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Show Results For
- All HBS Web
(2,421)
- People (4)
- News (415)
- Research (1,771)
- Events (4)
- Multimedia (13)
- Faculty Publications (1,058)
- April 2008
- Case
Campbell and Bailyn's Boston Office: Managing the Reorganization
By: Anne Donnellon and Dun Gifford Jr
Ken Winston, the regional sales manager at a securities brokerage firm, has reorganized his generalist salespeople into Key Account Teams (KAT) to increase sales of specialized, higher-margin fixed income products. Winston is also implementing a new corporate... View Details
Keywords: Organizational Behavior; Fixed Costs; Group Dynamics; Human Resource Management; Compensation; Matrix Organization; Sales; Leading Teams; Management; Leadership; Organizational Design; Organizational Structure; Groups and Teams; Organizational Culture; Organizational Change and Adaptation; Change Management; Salesforce Management; Compensation and Benefits; Financial Services Industry; Boston
Donnellon, Anne, and Dun Gifford Jr. "Campbell and Bailyn's Boston Office: Managing the Reorganization." Harvard Business School Brief Case 082-182, April 2008.
- Program
Aligning Strategy and Sales
strategy and sales activities and discover how to synchronize your strategic priorities, go-to-market initiatives, and sales team to boost revenue and long-term success. This program is eligible for the... View Details
- 13 Nov 2022
- News
How to Manage Sales In A World That Never Stops Changing
- May 2020
- Article
Sales Leadership During and After the Crisis
By: Frank V. Cespedes
Because customer acquisition and retention are the lifeblood of a for-profit enterprise, sales activities establish foundational conditions for a business. In turn, sales managers’ responsibilities in a crisis extend beyond keeping the lights on. Their leadership makes... View Details
Cespedes, Frank V. "Sales Leadership During and After the Crisis." Top Sales Magazine (May 2020), 28–29.
- February 2020
- Case
Drift: The First Sales Hire
By: Mark Roberge
David Cancel and Elias Torres, the co-founders of Drift, scaled their business to thousands of users and hundreds of thousands in revenue. However, they were falling short of the annual revenue target they communicated to the board of directors. Having scaled the... View Details
Roberge, Mark. "Drift: The First Sales Hire." Harvard Business School Case 820-103, February 2020.
- July 9, 2019
- Article
Setting Better Sales Goals with Analytics
By: Doug J. Chung, Isabel Huber, Vinay Murthy, Varun Sunku and Marije Weber
Sales compensation is a critical lever in motivating a salesforce and driving growth in the business-to-business sector: Studies show that revising compensation in line with market trends can have a 50% greater impact on sales than advertisements have, for instance. A... View Details
Keywords: Analytics; Salesforce Management; Compensation and Benefits; Motivation and Incentives; Goals and Objectives
Chung, Doug J., Isabel Huber, Vinay Murthy, Varun Sunku, and Marije Weber. "Setting Better Sales Goals with Analytics." Harvard Business Review (website) (July 9, 2019).
- 05 Dec 2023
- Cold Call Podcast
What Founders Get Wrong about Sales and Marketing
Keywords: Re: Mark N. Roberge
- November 1994 (Revised May 1998)
- Background Note
Strategic Sales Management: A Boardroom Issue
By: Benson P. Shapiro, Stephen X. Doyle and Adrian J. Slywotsky
Explains why sales management has become an increasingly important and complex topic for top managers. Demonstrates the financial impact of a superior salesforce and then describes a way to gain superiority. The focus is on a salesforce that is responsive to customer... View Details
Shapiro, Benson P., Stephen X. Doyle, and Adrian J. Slywotsky. "Strategic Sales Management: A Boardroom Issue." Harvard Business School Background Note 595-018, November 1994. (Revised May 1998.)
- July 2024
- Article
AI, ROI, and Sales Productivity
By: Frank V. Cespedes
Artificial intelligence (AI) is now a loose term for many different things and at the peak of its hype curve. So managers hitch-their-pitch to the term in arguing for resources. But like any technology, its business value depends upon actionable use cases embraced by... View Details
Cespedes, Frank V. "AI, ROI, and Sales Productivity." Top Sales Magazine (July 2024), 12–13.
- 22 Mar 2022
- News
Frank from Harvard Talks Sales
- 09 Dec 2011
- News
Harvard program puts focus back on sales
- 01 Mar 2010
- News
Slum for Sale
but in July 2009, the government postponed the call for bids just a few hours before deadline.) The case elicited a broad range of student responses when HBS associate professor Gunnar Trumbull taught it for the first time last December in the elective course View Details
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
Management That Works: How to Sell in a World That Never Stops Changing, Cespedes, a senior lecturer at Harvard Business School, offers research-based insight and context, and presents sales productivity not... View Details
Keywords: by Kristen Senz
- 09 Aug 2018
- News
Two Million Fake Accounts: Sales Misconduct at Wells Fargo
- April 2018
- Article
Effective Sales Training: What Are the Foundational Elements?
By: Frank V. Cespedes
Across industries, turnover in sales positions averages about 25–30% annually. This means that, at many firms, the equivalent of the entire sales force must be replaced and trained every four years or so. No other function has an ongoing talent management task of that... View Details
Cespedes, Frank V. "Effective Sales Training: What Are the Foundational Elements?" Top Sales Magazine (April 2018), 22–23.
- October 2005 (Revised February 2008)
- Case
Sales Force Integration at FedEx (A)
By: David B. Godes
Federal Express' (FedEx) recent acquisition of RPS--a ground delivery firm--gave the firm the potential to offer a single source for a client's delivery needs. However, to deliver on this potential, the firm needed to deliver the integrated solution through a single... View Details
Keywords: Horizontal Integration; Salesforce Management; Transportation; Compensation and Benefits; Transportation Industry
Godes, David B. "Sales Force Integration at FedEx (A)." Harvard Business School Case 506-029, October 2005. (Revised February 2008.)
- December 16, 2021
- Article
Avoid a One-Size-Fits-All Approach to Sales Coaching
By: Frank V. Cespedes
Coaching sales reps is about clarifying relevant behaviors and whether the issue is motivation or ability. Some reps may work hard, but lack certain capabilities while others demonstrate capability but seemingly lack motivation or effort. Good coaching helps to clarify... View Details
Cespedes, Frank V. "Avoid a One-Size-Fits-All Approach to Sales Coaching." Harvard Business Review Digital Articles (December 16, 2021).
- 22 Aug 2017
- News