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  • 2004
  • Working Paper

Thinking About Technology: Applying a Cognitive Lens to Technical Change

We apply a cognitive lens to understanding technology trajectories across the life cycle by developing a coevolutionary model of technological frames and technology. Applying that model to each stage of the technology life cycle, we identify conditions under which a... View Details
Keywords: Design; Fluctuation; Technology; Perception
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Kaplan, Sarah, and Mary Tripsas. "Thinking About Technology: Applying a Cognitive Lens to Technical Change." Harvard Business School Working Paper, No. 04-039, January 2004. (Revised September 2006, August 2007, April 2008.)
  • October 2022 (Revised July 2025)
  • Case

Driving Decarbonization at BMW

By: Shirley Lu, George Serafeim and Michael W. Toffel
The case describes BMW’s electrification and decarbonization strategy, and how the company measured carbon emissions throughout the life cycle of its vehicles and used tools like carbon abatement cost curves to evaluate decarbonization opportunities. In mid-2022,... View Details
Keywords: Decarbonization; Climate Change; Environment; Sustainability; Carbon Accounting; Carbon; Carbon Abatement; Electric Vehicles; Automobiles; Transportation; Environmental Accounting; Environmental Management; Environmental Sustainability; Accounting; Strategy; Technological Innovation; Supply Chain; Business and Stakeholder Relations; Transportation Industry; Auto Industry; Battery Industry; Germany; China; United States; Europe
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Lu, Shirley, George Serafeim, and Michael W. Toffel. "Driving Decarbonization at BMW." Harvard Business School Case 123-008, October 2022. (Revised July 2025.)
  • Article

Thinking About Technology: Applying a Cognitive Lens to Technical Change

We apply a cognitive lens to understanding technology trajectories across the life cycle by developing a co-evolutionary model of technological frames and technology. Applying that model to each stage of the technology life cycle, we identify conditions under which a... View Details
Keywords: Technology; Transformation; Outcome or Result; Economics; Cognition and Thinking; Business Model; Forecasting and Prediction
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Kaplan, Sarah, and Mary Tripsas. "Thinking About Technology: Applying a Cognitive Lens to Technical Change." Research Policy 37, no. 5 (June 2008): 790–805.
  • January 2017
  • Case

Danaher Corporation, 2007–2017

By: John R. Wells and Gabriel Ellsworth
On July 2, 2016, Danaher Corporation completed the spinoff of Fortive Corporation. The previous day, Danaher’s stock price had reached an all-time high. In 2015, Danaher had decided to split off its test and measurement, fuel and fleet management, and automation... View Details
Keywords: Danaher; Fortive; Larry Culp; Beckman Coulter; Pall; Life Sciences; Diagnostics; Environmental Operations; Water Management; Dental; Testing; Measurement; Fuel; Fleet Management; Automation; Toolmaking; Tools; Disease Management; Continuous Improvement; Toyota Production System; Divestiture; Spinoffs; Spin-off; Networks; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Divisions; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Joint Ventures; Restructuring; Engineering; Chemicals; Construction; Machinery and Machining; Profit; Revenue; Globalized Firms and Management; Multinational Firms and Management; Health; Health Care and Treatment; Health Disorders; Medical Specialties; Business History; Job Cuts and Outsourcing; Business or Company Management; Growth and Development Strategy; Management Analysis, Tools, and Techniques; Management Practices and Processes; Management Succession; Management Systems; Resource Allocation; Market Entry and Exit; Measurement and Metrics; Logistics; Business Processes; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Science; Genetics; Natural Environment; Wastes and Waste Processing; Science-Based Business; Opportunities; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Consolidation; Corporate Strategy; Diversification; Expansion; Technology; Software; Technology Networks; Technology Platform; Value; Valuation; Aerospace Industry; Auto Industry; Biotechnology Industry; Chemical Industry; Computer Industry; Construction Industry; Consumer Products Industry; Distribution Industry; Electronics Industry; Food and Beverage Industry; Health Industry; Industrial Products Industry; Information Technology Industry; Manufacturing Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; Retail Industry; Rubber Industry; Semiconductor Industry; Shipping Industry; Technology Industry; Telecommunications Industry; Utilities Industry; United States; District of Columbia
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Wells, John R., and Gabriel Ellsworth. "Danaher Corporation, 2007–2017." Harvard Business School Case 717-464, January 2017.
  • January 2015 (Revised January 2017)
  • Case

