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    • Research  (98)
    • Multimedia  (5)
  • Faculty Publications  (60)
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  • March 2024 (Revised April 2024)
  • Case

Angel City Football Club: Scoring a New Model

By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller
In January 2024, Kara Nortman, Julie Uhrman, and Natalie Portman, the founders of Angel City Football Club (ACFC) were developing the club’s first three-year strategic plan. Founded in 2020, ACFC had a star-studded investor group, including Portman and celebrities such... View Details
Keywords: Sports; Entertainment; Entrepreneurship; Brands and Branding; Venture Capital; Business Model; Corporate Strategy; Digital Marketing; Sports Industry; Entertainment and Recreation Industry; United States; California; Los Angeles
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Rayport, Jeffrey F., Jennifer Fonstad, and Nicole Tempest Keller. "Angel City Football Club: Scoring a New Model." Harvard Business School Case 824-192, March 2024. (Revised April 2024.)
  • July 2015
  • Case

Uncharted Play (A)

By: Shikhar Ghosh and Ali Huberlie
The case recounts the process of launching an early stage venture, from idea conception through initial efforts to validate the concept, followed by product launch, and fund raising. It emphasizes the Customer Value Proposition of the business model, and asks – Who is... View Details
Keywords: Early Stage; Female Protagonist; Value Proposition; Team Building; Founders' Agreements; Start-up; Entrepreneurship; Business Model; Business Startups; Sports; United States; North America; Nigeria; Africa
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Ghosh, Shikhar, and Ali Huberlie. "Uncharted Play (A)." Harvard Business School Case 816-018, July 2015.
  • 19 Jul 2011
  • First Look

First Look: July 19

  PublicationsBroadening Focus: Spillovers, Complementarities and Specialization in the Hospital Industry Authors:Jonathan R. Clark and Robert S. Huckman Publication:Management Science (forthcoming) Abstract The long-standing argument that focused operations outperform... View Details
Keywords: Sean Silverthorne
  • 29 Feb 2024
  • HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

Superstar talent brings the kind of wattage that can power a business to the next level, as recent high-stakes decisions facing soccer legend David Beckham show. Two new Harvard Business School case studies examine the questions Beckham... View Details
Keywords: by Avery Forman; Sports
  • 20 Aug 2024
  • Cold Call Podcast

Angel City Football Club: A New Business Model for Women’s Sports

Keywords: Re: Jeffrey F. Rayport; Sports; Entertainment & Recreation
  • 20 Aug 2024
  • Interview

Angel City Football Club: A New Business Model for Women’s Sports

By: Jeffrey F. Rayport, Brian Kenny and Nicole Tempest Keller
Angel City Football Club (ACFC) was founded in 2020 by venture capitalist Kara Nortman, entrepreneur Julie Uhrman, and actor and activist Natalie Portman. As outsiders to professional sports, the all-female founding team had rewritten the playbook for how to build a... View Details
Keywords: Brands and Branding; Gender; Franchise Ownership; Business Model; Sports Industry
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"Angel City Football Club: A New Business Model for Women’s Sports." Cold Call (podcast), Harvard Business Review Group, August 20, 2024. (Interviewed by Brian Kenny.)
  • 02 May 2023
  • What Do You Think?

How Should Artificial Intelligence Be Regulated—if at All?

(iStockphoto/Rost-9D) Artificial intelligence (AI) is the topic of the moment in circles ranging from science to business to religion. Its potential and implications are driven home when you see robot soccer players improve their game to... View Details
Keywords: by James Heskett; Information Technology; Technology
  • 13 Nov 2013
  • Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

dissertation at HBS. In short, she found that many group members associated SUVs with suburban mothers. And the idea of a suburban mother driving a Porsche to run errands was anathema to many Porsche men. "Hopefully I will see a competent-looking driver, but I... View Details
Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto
  • 04 Apr 2023
  • Book

Two Centuries of Business Leaders Who Took a Stand on Social Issues

While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details
Keywords: by Lane Lambert; Consumer Products; Fashion; Retail; Green Technology
  • 21 Aug 2017
  • Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

Technology and Operations Management Unit. He discussed with students how German soccer team TSG Hoffenheim deploys analytics in scouting and player development. He also noted how New Zealand’s yacht designers and crew prepared for the... View Details
Keywords: by Dina Gerdeman
  • 17 Dec 2008
  • Lessons from the Classroom

‘Ted Levitt Changed My Life’

soccer is something he would mock." Another familiar part of the household was the clack of the typewriter coming from Levitt's upstairs office. From the moment he emigrated from Vollmerz, Germany, at age 10, Levitt seems to have... View Details
Keywords: by Julia Hanna; Education; Retail
  • 23 Jan 2019
  • Sharpening Your Skills

Sports: Lessons for Managers

strength." The following stories from our archives look into sports both as a business opportunity and as a metaphor. Are you ready to level the playing field? Alex Ferguson's Lessons on Leading For almost three decades, Sir Alex Ferguson developed the Manchester... View Details
Keywords: by Sean Silverthorne; Sports
  • 01 Jul 2014
  • First Look

First Look: July 1

Fútbol By: Elberse, Anita Abstract—Markets for soccer players are winner-take-all markets in which a select few top players earn extremely high rewards. The search for effective talent strategies in these conditions has led clubs to... View Details
Keywords: Carmen Nobel
  • 31 Dec 2012
  • Research & Ideas

Most Popular Stories of 2012

might help phone-addled employees better control their workdays and lives. 6. HBS Cases: Sir Alex Ferguson--Managing Manchester United Published: November 7, 2012 For almost three decades, Sir Alex Ferguson has developed the Manchester United View Details
Keywords: by Staff
  • 01 May 2008
  • Research & Ideas

The Marketing Challenges of the China Olympics

as official sponsors and unofficial free-riders attach themselves to the Olympic logo, to particular sports, national teams, or individual athletes. Global brands, in particular, see the Olympics and World Cup soccer as the two most... View Details
Keywords: by John Quelch; Sports
  • 11 Feb 2002
  • Research & Ideas

Guts and Bliss: The Entrepreneur’s Journey

of her then- five-year-old son's soccer team. As Applegate related with a fond smile, "You put the ball on the field and they all jumped on it. They fought their teammates; they fought each other. They looked like a rugby scrum and... View Details
Keywords: by Martha Lagace
  • 02 Dec 2015
  • What Do You Think?

What Will It Take to Achieve Gender Equality in Leadership?

traditionally has held power. Another McKinsey study found that high levels of gender equality, measured on several societal dimensions across countries, are associated with such things as better female performance on math tests, better performance of women’s FIFA... View Details
Keywords: by James Heskett
  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

like Maria Sharapova, based in America. The list includes golfer Tiger Woods, basketball players Shaquille O'Neal and LeBron James, baseball players Derek Jeter and Alex Rodriguez, football quarterback Peyton Manning, and soccer player... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 27 Sep 2004
  • Research & Ideas

How Leaders Build Winning Streaks

making his job easier, he said. Dorrance led seminars on leadership for his women soccer players, ran leadership self-assessments and team ratings, and then let teams choose their own captains. Leaders find the best people they can,... View Details
Keywords: by Rosabeth Moss Kanter
  • 24 Jul 2000
  • Research & Ideas

Linking the Globe: The Role of Media and Communications

said, making businesses "glocal"—a combination of global and local. For example, "In Europe, soccer is big, so as a publisher if you decide to launch a magazine, you can distribute it throughout the continent. But you have... View Details
Keywords: by Kenneth Liss; Information; Publishing; Journalism & News; Media & Broadcasting
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