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  • All HBS Web  (2,959)
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    • Research  (1,850)
    • Events  (9)
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  • All HBS Web  (2,959)
    • People  (1)
    • News  (659)
    • Research  (1,850)
    • Events  (9)
    • Multimedia  (6)
  • Faculty Publications  (1,232)
← Page 4 of 2,959 Results →

    The Socioeconomic Impact of Internet Tracking

    At a time when the future of cookies in ad tracking is in doubt, this report contributes to understanding online tracking and its positive and negative consequences, both economic and social. We describe how tracking works to circulate data and affect privacy, how data... View Details
    • 16 May 2000
    • Research & Ideas

    Getting the Message: How the Internet is Changing Advertising

    last December, believes that "the real opportunity for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees,... View Details
    Keywords: by Susan Young
    • March 2002
    • Case

    AOL, Cisco, Yahoo!: Building the Internet Commons

    By: James E. Austin
    Since the spring of 2001, AOL, Cisco, and Yahoo! had collaborated on ways to improve the effectiveness of using the Internet to benefit society. Each company considered itself strongly committed to philanthropy, making significant charitable donations, and fostering a... View Details
    Keywords: Internet and the Web; Philanthropy and Charitable Giving; Business and Community Relations; Information Technology Industry; Information Technology Industry
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    Austin, James E. "AOL, Cisco, Yahoo!: Building the Internet Commons." Harvard Business School Case 302-088, March 2002.
    • December 1996 (Revised July 2002)
    • Background Note

    Note on Marketing and the Internet

    By: John A. Deighton, Alison Berkley and John Barabino
    The World Wide Web is new, a comprehensive marketing environment. It is a medium for direct marketing, for retailing and distribution, for the delivery of service and product elements, for marketing research, and even for posting and testing prices. This note explores... View Details
    Keywords: Marketing; Internet and the Web; Digital Marketing
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    Deighton, John A., Alison Berkley, and John Barabino. "Note on Marketing and the Internet." Harvard Business School Background Note 597-037, December 1996. (Revised July 2002.)
    • 28 Aug 2014
    • News

    How the Internet Saved Handmade Goods

    • September 2013
    • Case

    Vogue: Defining the Culture of Fashion

    By: Anita Elberse, Joseph Ferrer, Elizabeth Gough and Victoria Katsarou
    In March 2013, Susan Plagemann, vice president and publisher of Vogue—widely regarded as the world's most influential fashion magazine, and publishing conglomerate Condé Nast's marquee title—is seeking answers to two questions. First, how she can best approach the... View Details
    Keywords: Creative Industries; Fashion; Publishing; Digital Technology; Entertainment; Product Portfolio Management; Magazines; Journals and Magazines; Internet and the Web; Change Management; Resource Allocation; Creativity; Media; Advertising; Fashion Industry; Fashion Industry; Fashion Industry
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    Elberse, Anita, Joseph Ferrer, Elizabeth Gough, and Victoria Katsarou. "Vogue: Defining the Culture of Fashion." Harvard Business School Case 514-036, September 2013.
    • September–October 1997
    • Article

    Developing Products on Internet Time

    By: A. D. MacCormack and M. Iansiti
    Keywords: Product; Internet and the Web; Manufacturing Industry
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    MacCormack, A. D., and M. Iansiti. "Developing Products on Internet Time." Harvard Business Review 75, no. 5 (September–October 1997).
    • October 2003 (Revised January 2016)
    • Exercise

    The BCPC Internet Strategy Team: An Exercise

    By: Amy C. Edmondson and Laura Feldman
    This short fictional case forms the basis of a team decision-making exercise. The case, inspired by a real decision facing a major telecommunications company, describes a cross-functional management team convened by the CEO for the purpose of developing a... View Details
    Keywords: Groups and Teams; Decision Making; Risk and Uncertainty; Information Management; Perspective; Product Launch; Internet and the Web; Knowledge Sharing; Telecommunications Industry
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    Edmondson, Amy C., and Laura Feldman. "The BCPC Internet Strategy Team: An Exercise." Harvard Business School Exercise 604-035, October 2003. (Revised January 2016.) (Six supplements available for Chris Berkowitz, Dana Jones, Jan Trow, Kim Wilson, Leslie Rhee, and Terry Maneri.)
    • March 2001 (Revised July 2001)
    • Background Note

    Making Sense of the Internet Business Landscape

    By: Lynda M. Applegate
    Discusses the shift from the industrial to the information economy from a technological, business, and societal perspective. Compares the changes we are experiencing today with the changes experienced during the shift from the agrarian to the industrial age at the turn... View Details
    Keywords: Transition; Economy; Information; Perspective; Society; Internet
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    Applegate, Lynda M. "Making Sense of the Internet Business Landscape." Harvard Business School Background Note 801-407, March 2001. (Revised July 2001.)
    • March 1999 (Revised May 1999)
    • Case

