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All HBS Web
(2,455)
- Faculty Publications (155)
- November 2016 (Revised November 2016)
- Case
Mark43
By: Thomas Eisenmann, Mitch Weiss and Halah AlQahtani
The founders of Mark43, an early-stage startup that provides software for law enforcement agencies, must decide whether to bid on a request for proposals (RFP) from the Los Angeles Police Department (LAPD). On the one hand, LAPD would be a second large and influential...
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- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away...
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Keywords:
Consumer Safety;
Public Safety;
Brand Attraction;
Risk Management;
Safe Environment Benefit;
Marketing Safety;
Global Brands;
Advertising;
Change Management;
Disruption;
Volatility;
Crime and Corruption;
Customers;
Music Entertainment;
Animation Entertainment;
Film Entertainment;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Consumer Behavior;
Problems and Challenges;
Safety;
Corporate Strategy;
Business Strategy;
Entertainment and Recreation Industry;
Tourism Industry;
Travel Industry;
United States
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
- 2016
- Working Paper
Big History, Global Corporations, Virtual Capitalism
By: Richard L. Nolan
Homo sapiens has mastered its environment so thoroughly that, for the first time in history, a small minority of the population is capable of creating enough food and fuels to support not only itself, but also a growing majority of the 6 billion people now living on...
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Nolan, Richard L. "Big History, Global Corporations, Virtual Capitalism." Harvard Business School Working Paper, No. 16-116, March 2016. (Revised October 2016.)
- February 2016 (Revised September 2017)
- Case
Mohamed Azab and Seha Capital
By: Richard G. Hamermesh and Sarah McAra
In January 2011, Mohamed Azab, founder and CEO of health care investment firm Seha Capital, made his first health care investment in Hassab Labs, a diagnostic lab in Alexandria, Egypt. Weeks later, a revolution erupted across the country as the Arab Spring swept...
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Keywords:
Health Care;
Health;
Pan-Africa;
Health Care Investment;
Financing;
Developing World;
Entrepreneurship;
Health Care and Treatment;
Investment;
Financing and Loans;
Developing Countries and Economies;
Egypt;
Africa
Hamermesh, Richard G., and Sarah McAra. "Mohamed Azab and Seha Capital." Harvard Business School Case 816-066, February 2016. (Revised September 2017.)
- January 2016
- Case
Open Innovation at Fujitsu (A)
By: Amy C. Edmondson and Jean-François Harvey
This case study examines the open innovation journey at Fujitsu, a global information and communication technology company. The case ends with the location decision between Tokyo, Japan, downtown San Francisco or Sunnyvale, California, regarding establishing a small...
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Keywords:
Open Innovation;
Collaboration;
Culture Change;
Leadership;
Japan;
United States;
Inter-organizational Relationships;
Teaming;
Maker Movement;
Nascent Industries;
Change Management;
Leading Change;
Organizational Culture;
Emerging Markets;
Collaborative Innovation and Invention;
Information Technology Industry;
Technology Industry;
Sunnyvale;
Tokyo;
San Francisco
Edmondson, Amy C., and Jean-François Harvey. "Open Innovation at Fujitsu (A)." Harvard Business School Case 616-034, January 2016.
- January 2016 (Revised July 2017)
- Case
HourlyNerd
By: Jill Avery and Joseph Fuller
HourlyNerd, a two-sided marketplace platform for matching freelance consultants with small companies looking for help, struggles to define a growth plan for the future. The company, started as a class project in HBS' FIELD 3 course, is assessing three growth paths:...
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Keywords:
Startup;
Lean Startup;
Two Sided Markets;
Entrepreneurship;
Strategy;
Business Startups;
Venture Capital;
Consulting Industry;
United States
Avery, Jill, and Joseph Fuller. "HourlyNerd." Harvard Business School Case 316-134, January 2016. (Revised July 2017.)
- September 2015 (Revised February 2017)
- Case
MOD Pizza: A Winning Recipe?
By: Boris Groysberg, John D. Vaughan and Matthew Preble
Scott and Ally Svenson, the founders of MOD Pizza, had to make a number of decisions in planning how to scale their small company. They wanted to grow MOD from 45 stores as of May 2015 to 200 stores by the end of 2016, and while the two believed that MOD could manage...
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Keywords:
Entrepreneurship;
Employees;
Employee Relationship Management;
Selection and Staffing;
Leadership;
Growth and Development Strategy;
Marketing;
Service Delivery;
Organizational Culture;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Service Industry;
United States
Groysberg, Boris, John D. Vaughan, and Matthew Preble. "MOD Pizza: A Winning Recipe?" Harvard Business School Case 416-004, September 2015. (Revised February 2017.)
