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Show Results For

  • All HBS Web  (841)
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    • News  (129)
    • Research  (519)
    • Events  (2)
  • Faculty Publications  (226)
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  • 05 Apr 2011
  • First Look

First Look: April 5

phases of a new industry, formed a strategic goal. Our data show goal formation as a phased social process. By aggregating previously encountered solutions to known problems, the founding team formed an emergent goal that presented an... View Details
Keywords: Sean Silverthorne
  • Research Summary

Anonymity and Identity

By: John A. Deighton
In most consumer markets, consumers are accustomed to operating in relative anonymity. A complex social adjustment is occurring as people realize that anonymity is often no longer their default condition - it must be sought and in some cases bought. New conceptions of... View Details
Keywords: Privacy; Anonymity
  • April 2025
  • Case

Techint: Strategic Choices for Community Impact

By: Lauren Cohen, Virak Prum, Kenneth Charman, Pedro Levindo and Mariana Cal
In early 2024 Erika Bienek, Chief Community Relations Officer at Techint, had to decide whether to invest in a new company-owned and operated technical school in Veracruz, Mexico, or invest instead in strengthening the city’s public education system. Techint, a global... View Details
Keywords: Technical Institutes; Community Relations; Social Impact; Argentina; Mexico; Brazil; Conglomerate; Stakeholder Management; Government And Business; Community Impact; Philanthropy; Business Conglomerates; Business Subsidiaries; Business Headquarters; Family Business; Decision Making; Private Sector; Public Sector; Education; Curriculum and Courses; Middle School Education; Secondary Education; Teaching; Training; Learning; Energy; Engineering; Construction; Values and Beliefs; Geography; Global Range; Local Range; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Government Legislation; Recruitment; Innovation and Invention; Disruptive Innovation; Knowledge; Resource Allocation; Industry Clusters; Infrastructure; Family Ownership; Philanthropy and Charitable Giving; Business and Community Relations; Business and Stakeholder Relations; Business and Government Relations; Creativity; Reputation; Social and Collaborative Networks; Civil Society or Community; Social Issues; Poverty; Strategy; Construction Industry; Construction Industry; Construction Industry; Construction Industry; Construction Industry; Construction Industry; Europe; Italy; Latin America; North and Central America; Mexico; North America; United States; South America; Argentina; Buenos Aires; Brazil
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Cohen, Lauren, Virak Prum, Kenneth Charman, Pedro Levindo, and Mariana Cal. "Techint: Strategic Choices for Community Impact." Harvard Business School Case 825-058, April 2025.
  • January 2019 (Revised February 2020)
  • Case

Should a Pension Fund Try to Change the World? Inside GPIF's Embrace of ESG

By: George Serafeim
In the fall of 2018, Hiro Mizuno, the Chief Investment Officer (CIO) of GPIF, the Japanese Government Pension Fund, was reflecting on his efforts to integrate Environmental, Social and Governance (ESG) issues into every aspect of GPIF’s portfolio. His efforts ranged... View Details
Keywords: Pension Funds; ESG (Environmental, Social, Governance) Performance; Investment Funds; Environmental Sustainability; Social Issues; Governance; Leading Change; Economy; Performance Improvement; Japan
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Henderson, Rebecca, George Serafeim, Josh Lerner, and Naoko Jinjo. "Should a Pension Fund Try to Change the World? Inside GPIF's Embrace of ESG." Harvard Business School Case 319-067, January 2019. (Revised February 2020.)
  • Research Summary

Diversity, Equity, and Inclusion (DEI)

By: Sandra J. Sucher

In this research I develop cases and articles that provide thought-provoking, real-world examples of the ways in which social identity differences emerge and are managed in the workplace, and the skills needed to constructively engage with differences to create and... View Details