Curriculum Associates: Turning the Page from Tradition to Innovation

By: John J-H Kim and Christine S. An
Set in Fall 2014, the traditional textbook publishing industry is being transformed by technological innovations and new student achievement standards. This case chronicles how Rob Waldron, CEO, and his team bring Curriculum Associates (CA), a traditional supplemental... View Details
Keywords: Education Technology; SaaS; Turnaround; Textbook Publishing; Innovation; Sales Cycle; HR Strategy; Privately-funded Businesses; Sustainable Growth; Product Development Strategy; Organizational Change and Adaptation; Technological Innovation; Competitive Advantage; Publishing Industry
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Kim, John J-H, and Christine S. An. "Curriculum Associates: Turning the Page from Tradition to Innovation." Harvard Business School Case 315-053, January 2015. (Revised January 2017.)
  • 2001
  • Case

Analog Devices (B)

By: Vijay Govindarajan, Chris Trimble and Jesse Johnson
In 2000, ADI posted an unprecedented 78 percent growth rate. Their participation was growing in new consumer markets (electronics and communications) with shorter life cycles and high volatility. ADI had to rethink their scorecard for more dynamic environments. View Details
Keywords: Adaptation; Business Strategy
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Govindarajan, Vijay, Chris Trimble, and Jesse Johnson. "Analog Devices (B)." 2001. (Case No. 2-0003.)
  • January 1989
  • Background Note

Managing Information Technology: System Development

By: James I. Cash Jr. and Thomas H. Davenport
Provides an overview of the system development process in large organizations. Describes traditional life cycle approaches as well as more recent methods, e.g., prototyping. The objective is to familiarize students with the terminology and issues involving system... View Details
Keywords: Design; Information Technology; System
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Cash, James I., Jr., and Thomas H. Davenport. "Managing Information Technology: System Development." Harvard Business School Background Note 189-132, January 1989.
  • July 1986 (Revised April 1989)
  • Background Note

Note on Sources of Comparative Advantage

By: David B. Yoffie and John J. Coleman
After Eli Heckscher and Bertil Ohlin's propositions about the sources of comparative advantage were empirically challenged by Wassily Leontief, scholars set out to explain the "Leontief paradox" by developing alternative theories on the sources of comparative... View Details
Keywords: Competitive Advantage
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Yoffie, David B., and John J. Coleman. "Note on Sources of Comparative Advantage." Harvard Business School Background Note 387-024, July 1986. (Revised April 1989.)
  • Teaching Interest

Scaling Ventures, HBS Online

By: Jeffrey F. Rayport
This course is for startup founders and senior leaders who have achieved product-market fit and now need to successfully guide their company through cycles of rapid growth and organizational change. Topics include optimal growth rate, recruiting and motivating... View Details
  • 2015
  • Other Teaching and Training Material

Entrepreneurship Reading: Partnering with Venture Capitalists

By: Jeffrey J. Bussgang and Michael J. Roberts
This reading takes a deep look at the venture capital (VC) industry in the United States. VCs have a unique perspective on opportunity evaluation, deal structure, new venture support, and exit strategy. Their work at all stages of the entrepreneurial life cycle offers... View Details
Keywords: Venture Capital; Entrepreneurship
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Bussgang, Jeffrey J., and Michael J. Roberts. "Entrepreneurship Reading: Partnering with Venture Capitalists." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8240, 2015.
  • August 1989 (Revised May 1991)
  • Case

Grosvenor Park

By: William J. Poorvu and Katherine Sweetman
Dick Dublin believes he has designed a townhouse development which will appeal to mobile young professionals. Dublin has removed some market risk by locking in a forward commitment for low interest rate loans for future purchasers at Grosvenor Park. The pricing... View Details
Keywords: Financial Management; Projects; Financing and Loans; Property; Financial Strategy; Price; Strategic Planning; Business and Government Relations; Real Estate Industry; Maryland
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Poorvu, William J., and Katherine Sweetman. "Grosvenor Park." Harvard Business School Case 390-010, August 1989. (Revised May 1991.)
  • October 2011 (Revised July 2012)
  • Supplement

Mike Mayo Takes on Citigroup (B)