- July 2015
- Case
Uncharted Play (A)
By: Shikhar Ghosh and Ali Huberlie
The case recounts the process of launching an early stage venture, from idea conception through initial efforts to validate the concept, followed by product launch, and fund raising. It emphasizes the Customer Value Proposition of the business model, and asks – Who is...
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Keywords:
Early Stage;
Female Protagonist;
Value Proposition;
Team Building;
Founders' Agreements;
Start-up;
Entrepreneurship;
Business Model;
Business Startups;
Sports;
United States;
North America;
Nigeria;
Africa
Ghosh, Shikhar, and Ali Huberlie. "Uncharted Play (A)." Harvard Business School Case 816-018, July 2015.
- March 2015 (Revised December 2016)
- Case
American Well: The DTC Decision
By: Elie Ofek and Natalie Kindred
In late 2013, telehealth company American Well, which developed a digital platform that allowed patients to conduct online medical consultations with physicians, is considering pursuing a direct-to-consumer (DTC) strategy. Founded in 2006, American Well had, to date,...
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Keywords:
Health Care;
Telehealth;
Telemedicine;
American Well;
Schoenberg;
Boston;
Israel;
Technology;
Online Care;
Direct-to-consumer;
DTC;
Health Insurance;
Affordable Care Act;
Health Care Reform;
Accountable Care Organizations;
Technology Change;
Innovation & Entrepreneurship;
Digital Marketing;
Strategy;
Competition;
Information Technology;
Marketing;
Technological Innovation;
Technology Adoption;
Entrepreneurship;
Marketing Strategy;
Health Industry;
Technology Industry;
Boston;
Massachusetts;
United States;
Israel
Ofek, Elie, and Natalie Kindred. "American Well: The DTC Decision." Harvard Business School Case 515-032, March 2015. (Revised December 2016.)
- Article
Positioning Brands Against Large Competitors to Increase Sales
By: Neeru Paharia, Jill Avery and Anat Keinan
We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size...
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Keywords:
Brands;
Brand Management;
Brand Positioning;
Competitive Positioning;
Brands and Branding;
Marketing;
Marketing Strategy;
Consumer Products Industry;
Retail Industry;
Food and Beverage Industry;
Air Transportation Industry;
United States
Paharia, Neeru, Jill Avery, and Anat Keinan. "Positioning Brands Against Large Competitors to Increase Sales." Journal of Marketing Research (JMR) 51, no. 6 (December 2014): 647–656. (Lead article.)
- 2014
- Working Paper
Entrepreneurship and Business Groups: An Evolutionary Perspective on the Growth of the Koç Group in Turkey
By: Asli M. Coplan and Geoffrey Jones
This working paper examines the origins and development of the Koç Group, which grew to be the largest business group in Turkey. This enterprise was an important actor in the emergence of modern business enterprise in the new state of the Republic of Turkey from the...
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Keywords:
Business Groups;
Turkey;
Entrepreneurship In Emerging Markets;
Entrepreneurship;
History;
Government and Politics;
Auto Industry;
Banking Industry;
Electronics Industry;
Middle East;
Europe
Coplan, Asli M., and Geoffrey Jones. "Entrepreneurship and Business Groups: An Evolutionary Perspective on the Growth of the Koç Group in Turkey." Harvard Business School Working Paper, No. 15-035, November 2014.
- Fall 2014
- Article
How to Win in an Omnichannel World
By: David R. Bell, Santiago Gallino and Antonio Moreno
The omnichannel environment presents new challenges and opportunities for both information and product fulfillment. While all retailers need to effectively and efficiently manage fulfillment and information provision, there are important nuances to how this happens,...
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Keywords:
Supply Chain Management;
Customer Relationship Management;
Marketing;
Marketing Strategy;
United States
Bell, David R., Santiago Gallino, and Antonio Moreno. "How to Win in an Omnichannel World." MIT Sloan Management Review 56, no. 1 (Fall 2014): 45–53.
- 2014
- Working Paper
The State of Small Business Lending: Credit Access During the Recovery and How Technology May Change the Game
By: Karen G. Mills and Brayden McCarthy
Small businesses are core to America's economic competitiveness. Not only do they employ half of the nation's private sector workforce—about 120 million people—but since 1995 they have created approximately two-thirds of the net new jobs in our country. Yet in recent...
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Mills, Karen G., and Brayden McCarthy. "The State of Small Business Lending: Credit Access During the Recovery and How Technology May Change the Game." Harvard Business School Working Paper, No. 15-004, July 2014.