Keywords: Diversity; Equity; Social Issues
  • January 2011
  • Article

Building a Better America—One Wealth Quintile at a Time

By: Michael I. Norton and Dan Ariely
Disagreements about the optimal level of wealth inequality underlie policy debates ranging from taxation to welfare. We attempt to insert the desires of "regular" Americans into these debates, by asking a nationally representative online panel to estimate the current... View Details
Keywords: Taxation; Policy; Perspective; Wealth; Equality and Inequality; Income; Demography; Debates; Welfare; Diversity; Philanthropy and Charitable Giving; United States
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Norton, Michael I., and Dan Ariely. "Building a Better America—One Wealth Quintile at a Time." Perspectives on Psychological Science 6, no. 1 (January 2011): 9–12.
  • July 2019
  • Article

Which of These Things Are Not Like the Others? Comparing the Rational, Emotional, and Moral Aspects of Reputation, Status, Celebrity, and Stigma

By: Timothy G. Pollock, Kisha Lashley, Violina P. Rindova and Jung-Hoon Han
In this review of the literature on reputation, status, celebrity, and stigma we develop an overarching theoretical framework based on the rational, emotional, and moral aspects of each construct’s unique sociocognitive content and the mechanisms through which it... View Details
Keywords: Celebrity; Stigma; Reputation; Status and Position; Emotions; Moral Sensibility
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Pollock, Timothy G., Kisha Lashley, Violina P. Rindova, and Jung-Hoon Han. "Which of These Things Are Not Like the Others? Comparing the Rational, Emotional, and Moral Aspects of Reputation, Status, Celebrity, and Stigma." Academy of Management Annals 13, no. 2 (July 2019).
  • 2011
  • Working Paper

Risky Trust: How Multi-entity Teams Develop Trust in a High Risk Endeavor

By: Faaiza Rashid and Amy C. Edmondson
This paper explicates the challenge of risky trust, which we define as trust that exists between parties vulnerable to high economic, legal, or reputational risks at individual or organizational levels. Drawing from analyses of data collected in a grounded case study... View Details
Keywords: Interpersonal Communication; Leadership; Business Processes; Groups and Teams; Risk and Uncertainty; Trust; Construction Industry; United States
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Rashid, Faaiza, and Amy C. Edmondson. "Risky Trust: How Multi-entity Teams Develop Trust in a High Risk Endeavor." Harvard Business School Working Paper, No. 11-089, February 2011.
  • January 2021 (Revised March 2021)
  • Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised March 2021.)
  • Research Summary

Managing sustainability in supply chains

By: Michael W. Toffel
I am examining codes of conduct, management process standards, and government voluntary programs that address environmental and labor issues, seeking to understand what enables some of these programs to actually deliver on their promise of distinguishing organizations... View Details
Keywords: Environment; Environmental Performance; Environmental Regulation; Environmental Strategy; Regulation; Supply Chain; Supply Chain Management; Construction Industry; Construction Industry; Construction Industry; Construction Industry; United States; California
  • 2012
  • Book

Restoring Trust in Organizations and Leaders: Enduring Challenges and Emerging Answers

By: Roderick Kramer and Todd Lowell Pittinsky
Recent events around the world, especially in the financial sector and with respect to government performance, have severely undermined people’s trust in both private organizations and public institutions. In no small measure, these substantial and enduring declines in... View Details
Keywords: Trust; Leadership; Public Opinion; Social Psychology; Financial Services Industry; Public Administration Industry
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Kramer, Roderick, and Todd Lowell Pittinsky, eds. Restoring Trust in Organizations and Leaders: Enduring Challenges and Emerging Answers. Oxford University Press, 2012.
  • Article

China Gambles on Modernizing Through Urbanization

By: Kristen Looney and Meg Rithmire
Contemporary discussions of urbanization and urban construction in China tend to focus on “ghost towns” on the one hand or urbanization as China’s silver bullet to growth and reform on the other. In this paper, we detail what China calls its “New Urbanization Policy.”... View Details
Keywords: Urban Development; Development Economics; Problems and Challenges; China
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Looney, Kristen, and Meg Rithmire. "China Gambles on Modernizing Through Urbanization." Current History 116, no. 791 (September 2017): 203–209.
  • January 2009 (Revised June 2014)
  • Case

