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      • Winter 2016
      • Article

      Analytics for an Online Retailer: Demand Forecasting and Price Optimization

      By: Kris J. Ferreira, Bin Hong Alex Lee and David Simchi-Levi
      We present our work with an online retailer, Rue La La, as an example of how a retailer can use its wealth of data to optimize pricing decisions on a daily basis. Rue La La is in the online fashion sample sales industry, where they offer extremely limited-time... View Details
      Keywords: Internet and the Web; Price; Forecasting and Prediction; Revenue; Sales; Retail Industry
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      Ferreira, Kris J., Bin Hong Alex Lee, and David Simchi-Levi. "Analytics for an Online Retailer: Demand Forecasting and Price Optimization." Manufacturing & Service Operations Management 18, no. 1 (Winter 2016): 69–88.
      • October 2015 (Revised September 2016)
      • Case

      Whirlpool Corp.: Structuring the Deal to Acquire Hefei Rongshida Sanyo Electric Company

      By: Benjamin C. Esty and Nancy Hua Dai
      Ian Lee, Whirlpool's VP for North Asia, had been negotiating a possible acquisition with Jackie Jin, the chairman of a leading Chinese appliance manufacturer named Hefei Rongshida Sanyo Electric Company (Hefei Sanyo), for almost six months when suddenly Hefei Sanyo's... View Details
      Keywords: Mergers & Acquisitions; Regulation; Cross-border Investment; Brand Names; State-owned Enterprise (SOE); Appliances; White Goods; Consumer Durables; Negotiation; Valuation; Mergers and Acquisitions; State Ownership; Foreign Direct Investment; Brands and Branding; Consumer Products Industry; China
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      Esty, Benjamin C., and Nancy Hua Dai. "Whirlpool Corp.: Structuring the Deal to Acquire Hefei Rongshida Sanyo Electric Company." Harvard Business School Case 216-019, October 2015. (Revised September 2016.)
      • October 2015
      • Teaching Note

      Molycorp: Financing the Production of Rare Earth Minerals (A)

      By: Benjamin C. Esty and E. Scott Mayfield
      Molycorp, the western hemisphere's only producer of rare earth minerals, was in the middle of a $1 billion capital expenditure project in its effort to become a vertically integrated supplier of rare earth minerals, oxides, and metals. Yet it had just reported lower... View Details
      Keywords: Convertible Debt; Uncertainty; Competition; Startup; China; Supply & Demand; Growth; Rare Earth Minerals; Discounted Cash Flows; Mining; Payoff Diagrams; Option Pricing; Capital Budgeting; Capital Structure; Cash Flow; Financial Strategy; Market Entry and Exit; Vertical Integration; Valuation; Metals and Minerals; Mining Industry; Industrial Products Industry; Canada; California
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      Esty, Benjamin C., and E. Scott Mayfield. "Molycorp: Financing the Production of Rare Earth Minerals (A)." Harvard Business School Teaching Note 216-020, October 2015.
      • September 2015 (Revised March 2017)
      • Case

      Château Margaux (Abridged)

      By: Elie Ofek, Eric E. Vogt and Robert J. Dolan
      Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details
      Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing; Brands and Branding; Marketing Strategy; Distribution Channels; Product Launch; Agriculture and Agribusiness Industry; Food and Beverage Industry; France
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      Ofek, Elie, Eric E. Vogt, and Robert J. Dolan. "Château Margaux (Abridged)." Harvard Business School Case 516-034, September 2015. (Revised March 2017.)
      • Summer 2015
      • Article

      Investment Incentives in Open-Source and Proprietary Two-Sided Platforms

      By: Ramon Casadesus-Masanell and Gaston Llanes
      We study incentives to invest in platform quality in open-source and proprietary two-sided platforms. Open platforms have open access, and developers invest to improve the platform. Proprietary platforms have closed access, and investment is done by the platform owner.... View Details
      Keywords: Motivation and Incentives; Digital Platforms; Open Source Distribution; Investment
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      Casadesus-Masanell, Ramon, and Gaston Llanes. "Investment Incentives in Open-Source and Proprietary Two-Sided Platforms." Journal of Economics & Management Strategy 24, no. 2 (Summer 2015): 306–324.
      • June 2015
      • Article

