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  • August 2019
  • Article

When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation

By: Yicheng Song, Nachiketa Sahoo and Elie Ofek
Sometimes we desire change, a break from the same or an opportunity to fulfill different aspects of our needs. Noting that consumers seek variety, several approaches have been developed to diversify items recommended by personalized recommender systems. However,... View Details
Keywords: Recommender Systems; Personalization; Recommendation Diversity; Variety Seeking; Collaborative Filtering; Consumer Utility Models; Digital Media; Clickstream Analysis; Learning-to-rank; Consumer Behavior; Media; Customization and Personalization; Strategy; Mathematical Methods
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  • January 2017
  • Case

The Six CEOs of Tyco International Ltd.

By: John R. Wells and Gabriel Ellsworth
In September 2016, Johnson Controls, Inc. completed the acquisition of Tyco International PLC, a $9.9 billion business with operating profits of $884 million. The purchase consideration was $14.4 billion. Although the deal was billed as a merger, Ireland-based Tyco... View Details
Keywords: Tyco; Dennis Kozlowski; Edward Breen; Fire Safety; Fire Protection; Security; Packaging; Securities And Exchange Commission; Fraud; Accounting; Accounting Audits; Earnings Management; Financial Statements; Goodwill Accounting; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Divisions; Business Exit or Shutdown; Business Growth and Maturation; Business Headquarters; Business Model; Business Organization; For-Profit Firms; Restructuring; Crime and Corruption; Engineering; Applied Optics; Chemicals; Construction; Metals and Minerals; Ethics; Finance; Cash Flow; Public Equity; Stock Options; Financing and Loans; Initial Public Offering; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalized Firms and Management; Multinational Firms and Management; Corporate Accountability; Corporate Disclosure; Health Care and Treatment; Business History; Executive Compensation; Selection and Staffing; Courts and Trials; Lawfulness; Lawsuits and Litigation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Market Entry and Exit; Public Ownership; Problems and Challenges; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Consolidation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Value; Chemical Industry; Construction Industry; Consumer Products Industry; Electronics Industry; Energy Industry; Industrial Products Industry; Manufacturing Industry; Medical Devices and Supplies Industry; Mining Industry; Pharmaceutical Industry; Semiconductor Industry; Telecommunications Industry; Utilities Industry; Republic of Ireland; Switzerland; Bermuda; United States; New Hampshire
Related
  • 21 Oct 2013
  • Working Paper Summaries

How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars

Keywords: by Isao Okada & Stephen A. Greyser; Sports
  • 2020
  • Working Paper

Targeting for Long-Term Outcomes

By: Jeremy Yang, Dean Eckles, Paramveer Dhillon and Sinan Aral
Decision makers often want to target interventions so as to maximize an outcome that is observed only in the long term. This typically requires delaying decisions until the outcome is observed or relying on simple short-term proxies for the long-term outcome. Here we... View Details
Keywords: Targeted Marketing; Optimization; Churn Management; Marketing; Customer Relationship Management; Policy; Learning; Outcome or Result
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  • 04 Oct 2019
  • HBS Seminar

Annabelle Fowler (Harvard University), Harvard University

  • 2009
  • Working Paper

Do Friends Influence Purchases in a Social Network?

By: Raghuram Iyengar, Sangman Han and Sunil Gupta

Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details

Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea
Related
  • 21 May 2018
  • Blog Post

Harnessing The Power of Collaboration to Create Opportunity in Chicago

Before and after attending HBS, I helped grow Working Assets (now Credo, founded by Laura Scher, MBA 1985) into a successful social enterprise that has generated more than $80 million for nonprofits. Whereas Working Assets is a for-profit enterprise whose business... View Details
Keywords: Nonprofit / Government
  • Web

Faculty & Research

acquisition. Ping’s strong fundamentals made the opportunity appealing: the company operated in a high-growth market, generated the majority of its revenues from subscription-based services, and demonstrated significant growth in its... View Details
  • Web

Publications - Faculty & Research

Harigaya, Grady Killeen and Aparna Krishna This paper evaluates a low-cost, customized soil nutrient management advisory service in India. As a methodological contribution, we examine whether and in which settings satellite measurements may be effective at View Details
  • 2021
  • Working Paper

