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  • November 1999 (Revised March 2003)
  • Case

Webvan: Groceries on the Internet

By: John A. Deighton and Kayla Bakshi
What are the prospects for grocery shopping on the Web? This case invites a comparison of seven business models, with particular emphasis on Webvan. Why does the investment community value Webvan at $7.8 billion after less than six months of operating experience, and... View Details
Keywords: Business Model; Experience and Expertise; Investment; Information; Marketing; Distribution Channels; Service Delivery; Cognition and Thinking; Internet and the Web; Retail Industry; Retail Industry
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Deighton, John A., and Kayla Bakshi. "Webvan: Groceries on the Internet." Harvard Business School Case 500-052, November 1999. (Revised March 2003.)
  • December 1996 (Revised July 2002)
  • Background Note

Note on Marketing and the Internet

By: John A. Deighton, Alison Berkley and John Barabino
The World Wide Web is new, a comprehensive marketing environment. It is a medium for direct marketing, for retailing and distribution, for the delivery of service and product elements, for marketing research, and even for posting and testing prices. This note explores... View Details
Keywords: Marketing; Internet and the Web; Digital Marketing
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Deighton, John A., Alison Berkley, and John Barabino. "Note on Marketing and the Internet." Harvard Business School Background Note 597-037, December 1996. (Revised July 2002.)
  • March 1999 (Revised May 1999)
  • Case

Network Associates: Securing the Internet

By: Debora L. Spar
Follows one company's path through the uncharted terrain of government regulation and the Internet. In March 1998, Network Associates announced it would begin selling powerful encryption software from its Dutch subsidiary. Such a move looked to the U.S. government like... View Details
Keywords: Internet and the Web; Information Technology Industry; Information Technology Industry; Information Technology Industry; United States
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Spar, Debora L., and Jennifer Burns. "Network Associates: Securing the Internet." Harvard Business School Case 799-087, March 1999. (Revised May 1999.)
  • December 1998
  • Supplement

Air Products' Internet Strategy, Video

By: F. Warren McFarlan
Keywords: Internet and the Web; Strategy; Aerospace Industry
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McFarlan, F. Warren. "Air Products' Internet Strategy, Video." Harvard Business School Video Supplement 399-515, December 1998.
  • 1998
  • Chapter

Developing Products for the Internet

By: A. D. MacCormack and M. Iansiti
Keywords: Product Development; Internet and the Web; Information Technology; Technology Industry
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MacCormack, A. D., and M. Iansiti. "Developing Products for the Internet." In Sense and Respond: Capturing Value in the Network Era, edited by Stephen P. Bradley and Richard L. Nolan. Boston: Harvard Business School Press, 1998.
  • October 2003 (Revised January 2016)
  • Exercise

The BCPC Internet Strategy Team: An Exercise

By: Amy C. Edmondson and Laura Feldman
This short fictional case forms the basis of a team decision-making exercise. The case, inspired by a real decision facing a major telecommunications company, describes a cross-functional management team convened by the CEO for the purpose of developing a... View Details
Keywords: Groups and Teams; Decision Making; Risk and Uncertainty; Information Management; Perspective; Product Launch; Internet and the Web; Knowledge Sharing; Telecommunications Industry
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Edmondson, Amy C., and Laura Feldman. "The BCPC Internet Strategy Team: An Exercise." Harvard Business School Exercise 604-035, October 2003. (Revised January 2016.) (Six supplements available for Chris Berkowitz, Dana Jones, Jan Trow, Kim Wilson, Leslie Rhee, and Terry Maneri.)
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

last December, believes that "the real opportunity for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees,... View Details
Keywords: by Susan Young
  • March 2002
  • Case

AOL, Cisco, Yahoo!: Building the Internet Commons

By: James E. Austin
Since the spring of 2001, AOL, Cisco, and Yahoo! had collaborated on ways to improve the effectiveness of using the Internet to benefit society. Each company considered itself strongly committed to philanthropy, making significant charitable donations, and fostering a... View Details
Keywords: Internet and the Web; Philanthropy and Charitable Giving; Business and Community Relations; Information Technology Industry; Information Technology Industry
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Austin, James E. "AOL, Cisco, Yahoo!: Building the Internet Commons." Harvard Business School Case 302-088, March 2002.
  • 28 Aug 2014
  • News

