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(213)
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- Research (109)
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- Faculty Publications (91)
Show Results For
- All HBS Web
(213)
- People (1)
- News (85)
- Research (109)
- Multimedia (17)
- Faculty Publications (91)
- January 2022
- Case
Bee-ing Better at Bombas
By: Elizabeth A. Keenan, Youngme Moon and John Masko
David Heath and Randy Goldberg founded Bombas in 2013 to serve two missions: to deliver the “best socks in the history of feet,” and to donate socks (the most requested item in homeless shelters) to Americans experiencing homelessness. Eight years later, Bombas had... View Details
Keywords: Social Entrepreneurship; Values and Beliefs; Brands and Branding; Marketing Strategy; Digital Marketing; Distribution; Corporate Social Responsibility and Impact; Mission and Purpose; Quality; Business and Stakeholder Relations; Human Needs; Poverty; Growth and Development Strategy; Apparel and Accessories Industry; New York (city, NY)
Keenan, Elizabeth A., Youngme Moon, and John Masko. "Bee-ing Better at Bombas." Harvard Business School Case 522-038, January 2022.
- June 2002 (Revised October 2005)
- Case
Inside Intel Inside
By: Youngme E. Moon and Christina L. Darwall
In early 2002, Pamela Pollace, vice president and director of Intel's worldwide marketing operations, is debating whether the company should extend its "Intel Inside" branding campaign to non-PC product categories, such as cell phones and PDAs. The "Intel Inside"... View Details
Keywords: Advertising Campaigns; Growth and Development; Brands and Branding; Marketing Strategy; Product Positioning; Sales; Expansion; Competitive Advantage; Semiconductor Industry; Manufacturing Industry; California
Moon, Youngme E., and Christina L. Darwall. "Inside Intel Inside." Harvard Business School Case 502-083, June 2002. (Revised October 2005.)
- 25 Aug 2015
- News
HBX Launches HBX Live – Harvard Business School’s Virtual Classroom
- 25 Aug 2015
- News
HBX Launches HBX Live – Harvard Business School’s Virtual Classroom
- October 2002 (Revised January 2003)
- Case
McDonald's Russia: Managing a Crisis
By: Youngme E. Moon and Kerry Herman
In August 1998, George Cohon, founder and senior chairman of McDonald's Russia, is facing an economic state of emergency. Russia is in the midst of a severe currency crisis--the ruble has plummeted in value, creating massive inflation and widespread economic disarray.... View Details
Keywords: Currency; Crisis Management; Brands and Branding; Retail Industry; Food and Beverage Industry; Russia
Moon, Youngme E., and Kerry Herman. "McDonald's Russia: Managing a Crisis." Harvard Business School Case 503-020, October 2002. (Revised January 2003.)
- 08 Jun 2010
- First Look
First Look: June 8
http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?R=1057-HBK-ENG&conversationId=262835&E=1462 Different: Escaping the Competitive Herd Author:Youngme Moon Publication:Crown Business/Random House, 2010 Abstract Every few years... View Details
Keywords: Martha Lagace
- February 2002 (Revised October 2005)
- Case
BMWFilms
By: Youngme E. Moon and Kerry Herman
Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all... View Details
Keywords: Consumer Behavior; Internet and the Web; Marketing Strategy; Film Entertainment; Innovation and Invention; Auto Industry; North and Central America
Moon, Youngme E., and Kerry Herman. "BMWFilms." Harvard Business School Case 502-046, February 2002. (Revised October 2005.)
- 15 Dec 2023
- News
The Musts of 2023
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. At fall reunions, we set up shop on campus and asked alumni about what media moved them this year. What changed their minds or their hearts. And their answers ran... View Details
- 01 Sep 2015
- News
@Soldiers Field
graduating ECs—and named in honor of professor and Senior Associate Dean Youngme Moon—were visited by their namesake during their final concert. Photo courtesy of @dwyanewade The four-day seminar on “The... View Details
Keywords: Dwyane Wade
- Web
Leadership Team | Harvard Business School Online
Byers Professor of Business Administration, Harvard Business School Vice Provost for Advances in Learning, Harvard University Youngme Moon Donald K. David View Details
- 01 Jun 2010
- News
Faculty Books
Different: Escaping the Competitive Herd by Youngme Moon (Crown Business) Professor Moon examines what it means for a company to offer something... View Details
- 21 Mar 2019
- News
Helping Veterans Build Careers
Goldenberg’s experience. He still recalls lessons from Professor Youngme Moon on discontinuous thinking, from her course on consumer marketing. He also remembers a welcome... View Details
Keywords: Jill Radsken
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
is. But such an approach is risky, too. Do you really want to position your brand on the side of telling people to work too much? Keinan, an associate professor in the Marketing unit at Harvard Business School, explores the phenomenon in... View Details
Keywords: by Michael Blanding
- 01 Sep 2005
- News
GE’s Immelt Urges MBAs to Dream Big, Work Hard
address by student speaker Brian Kreiter (MBA ’05) and by the presentation of the class’s awards for teaching excellence to Assistant Professor Francisco de Asís Martínez-Jerez (Accounting and Control), Associate View Details
- 01 Dec 2016
- News
@Soldiers Field
tapped HBS to host its “Create” stage. Among the speakers on idea generation and execution: Dean Nitin Nohria, Hamilton star Okieriete Onaodowan, and actress and entrepreneur Jessica Alba, who was interviewed by Professor View Details
- 07 Oct 2024
- News
On the Move: Nikos Bartzoulianos (MBA 2008)
After nearly nine years in a series of marketing and strategy roles at Samsung—where he logged approximately 2.5 million air miles and earned status as a “permanent resident” of Korea—Nikos Bartzoulianos (MBA 2008) made the leap to Electrolux Group Chief Marketing... View Details
- Web
Impact & Testimonials | Information Technology
I’ve experienced in other remote settings. And the attention to detail the HBS Live Online Classrooms team brings to each session elevates the experience even further. It’s been a game-changer for us. Youngme View Details
- 28 Jan 2011
- News
HBS Faculty Approves Curriculum Innovation
office last July and resulted in the January 19 faculty vote. "We don't do anything without a lot of thought and care. That's what makes us who we are," said Professor Youngme Moon, senior associate dean and... View Details
- Profile
Patrick Connolly
thereafter. More than mere functional expertise and ability, however, HBS has imbued me with a more finely honed ability to see the big picture in the face of a great deal of disparate (and often conflicting) information and uncertainty. This was one of the promises... View Details