      Standard-Essential Patents

      By: Josh Lerner and Jean Tirole
      A major policy issue in standard setting is that patents that are ex-ante not that important may, by being included into the standard, become standard-essential patents (SEPs). In an attempt to curb the monopoly power that they create, most standard-setting... View Details
      Keywords: Patents; Policy; Standards
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      Lerner, Josh, and Jean Tirole. "Standard-Essential Patents." Journal of Political Economy 123, no. 3 (June 2015): 547–586.
      • April 2015 (Revised October 2017)
      • Teaching Note

      Buffett's Bid for Media General's Newspapers

      By: Benjamin C. Esty and Annelena Lobb
      On May 12, 2012, BH Media Group, a subsidiary of Warren Buffett's Berkshire Hathaway, announced an offer to buy Media General's (MEG) newspaper division for $142 million in cash and provide debt financing to the struggling firm. Reactions from investors and industry... View Details
      Keywords: Mergers & Acquisitions; Bankruptcy; Mergers and Acquisitions; Valuation; Capital Structure; Insolvency and Bankruptcy; Financial Strategy; Risk Management; Executive Compensation; Cash Flow; Business Exit or Shutdown; Media; Advertising; Restructuring; Media and Broadcasting Industry; Publishing Industry; United States
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      Esty, Benjamin C., and Annelena Lobb. "Buffett's Bid for Media General's Newspapers." Harvard Business School Teaching Note 215-067, April 2015. (Revised October 2017.)
      • Article

      Doing Business with Strangers: Reputation in Online Service Marketplaces

      By: Antonio Moreno and Christian Terwiesch
      Online service marketplaces allow service buyers to post their project requests and service providers to bid for them. To reduce the transactional risks, marketplaces typically track and publish previous seller performance. By analyzing a detailed transactional data... View Details
      Keywords: Online Service Marketplace; Procurement; Auctions; Reputation; Bids and Bidding
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      Moreno, Antonio, and Christian Terwiesch. "Doing Business with Strangers: Reputation in Online Service Marketplaces." Information Systems Research 25, no. 4 (December 2014): 865–886.
      • August 2014 (Revised March 2015)
      • Case

      Molycorp: Morgan Brothers' Reverse Convertible Notes (C)

      By: Benjamin C. Esty and E. Scott Mayfield
      In August 2011, Morgan Brothers Bank was issuing a $2.5 million reverse convertible note with payoffs linked to the price of Molycorp's common stock. These financially engineered securities were just one of many kinds of structured notes available in the retail market.... View Details
      Keywords: Structured Products; Reverse Convertible Notes; Replication; Option Pricing; Bond Pricing; Financial Engineering; Valuation; Metals and Minerals; Debt Securities; Finance; Investment; Mining Industry; Financial Services Industry; Canada; California
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      Esty, Benjamin C., and E. Scott Mayfield. "Molycorp: Morgan Brothers' Reverse Convertible Notes (C)." Harvard Business School Case 215-002, August 2014. (Revised March 2015.)
      • June 2014
      • Supplement

      Intuit Inc.: Project AgriNova PowerPoint Supplement

      By: Thomas R. Eisenmann
      In late 2008, a team from Intuit's office in Bangalore, India, is evaluating an opportunity to launch a new venture that would use SMS to deliver crop price information to farmers in India. The case describes the structure of Indian agriculture and the problems... View Details
      Keywords: Corporate Venturing; Entrepreneurship; Research; Business Ventures; Agriculture and Agribusiness Industry; Information Technology Industry; Bangalore
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      Eisenmann, Thomas R. "Intuit Inc.: Project AgriNova PowerPoint Supplement." Harvard Business School PowerPoint Supplement 814-125, June 2014.
      • June 2014 (Revised October 2015)
      • Case