How the Internet Saved Handmade Goods

  • September–October 1997
  • Article

Developing Products on Internet Time

By: A. D. MacCormack and M. Iansiti
Keywords: Product; Internet and the Web; Manufacturing Industry
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MacCormack, A. D., and M. Iansiti. "Developing Products on Internet Time." Harvard Business Review 75, no. 5 (September–October 1997).
  • March 2001 (Revised July 2001)
  • Background Note

Making Sense of the Internet Business Landscape

By: Lynda M. Applegate
Discusses the shift from the industrial to the information economy from a technological, business, and societal perspective. Compares the changes we are experiencing today with the changes experienced during the shift from the agrarian to the industrial age at the turn... View Details
Keywords: Transition; Economy; Information; Perspective; Society; Internet
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Applegate, Lynda M. "Making Sense of the Internet Business Landscape." Harvard Business School Background Note 801-407, March 2001. (Revised July 2001.)
  • 14 Jul 2014
  • News

USA Today Goes Viral

Keywords: digital innovation; newspaper industry; publishing; Publishing Industries (except Internet); Publishing Industries (except Internet)
  • Web

All Industries

Employment Data All Industries Employment Data All Industries All Industries Select an Industry to Access Additional Detail Pages: All View Details
  • 15 Aug 2016
  • Research & Ideas

Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

"What I’ve said that turned out to be right will be considered obvious, and what was wrong will be humorous" —Bill Gates, The Road Ahead, 1995 In 2001, I wrote a book explaining why accelerated growth strategies created value for some View Details
Keywords: by Thomas R. Eisenmann; Technology
  • 20 Mar 2015
  • News

50 Million Users: The Making of an ‘Angry Birds’ Internet Meme

  • 24 Sep 2001
  • Research & Ideas

Why the Internet Doesn’t Change Everything

As the technology wave breaks over us, some think the Internet looks to many about to wash out the established order of everything from vacation booking to the nation-state itself. But hold on a minute, Debora Spar cautions. We've seen... View Details
Keywords: by Debora L. Spar
  • Article

Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business

By: Marco Iansiti and Karim R. Lakhani
When Google bought Nest, a maker of digital thermostats, for $3.2 billion just a few months ago, it was a clear indication that digital transformation and connection are spreading across even the most traditional industrial segments and creating a staggering array of... View Details
Keywords: Digital Innovation; Digitization; Industrial Internet; Technological Innovation; Production; Competitive Strategy; Engineering; Aerospace Industry
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Iansiti, Marco, and Karim R. Lakhani. "Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business." Harvard Business Review 92, no. 11 (November 2014): 90–99.
  • April 2003 (Revised January 2004)
  • Case

Music Industry and the Internet, The

By: Bharat N. Anand and Estelle S. Cantillon
Discusses the impact of the Internet on the music industry from 1990 through 2003. Discusses the technology, new business models, and record companies' moves. Provides the necessary background to discuss such matters as well as to assess the strategies of the five... View Details
Keywords: Internet; Music Industry
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Anand, Bharat N., and Estelle S. Cantillon. "Music Industry and the Internet, The." Harvard Business School Case 703-513, April 2003. (Revised January 2004.)
  • March 2009 (Revised January 2010)
  • Background Note

The Newspaper Industry in Crisis

By: David J. Collis, Peter W. Olson and Mary Furey
This note is a primer on the newspaper industry, which has been in decline in the U.S. and Western Europe. The 19th century business model whereby news and editorial content was packaged and delivered to homes daily and paid for by national advertisers has been... View Details
Keywords: Business Model; Business History; Newspapers; Disruptive Innovation; Consumer Behavior; Business Strategy; Internet; Journalism and News Industry; Journalism and News Industry; Europe; United States
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Collis, David J., Peter W. Olson, and Mary Furey. "The Newspaper Industry in Crisis." Harvard Business School Background Note 709-463, March 2009. (Revised January 2010.)
  • 26 Jun 2000
  • Research & Ideas

What’s an Internet Business Model? Ask a Health Care Professional

Though the Internet has woven itself into most aspects of life, few fields have adopted it more actively, and at times controversially, than health care. What new business models in health care, based on the Internet, are rising to the... View Details
Keywords: by Martha Lagace; Health
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