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Show Results For
- All HBS Web
(383)
- People (1)
- News (72)
- Research (190)
- Events (3)
- Multimedia (1)
- Faculty Publications (54)
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- 01 Mar 2007
- News
Letters to the Editor
Chuck Porter and the type of work he wanted to do, I think this may have been an intentional and very smart strategy. Advertising campaigns for products with strong points of differentiation are much more fun and easier to develop in a... View Details
- 05 May 2023
- News
Fail Better
before moving on to join the newly-formed firm of Wasserstein Perella & Co. He names Joe Perella as an early sponsor and mentor in his career, and describes two moments of failure— one professional, one personal, in which Perella played a... View Details
- 01 Dec 2008
- News
A Force for Good
merger of Boston City Hospital and University Hospital, a decade ago. He was there to help me. And just this past year, he headed up a search for me for a new president of the Boston Public Library. “One more thing. He does it... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
to drive innovation; and the way we interact with data. “Taking out the 37 years that I spent thinking about brands and advertising, the book took about 25 weekends of intense writing.” —Ambi Parameswaran (AMP 186, 2014), Nawabs, Nudes, Noodles: India through 50 Years... View Details
- 01 Sep 2003
- News
These Are the Good Old Days
the top of the world’s most influential magazine publishing operation, trends often translate into new publications. Real Simple, one of the newest Time Inc. magazines dedicated to helping readers simplify their lives, won the Ad Age Magazine of the Year award in 2002.... View Details
- 01 Sep 2015
- News
The Business of Love
hours to “like” the prospect; if both opt-in, the couple is connected. There’s no browsing or searching for matches with Coffee Meets Bagel, an important differentiator for CEO Arum Kang, who describes her customer as a busy, professional... View Details
Keywords: April White
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
advertising savvy are but two of the myriad skills that are required of today's museum manager. Traditionally, museums have been run by academics who worked their way through the curatorial ranks, but more and more museum trustees are... View Details
- 01 Dec 2011
- News
Making the Case for Leadership
programming vision, to recruiting and motivating a growing team of employees (some of whom, like Swan, were commuting from other cities at the time). Also in play: managing a tight, closely watched budget while walking the line between View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; National Security and International Affairs; Government; Health, Social Assistance; Data Processing, Hosting, and Related Services; Information; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Food Manufacturing; Manufacturing; Nonmetallic Mineral Product Manufacturing; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services
- 01 Feb 1997
- News
Doing It Your Way
Open Market Joyce I. Greenberg - Take Good Care Monique Maddy - African Communications Group Steven C. Walske - Parametric Technology Corp. Indeed, from "paperless" magazines to services that search for hard-to-find foreign news stories,... View Details
- 01 Dec 2012
- News
From Where We Stand
expansion (President Johnson's Great Society); there were more opportunities for advancement. I soon became manager of the research department, then advertising manager of the book clubs division—Doubleday's largest and most profitable... View Details
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
aggregates high-quality support resources and uses targeted advertising to connect with those who need help during the pandemic. The platform invites users to search by region or need and select "Get help,"... View Details