- March 2014 (Revised March 2018)
- Case
Red Bull (A)
By: Eric Van den Steen and Carin-Isabel Knoop
Despite facing giants like Coke, Pepsi, and Budweiser—with obvious potential sources of competitive advantage—Red Bull had established itself as the U.S. market leader in energy drinks. By 2008, however, Red Bull's dominance was challenged as Monster drinks surpassed...
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Keywords:
Judo Strategy;
Judo Economics;
Sustainable Competitive Advantage;
Imitation;
Strategy;
Competitive Strategy;
Competitive Advantage;
Market Entry and Exit;
Food and Beverage Industry;
United States
Van den Steen, Eric, and Carin-Isabel Knoop. "Red Bull (A)." Harvard Business School Case 714-401, March 2014. (Revised March 2018.)
- March 2014
- Case
Jurlique: Globalizing Beauty from Nature and Science
By: Geoffrey Jones and Andrew Spadafora
Considers the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The case opens two years later in July 2013 when Sam McKay, the chief executive officer, on a visit...
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Keywords:
Australia;
China;
Environmental Strategies;
Green Business;
Marketing;
Entrepreneurship;
Globalization;
Beauty and Cosmetics Industry;
China;
Australia;
United States
Jones, Geoffrey, and Andrew Spadafora. "Jurlique: Globalizing Beauty from Nature and Science." Harvard Business School Case 314-087, March 2014.
- January 2014
- Case
Emirates Airline: Connecting the Unconnected
By: Juan Alcacer and John Clayton
Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. The case emphasizes how Emirates capitalized on its location—a small city–state strategically located to reach ¾ of the world...
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Keywords:
Sustainable Competitive Advantage;
Airlines;
Multinational;
Location Strategies;
Geographic Location;
Multinational Firms and Management;
Air Transportation;
Competitive Advantage;
Business Strategy;
Air Transportation Industry;
Middle East;
Dubai
Alcacer, Juan, and John Clayton. "Emirates Airline: Connecting the Unconnected." Harvard Business School Case 714-432, January 2014.
- January 2014 (Revised January 2014)
- Case
Henry Schein: Doing Well by Doing Good?
By: Rebecca Henderson, Raffaella Sadun, Aldo Sesia and Russell Eisenstat
Henry Schein Inc., a distributor of supplies to dentist, physician, and veterinary practices, had sales approaching $9 billion and employed nearly 16,000 people. The company had experienced impressive growth under the leadership of Stanley Bergman and his executive... View Details
Keywords:
Leadership Development;
Strategy Execution;
Performance Management;
Corporate Culture;
Social Responsibility;
Mergers & Acquisitions;
Joint Ventures;
Partnerships;
Health Care Industry;
Healthcare Logistics Industry;
Competitive Advantage;
Strategy;
Leadership;
Global Strategy;
Selection and Staffing;
Management Style;
Organizational Culture;
Corporate Social Responsibility and Impact;
Health Industry;
Medical Devices and Supplies Industry;
China;
Europe;
United States
Henderson, Rebecca, Raffaella Sadun, Aldo Sesia, and Russell Eisenstat. "Henry Schein: Doing Well by Doing Good?" Harvard Business School Case 714-450, January 2014. (Revised January 2014.)
- December 2013
- Case
The PGA Tour (A)
By: Ramon Casadesus-Masanell and Cole Magrath
In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details
- December 2013
- Case
Grupo Beta San Miguel
By: David E. Bell and Natalie Kindred
In November 2013, Dr. Jose Pinto, head of Grupo Beta San Miguel (BSM), Mexico's largest private sugar producer, is weighing the future prospects of the Mexican sugar industry as he considers whether BSM should bid on one of the state-owned sugar mills slated for...
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Keywords:
Mexico;
Jose Pinto;
Beta San Miguel;
Polycrom;
Sugar;
World Sugar Trade;
NAFTA;
Strategy;
Trade;
Futures and Commodity Futures;
Agribusiness;
Price;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
Mexico;
United States;
North America
Bell, David E., and Natalie Kindred. "Grupo Beta San Miguel." Harvard Business School Case 514-005, December 2013.
- 2013
- Book
Fortune Tellers: The Story of America's First Economic Forecasters
The period leading up to the Great Depression witnessed the rise of the economic forecasters, pioneers who sought to use the tools of science to predict the future, with the aim of profiting from their forecasts. This book chronicles the lives and careers of the men...
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Keywords:
Forecasting And Prediction;
Economic History;
Economics;
History;
Risk and Uncertainty;
United States
Friedman, Walter A. Fortune Tellers: The Story of America's First Economic Forecasters. Princeton University Press, 2013.