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- Faculty Publications (34)
Show Results For
- All HBS Web (284)
- Faculty Publications (34)
- May 2021 (Revised May 2022)
- Case
Headspace vs. Calm: A Mindful Competition
By: Ayelet Israeli and Anne Wilson
By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable... View Details
Keywords: Marketing Communication; Integrated Strategy; Brand; Brand ＆ Product Management; Brand Communication; Brand Differentiation; Brand Building; Brand Management; E-Commerce Strategy; Ecommerce; App; App Development; Applications; COVID; COVID-19; Pandemic; Pricing; Pricing Strategy; Subscription Model; Subscription; Partnerships; Strategic Partnerships; B2B Vs. B2C; B2B; Health ＆ Wellness; Wellbeing; Digitization; Commoditization; Mobile App; Mobile App Industry; Mobile Healthcare; Mobile Marketing; Digital Brand; Digital Health; Consumer Health; Apps; Online Business; Online Competition; Online Community; Online Entertainment; Entertainment And Leisure; Meditation; Marketing; Marketing Communications; Brands and Branding; Price; Strategy; Competition; Competitive Strategy; Competitive Advantage; Partners and Partnerships; Health; Well-being; Mobile and Wireless Technology; Communication; Communication Strategy; Disruption; Consumer Behavior; Digital Marketing; E-commerce; Applications and Software; Health Industry; Technology Industry; Communications Industry; United States; North America; United Kingdom
Israeli, Ayelet, and Anne Wilson. "Headspace vs. Calm: A Mindful Competition." Harvard Business School Case 521-102, May 2021. (Revised May 2022.)
- 2 PM – 3 PM EST, 02 Dec 2015
- Webinars: Trending@HBS
Managing Family Strife: Market Baskets Lessons about Buyouts
You'd have to have been sleeping under a rock to miss the family war and media frenzy over Market Basket, the Boston-based, family-owned supermarket chain. The confrontation between two cousins (both named Arthur Demoulas) over control of the company was finally... View Details
- 08 Apr 2015
- News
Why and how managers should help workers set boundaries
- 27 Apr 2022
- News
Healthy (and Unhealthy) Coping Strategies for Anxious Times
- July 2010 (Revised December 2010)
- Case
Beohemija's Duel
By: Das Narayandas and Kerry Herman
Vladimir Joksic, Director of Marketing for Serbia's Beohemija, along with his marketing team has managed to grow Duel, the firm's soap powder offering from single digits to almost 40% of the Serbian market in just a few short years. He has used innovative and... View Details
- Research Summary
Diversity, Equity, and Inclusion (DEI)
By: Sandra J. Sucher
In this research I develop cases and articles that provide thought-provoking, real-world examples of the ways in which social identity differences emerge and are managed in the workplace, and the skills needed to constructively engage with differences to create and... View Details
- 21 Aug 2017
- News
Help Your Team Achieve Work-Life Balance — Even When You Can’t
- 17 Jun 2021
- Blog Post
Setting a Higher Bar on Fatherhood
Though my classroom experience may look similar to any other student, it’s in that extracurricular time that the differences come to life. Sure, I don’t attend as many social events as the average student, but it’s not a major loss when I have a small fan club of my... View Details
- 2021
- Case
Starbucks: Opposing a Local Tax to Address Homelessness while Promoting Social Justice
By: Andrew J. Hoffman
In 2018, the Seattle City Council unanimously voted 9-0 for a tax that would require companies whose annual revenue surpassed $20 million to pay the city $275 per employee per year. The tax money would then be used to combat homelessness in Seattle. In response,... View Details
Keywords: Taxation; City; Welfare; Wealth and Poverty; Corporate Social Responsibility and Impact; Seattle
Hoffman, Andrew J. "Starbucks: Opposing a Local Tax to Address Homelessness while Promoting Social Justice." William Davidson Institute Case 3-330-494, 2021.
- April 2004 (Revised June 2004)
- Case
Entrepreneurship Goes Global: ResMed's Gamble
By: Christopher A. Bartlett, Andrew N. McLean and Meg Glinska
On the basis of its innovative medical device for treating sleep apnea, CEO Peter Farrell has made Australian-born ResMed a successful global company. But the company is struggling to implement a strategy to expand the device from its focused core market to a much... View Details
Keywords: Business Model; Globalization; Innovation and Management; Management; Marketing Channels; Production; Expansion; Medical Devices and Supplies Industry
Bartlett, Christopher A., Andrew N. McLean, and Meg Glinska. "Entrepreneurship Goes Global: ResMed's Gamble." Harvard Business School Case 304-051, April 2004. (Revised June 2004.)
