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  • November 1991
  • Case

Magic Johnson: Endorsements ""After""...?

By: Stephen A. Greyser
On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both... View Details
Keywords: Marketing Strategy; Value; Sports; Advertising; Alliances; Problems and Challenges; Decision Choices and Conditions; Brands and Branding; Consumer Products Industry; Sports Industry; Entertainment and Recreation Industry
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  • March 2013
  • Case

NovaStar Financial: A Short Seller's Battle

By: Suraj Srinivasan and Amy Kaser
The NovaStar case describes the challenges faced by short seller Marc Cohodes of hedge fund Rocker Partners as he tried to expose what he thought was widespread fraud in mortgage lender NovaStar Financial. The case is set in the time period from 2001 to 2007 and tracks... View Details
Keywords: Short Selling; Financial Accounting; Financial Analysis; Financial Analysts; Valuation; Business Analysis; Financial Statement Analysis; Financial Statements; Securitization; Securities Analysis; Fraud; Accounting Quality; Accounting Red Flags; Accounting Restatements; Hedge Fund; Hedge Funds; Accounting Scandal; Accounting Fraud; Financial Crisis; Financial Intermediaries; Financial Firms; Corporate Accountability; Subprime Lending; Mortgage Lending; Accounting; Accrual Accounting; Fair Value Accounting; Governance; Governance Compliance; Corporate Governance; Governance Controls; Financial Services Industry; United States; California
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  • April 2019 (Revised February 2025)
  • Case

Wendell Weeks at Corning Inc.: Extending a History of Life-Changing Innovations (A)

By: Ryan Raffaelli, David G. Fubini and Aldo Sesia
This case examines the leadership challenges associated with maintaining a culture of innovation in established organizations. It asks students to step into the shoes of a leader faced with making several tough decisions about when to invest (or to stop investing) in... View Details
Keywords: Innovation and Invention; Organizational Culture; Innovation Leadership; History; Technological Innovation; Investment; Decision Making
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  • March 2009 (Revised August 2010)
  • Case

The Posse Foundation: Implementing a Growth Strategy

The Posse Foundation selected high-potential, non-traditional students to attend selective colleges as part of a group of 10 from the same city. The organization had developed an ambitious growth plan, but because it focused on the most selective colleges, the pool of... View Details
Keywords: Diversity; Higher Education; Social Entrepreneurship; Growth and Development Strategy; Corporate Social Responsibility and Impact; Personal Development and Career; Partners and Partnerships; Nonprofit Organizations; Education Industry
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  • 29 Sep 2015
  • First Look

September 29, 2015

2015 Princeton University Press How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network By: Greenstein, Shane Abstract—In less than a decade, the Internet went from being a series of loosely connected networks used by universities... View Details
Keywords: Sean Silverthorne
  • 28 May 2013
  • First Look

First Look: May 28

its accounting practices with a focus on the key risks and opportunities facing the company. The case requires students to put themselves in the shoes of Marc Cohodes to understand the business model and accounting numbers and to identify... View Details
Keywords: Sean Silverthorne
  • 10 Nov 2009
  • First Look

First Look: Nov. 10

  Working PapersPlatform Envelopment (revised) Authors:Thomas Eisenmann, Geoffrey Parker, and Marshall Van Alstyne Abstract Due to network effects and switching costs, platform providers often become entrenched. To enter established markets, aspiring providers of new... View Details
Keywords: Martha Lagace
  • 03 Mar 2015
  • First Look

First Look: March 3

Ferragni, a globe-trotting founder of the world's most popular fashion blog "The Blonde Salad," had to decide how to best monetize her blog as well as her shoe line called the "Chiara Ferragni Collection." A year... View Details
Keywords: Sean Silverthorne
  • 13 Apr 2011
  • Working Paper Summaries

The ‘IKEA Effect’: When Labor Leads to Love

Keywords: by Michael I. Norton, Daniel Mochon & Dan Ariely; Consumer Products
  • 29 Nov 2022
  • Research & Ideas

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

holiday shopping season. With record inflation, rising interest rates, and economic jitters weighing on consumers, pricing strategies could become more critical to getting customers to buy during the coming weeks and beyond. The rare red View Details
Keywords: by Michael Blanding; Retail
  • 09 Feb 2024
  • HBS Case

Slim Chance: Drugs Will Reshape the Weight Loss Industry, But Habit Change Might Be Elusive

it except [bariatric] surgery. On the other hand, I think the other shoe [of side effects from the drugs] will fall. It’s already evident that the drugs injure the stomach. None of these things are foolproof. Nevertheless, these are the... View Details
Keywords: by Lane Lambert; Health; Pharmaceutical
  • 22 Nov 2023
  • Research & Ideas

Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle

each answer, McFowland notes. Where AI excels: Design a shoe The first half of the consultants tackled a series of 18 tasks selected to exist “inside the frontier” of what ChatGPT can do well. They were asked to imagine that they worked... View Details
Keywords: by Rachel Layne; Information Technology; Technology
  • Teaching Interest

Contemporary Developing Countries: Entrepreneurial Solutions to Intractable Problems

By: Tarun Khanna

What problems do developing countries face, and how can individuals contribute to solutions rather than awaiting the largesse of the state or other actors? Intractable problems – such as lack of access to education and healthcare, forced reliance on contaminated... View Details

  • 05 Aug 2022
  • Research & Ideas

Why People Crave Feedback—and Why We’re Afraid to Give It

recognize how much more the receiver wanted the feedback—but asking the feedback giver to put themselves in the other person’s shoes was more effective overall. This suggests that one potential way to increase the likelihood that someone... View Details
Keywords: by Michael Blanding
  • 12 Mar 2024
  • HBS Case

How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
Keywords: by Rachel Layne; Electronics; Information Technology
  • 21 Nov 2022
  • Research & Ideas

Buy Now, Pay Later: How Retail's Hot Feature Hurts Low-Income Shoppers

their means, the authors say in their working paper. “Put yourself in the shoes of the consumer,” says Di Maggio, the Ogunlesi Family Associate Professor of Business Administration. “You see something you like, you put it in the shopping... View Details
Keywords: by Rachel Layne; Retail; Financial Services; Technology
  • 04 Apr 2023
  • Book

Two Centuries of Business Leaders Who Took a Stand on Social Issues

While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details
Keywords: by Lane Lambert; Consumer Products; Fashion; Retail; Green Technology
  • 14 Jul 2003
  • Research & Ideas

Understaffed and Overworked: What Now?

for the next shoe to drop," Zimmerman notes. "Worse, many have buried their heads in the sand like ostriches. When you do that, another part of your anatomy is uncovered." View Details
Keywords: by Paul Michelman
  • 04 Jan 2022
  • Research & Ideas

Scrap the Big New Year's Resolutions. Make 6 Simple Changes Instead.

it’s not too late to pick up classic works of literature—he especially likes Jane Austen—as a way to practice putting yourself in someone else’s shoes. “Their shoes probably stink, but that’s what you need to do,” he says. 5. Watch the... View Details
Keywords: by Kristen Senz
  • 26 Jun 2020
  • Research & Ideas

Why Japanese Businesses Are So Good at Surviving Crises

failed did not maintain that balance. Everyone is, first, a member of society before one of the company. Thinking only about the company will undoubtedly result in failure.” Companies in Japan think long-term Volatile periods present the ultimate opportunity for... View Details
Keywords: by Dina Gerdeman

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