Publications

June 2011 (Revised August 2012)
Case

Coca-Cola in 2011: In Search of a New Model

By: David B. Yoffie and Renee Kim

Muhtar Kent, CEO of the Coca-Cola Company, faced a critical decision in 2011 after closing a $12 billion deal to buy its troubled North America bottling operations from its biggest bottler, Coca-Cola Enterprises. The decision was prompted by several changes in the U.S.... View Details

Keywords: Beverage Industry; Strategic Positioning; Mergers And Acquisitions; Competition; Business Model; Vertical Integration; Competitive Strategy; Corporate Strategy; Franchise Ownership; Investment; Food and Beverage Industry; United States

Web

Field Course: Startup Operations - Course Catalog

HBS Course Catalog Field Course: Startup Operations Course Number 6673 Senior Lecturer Christina Wallace Fall; Q1Q2; 3.0 credits Two-hour sessions meet on Tuesdays from 3:10-5:10 Applications will be accepted through 5pm ET on August 8,... View Details

Article

DEA Model with Shared Resources and Efficiency Decomposition

By: Yao Chen, Juan Du, H. David Sherman and Joe Zhu

Data envelopment analysis (DEA) has proved to be an excellent approach for measuring performance of decision making units (DMUs) that use multiple inputs to generate multiple outputs. In many real world scenarios, DMUs have a two-stage network process with shared input... View Details

Keywords: Data Envelopment Analysis (DEA); Efficiency; Intermediate Measure; Performance Efficiency

01 Jun 2018
News

Sustaining HBS’s Unique Economic Model

Harvard Business School’s continued excellence requires ongoing investment—in people, programs, and ideas. The HBS economic model is tightly aligned with its mission of educating leaders who make a difference in the world, where the... View Details

16 Jul 2016
News

Angie’s List Introduces 'Freemium' Model

Angie’s List CEO Scott Durchslag (MBA 1991) has made many changes to the venerable home-service review website since taking the helm in September 2015, including the creation of a new technology platform for the site. He announced the biggest shift to date last week:... View Details

Keywords: News, Library, Internet, and Other Services; Information

January 1988 (Revised March 1995)
Supplement

Digital Equipment Corp.: The Endpoint Model (C1)

By: David A. Garvin

To follow Digital Equipment Corp.: The Endpoint Model (B2). The division has just received a request for dramatically increased production. If it complies with the request, it will have to expedite production, override the MRP II system and the planned schedule. Should... View Details

Keywords: Decision Choices and Conditions; Markets; Production; Planning; Risk and Uncertainty; Situation or Environment; System

August 2020 (Revised September 2020)
Technical Note

Assessing Prediction Accuracy of Machine Learning Models

By: Michael W. Toffel, Natalie Epstein, Kris Ferreira and Yael Grushka-Cockayne

The note introduces a variety of methods to assess the accuracy of machine learning prediction models. The note begins by briefly introducing machine learning, overfitting, training versus test datasets, and cross validation. The following accuracy metrics and tools... View Details

Keywords: Machine Learning; Statistics; Econometric Analyses; Experimental Methods; Data Analysis; Data Analytics; Forecasting and Prediction; Analytics and Data Science; Analysis; Mathematical Methods

November 2022
Teaching Note

Proximie: Using XR Technology to Create Borderless Operating Rooms

By: Ariel D. Stern, Alpana Thapar and Menna Hassan

Founded by Nadine Hachach-Haram in 2016, Proximie was a digital medicine platform that used mixed reality and a host of digital audio and visual tools to enable clinicians, proctors, and medical device company personnel to be virtually present in operating rooms (ORs),... View Details

Keywords: Technological Innovation; Business Growth and Maturation; Growth and Development Strategy; Corporate Social Responsibility and Impact; Decision Making; Health Industry; Medical Devices and Supplies Industry

07 Jul 2003
Research & Ideas

The Organizational Model for Open Source

three projects: Debian, a complete non-commercial distribution of Linux; the GNU Object Model Environment (GNOME), which is a graphical user interface for Linux-based operating systems; and Apache, a public... View Details

Keywords: by Mallory Stark

2003
Working Paper

Dynamic Mixed Duopoly: A Model Motivated by Linux vs. Windows

By: Ramon Casadesus-Masanell and Pankaj Ghemawat

This paper analyzes a dynamic mixed duopoly in which a profit-maximizing competitor interacts with a competitor that prices at zero (or marginal cost), with the cumulation of output affecting their relative positions over time. The modeling effort is motivated by... View Details

Keywords: Business Model; Competition; Open Source Distribution; Balance and Stability; Applications and Software; Network Effects; Duopoly and Oligopoly

Read Now

October 2020 (Revised March 2021)
Supplement

Migros Turkey: Scaling Online Operations During COVID-19 (C)

By: Antonio Moreno and Gamze Yucaoglu

The case opens in August 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are navigating Migros through COVID-19 and the unprecedented... View Details

Keywords: Business Model; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Diversification; Corporate Strategy; Crisis Management; Health Pandemics; Strategic Planning; Food and Beverage Industry; Turkey

March 2011
Case

MorphoSys AG: The Evolution of a Biotechnology Business Model

By: Gary P. Pisano, Ryan Johnson and Carin-Isabel Knoop

In the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently,... View Details

Keywords: Business Model; Profit; Intellectual Property; Rights; Risk Management; Digital Platforms; Product Development; Business and Shareholder Relations; Vertical Integration; Biotechnology Industry; Munich

01 Jun 2018
News

The Evolution of Modern Pricing Models

image by John Ritter From Uber’s surge pricing to dynamic ticket pricing, it seems there’s been more awareness of pricing models and pricing strategy in recent years. What’s driving that interest? Thales Teixeira: We need to go back... View Details

20 Nov 2006
Research & Ideas

Open Source Science: A New Model for Innovation

In a perfect world, scientists share problems and work together on solutions for the good of society. In the real world, however, that's usually not the case. The main obstacles: competition for publication and intellectual property protection. Is there a View Details

Keywords: by Martha Lagace

15 Oct 2014
News

A New Model for the Manicure

15 Mar 2019
News

A Model of Drive and Impact

Pablo Fernandez Alvarez (GMP 17, 2014) is cofounder of Clicars, an e-commerce platform in Spain that allows users to buy and finance refurbished cars hassle-free. In this interview, Fernandez explains the business model, the reasons behind the company’s rapid growth (... View Details

Keywords: Motor Vehicle and Parts Dealers; Retail Trade

April 2016
Supplement

Preparing a Concession Bid at TAV Airports Holding - Exhibit 7 Supplement Model

By: C. Fritz Foley and Çiğdem Çelik

In 2013, TAV Airports Holding prepared a bid for the concession to build and operate the third Istanbul airport. This process involved input from various parts of the firm with operating and financial expertise. Burcu Geriş, the CFO of TAV Airports Holding, and her... View Details

Keywords: Partners and Partnerships; Valuation; Investment; Bids and Bidding; Projects; Management Teams; Air Transportation Industry; Turkey