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      • February 2024 (Revised December 2024)
      • Case

      Best Buy Health: Enabling Care at Home

      By: Robert S. Huckman, Rosabeth Moss Kanter, Antonio Moreno, Bradley Staats and Sarah Mehta
      This case explores retailer Best Buy’s decision to enter health care. Best Buy Health aims to enable care at home across three prongs: consumer health, active aging, and virtual care. A key pillar of Best Buy Health's strategy is leveraging the Geek Squad—the company's... View Details
      Keywords: Business Ventures; Health Care and Treatment; Innovation and Invention; Business Strategy; Market Entry and Exit; Service Delivery; Service Operations; Electronics Industry; Health Industry; Retail Industry; United States; Minnesota
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      Huckman, Robert S., Rosabeth Moss Kanter, Antonio Moreno, Bradley Staats, and Sarah Mehta. "Best Buy Health: Enabling Care at Home." Harvard Business School Case 624-009, February 2024. (Revised December 2024.)
      • January 2024
      • Case

      Mariam Braimah: Designing a Career in Tech

      By: Lakshmi Ramarajan, Hannah Riley Bowles and Michael Norris
      In 2022, Mariam Braimah, a digital designer working at Netflix, is considering the next move in her career. She has spent several years at Netflix, and in her spare time, using her savings, has founded a design-focused fellowship program and a consumer insights company... View Details
      Keywords: Business Startups; Interpersonal Communication; Entrepreneurship; Personal Development and Career; Power and Influence; Technology Industry; Nigeria; United States; New York (city, NY); San Francisco
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      Ramarajan, Lakshmi, Hannah Riley Bowles, and Michael Norris. "Mariam Braimah: Designing a Career in Tech." Harvard Business School Case 424-030, January 2024.
      • January 2024
      • Case

      The Financial Times (FT) and Generative AI

      By: Andrew Rashbass, Ramon Casadesus-Masanell and Jordan Mitchell
      In September 2023, John Ridding, CEO of the Financial Times, was considering the possible impact of Generative AI on the industry and his business. Having navigated successfully the seismic shift from print to digital, and reporting record results, the company... View Details
      Keywords: AI and Machine Learning; Technology Adoption; Change Management; Journalism and News Industry
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      Rashbass, Andrew, Ramon Casadesus-Masanell, and Jordan Mitchell. "The Financial Times (FT) and Generative AI." Harvard Business School Case 724-410, January 2024.
      • December 2023
      • Case

      Davivienda Bank's Upskilling and Reskilling Strategy in Colombia

      By: Jorge Tamayo, Raffaella Sadun and Jenyfeer Martinez Buitrago
      Set in 2022, this case describes the digital transformation strategy of Davivienda— a leading player in Colombia’s commercial banking and one of the companies belonging to Grupo Bolívar, a major Colombian financial conglomerate—and the bank’s upskilling and reskilling... View Details
      Keywords: Change Management; Transformation; Decision Choices and Conditions; Digital Strategy; Digital Transformation; Internet and the Web; Mobile and Wireless Technology; Innovation and Management; Innovation Strategy; Growth and Development Strategy; Business Strategy; Corporate Strategy; Organizational Culture; Talent and Talent Management; Training; Banking Industry; Latin America; Central America; South America; Colombia
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      Tamayo, Jorge, Raffaella Sadun, and Jenyfeer Martinez Buitrago. "Davivienda Bank's Upskilling and Reskilling Strategy in Colombia." Harvard Business School Case 724-425, December 2023.
      • December 2023 (Revised February 2024)
      • Case

      21Seeds: Taking Shots at Breakout Growth

      By: Elie Ofek, Julian De Freitas, Michael Moynihan and Nicole Tempest Keller
      21Seeds, a female-founded flavor-infused tequila startup launched in 2019, had made inroads into the alcoholic beverage industry by focusing on an underserved consumer segment in spirits—women, primarily in their 30s and 40s, many of whom were moms—and by following a... View Details
      Keywords: Mergers and Acquisitions; Business Startups; Growth and Development Strategy; Brands and Branding; Product Positioning; Distribution Channels; Sales; Food and Beverage Industry
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      Ofek, Elie, Julian De Freitas, Michael Moynihan, and Nicole Tempest Keller. "21Seeds: Taking Shots at Breakout Growth." Harvard Business School Case 524-008, December 2023. (Revised February 2024.)
      • November 2023 (Revised March 2024)
      • Case

