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      • May 2022 (Revised December 2023)
      • Case

      Founder Collective

      By: Jo Tango and Alys Ferragamo
      Founder Collective ("FC") launched in 2009 with a clear mission: to be the most aligned fund for founders at the seed stage. In keeping with its mission, FC maintained smaller fund sizes and was not a lifecycle investor. By November of 2021, the seed market had become... View Details
      Keywords: Seed Investing; Business Startups; Mission and Purpose; Investment; Competitive Strategy; Venture Capital
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      Tango, Jo, and Alys Ferragamo. "Founder Collective." Harvard Business School Case 822-129, May 2022. (Revised December 2023.)
      • 2022
      • Working Paper

      Transferable Skills? Founders as Venture Capitalists

      By: Paul A. Gompers and Vladimir Mukharlyamov
      In this paper we explore whether or not the experience as a founder of a venture capital-backed startup influences the performance of founders who become venture capitalists (VCs). We find that nearly 7% of VCs were previously founders of a venture-backed startup.... View Details
      Keywords: Founders; Venture Capital; Entrepreneurship; Performance; Personal Development and Career; Success
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      Gompers, Paul A., and Vladimir Mukharlyamov. "Transferable Skills? Founders as Venture Capitalists." NBER Working Paper Series, No. 29907, April 2022.
      • March 2022
      • Case

      DealShare: Social E-Commerce for the Indian Mass Market

      By: Krishna G. Palepu and Malini Sen
      Launched in September 2018, e-retail startup DealShare has created a tech-enabled model for the Indian mass market that allows customers to buy together, save money on good quality goods, and at the same time have fun. It targets customers who are still getting used to... View Details
      Keywords: Business Model; Disruption; Trends; Talent and Talent Management; Customer Focus and Relationships; Value; Cost vs Benefits; Value Creation; Internet and the Web; India
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      Palepu, Krishna G., and Malini Sen. "DealShare: Social E-Commerce for the Indian Mass Market." Harvard Business School Case 322-099, March 2022.
      • March 2022
      • Case

      Metric

      By: Christina Wallace, Rebecca Cink and Maria Lappas
      Megan Murday, the founder of Metric, an environmental, social, and corporate governance (ESG) analytics startup, must decide which customer segment to target as a beachhead market. She received positive feedback from a Swiss venture capital (VC) firm, indicating their... View Details
      Keywords: Entrepreneurship; Marketing; Mission and Purpose; Customers
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      Wallace, Christina, Rebecca Cink, and Maria Lappas. "Metric." Harvard Business School Case 822-057, March 2022.
      • February 2022
      • Supplement

      Agora (B)

      By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
      This is the conclusion to Agora (A), where founder Elsa Sze decides if she wants to continue investing energy in her civic technology startup.
      Agora was a civic technology (civic tech) startup founded by Elsa Sze, who wanted to enhance the connection between... View Details
      Keywords: Civic Technology; Government Administration; Conferences; Business Startups; Business Strategy
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      Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Agora (B)." Harvard Business School Supplement 822-026, February 2022.
      • February 2022 (Revised November 2022)
      • Case

      Fondeadora

      By: Álvaro Rodríguez Arregui and Mitchell Weiss
      Norman Müller and René Serrano, cofounders of Fondeadora, a Mexican “neobank,” had lined up a $12.5 million in Series A funding round in 2020 only to run into a major obstacle: The lead investor was Gradient Ventures, a venture firm launched by Alphabet, Inc., and... View Details
      Keywords: Fundraising; Entrepreneurship; Venture Capital; Financial Institutions; Business Startups; Government Legislation; Governing Rules, Regulations, and Reforms; Financial Strategy; Financial Services Industry; Mexico City; Latin America
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      Rodríguez Arregui, Álvaro, and Mitchell Weiss. "Fondeadora." Harvard Business School Case 822-077, February 2022. (Revised November 2022.)
      • January 2022
      • Case

      Tomorrow.io Goes to Space

      By: Joshua Lev Krieger, Abhishek Nagaraj and James Barnett
      This case study explores the evolution of Tomorrow.io, a weather forecasting technology company, as it pivoted toward building and launching space-based weather radar satellites. This strategic shift was driven by the company's ambition to overcome data limitations in... View Details
      Keywords: Communication; Competency and Skills; Engineering; Globalization; Innovation and Invention; Performance; Information Technology; Aerospace Industry
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      Krieger, Joshua Lev, Abhishek Nagaraj, and James Barnett. "Tomorrow.io Goes to Space." Harvard Business School Case 822-005, January 2022.
      • January 2022
      • Case

      Dating Ring

      By: Thomas R. Eisenmann and Lindsay N. Hyde
      In 2015, the co-founders of Dating Ring, an online dating startup that relied on human matchmakers to arrange dates between its members, were deciding whether to either shut down the service or instead manage Dating Ring as a "lifestyle company," ramping down growth... View Details
      Keywords: Entrepreneurship; Failure; Business Exit or Shutdown; Internet and the Web; Venture Capital; Service Industry; Entertainment and Recreation Industry; United States
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      Eisenmann, Thomas R., and Lindsay N. Hyde. "Dating Ring." Harvard Business School Case 822-013, January 2022.
      • September 2021 (Revised November 2022)
      • Case