Dirty Money: How Banks Influence Financial Crime

By: Joseph Pacelli, Janet Gao, Jan Schneemeier and Yufeng Wu
On September 21st, 2020, a consortium of international journalists leaked nearly 2,500 suspicious activity reports (SAR) obtained from the U.S. Financial Crimes Enforcement Network, exposing nearly $2 trillion of money laundering activity. The event raises important... View Details
Keywords: Financial Institutions; Crime and Corruption; Policy
Related
  • 06 Oct 2015
  • First Look

October 6, 2015

States and the European Union. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49803 Online Network Revenue Management Using Thompson Sampling By: Ferreira, Kris Johnson, David Simchi-Levi, and He Wang Abstract—We... View Details
Keywords: Sean Silverthorne
  • 2008
  • Working Paper

An Investigation of Earnings Management through Marketing Actions

By: Craig James Chapman and Thomas J. Steenburgh

Prior research hypothesizes managers use "real actions," including the reduction of discretionary expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used... View Details

Keywords: Performance Expectations; Earnings Management; Marketing Strategy; Financial Reporting; Brands and Branding; Food and Beverage Industry
Related
  • 07 Mar 2007
  • Research & Ideas

How Do You Value a “Free” Customer?

begins to answer. Sarah Jane Gilbert: Why do traditional customer lifetime value formulas break down in a networked setting, and how does your model address those shortcomings? Sunil Gupta: Traditional models of CLV estimate a customer's... View Details
Keywords: by Sarah Jane Gilbert; Web Services
  • 19 Dec 2023
  • Research & Ideas

$15 Billion in Five Years: What Data Tells Us About MacKenzie Scott’s Philanthropy

of gifts over time. So many in the nonprofit and philanthropy world wondered how Scott’s nonconforming principles would be expressed in her actual giving. Scott, whose net worth has been estimated to top $40 billion, established the... View Details
Keywords: by Matthew Lee, Brian Trelstad, and Ethan Tran
  • 2020
  • Working Paper

Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?

By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details
Keywords: Economy; Advertising; Spending; Media
Related
  • 20 Jan 2009
  • Research & Ideas

Risky Business with Structured Finance

percent of its revenues came from rating structured finance products, versus the 32 percent of revenues generated from its traditional business of rating corporate bonds. A simulation is "still a model... View Details
Keywords: by Julia Hanna; Banking; Financial Services
  • December 2003
  • Case

Fox Bids for the NFL-1993

By: Bharat N. Anand and Catherine M. Conneely
The Fox television network, launched in 1987 by Rupert Murdoch's News Corp. was in a precarious position in 1993. Although it had met its business plan targets, its ratings in the recently concluded November "sweeps" were indifferent, several of its newly launched... View Details
Keywords: Valuation; Competitive Strategy; Financial Reporting; Bids and Bidding; Revenue; Television Entertainment; Media and Broadcasting Industry
Related
  • 2006
  • Working Paper

The Value of a 'Free' Customer

By: Sunil Gupta, Carl F. Mela and Jose M. Vidal-Sanz

Central to a firm's growth and marketing policy is the revenus and profit potential of its customer assets. As a result, there has been a recent proliferation of work regarding customer lifetime value. However, extant research in this area is silent regarding how to... View Details

Keywords: Customer Value and Value Chain; Auctions; Network Effects; Business Strategy
Related
  • 27 Sep 2011
  • First Look

First Look: September 27

performance in their exchange ties (Gulati and Sytch, 2007) and acquisitions (Zaheer et al., 2010); revenues (Baum et al., 2000; Shipilov and Li, 2008); market share (Zaheer and Bell, 2005) and market entry (Jensen, 2008); IPO success... View Details
Keywords: Sean Silverthorne
  • 18 Apr 2022
  • HBS Case

Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off

analyze the potential financial impact on the company’s $8.4 billion in overall revenues. In one calculation, company officials estimated Dick’s Sporting Goods stood to lose about $250 million as a result of eliminating sales of guns and... View Details
Keywords: by Jay Fitzgerald