      Infarm: Betting the (Indoor) Farm on Food Security

      By: Elie Ofek
      In the summer of 2023, the co-founders of Infarm, a controlled environment agriculture (CEA) company, were contemplating a major pivot going forward. While Infarm had successfully shown it could grow over 75 products—mainly herbs, leafy greens and mushrooms—in modular... View Details
      Keywords: Plant-Based Agribusiness; Business Model; Market Entry and Exit; Science-Based Business; Business Strategy; Transition; Agriculture and Agribusiness Industry; Europe; North America; Toronto; Northeastern United States
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      Ofek, Elie. "Infarm: Betting the (Indoor) Farm on Food Security." Harvard Business School Case 524-043, November 2023. (Revised March 2024.)
      • October 2023
      • Case

      Hey Jane: Delivering Abortion Pills to the Doorstep

      By: Rembrand Koning, Geraldine Pena-Galea and Sarah Mehta
      This case tells the story of Hey Jane, a telehealth clinic founded in 2020 that provides virtual medication abortion services to eligible patients in nine U.S. states. By January 2023, the company had served more than 20,000 patients and raised nearly $10 million in... View Details
      Keywords: Operations; Business Startups; Health Care and Treatment; Growth and Development Strategy; Health Industry; Technology Industry; United States
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      Koning, Rembrand, Geraldine Pena-Galea, and Sarah Mehta. "Hey Jane: Delivering Abortion Pills to the Doorstep." Harvard Business School Case 724-408, October 2023.
      • October 2023 (Revised March 2024)
      • Case

      KOKO Networks: Bridging Energy Transition and Affordability with Carbon Financing

      By: George Serafeim, Siko Sikochi and Namrata Arora
      The problem was massive: two million hectares of African forests were lost annually to charcoal production for cooking, an area equivalent to 13 times Greater London, resulting in one billion tons of carbon emissions yearly. At the same time, an estimated 700,000... View Details
      Keywords: Clean Tech; Digital; Carbon Credits; Carbon Offsetting; Africa; Emerging Markets; Energy; Climate Change; Entrepreneurship; Energy Sources; Environmental Sustainability; Health; Market Design; Business Startups; Transition; Environmental Regulation; Policy; Energy Industry; Consumer Products Industry; Africa; Kenya; Rwanda
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      Serafeim, George, Siko Sikochi, and Namrata Arora. "KOKO Networks: Bridging Energy Transition and Affordability with Carbon Financing." Harvard Business School Case 124-022, October 2023. (Revised March 2024.)
      • October 2023 (Revised April 2024)
      • Case

      ghSMART & Co: Building and Scaling a Time Smart Firm

      By: Ashley Whillans and Sara Coronel Rodriguez
      "For ghSMART, freedom is the first principle from which all good things flow”—Geoff Smart, Chairman and Founder, ghSMART. ghSMART was a leadership advisory firm that was grounded in the principle of freedom. Talented Consultants and Partners could work remotely from... View Details
      Keywords: Time; Consulting Firms; Time Management; Talent and Talent Management; Employee Relationship Management; Innovation Strategy; Knowledge Sharing; Organizational Culture; Going Public; Partners and Partnerships; Expansion; Reputation
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      Whillans, Ashley, and Sara Coronel Rodriguez. "ghSMART & Co: Building and Scaling a Time Smart Firm." Harvard Business School Case 924-009, October 2023. (Revised April 2024.)
      • 2023
      • Book

      Move Fast and Fix Things: The Trusted Leader's Guide to Solving Hard Problems

      By: Frances X. Frei and Anne Morriss
      Speed has gotten a bad name in business, much of it deserved. When Facebook made "Move fast and break things" an informal company motto, it fueled a widely held belief that we can either make progress or take care of people, one or the other. That a certain amount of... View Details
      Keywords: Leading Change; Performance Improvement; Problems and Challenges; Organizational Change and Adaptation; Organizational Culture
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      Frei, Frances X., and Anne Morriss. Move Fast and Fix Things: The Trusted Leader's Guide to Solving Hard Problems. Harvard Business Review Press, 2023.
      • September 2023 (Revised February 2024)
      • Case