CityCenter (A): Vision and Design

By: A. Eugene Kohn, John D. Macomber and Ben Creo
CityCenter is a $9 billion project for MGM MIRAGE. The project's star architects have a major disagreement about a critical design issue. Bill Smith, head of the MGM MIRAGE Design Group, must resolve this issue to the satisfaction of all the project's stakeholders.... View Details
Keywords: Buildings and Facilities; Cost vs Benefits; Design; Construction; Projects; Business and Stakeholder Relations; Conflict Management; Value Creation
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Kohn, A. Eugene, John D. Macomber, and Ben Creo. "CityCenter (A): Vision and Design." Harvard Business School Case 209-052, January 2009. (Revised June 2014.)
  • 2004
  • Article

Sources of Structural Inequality in Managerial Labor Markets

By: Rakesh Khurana and Mikolaj Jan Piskorski
This article proposes two mechanisms that allow actors to obtain unearned advantages in labor markets. The first mechanism is consistent with collusive closure arguments. However, it questions the assumption that those who seek to benefit from collusive closure will... View Details
Keywords: Management; Labor; Markets
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Khurana, Rakesh, and Mikolaj Jan Piskorski. "Sources of Structural Inequality in Managerial Labor Markets." Research in Social Stratification and Mobility 21 (2004): 169–187.
  • July 2017
  • Case

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
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Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Case 818-013, July 2017.
  • 24 Feb 2015
  • First Look

First Look: February 24

definition of profit by changing accounting rules. On one level, this corporate behavior embodies the capitalist spirit articulated by Milton Friedman: "The social responsibility of business is to increase its profits." But the... View Details
Keywords: Sean Silverthorne
  • 01 May 2012
  • First Look

First Look: May 1

Publications Behaviorial Ethics: Toward a Deeper Understanding of Moral Judgment and Dishonesty Authors: Max Bazerman and Francesca Gino Publication: Annual Review of Law and Social Science (forthcoming) Abstract Early research and... View Details
Keywords: Carmen Nobel
  • 2021
  • Working Paper

First Law of Motion: Influencer Video Advertising on TikTok

By: Jeremy Yang, Juanjuan Zhang and Yuhan Zhang
This paper engineers an intuitive feature that is predictive of the causal effect of influencer video advertising on product sales. We propose the concept of m-score, a summary statistic that captures the extent to which a product is advertised in the most engaging... View Details
Keywords: Influencer Advertising; Video Advertising; Computer Vision; Machine Learning; Advertising; Online Technology
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Yang, Jeremy, Juanjuan Zhang, and Yuhan Zhang. "First Law of Motion: Influencer Video Advertising on TikTok." Working Paper, March 2021.
  • January 2022 (Revised March 2022)
  • Case

Chinese Restriction, Violence, and Exclusion in the United States

By: Tom Nicholas, Boyang Han and Tomas Rosales
Many early Chinese immigrants to the United States during the 1850s worked as traditional gold miners, but as gold mining declined in significance, an increasing number were employed as laborers for large scale construction projects such as railroads, roadways, and in... View Details
Keywords: Immigration Acts; Immigration; Labor; Jobs and Positions; Race; Social Issues; Laws and Statutes
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Nicholas, Tom, Boyang Han, and Tomas Rosales. "Chinese Restriction, Violence, and Exclusion in the United States." Harvard Business School Case 822-091, January 2022. (Revised March 2022.)
  • Article

It's Not Easy Being Green: The Role of Self-Evaluations in Explaining Support of Environmental Issues

By: Scott Sonenshein, K. A. DeCelles and Jane E. Dutton
Using a mixed methods design, we examine the role of self-evaluations in influencing support for environmental issues. In Study 1—an inductive, qualitative study—we develop theory about how environmental issue supporters evaluate themselves in a mixed fashion,... View Details
Keywords: Social Issues; Environmental Sustainability; Performance Evaluation; Cognition and Thinking
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Sonenshein, Scott, K. A. DeCelles, and Jane E. Dutton. "It's Not Easy Being Green: The Role of Self-Evaluations in Explaining Support of Environmental Issues." Academy of Management Journal 57, no. 1 (February 2014): 7–37.
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