keywords: Non-Renewable Energy; Governing Rules, Regulations, and Reforms; Policy; Distribution; Business and Government Relations; Conflict and Resolution; Energy Industry; Russia; European Union
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Abdelal, Rawi E., and Sogomon Tarontsi. "Energy Security in Europe (B): The Southern Corridor." Harvard Business School Supplement 711-033, November 2010. (Revised February 2013.)
  • March 2010 (Revised November 2010)
  • Case

Pandora Radio: Fire Unprofitable Customers?

By: Willy C. Shih and Halle Alicia Tecco
Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers in order to get his costs down, but Westergren is not sure that such actions are consistent with his company's business model.... View Details
Keywords: Business Model; Customer Satisfaction; Music Entertainment; Venture Capital; Profit; Growth and Development Strategy; Consumer Behavior; Internet; Media and Broadcasting Industry
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Shih, Willy C., and Halle Alicia Tecco. "Pandora Radio: Fire Unprofitable Customers?" Harvard Business School Case 610-077, March 2010. (Revised November 2010.)
  • Research Summary

Overview

By: Amy C. Edmondson
My research examines psychological safety and cross-boundary teaming within and between organizations. I am particularly interested in how leaders enable the learning and collaboration that are vital to performance in a dynamic environment. In one stream of my... View Details
  • June 2023
  • Case

Block: Creating an Ecosystem of Ecosystems

By: Lauren Cohen, Richard Ryffel, Grace Headinger and Ruoshi Qi
At Investor Day 2022, Block announced a new vision for its businesses: creating an ecosystem of ecosystems. Outside the norm for many public growth companies, Block had recently acquired a variety of new business streams in the creator economy and Bitcoin despite a... View Details
Keywords: Business Growth; Fintech; Company Management; Growth Strategy; Innovation And Strategy; Acquisition; Business Growth and Maturation; Business Model; Change; Finance; Growth Management; Growth and Development Strategy; Innovation Strategy; Technological Innovation; Communication Strategy; Corporate Strategy; Business Strategy; Financial Services Industry; Technology Industry; United States; California; San Francisco
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Cohen, Lauren, Richard Ryffel, Grace Headinger, and Ruoshi Qi. "Block: Creating an Ecosystem of Ecosystems." Harvard Business School Case 223-055, June 2023.
  • Research Summary

Managing Human Resources for Competitive Advantage

By: Christopher A. Bartlett
This stream of research is leading to a study of companies that are gaining competitive advantage through their ability to attract, recruit, develop, deploy, and retain superior human resources. The objective is to develop a more strategically-based and general... View Details
  • April 1998
  • Case

Geffen Records

By: Jeffrey F. Rayport
Geffen Records faces new challenges due to emerging technologies, namely, streaming audio and CD-recordable drives. These technologies have the ability to reshape the foundation on which the music industry is founded. A rewritten version of an earlier case. View Details
Keywords: Technological Innovation; Change Management; Distribution Channels; Music Industry
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Rayport, Jeffrey F. "Geffen Records." Harvard Business School Case 898-234, April 1998.
  • August 2014
  • Article

What Makes Annuitization More Appealing?

By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Stephen P. Zeldes
We conduct and analyze two large surveys of hypothetical annuitization choices. We find that allowing individuals to annuitize a fraction of their wealth increases annuitization relative to a situation where annuitization is an "all or nothing" decision. Very few... View Details
Keywords: Annuity; Pension; Retirement Income; Framing; Annuities; Retirement
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Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Stephen P. Zeldes. "What Makes Annuitization More Appealing?" Special Issue on NBER Pensions. Journal of Public Economics 116 (August 2014): 2–16.
  • Research Summary

The Role of Leadership in Strategy

By: Cynthia A. Montgomery

Professor Montgomery's current research centers on the human side of strategy, and in particular the unique and abiding role leaders play in the formulation and implementation of strategy.  Her article "Putting Leadership Back into Strategy,"... View Details

  • October 1998 (Revised February 2000)
  • Case

RealNetworks, Inc.: Converging Technologies/Expanding Opportunities

By: Lynda M. Applegate and Kirk A. Goldman
Highlights issues related to the impact of the Internet on industry and technology convergence. RealNetworks has succeeded in establishing its position as a market leader (over 90% market share) in the Internet streaming media segment. Can they maintain this position... View Details
Keywords: Outcome or Result; Opportunities; Competitive Strategy; Expansion; Internet; Information Technology Industry
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Applegate, Lynda M., and Kirk A. Goldman. "RealNetworks, Inc.: Converging Technologies/Expanding Opportunities." Harvard Business School Case 399-025, October 1998. (Revised February 2000.)
  • Research Summary

Organizational Identity and Firm Strategy

By: Michael L. Tushman
This research stream focuses on the role of... View Details
  • February 2019 (Revised September 2019)
  • Case

Theranos: The Unicorn That Wasn't

By: Joseph B. Fuller and John Masko
In 2003, 19-year-old Elizabeth Holmes founded a startup dedicated to making blood testing easier and more affordable. By 2015, her company, Theranos, was worth $9 billion. It boasted a star-studded board and contracts with national pharmacy and supermarket chains... View Details
Keywords: Theranos; Blood; Lab Testing; Fraud; Holmes; Balwani; Shultz; Carreyrou; Securities And Exchange Commission; Food And Drug Administration; FDA; SEC; Health Testing and Trials; Corporate Accountability; Organizational Culture; Misleading and Fraudulent Advertising; Crime and Corruption; Entrepreneurship; Medical Devices and Supplies Industry
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Fuller, Joseph B., and John Masko. "Theranos: The Unicorn That Wasn't." Harvard Business School Case 319-068, February 2019. (Revised September 2019.)
  • July 2016
  • Case

Spotify

By: Anita Elberse and Alexandre de Pfyffer
In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalogue from Spotify's music streaming service. Is it time for Spotify to reconsider... View Details
Keywords: Entertainment; Marketing; Superstar; Music; Entertainment Marketing; Media; Digital Technology; Creative Industries; Product Portfolio Management; General Management; Management; Strategy; Internet and the Web; Open Source Distribution; Creativity; Music Entertainment; Product Marketing; Music Industry
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Elberse, Anita, and Alexandre de Pfyffer. "Spotify." Harvard Business School Case 516-046, July 2016.
  • Research Summary

Innovation and Performance Improvement in Health Care

By: Robert S. Huckman
This stream of Professor Huckman's work examines how organizations delivering health care can structure and manage their activities to improve operational performance.  It addresses issues including the impact of various forms of familiarity on performance, the impact... View Details
  • Research Summary

Consumer-Brand Relationships and CRM

By: Jill J. Avery
This highly pragmatic stream investigates the contemporary practice of customer relationship management (CRM) by exploring the phenomenological, lived experience of consumers' relationships with brands.  Using a contracting theory lens supplemented with knowledge of... View Details
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