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Show Results For
- All HBS Web
(164)
- News (26)
- Research (125)
- Multimedia (3)
- Faculty Publications (45)
- 05 Apr 2011
- First Look
First Look: April 5
ability to integrate the efforts of non-Chinese leaders are involved. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311074-PDF-ENG Herborist John Deighton, Leora Kornfeld, Yanqun He, and Qingyun JiangHarvard Business School Case 511-051 Global View Details
Keywords: Sean Silverthorne
- 29 Sep 2014
- Research & Ideas
Why Do Outlet Stores Exist?
damages the brand," he says. "Anytime a company makes a foray into outlets, they are going to gain in the short term but damage brand image in the long term." To see if that was the case, Ngwe separated customers by a... View Details
- Web
Europe - Global
Its Workforce Discover how Pernod Ricard, a global leader in premium spirits, is harnessing data and artificial intelligence to reimagine operations and expand into new markets. In this Cold Call Podcast episode, HBS Professors Iavor... View Details
- 16 Jun 2008
- Research & Ideas
Seven Tips for Managing Price Increases
sticker shock? 1. Understand Your Customers. There are at least four ways in which customers can respond to higher gas prices: downgrade from premium to regular; take fewer trips by car, consolidate errands, switch to public... View Details
Keywords: by John Quelch
- 19 Apr 2011
- First Look
First Look: April 19
elaborate geysers with Diet Coke as their main ingredient, were among the most viewed online videos at the time but were not initially sanctioned by the company. Donnelly knew that opening up the brand to creative consumers was necessary,... View Details
Keywords: Sean Silverthorne
- 11 Dec 2012
- First Look
First Look: Dec. 11
starts a premium vodka business, bringing in his cousin at an early stage, but with no initial discussion of the eventual split of equity or managerial control between the two. The article offers each man's case for his ownership stake in... View Details
Keywords: Sean Silverthorne
- 18 Jul 2023
- News
The First Five Years: Brooke Biederman (MBA 2019)
I’ll think, what commercial IP products could a project generate? It's a hybrid business-creative Mad Libs I love. What was your favorite class at HBS? A three-way tie between Arts & Cultural Entrepreneurship, Brand Strategy, and The... View Details
Keywords: Robert Bochnak
- 21 Mar 2019
- HBS Case
The Ferrari Way
“If you drive a Ferrari, you put premium petrol in the tank, you hit the motorway, and you step on the gas.” —Soccer star Zlatan Ibrahimovic That purring engine. The buttery soft leather. Those sleek curves. The essence of a Ferrari... View Details
- 28 Apr 2009
- First Look
First Look: April 28, 2009
premium quality carbon credits. But as the market evolves in the face of significant policy uncertainty, Sutter wonders what South Pole's strategy should be for the future. This case study can facilitate discussions about environmental... View Details
Keywords: Martha Lagace
- 29 Nov 2022
- Research & Ideas
How Much More Would Holiday Shoppers Pay to Wear Something Rare?
sold in a variety of sizes, with a different proportion of red to black shoes for each. By also comparing consumer bids across different sizes, they could dismiss the possibility that the red shoes were just more desirable based on their color, and focus on the View Details
- Web
Mid-US - Global
Lecturer Hise Gibson discusses the case "Uncle Nearest: Creating a Legacy." In 2017, Fawn Weaver cofounded Uncle Nearest, a premium American whiskey brand created to honor the legacy of a formerly enslaved... View Details
- 24 May 2021
- Op-Ed
Can Fabric Waste Become Fashion’s Resource?
COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of... View Details
- Web
Entrepreneurship - Faculty & Research
for nearly two decades, the festival was scarcely profitable. Rising cost pressures pushed the team to introduce premium ticketed programs, sparking a debate about compromising its original ethos. How could the festival learn from... View Details
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
municipal bonds are issued at a premium to otherwise similar ordinary bonds. We also confirm that green bonds, particularly small or essentially riskless ones, are more closely held than ordinary bonds. These pricing and ownership effects... View Details
Keywords: Dina Gerdeman
- 16 Apr 2018
- Research & Ideas
Can Consumers Be Saved From Their Misguided Decisions?
iStock Consumers make regretable decisions every day, even though easily available information should convince them to do otherwise: Twenty-six percent of consumers choose Advil or other branded headache remedies when they walk into a... View Details
- 10 Jan 2012
- First Look
First Look: January 10
(EH) in inflation-indexed (or real) bonds and in nominal bonds in the U.S. and in the U.K. We strongly reject the EH in inflation-indexed bonds and also confirm and update the existing evidence rejecting the EH in nominal bonds. This rejection implies that the risk... View Details
Keywords: Sean Silverthorne
- 02 Jun 2020
- Research & Ideas
Coronavirus Careers: Cloud Kitchens Are Now Serving
kitchens can test new restaurant concepts, menu items, and seasonal brands (for example, a salad brand in the summer) more easily without costly investments. It is still an emergent business model with lots... View Details
- 11 Aug 2008
- Research & Ideas
Strategy Execution and the Balanced Scorecard
integrates them in a powerful way. Kaplan and Norton introduced the Balanced Scorecard, a performance measurement system, in 1992. The Execution Premium is their fifth book as coauthors. Kaplan recently explained the ideas behind The... View Details
Keywords: by Martha Lagace
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market's most... View Details
- 31 Mar 2011
- Research & Ideas
From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher
as well as the premium models. It was a simple plan, but one that would be quite difficult to execute with Osher's limited budget and small team. But, as several of the panelists acknowledged, the small, agile nature of Dr. John's in fact... View Details