      Accelerating with Caution: Forecasting and Managing birddogs' Growth

      By: Mark Egan
      As 2017 was drawing to a close, birddogs’ founder and CEO, Peter Baldwin, was working with his CFO Jack Sullivan to prepare for 2018. Their task at hand? To predict the demand for their product in the coming season, determine the appropriate investments in working... View Details
      Keywords: Inventory; Working Capital; Forecasting and Prediction; Organizational Change and Adaptation; Financing and Loans; Apparel and Accessories Industry
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      Egan, Mark. "Accelerating with Caution: Forecasting and Managing birddogs' Growth." Harvard Business School Case 224-023, September 2023. (Revised February 2024.)
      • September 2023
      • Supplement

      Accelerating with Caution: Forecasting and Managing birddogs’ Growth (B)

      By: Mark Egan
      As 2017 was drawing to a close, birddogs’ founder and CEO, Peter Baldwin, was working with his CFO Jack Sullivan to prepare for 2018. Their task at hand? To predict the demand for their product in the coming season, determine the appropriate investments in working... View Details
      Keywords: Working Capital; Forecasting and Prediction; Expansion; Production; Apparel and Accessories Industry
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      Egan, Mark. "Accelerating with Caution: Forecasting and Managing birddogs’ Growth (B)." Harvard Business School Supplement 224-024, September 2023.
      • September 2023
      • Case

      The Meteoric Rise of Skims

      By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger
      Since its founding in 2019 by Kim Kardashian and Jens Grede, Skims, a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear with an eye toward body-type and skin-tone inclusivity, has experienced a meteoric rise. Kardashian, who... View Details
      Keywords: Brand; Branding; Direct-to-consumer; DTC; Influencers; Influencer Marketing; Fashion; Growth; Direct Marketing; Influence; Reputation; Social Inference; Consumer Goods; Consumer Products; Female Entrepreneur; Female Protagonist; Entrepreneurship And Strategy; Brand & Product Management; Competitive Advantage; Online Followers; Retail; Retail Formats; Retailing; Online Retail; Celebrities; Celebrity; Celebrity Endorsement; Go To Market Strategy; Apparel; Startup Marketing; Startups; Social Influencers; Brands and Branding; Growth and Development Strategy; Growth Management; Distribution Channels; Digital Marketing; Advertising; Power and Influence; Social Media; Fashion Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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      Israeli, Ayelet, Jill Avery, and Leonard A. Schlesinger. "The Meteoric Rise of Skims." Harvard Business School Case 524-023, September 2023.
      • August 2023 (Revised May 2024)
      • Case

      Dicerna Pharmaceuticals: Decision Making in Clinical Trial Design and Operations

      By: Satish Tadikonda and Amanda McEwen
      The success or failure of Dicerna Pharmaceuticals (Dicerna) as an emerging pharmaceutical company would likely hinge on its lead drug candidate Nedosiran and the company’s ability to see it successfully through clinical development. Ralf Rosskamp, Chief Medical... View Details
      Keywords: Business Strategy; Health Testing and Trials; Product Development; Governing Rules, Regulations, and Reforms; Pharmaceutical Industry
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      Tadikonda, Satish, and Amanda McEwen. "Dicerna Pharmaceuticals: Decision Making in Clinical Trial Design and Operations." Harvard Business School Case 824-018, August 2023. (Revised May 2024.)
      • July 2023
      • Case

      HealthVerity: Real World Data and Evidence

      By: Satish Tadikonda
      Andrew Kress (CEO and founder) and his team had built a promising marketplace business at HealthVerity serving its core market in healthcare, with a focus on pharmaceutical R&D and services. Thus far, HealthVerity’s products had been unique to the pharma and pharma... View Details
      Keywords: Growth and Development Strategy; Market Entry and Exit; Product Marketing
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      Tadikonda, Satish. "HealthVerity: Real World Data and Evidence." Harvard Business School Case 824-019, July 2023.
      • July 2023
      • Case

