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  • 2010
  • Simulation

Finance Simulation: Capital Budgeting: Product No. 3357.

By: Timothy A. Luehrman
In this single-player simulation, students act as members of the Capital Committee of New Heritage Doll Company, tasked with selecting and allocating capital across the company's three divisions. Students evaluate a diverse set of competing investment proposals and... View Details
Keywords: Resource Allocation; Investment; Projects; Capital Budgeting; Corporate Finance
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Luehrman, Timothy A. "Finance Simulation: Capital Budgeting: Product No. 3357." Simulation and Teaching Note. Watertown, MA: Harvard Business Publishing, 2010. Electronic.
  • 2015
  • Working Paper

Expertise vs. Bias in Evaluation: Evidence from the NIH

By: Danielle Li
Evaluators with expertise in a particular field may have an informational advantage in separating good projects from bad. At the same time, they may also have personal preferences that impact their objectivity. This paper develops a framework for separately identifying... View Details
Keywords: Prejudice and Bias; Performance Evaluation; Experience and Expertise
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Li, Danielle. "Expertise vs. Bias in Evaluation: Evidence from the NIH." Harvard Business School Working Paper, No. 16-053, October 2015.
  • July 2021
  • Case

Performance Review: Joseph Park and Elena Ramírez

By: David G. Fubini and Patrick Sanguineti
Niya Jones, a Partner at a major management consulting firm, must review the work of two of her mentees––Joseph Park and Elena Ramírez––for their first end-of-year performance review as new Project Leaders. Both have produced strong results in their new roles, but... View Details
Keywords: Personal Development and Career; Management Style; Goals and Objectives; Management Analysis, Tools, and Techniques; Leadership Style
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Fubini, David G., and Patrick Sanguineti. "Performance Review: Joseph Park and Elena Ramírez." Harvard Business School Case 422-008, July 2021.
  • August 1995 (Revised July 1997)
  • Case

Passion for Learning

Describes the challenges confronting a recent HBS graduate who has started a direct-mail toy company. The entrepreneur must evaluate industry conditions in both toys and direct mail, and determine whether he has developed a viable business concept. Presents detailed... View Details
Keywords: Entrepreneurship
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McGahan, Anita M., Dale Coxe, Israel Yellen Ganot, and Greg Keller. "Passion for Learning." Harvard Business School Case 796-057, August 1995. (Revised July 1997.)
  • September 2021
  • Article

Trials and Terminations: Learning from Competitors' R&D Failures

By: Joshua L. Krieger
I analyze project continuation decisions where firms may resolve uncertainty through news about competitors' research and development (R&D) failures, as well as through their own results. I examine the trade-offs and interactions between product-market competition and... View Details
Keywords: Research and Development; Projects; Failure; Decision Making; Learning
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Krieger, Joshua L. "Trials and Terminations: Learning from Competitors' R&D Failures." Management Science 67, no. 9 (September 2021).
  • March 2018 (Revised August 2018)
  • Case

Matching Markets for Googlers

By: Bo Cowgill and Rembrand Koning
This case describes how Google designed and launched an internal matching market to assign individual workers with projects and managers. The case evaluates how marketplace design considerations—and several alternative staffing models—could affect the company’s goals... View Details
Keywords: People Analytics; Google; Labor Market; Staffing; Market Design; Marketplace Matching; Selection and Staffing; Goals and Objectives; Technology Industry; United States
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Cowgill, Bo, and Rembrand Koning. "Matching Markets for Googlers." Harvard Business School Case 718-487, March 2018. (Revised August 2018.) (More about Bo Cowgill.)
  • 11 Mar 2014
  • Other Presentation

The Looming Challenge of U.S. Competitiveness

By: Michael E. Porter
Professor Porter evaluated US competitiveness and its implications for Philadelphia. Host Dr. Mercedes Delgado, Assistant Professor of Strategic Management within the Fox School of Business, is a co-researcher on Professor Porter's work on innovation clusters and... View Details
Keywords: Competitiveness; U.S. Competitiveness; Competition; Development Economics; Industry Clusters; Innovation and Invention; Philadelphia; United States
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Porter, Michael E. "The Looming Challenge of U.S. Competitiveness." Innovation Leadership Speaker Series, Temple University, Fox School of Business, Philadelphia, PA, March 11, 2014.
  • 2010
  • Case

New Heritage Doll Company: Capital Budgeting: Brief Case No. 4212.