      Molycorp: Financing the Production of Rare Earth Minerals (A)

      By: Benjamin C. Esty and E. Scott Mayfield
      Molycorp, the western hemisphere's only producer of rare earth minerals, was in the middle of a $1 billion capital expenditure project in its effort to become a vertically integrated supplier of rare earth minerals, oxides, and metals. Yet it had just reported lower... View Details
      Keywords: Convertible Debt; Uncertainty; Competition; Startup; China; Supply & Demand; Growth; Rare Earth Minerals; Discounted Cash Flows; Mining; Payoff Diagrams; Option Pricing; Capital Budgeting; Capital Structure; Cash Flow; Financial Strategy; Market Entry and Exit; Vertical Integration; Valuation; Metals and Minerals; Mining Industry; Industrial Products Industry; Canada; California
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      Esty, Benjamin C., and E. Scott Mayfield. "Molycorp: Financing the Production of Rare Earth Minerals (A)." Harvard Business School Case 214-054, June 2014. (Revised October 2015.)
      • June 2014
      • Teaching Note

      Intuit Inc.: Project AgriNova

      By: Thomas Eisenmann
      In late 2008, a team from Intuit's office in Bangalore, India, is evaluating an opportunity to launch a new venture that would use SMS to deliver crop price information to farmers in India. The case describes the structure of Indian agriculture and the problems... View Details
      Keywords: Corporate Venturing; Entrepreneurship; Research; Business Ventures; Agriculture and Agribusiness Industry; Information Technology Industry; Bangalore
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      Eisenmann, Thomas. "Intuit Inc.: Project AgriNova." Harvard Business School Teaching Note 814-119, June 2014.
      • June 2013 (Revised April 2015)
      • Case

      Buffett's Bid for Media General's Newspapers

      By: Benjamin C. Esty and Aldo Sesia
      On May 12, 2012, BH Media Group, a subsidiary of Warren Buffett's Berkshire Hathaway, announced an offer to buy Media General's (MEG) newspaper division for $142 million in cash and provide debt financing to the struggling firm. Reactions from investors and industry... View Details
      Keywords: Mergers & Acquisitions; Bankruptcy; Mergers and Acquisitions; Valuation; Capital Structure; Insolvency and Bankruptcy; Financial Strategy; Risk Management; Executive Compensation; Cash Flow; Business Exit or Shutdown; Media; Advertising; Restructuring; Media and Broadcasting Industry; Publishing Industry; United States
      Citation
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      Esty, Benjamin C., and Aldo Sesia. "Buffett's Bid for Media General's Newspapers." Harvard Business School Case 213-142, June 2013. (Revised April 2015.)
      • June 2013 (Revised January 2016)
      • Case

      Château Margaux: Launching the Third Wine

      By: Elie Ofek and Eric E. Vogt
      Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details
      Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing Strategy; Distribution Channels; Product Launch; Brands and Branding; Agriculture and Agribusiness Industry; Food and Beverage Industry; France
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      Ofek, Elie, and Eric E. Vogt. "Château Margaux: Launching the Third Wine." Harvard Business School Case 513-107, June 2013. (Revised January 2016.)
      • February 2013
      • Teaching Note

      Fonterra (TN)

      By: David E. Bell and Mary Shelman
      Teaching Note for Fonterra View Details
      Keywords: Dairy; Cooperatives; Commodity Prices; Agribusiness; Organizational Structure; Agriculture and Agribusiness Industry; New Zealand
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      Bell, David E., and Mary Shelman. "Fonterra (TN)." Harvard Business School Teaching Note 513-076, February 2013.
      • Article

