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  • 2016
  • Chapter

User-Generated Content and Social Media

By: Michael Luca
This paper documents what economists have learned about user-generated content (UGC) and social media. A growing body of evidence suggests that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from... View Details
Keywords: User-generated Content; Crowdsourcing; Design Economics; Internet and the Web; Marketing; Economics; Media; Social Media
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  • Web

Doing Business with China: Early American Trading Houses - A Chronicle of the China Trade

Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research Associates View Details
  • Program

Competing in the Age of Digital Platforms

business Understand the unique dynamics of platform businesses and markets Identify the critical factors for success and failure of a platform business Recognize the social and... View Details
  • Web

The Canton Trade and The Hong Merchants System - A Chronicle of the China Trade

Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research Associates View Details
  • Video

Our Difference - Social Learning

  • December 2021
  • Case

Slice Labs: Creating a Fraud-free Online Insurance Platform

By: Amit Goldenberg, Max Bazerman and Ruth Page
"Slice Labs: Creating a Fraud-Free Online Insurance Platform" engages students with the challenge of how to influence other parties to not engage in fraud in the context of digital insurance. The case is centered around Slice, a digital insurance company that was... View Details
Keywords: Technology; Insurance; Digitization; Honesty; Negotiation; Fraud; Ethics; Negotiation Process; Negotiation Tactics; Negotiation Types; Social Psychology; Conflict and Resolution; Trust; Fairness; Moral Sensibility; Values and Beliefs; Crime and Corruption; Insurance Industry; Technology Industry; United States; Canada
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  • 09 Dec 2015
  • Research Event

When Hosts Attack: The Competitive Threat of Online Platforms

application developers turn to the App Store for digital distribution. The platform providers are their selling partners, scraping off a little bit for themselves on each sale. It’s a great arrangement for small businesses—until their... View Details
Keywords: by Carmen Nobel; Retail; Technology; Web Services
  • 02 Jun 2014
  • Research & Ideas

Excerpt: ‘A Social Strategy’

book excerpt What My Research Revealed, In Broad Strokes From A Social Strategy: How We Profit From Social Media By Mikolaj Jan Piskorski As I began my research, it quickly became clear that there are two... View Details
  • 11 Nov 2020
  • Research & Ideas

How Hackathons Help Decide Platform Winners and Losers

colleagues highlights the pivotal role played by such gatherings in creating winners and losers in the platform world. “Platform Diffusion at Temporary Gatherings: Social Coordination and Ecosystem... View Details
Keywords: by Michael Blanding; Technology
  • Research Summary

Social Choice and Voting Rules

By: Jerry R. Green

This research program is based on the idea that good voting systems should take into account the frequency with which different choice problems arise. Traditional social choice theory requires properties over a fixed domain of choice problems but does not offer the... View Details

  • December 2019
  • Case

Steemit: A New Social Media?

By: Ramon Casadesus-Masanell, Alexander White and Karen Elterman
This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by... View Details
Keywords: Decision Making; Decisions; Voting; Economic Systems; Money; Fairness; Values and Beliefs; Goals and Objectives; Digital Platforms; Product Design; Design; Problems and Challenges; Network Effects; Motivation and Incentives; Social and Collaborative Networks; Reputation; Business Strategy; Competition; Internet and the Web; Social Media; Entertainment and Recreation Industry; United States; Virginia; New York (city, NY)
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  • October 2024
  • Article

Strategic Decision Making at Platform Transitions: The Case of Nokia (2010-2011).

By: Timo O. Vuori and Michael Tushman
We studied Nokia’s decision to adopt the Windows platform in 2011 to induce new theory on the emotional dynamics of incumbent firms’ strategic decision making at platform transitions. We find that platform companies’ entry into an established industry activates a... View Details
Keywords: Emotions; Technology Adoption; Corporate Strategy; Transition
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  • 30 Jun 2010
  • News

Vision Statement: Mapping the Social Internet

    Frenemies in Platform Markets: Heterogeneous Profit Foci as Drivers of Compatibility Decisions

    We study compatibility decisions of two competing platform owners that generate profits through both hardware sales and royalties from content sales. We consider a game-theoretic model in which two platforms offer different standalone utilities to users. We find that... View Details
    • Web

    Influence of the China Trade and the Heard Legacy - A Chronicle of the China Trade

    China trade bestowed Western traders with a certain business and social prestige. American traders settled into fine country estates as well as elegant townhouses. Augustine Heard took pleasure in fixing up... View Details
    • March 2020 (Revised June 2023)
    • Case

    Scaling Nextdoor

    By: Jeffrey F. Rayport, Thomas O. Jones and Jeff Huizinga
    Nextdoor, striving to solidify its position as the leading global social media platform for neighborhoods, works to scale audience, geography, and revenue. View Details
    Keywords: Platforms; Information Technology; Entrepreneurship; Growth and Development Strategy; Social Media; Digital Platforms
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    • June 2023
    • Supplement

    Clash of Two Giants Simulation Exercise

    By: Feng Zhu and Marco Iansiti
    Many markets are organized around platforms that connect consumers with complementary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A... View Details
    Keywords: Customer Acquisition; Platform Strategy; Technology Platform; Digital Platforms; Competitive Strategy; Network Effects
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    • 27 Aug 2015
    • Video

    MBA student starts up a social enterprise

    • 24 Oct 2023
    • Research & Ideas

    When Tech Platforms Identify Black-Owned Businesses, White Customers Buy

    social unrest and outrage sparked by the murder of George Floyd by police in Minneapolis, Minnesota, in May 2020. The landscape of programs has evolved over time. Wayfair piloted their Black supplier program in early 2023. “We wanted to... View Details
    Keywords: by Jay Fitzgerald; Food & Beverage
    • January 2014
    • Case

    Social Strategy at Cisco Systems

    By: Mikolaj Jan Piskorski, Daniel Malter and Aaron Smith
    In April 2013, Jeanne Beliveau-Dunn, vice president and general manager for Learning@Cisco Systems, was planning the future of the Cisco Learning Network, an online platform hosted at Cisco.com. Since its launch in 2008, the Cisco Learning Network provided content to... View Details
    Keywords: Networks; Digital Platforms; Internet and the Web; Competency and Skills; Learning; Web Services Industry
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