By: Timothy A. Luehrman and Heide Diener Abelli
A manufacturer and retailer of specialty doll products must decide which of two projects to fund. The decision requires the student to compute cash flows for the 2 projects, discount values to the present and compare and contrast different project performance measures. View Details
Keywords: Capital Budgeting; Projects; Decision Making; Cash Flow; Performance Evaluation; Production
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Luehrman, Timothy A., and Heide Diener Abelli. "New Heritage Doll Company: Capital Budgeting: Brief Case No. 4212." Watertown, MA: Harvard Business Publishing Case, 2010.
  • August 2021 (Revised February 2024)
  • Case

Data Science at the Warriors

By: Iavor I. Bojinov and Michael Parzen
The case explores the development and early growth of a data science team at the Golden State Warriors, an NBA team based in San Francisco. The case begins by explaining the initial rationale for investing in data science, then covers a debate on the appropriate team... View Details
Keywords: Digital Marketing; Analysis; Forecasting and Prediction; Technological Innovation; Information Technology; Analytics and Data Science; Sports Industry; San Francisco; United States
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Bojinov, Iavor I., and Michael Parzen. "Data Science at the Warriors." Harvard Business School Case 622-048, August 2021. (Revised February 2024.)
  • December 2003 (Revised October 2006)
  • Case

Globalizing the Cost of Capital and Capital Budgeting at AES

By: Mihir A. Desai and Douglas Kurt Schillinger
With electricity generating businesses around the world, AES Corp. is seeking a methodology for calculating the cost of capital for its various businesses and potential projects. In the past, AES used the same cost of capital for all of its capital budgeting, but the... View Details
Keywords: International Finance; Risk Management; Globalized Firms and Management; Cost of Capital; Valuation; Emerging Markets; Foreign Direct Investment; Capital Budgeting; Energy Industry; South America
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Desai, Mihir A., and Douglas Kurt Schillinger. "Globalizing the Cost of Capital and Capital Budgeting at AES." Harvard Business School Case 204-109, December 2003. (Revised October 2006.)
  • September 1991
  • Case

All American Pipeline

By: Timothy A. Luehrman
Goodyear is nearing its first major capital commitments for the largest investment project in its history, the All American Pipeline. The pipeline will transport heavy crude oil from California to Texas. It is the centerpiece of a major program by Goodyear to diversify... View Details
Keywords: Capital; Financial Strategy; Business Startups; Diversification; Valuation; Standards; Supply Chain; Resource Allocation; Cash Flow; Mining Industry; California; Texas
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Luehrman, Timothy A. "All American Pipeline." Harvard Business School Case 292-040, September 1991.
  • November 1986 (Revised February 1996)
  • Case

Allstate Chemical Company: The Commercialization of Dynarim

By: David A. Garvin
Raises three issues: the different requirements for competing in specialty and commodity chemicals; the steps a new idea follows in moving from research, applied research, and development to manufacturing and marketing; and the role of a commercial development... View Details
Keywords: Marketing Strategy; Production; Marketing; Product Development; Goals and Objectives; Research; Managerial Roles; Business Divisions; Chemical Industry
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Garvin, David A. "Allstate Chemical Company: The Commercialization of Dynarim." Harvard Business School Case 687-010, November 1986. (Revised February 1996.)
  • January 1993 (Revised April 1993)
  • Case