    Network Associates: Securing the Internet

    By: Debora L. Spar
    Follows one company's path through the uncharted terrain of government regulation and the Internet. In March 1998, Network Associates announced it would begin selling powerful encryption software from its Dutch subsidiary. Such a move looked to the U.S. government like... View Details
    Keywords: Internet and the Web; Information Technology Industry; Information Technology Industry; Information Technology Industry; United States
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    Spar, Debora L., and Jennifer Burns. "Network Associates: Securing the Internet." Harvard Business School Case 799-087, March 1999. (Revised May 1999.)
    • December 1998
    • Supplement

    Air Products' Internet Strategy, Video

    By: F. Warren McFarlan
    Keywords: Internet and the Web; Strategy; Aerospace Industry
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    McFarlan, F. Warren. "Air Products' Internet Strategy, Video." Harvard Business School Video Supplement 399-515, December 1998.
    • Article

    Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business

    By: Marco Iansiti and Karim R. Lakhani
    When Google bought Nest, a maker of digital thermostats, for $3.2 billion just a few months ago, it was a clear indication that digital transformation and connection are spreading across even the most traditional industrial segments and creating a staggering array of... View Details
    Keywords: Digital Innovation; Digitization; Industrial Internet; Technological Innovation; Production; Competitive Strategy; Engineering; Aerospace Industry
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    Iansiti, Marco, and Karim R. Lakhani. "Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business." Harvard Business Review 92, no. 11 (November 2014): 90–99.
    • 1998
    • Chapter

    Developing Products for the Internet

    By: A. D. MacCormack and M. Iansiti
    Keywords: Product Development; Internet and the Web; Information Technology; Technology Industry
    Citation
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    MacCormack, A. D., and M. Iansiti. "Developing Products for the Internet." In Sense and Respond: Capturing Value in the Network Era, edited by Stephen P. Bradley and Richard L. Nolan. Boston: Harvard Business School Press, 1998.
    • 14 Jul 2014
    • News

    USA Today Goes Viral

    Keywords: digital innovation; newspaper industry; publishing; Publishing Industries (except Internet); Publishing Industries (except Internet)
    • October 2023
    • Case

    Houghton Mifflin Harcourt: A Curriculum Provider Puts Itself on the Hook for Student Outcomes

    By: John J-H Kim, Derek C. M. van Bever, Michael Norris and Max Hancock
    Jack Lynch, CEO of Houghton Mifflin Harcourt (HMH) since 2017, was leading the company’s transformation from a legacy textbook publisher to a digital-first student outcomes provider, which earned subscription revenue from digital products and curriculum. In 2023, HMH... View Details
    Keywords: Edtech; Textbook; Publishing; Leading Change; Change Management; Transformation; Digital Transformation; Expansion; Business Strategy; Publishing Industry; Publishing Industry; United States
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    Kim, John J-H, Derek C. M. van Bever, Michael Norris, and Max Hancock. "Houghton Mifflin Harcourt: A Curriculum Provider Puts Itself on the Hook for Student Outcomes." Harvard Business School Case 324-011, October 2023.
    • Web

    All Industries

    Employment Data All Industries Employment Data All Industries All Industries Select an Industry to Access Additional Detail Pages: All View Details
    • 20 Mar 2015
    • News

    50 Million Users: The Making of an ‘Angry Birds’ Internet Meme

    • June 2012
    • Case

    The Atavist: Reinventing the Book

    By: Mukti Khaire and Mary Tripsas
    Atavist, a start-up founded by journalists, publishes enhanced ebook singles as well as the software to create enhanced ebooks. The company is currently engaged in both publishing and software development, but as they raise funding and grow, must decide whether to... View Details
    Keywords: Disruptive Technology; Growth Strategy; Innovation; Publishing; Software Industry; Technological Change; Disruptive Innovation; Applications and Software; Entrepreneurship; Growth and Development Strategy; Information Technology Industry; Information Technology Industry
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    Khaire, Mukti, and Mary Tripsas. "The Atavist: Reinventing the Book." Harvard Business School Case 812-177, June 2012.
    • February 2000 (Revised June 2002)
    • Case

    Development of the Internet in China (A), The: Challenges and Opportunities

    Explores the development of the Internet in China. Starts with background information on China, the Internet, and several common Internet business models. Discusses regulatory and business obstacles to the growth of e-commerce in China. Finally, presents forecasts and... View Details
    Keywords: Internet and the Web; Emerging Markets; Retail Industry; China
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    Kennedy, Robert E., and Brian Irwin. "Development of the Internet in China (A), The: Challenges and Opportunities." Harvard Business School Case 700-093, February 2000. (Revised June 2002.)
    • October 2000 (Revised November 2005)
    • Case

    Li & Fung (A): Internet Issues

    By: F. Warren McFarlan and Fred Young
    This case looks at the issues facing a Hong Kong-based trading company, which links hundreds of factories in India and Asia with major customers like Gap and the Limited in Europe and in the United States. The company has recently launched a dot-com operation to allow... View Details
    Keywords: Information Technology; Internet and the Web; Multinational Firms and Management; Distribution Channels; Logistics; Networks; Markets; Supply Chain; Retail Industry; Hong Kong; India; Europe; United States
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    McFarlan, F. Warren, and Fred Young. "Li & Fung (A): Internet Issues." Harvard Business School Case 301-009, October 2000. (Revised November 2005.)
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