      MAYA Capital

      By: Robert F. White, Carla Larangeira and Pedro Levindo
      MAYA Capital co-founders Lara Lemann and Monica Saggioro raised $41.5 million through a series of closings for their early-stage Latin American venture capital fund. The two women had met for the first time in mid-2016 when Lemann was contemplating scaling her angel... View Details
      Keywords: Early Stage; Portfolio Construction; Fund Management; Investment; Entrepreneurship; Venture Capital; Investment Portfolio; Strategy; Business Startups; Management; Investment Funds; Latin America
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      White, Robert F., Carla Larangeira, and Pedro Levindo. "MAYA Capital." Harvard Business School Case 822-038, September 2021. (Revised November 2022.)
      • August 2021
      • Case

      Mylestone: Can Multiple Pivots Preserve the Life of a Death Tech Startup?

      By: Shikhar Ghosh and Marilyn Morgan Westner
      Dave Balter and Jim Myers co-founded Mylestone, a death tech startup that applied technology to transform how grieving people memorialize the dead. The startup addressed a cultural problem and promised to solve a pressing need in the antiquated, multi-billion dollar... View Details
      Keywords: Pivot; Startup; Business Model; Cryptocurrency; Ethical Decision Making; Emotions; Growth and Development Strategy; Ethics; Market Entry and Exit; Customer Relationship Management; Loss; Change Management; Relationships
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      Ghosh, Shikhar, and Marilyn Morgan Westner. "Mylestone: Can Multiple Pivots Preserve the Life of a Death Tech Startup?" Harvard Business School Case 822-018, August 2021.
      • July 2021 (Revised January 2024)
      • Case

      Fynd

      By: Ranjay Gulati, Kairavi Dey and Rachna Tahilyani
      Fynd is a fast-growing venture that in 7 years since its founding has become India's largest omnichannel retail company with real-time access to over 9,000 stores' offline inventory. It started as a B2B business supporting retailers who didn’t have an online business,... View Details
      Keywords: Entrepreneurship; Business Startups; Business Model; Acquisition; Decision Making; Cost vs Benefits; Growth and Development Strategy; Web Services Industry; Technology Industry; Communications Industry; India; Mumbai
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      Gulati, Ranjay, Kairavi Dey, and Rachna Tahilyani. "Fynd." Harvard Business School Case 822-006, July 2021. (Revised January 2024.)
      • July 2021
      • Case

      Kevin D. Johnson: To Be a Venture Capitalist or an Operator?

      By: Jo Tango and Alys Ferragamo
      In May of 2021, Kevin D. Johnson had just graduated from a rigorous Executive MBA program, and he quickly needed to decide on his next career move. Johnson was the founder and CEO of a successful media company, Johnson Media Inc., but his career goals had shifted while... View Details
      Keywords: Entrepreneurship; Business Startups; Goals and Objectives; Race; Wealth; Decisions; Venture Capital; Personal Development and Career; United States
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      Tango, Jo, and Alys Ferragamo. "Kevin D. Johnson: To Be a Venture Capitalist or an Operator?" Harvard Business School Case 822-012, July 2021.
      • July–August 2021
      • Article

      Lowering the Bar? External Conditions, Opportunity Costs, and High-Tech Startup Outcomes

      By: Annamaria Conti and Maria P. Roche
      We assess the heterogeneous impact of economic downturns on individuals’ decisions to bring high-technology ideas to the market in the form of new ventures. We thereby examine how worsening labor market conditions influence individuals’ opportunity costs of starting... View Details
      Keywords: Necessity Entrepreneurship; Economic Conditions; Recessions; High-tech Startups; Opportunity Costs; Entrepreneurship; Economic Slowdown and Stagnation; Business Startups; Information Technology; Performance; Labor
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      Conti, Annamaria, and Maria P. Roche. "Lowering the Bar? External Conditions, Opportunity Costs, and High-Tech Startup Outcomes." Organization Science 32, no. 4 (July–August 2021): 965–986.
      • May 2021
      • Supplement

      Hello Alfred: Come Home Happy — Operating the Business Model Exercise, Instructor Version

      By: Joseph B. Fuller and Christopher Payton
      On a mission to "automate the on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a monthly fee. In early 2016, the company has built... View Details
      Keywords: Growth and Development Strategy; Internet and the Web; Business Startups; Service Operations; Mobile and Wireless Technology; Service Industry; New York (city, NY); Boston
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      Fuller, Joseph B., and Christopher Payton. "Hello Alfred: Come Home Happy — Operating the Business Model Exercise, Instructor Version." Harvard Business School Spreadsheet Supplement 321-707, May 2021.
      • 2021
      • Working Paper