      Moderna: Everything, Everywhere, All at Once

      By: Satish Tadikonda, Shikhar Ghosh and William Marks
      Coming out of the COVID-19 pandemic, Moderna was riding the successes of developing a vaccine in record time and helping stem the tide of the crisis. However, the company had grown at an incredible rate, more than doubled its number of employees, and had to put on hold... View Details
      Keywords: Health Pandemics; Selection and Staffing; Growth Management; Management Succession; Retirement; Technological Innovation; Corporate Strategy; Biotechnology Industry
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      Tadikonda, Satish, Shikhar Ghosh, and William Marks. "Moderna: Everything, Everywhere, All at Once." Harvard Business School Case 824-021, July 2023.
      • June 12, 2023
      • Article

      How AI Will Accelerate the Circular Economy

      By: Shirley Lu and George Serafeim
      Despite living on a planet with finite resources, our economy remains largely linear and full of single-use products. The shift toward a circular economy, where companies recover or recycle resources, has hit roadblocks, including low value of used products and high... View Details
      Keywords: Recycling; Materials Management; Innovation and Management; Technological Innovation; Climate Change; Environmental Sustainability; AI and Machine Learning; Operations; Industrial Products Industry; Consumer Products Industry; Technology Industry
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      Lu, Shirley, and George Serafeim. "How AI Will Accelerate the Circular Economy." Harvard Business Review Digital Articles (June 12, 2023).
      • June 2023
      • Case

      Block: Creating an Ecosystem of Ecosystems

      By: Lauren Cohen, Richard Ryffel, Grace Headinger and Ruoshi Qi
      At Investor Day 2022, Block announced a new vision for its businesses: creating an ecosystem of ecosystems. Outside the norm for many public growth companies, Block had recently acquired a variety of new business streams in the creator economy and Bitcoin despite a... View Details
      Keywords: Business Growth; Fintech; Company Management; Growth Strategy; Innovation And Strategy; Acquisition; Business Growth and Maturation; Business Model; Change; Finance; Growth Management; Growth and Development Strategy; Innovation Strategy; Technological Innovation; Communication Strategy; Corporate Strategy; Business Strategy; Financial Services Industry; Technology Industry; United States; California; San Francisco
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      Cohen, Lauren, Richard Ryffel, Grace Headinger, and Ruoshi Qi. "Block: Creating an Ecosystem of Ecosystems." Harvard Business School Case 223-055, June 2023.
      • 2023
      • Working Paper

      Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation

      By: Dae Woong Ham, Michael Lindon, Martin Tingley and Iavor Bojinov
      Randomized experiments have become the standard method for companies to evaluate the performance of new products or services. In addition to augmenting managers’ decision-making, experimentation mitigates risk by limiting the proportion of customers exposed to... View Details
      Keywords: Performance Evaluation; Research and Development; Analytics and Data Science; Consumer Behavior
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      Ham, Dae Woong, Michael Lindon, Martin Tingley, and Iavor Bojinov. "Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation." Harvard Business School Working Paper, No. 23-070, May 2023.
      • June 2023 (Revised January 2024)
      • Case

      Chipmaking in the Desert: Taiwan Semiconductor Manufacturing Company's Global Expansion

      By: William C. Kirby and Noah B. Truwit
      On December 6, 2022, in Phoenix, Arizona, Taiwan Semiconductor Manufacturing Company (TSMC) Executive Chairman Mark Liu outlined the company’s ambitious plans to invest $40 billion to build semiconductor manufacturing plants in Phoenix. The event also celebrated the... View Details
      Keywords: Geopolitical Units; Government and Politics; Government Legislation; Expansion; Market Entry and Exit; Semiconductor Industry; Taiwan; United States
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      Kirby, William C., and Noah B. Truwit. "Chipmaking in the Desert: Taiwan Semiconductor Manufacturing Company's Global Expansion." Harvard Business School Case 323-101, June 2023. (Revised January 2024.)
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