By: Suraj Srinivasan and Amy Kaser
Mike Mayo takes on Citigroup (B) is a supplementary exercise to go along with Mike Mayo takes on Citigroup (A) case and is designed to give students an opportunity to understand the creation of deferred tax liabilities (DTLs) and the life cycle of a DTL using an... View Details
Keywords: Taxation; Accounting; Banking Industry
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Srinivasan, Suraj, and Amy Kaser. "Mike Mayo Takes on Citigroup (B)." Harvard Business School Supplement 112-051, October 2011. (Revised July 2012.)
  • 2016
  • Chapter

Nudging as a Tool for Leaders

By: Max Bazerman
BOOK ABSTRACT: Jewish organizational life is inundated with publications on organizational change and effective leadership, but from mutually exclusive sources: business and organizational studies, on the one hand, and Jewish studies, on the other. One addresses... View Details
Keywords: Organizational Change and Adaptation; Strategy; Leadership; Civil Society or Community; Religion; Business and Community Relations
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Bazerman, Max. "Nudging as a Tool for Leaders." In More Than Managing: The Relentless Pursuit of Effective Jewish Leadership, edited by Lawrence A. Hoffman. Jewish Lights Publishing, 2016.
  • September 2003 (Revised March 2004)
  • Compilation

Max Green: Work Patterns at Ditto (C)

By: Leslie A. Perlow
According to his managers, Max, a software engineer on a product development team, is an organizational superstar. Describes his life and provides a log of how Max spends his time. A rewritten version of an earlier case. View Details
Keywords: Product Development; Time Management; Groups and Teams; Work-Life Balance; Information Technology Industry
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Perlow, Leslie A. "Max Green: Work Patterns at Ditto (C)." Harvard Business School Compilation 404-057, September 2003. (Revised March 2004.)
  • March 1994 (Revised October 1994)
  • Case

Nissan Motor Co. Ltd.: Target Costing System

Describes Nissan's sophisticated target costing system in the context of new product introduction. On the basis of consumer analysis and a life cycle contribution study, Nissan conducts an exhaustive analysis of component costs to determine whether a new model can be... View Details
Keywords: Cost; Product Development; Manufacturing Industry; Auto Industry; Japan
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Cooper, Robin. "Nissan Motor Co. Ltd.: Target Costing System." Harvard Business School Case 194-040, March 1994. (Revised October 1994.)
  • 28 Aug 2023
  • Research & Ideas

The Clock Is Ticking: 3 Ways to Manage Your Time Better

others, but also from where they are doing it. This is important, given that we are in an era in which options for how, when, and where people spend time are perhaps more varied than ever before. Leslie A. Perlow is the Konosuke Matsushita Professor of Leadership in... View Details
Keywords: by Kristen Senz
  • May 2014
  • Article

Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular Business Model

By: Vineet Kumar
The article discusses the "freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The discussion topics... View Details
Keywords: Freemium; Startups; Product Design; Business Model; Marketing; Business Startups
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Kumar, Vineet. "Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular Business Model." Harvard Business Review 92, no. 5 (May 2014): 27–29.
  • October 2020
  • Supplement

TowerBrook: ESG in Action (B)

By: Victoria Ivashina, Brian Trelstad and Meaghan Conway
This case is the second of a two-part series that follows Ramez Sousou and his team at TowerBrook Capital Partners as they face a challenging investment decision in February of 2013. It is intended to be distributed at the end of the discussion of “TowerBrook: ESG in... View Details
Keywords: ESG; Finance; Private Equity; Corporate Governance; Value Creation
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Ivashina, Victoria, Brian Trelstad, and Meaghan Conway. "TowerBrook: ESG in Action (B)." Harvard Business School Supplement 221-046, October 2020.
  • June 1994
  • Background Note

Scope and Challenge of Business-to-Business Marketing

By: V. Kasturi Rangan
Identifies six key linkages that distinguish business-to-business marketing; three with respect to the external environment (i.e., derived demand, complex buying process, and concentrated customer base) and three with respect to the internal organization (emphasis on... View Details
Keywords: Marketing; Customers; Demand and Consumers; Organizational Structure; Order Taking and Fulfillment; Technology
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Rangan, V. Kasturi. "Scope and Challenge of Business-to-Business Marketing." Harvard Business School Background Note 594-125, June 1994.
  • Research Summary

Conceptualizing and measuring environmental sustainability

By: Michael W. Toffel
This research involves developing clarity around the murky construct of environmental sustainability, and improving techniques to measure corporate environmental performance. My prior research in this domain includes View Details
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