Chadwick, Inc.: The Balanced Scorecard

By: Robert S. Kaplan
The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its... View Details
Keywords: Balanced Scorecard; Performance Evaluation; Customer Relationship Management; Goals and Objectives; Customer Satisfaction; Research and Development; Marketplace Matching; Financial Condition; Product Launch; Pharmaceutical Industry
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Kaplan, Robert S. "Chadwick, Inc.: The Balanced Scorecard." Harvard Business School Case 193-091, January 1993. (Revised April 1993.)
  • September 2011 (Revised August 2013)
  • Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery
In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details
Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry
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Norton, Michael I., and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change." Harvard Business School Case 512-018, September 2011. (Revised August 2013.)
  • February 1996
  • Case

Chadwick, Inc.: The Balanced Scorecard (Abridged)

By: Robert S. Kaplan
The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its... View Details
Keywords: Balanced Scorecard; Research and Development; Product Launch; Commercialization; Consumer Behavior; Customer Focus and Relationships; Performance Evaluation; Pharmaceutical Industry
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Kaplan, Robert S. "Chadwick, Inc.: The Balanced Scorecard (Abridged)." Harvard Business School Case 196-124, February 1996.
  • October 1991 (Revised April 1992)
  • Case

Honda Today

By: Marco Iansiti
Describes a situation in which the manager in charge of a major development project at Honda needs to make a decision about the technical specification of the product. The decision has profound implications for the product concept and strategy, as well as for the... View Details
Keywords: Decisions; Product Design; Organizational Design; Performance Consistency; Projects; Auto Industry
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Iansiti, Marco. "Honda Today." Harvard Business School Case 692-044, October 1991. (Revised April 1992.)
  • Teaching Interest

Product Management 101 & 102

Julia previously taught Product Management 101 & 102 (PM 101/102). This is a two-semester project-based course that uses a learning-by-doing approach to build basic product management skills. Students evaluate user needs and specify functional requirements... View Details
  • November 2011 (Revised August 2012)
  • Background Note

Customer Discovery and Validation for Entrepreneurs

By: Frank V. Cespedes, Thomas Eisenmann and Steven G. Blank
Provides practical guidelines for conducting market research to explore and validate demand for entrepreneurial offering. Explains how the research objectives of entrepreneurs might differ from those relevant to managers evaluating product or service offerings to... View Details
Keywords: Customer Value and Value Chain; Entrepreneurship
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Cespedes, Frank V., Thomas Eisenmann, and Steven G. Blank. "Customer Discovery and Validation for Entrepreneurs." Harvard Business School Background Note 812-097, November 2011. (Revised August 2012.)
  • December 2003 (Revised April 2004)
  • Case

Sherif Mityas at A.T. Kearney (A): Negotiating a Client Service Predicament

By: Ashish Nanda
Sherif Mityas, recently promoted as project manager at A.T. Kearney, faced a client service challenge in his very first project experience. Mityas had been working closely for six weeks with the management team of the U.S. subsidiary of a Japan-headquartered consumer... View Details
Keywords: Management; Conflict of Interests; Business Subsidiaries; Trust; Consumer Products Industry; Japan; United States
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Nanda, Ashish, and Kelley Elizabeth Morrell. "Sherif Mityas at A.T. Kearney (A): Negotiating a Client Service Predicament." Harvard Business School Case 904-031, December 2003. (Revised April 2004.)
  • April 2003
  • Background Note

Sunk Costs: The Plan to Dump the Brent Spar (E)

This case summarizes the technical evaluation methodology Shell employed to evaluate the alternative proposals submitted to its engineering competition for disposing of the Brent Spar. It also details the results of the evaluation process. View Details
Keywords: Natural Environment; Business and Community Relations; Projects; Energy Sources; Energy Industry
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Watkins, Michael D., and Samuel Passow. "Sunk Costs: The Plan to Dump the Brent Spar (E)." Harvard Business School Background Note 903-014, April 2003.
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