      Getting Schooled: The Role of Universities in Attracting Immigrant Entrepreneurs

      By: Natee Amornsiripanitch, Paul A. Gompers, George Hu and Kaushik Vasudevan
      Immigrant founders of venture capital-backed companies have been critical to the entrepreneurial ecosystem. We document the channels through which immigrant founders find their way to the United States and how those channels have changed over time. Immigrants have been... View Details
      Keywords: Immigrants; Entrepreneurial Ecosystem; Higher Education; Immigration; Entrepreneurship
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      Amornsiripanitch, Natee, Paul A. Gompers, George Hu, and Kaushik Vasudevan. "Getting Schooled: The Role of Universities in Attracting Immigrant Entrepreneurs." NBER Working Paper Series, No. 28773, May 2021.
      • May–June 2021
      • Article

      Why Start-ups Fail

      By: Thomas R. Eisenmann
      If you’re launching a business, the odds are against you: Two-thirds of start-ups never show a positive return. Unnerved by that statistic, a professor of entrepreneurship at Harvard Business School set out to discover why. Based on interviews and surveys with hundreds... View Details
      Keywords: Entrepreneurship; Business Startups; Problems and Challenges; Failure
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      Eisenmann, Thomas R. "Why Start-ups Fail." Harvard Business Review 99, no. 3 (May–June 2021): 76–85.
      • March 2021
      • Supplement

      CashDrop (B2)

      By: Rembrand Koning, Paul A. Gompers and Sarah Gulick
      After the events in CashDrop A, Jarrid Tingle and Henri Pierre-Jacques, the founders of Harlem Capital partners, worried that Ruben Flores-Martinez, CashDrop’s founder, would take another offer while he waited for them to officially make an offer. HCP traditionally... View Details
      Keywords: Small Business; Entrepreneurship; Business Startups; Venture Capital; Online Technology; Technology Industry; Financial Services Industry; New York (city, NY)
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      Koning, Rembrand, Paul A. Gompers, and Sarah Gulick. "CashDrop (B2)." Harvard Business School Supplement 221-053, March 2021.
      • March 2021 (Revised February 2025)
      • Teaching Note

      Afterpay U.S.: The Omnichannel Dilemma

      By: Antonio Moreno and Anibha Singh
      Teaching Note for HBS Case No. 519-086. In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online... View Details
      Keywords: Omnichannel Retail; Digital Marketing; Business Startups; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Change Management; Customer Value and Value Chain; Customer Relationship Management; Customer Satisfaction; Financing and Loans; Microfinance; Global Strategy; Marketing Strategy; Market Entry and Exit; Digital Platforms; Product Development; Supply Chain Management; Business and Stakeholder Relations; Networks; Network Effects; Internet and the Web; Financial Services Industry; Technology Industry; United States; Australia
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      Moreno, Antonio, and Anibha Singh. "Afterpay U.S.: The Omnichannel Dilemma." Harvard Business School Teaching Note 521-074, March 2021. (Revised February 2025.)
      • March 2021
      • Teaching Plan

      The Black New Venture Competition

      By: Karen G. Mills, Jeffrey J. Bussgang, Martin A. Sinozich and Gabriella Elanbeck
      Black entrepreneurs encounter many unique obstacles when raising capital to start and grow a business, some stemming from deep systemic discrimination. During their second year at Harvard Business School (HBS), MBA students Kimberly Foster and Tyler Simpson decided to... View Details
      Keywords: Analytics; Startup; Start-up; Startup Financing; Financing; Startups; Start-ups; Business And Community; Business And Society; Business Growth; Discrimination; Women; Women-owned Businesses; African Americans; African-american Entrepreneurs; African-american Investors; African-American Protagonist; African-American Women; Early Stage Funding; Early Stage; Innovation & Entrepreneurship; Innovation Competitions; Entrepreneurial Financing; Business Plan; Business Startups; Diversity; Gender; Race; Entrepreneurship; Venture Capital; Small Business; Leadership; Information Technology; Competition
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      Mills, Karen G., Jeffrey J. Bussgang, Martin A. Sinozich, and Gabriella Elanbeck. "The Black New Venture Competition." Harvard Business School Teaching Plan 821-094, March 2021.
      • March 2021 (Revised October 2023)
      • Case

      Mary Kay Ash: Changing the World

      By: Robert Simons and Shirley Sun
      This case describes the rise of Mary Kay, the founder of the worldwide cosmetics company. As a young single mother, Mary Kay had to overcome many obstacles to start her business and guide it to success. Today, there are more than 3.5 million Mary Kay beauty consultants... View Details
      Keywords: Business Start-ups; Entrepreneurship; Values and Beliefs; Business Startups; Work-Life Balance; Success; Religion; Family Business; Personal Development and Career; Beauty and Cosmetics Industry
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      Simons, Robert, and Shirley Sun. "Mary Kay Ash: Changing the World." Harvard Business School Case 121-046, March 2021. (Revised October 2023.)
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