      When Talk Is "Free": The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs

      By: Eva Ascarza, Anja Lambrecht and Naufel Vilcassim
      In many service industries, firms introduce three-part tariffs to replace or complement existing two-part tariffs. In contrast with two-part tariffs, three-part tariffs offer allowances, or “free” units of the service. Behavioral research suggests that the attributes... View Details
      Keywords: Pricing; Nonlinear Pricing; Discrete/continuous Choice Model; Three-part Tariffs; Free Products; Price; Consumer Behavior; Analysis; Learning; Risk and Uncertainty
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      Ascarza, Eva, Anja Lambrecht, and Naufel Vilcassim. When Talk Is "Free": The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs. Journal of Marketing Research (JMR) 49, no. 6 (December 2012): 882–900.
      • November 2012 (Revised May 2013)
      • Case

      ASUSTeK and the Google Nexus 7 Tablet

      By: Willy C. Shih and Jyun-Cheng Wang
      Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details
      Keywords: Nexus; Google; ASUSTeK; Android; Tablet; Kindle; Kindle Fire; Notebook Computers; ODM; Apple; Price Point; App Store; Ecosystem; Open Handset Alliance; Reference Design; iPad; EMS; Electronic Manufacturing Services; Smartphone; Innovation and Management; Innovation Strategy; Technological Innovation; Product Marketing; Product Launch; Product Positioning; Industry Structures; Product Design; Product Development; Business Strategy; Competitive Strategy; Mobile and Wireless Technology; Digital Platforms; Information Technology; Internet and the Web; Computer Industry; Information Technology Industry; Technology Industry; Taiwan; United States
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      Shih, Willy C., and Jyun-Cheng Wang. "ASUSTeK and the Google Nexus 7 Tablet." Harvard Business School Case 613-056, November 2012. (Revised May 2013.)
      • August 2012 (Revised November 2014)
      • Case

      Intuit Inc.: Project AgriNova

      By: Thomas Eisenmann and Tanya Bijlani
      In late 2008, a team from Intuit's office in Bangalore, India, is evaluating an opportunity to launch a new venture that would use SMS to deliver crop price information to farmers in India. The case describes the structure of Indian agriculture and the problems... View Details
      Keywords: Corporate Venturing; Entrepreneurship; Research; Business Ventures; Agriculture and Agribusiness Industry; Information Technology Industry; Bangalore
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      Eisenmann, Thomas, and Tanya Bijlani. "Intuit Inc.: Project AgriNova." Harvard Business School Case 813-062, August 2012. (Revised November 2014.)
      • 2012
      • Article

      Mutual Fund Trading Pressure: Firm-Level Stock Price Impact and Timing of SEOs

      By: Mozaffar N. Khan, Leonid Kogan and George Serafeim
      In tests of the equity market timing theory of external finance, the prior literature has used overvaluation identifiers such as high market-to-book and high prior returns that are likely correlated with other determinants of SEOs. We use price pressure resulting from... View Details
      Keywords: Equity; Market Transactions; Valuation; Capital Structure; Market Timing; Mathematical Methods; Acquisition
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      Khan, Mozaffar N., Leonid Kogan, and George Serafeim. "Mutual Fund Trading Pressure: Firm-Level Stock Price Impact and Timing of SEOs." Journal of Finance 67, no. 4 (August 2012): 1371–1395.
      • June 2012 (Revised March 2015)
      • Teaching Note

      PunchTab, Inc.

      By: Ramana Nanda and William R. Kerr
      A Teaching Note for the PunchTab case, which discusses how high-tech startups structure seed financing, merits of angels vs. super angels vs. VCs, and related topics (e.g., convertible notes, priced versus non-priced financing rounds, entrepreneurial finance networks). View Details
      Keywords: Finance; Entrepreneurial Finance; Venture Capital; Entrepreneurship
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      Nanda, Ramana, and William R. Kerr. "PunchTab, Inc." Harvard Business School Teaching Note 812-141, June 2012. (Revised March 2015.)
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