- 17 Jan 2017
- First Look
First Look at New Research: January 17
https://cb.hbsp.harvard.edu/cbmp/product/817067-PDF-ENG Harvard Business School Case 517-042 Casper Sleep Inc.: Marketing the 'One Perfect Mattress for Everyone' “A Warby Parker of mattresses? Somebody is going to do it. Why not us?” This... View Details
Keywords: Sean Silverthorne
- March 2013
- Case
An Entrepreneur's New Product Development Journey
By: Elie Ofek
This case tracks the new product development process undertaken by Gauri Nanda, the founder and CEO of Nanda Home, as she ventures to innovate beyond her initial product launches. Having achieved commercial success with her first product Clocky, a roll away alarm clock... View Details
Keywords: Entrepreneurship; Decision Making; Product Development; Manufacturing Industry; Consumer Products Industry
Ofek, Elie. "An Entrepreneur's New Product Development Journey." Harvard Business School Case 513-098, March 2013.
- 2018
- Article
Knowledge about Tuberculosis and Infection Prevention Behavior: A Nine City Longitudinal Study from India
By: Sophie Huddart, Thomas Bossuroy, Vincent Pons, Siddhartha Baral, Madhukar Pai and Clara Delavallade
Background
Improving patients’ tuberculosis (TB) knowledge is a salient component of TB control strategies. Patient knowledge of TB may encourage infection prevention behaviors and improve treatment adherence. The purpose of this study is to examine how... View Details
Improving patients’ tuberculosis (TB) knowledge is a salient component of TB control strategies. Patient knowledge of TB may encourage infection prevention behaviors and improve treatment adherence. The purpose of this study is to examine how... View Details
Huddart, Sophie, Thomas Bossuroy, Vincent Pons, Siddhartha Baral, Madhukar Pai, and Clara Delavallade. "Knowledge about Tuberculosis and Infection Prevention Behavior: A Nine City Longitudinal Study from India." PLoS ONE 13, no. 10 (2018).
- 09 Apr 2024
- Book
Why Work Rituals Bring Teams Together and Create More Meaning
than a decade ago. He quickly became conscious of the high-wire act of books, music, and snuggles as he and his wife attempted to soothe their child to sleep each night. As the coauthor of a previous book about the link between our... View Details
Keywords: by Michael Blanding
- 14 Feb 2023
- Research & Ideas
When a Vacation Isn’t Enough, a Sabbatical Can Recharge Your Life—and Your Career
time when some companies are pushing employees to think of themselves as little more than a cog in a wheel. “Americans see business as very much like Elon Musk sleeping under his desk, not Steve Jobs learning calligraphy,” DiDonna says.... View Details
Keywords: by Michael Blanding
- 01 Dec 2023
- News
The Imposter Among Us
better when I am getting enough sleep and allowing myself to explore and find excitement and mastery outside the workplace. —Samantha Trotman Burman (MBA 1993) Bitte? When the subsidiary north of Toronto was divested, the incumbent HQ... View Details
- 16 Nov 2021
- HBS Case
How a Company Made Employees So Miserable, They Killed Themselves
depression, sleep and appetite disorders, and addiction. Some workers had hanged themselves or set themselves on fire, while others had jumped out of windows, off highway overpasses, or onto train tracks. According to the case, the... View Details
Keywords: by Michael Blanding
- 01 Dec 2023
- News
Wide Horizon
There were three critical events that led John Rodakis (MBA 1997) to form the nonprofit N of One in 2014 and ultimately dedicate his life to surfacing breakthrough autism research. The first occurred on Thanksgiving of 2012. He had driven about four hours with his wife... View Details
Keywords: Dan Morrell; Photos by Sarah Wilson
- 05 Oct 2023
- News
On the Move: Massimo (Max) Magni (MBA 2003)
Our “On the Move” series highlights HBS alumni who are taking on new roles and responsibilities. Here we speak with Massimo (Max) Magni (MBA 2003), who has been named Macy’s new chief customer and digital officer. In this role, Magni will take charge of Macy’s digital... View Details
Keywords: Retail Trade
- 31 Aug 2015
- Research & Ideas
How Ben Franklin’s ‘Way to Wealth’ Introduced American Capitalism to the World
commonsense default rather than sleeping late and eating berries? How did it become normal to work more than what is necessary for survival? This was one of the texts that helped canonize and codify the basic ingredients of capitalism.”... View Details
Keywords: by Julia Hanna