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Show Results For
- All HBS Web
(1,134)
- News (239)
- Research (685)
- Events (16)
- Multimedia (2)
- Faculty Publications (245)
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
retailer-initiated feedback loops. Retailers should ask themselves, How do I create a partnership with the consumer? Data collected from these programs can help merchants make smarter decisions on everything from where to open a new store... View Details
- 2018
- Working Paper
Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets
By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian online retail market, where price promotions are very common, we document two types of... View Details
Keywords: Cash On Delivery; Dynamic Pricing; Online Retail; Payment Methods; Strategic Customer Behavior; Opportunistic Returns; Price; Policy; Consumer Behavior; Emerging Markets; Retail Industry
Bandi, Chaithanya, Antonio Moreno, Donald Ngwe, and Zhiji Xu. "Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets." Harvard Business School Working Paper, No. 19-030, September 2018.
- Web
Online Digital Marketing Strategy Course | HBS Online
strategies that effectively reach, convert, and retain customers in a dynamic online environment. 7 weeks 6-7 hours per week 6 modules Self-Paced with regular deadlines This course earns you a Certificate of Completion from HBS Online.... View Details
- 28 Aug 2006
- Research & Ideas
Online Match-Making with Virtual Dates
Literally millions of people have found dates through online match-making services, so who says the Internet is isolating? The problem for many users, however, is that initial matches are often imperfect—even frustrating—because the... View Details
- Web
Online Creating Brand Value Course | HBS Online
University Create, nurture, and manage your organization or client’s brand strategy and value. "HBS Online courses are excellent for anyone who wishes to learn more about a particular subject area or further develop their career." Corina... View Details
- Web
Online Transforming Customer Experiences Course | HBS Online
Consulting and Research Limited MSc, Business Administration What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove... View Details
- Web
Strategic Financial Analysis Online Course | HBS Online
platform was unique. I was continuously engaged with the course's material and learned a lot from my peers. Kaushal Khodifad Senior Systems Engineer at Infosys What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS View Details
- 01 Dec 2014
- News
Customizing Couture Online
Customizing Couture Online Jamal Motlagh Taking Tailoring High Tech Taking Tailoring High Tech Katrina Lake Dressing by Number Dressing by Number Karen Moon Making Big Data Fashionable Making Big View Details
- 01 Dec 2007
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Broadband: Remaking the... View Details
Keywords: Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services
- 01 Dec 2014
- News
Making Big Data Fashionable
Principles Áslaug Magnúsdóttir Customizing Couture Online Customizing Couture Online Jamal Motlagh Taking Tailoring High Tech Taking Tailoring High Tech Katrina Lake Dressing by Number Dressing by Number... View Details
- 15 Sep 2020
- Working Paper Summaries
Time and the Value of Data
- Web
Data - Advancing Racial Equity
not report Did not report Did not report Did not report Did not report Prefer not to Answer Did not report Did not report Did not report Did not report Did not report Unknown Did not report Did not report Did not report Did not report Did not report Note: *HBS View Details
- Web
Winning with Digital Platforms Online Course | HBS Online
Vyas Assistant Vice President at TTK Healthcare Limited Understand the platform business landscape to work more effectively with platforms or respond to new opportunities in your industry. "HBS Online courses are excellent for anyone who... View Details
- August 2020 (Revised March 2021)
- Supplement
Migros Turkey: Scaling Online Operations (B)
By: Antonio Moreno and Gamze Yucaoglu
The case opens in February 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are looking over the results of the fulfillment pilot the... View Details
Keywords: Grocery; Business Model; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Retail Industry; Turkey
Moreno, Antonio, and Gamze Yucaoglu. "Migros Turkey: Scaling Online Operations (B)." Harvard Business School Supplement 621-027, August 2020. (Revised March 2021.)
- 2016
- Working Paper
The Empirical Economics of Online Attention
By: Andre Boik, Shane Greenstein and Jeffrey Prince
In several markets, firms compete not for consumer expenditure but instead for consumer attention. We model and characterize how households allocate their scarce attention in arguably the largest market for attention: the Internet. Our characterization of household... View Details
Keywords: Internet and the Web; Competition; Behavior; Resource Allocation; Household; Cognition and Thinking
Boik, Andre, Shane Greenstein, and Jeffrey Prince. "The Empirical Economics of Online Attention." NBER Working Paper Series, No. 22427, July 2016.
- 2020
- Working Paper
Working (From Home) During a Crisis: Online Social Contributions by Workers During the Coronavirus Shock
By: Prithwiraj Choudhury, Wesley W. Koo and Xina Li
Prior research has documented that during mortality-related crises workers face psychic costs and are motivated to make social contributions. In addition, management practices that encourage workers to make social contributions during a crisis create value for firms.... View Details
Keywords: Crisis; Social Contributions; Work From Home (WFH); Cannot Work From Home (CWFH); Social Distancing; Online Communities; Coronavirus; COVID-19; Health Pandemics; Employees; Working Conditions; Internet and the Web; Crisis Management
Choudhury, Prithwiraj, Wesley W. Koo, and Xina Li. "Working (From Home) During a Crisis: Online Social Contributions by Workers During the Coronavirus Shock." Harvard Business School Working Paper, No. 20-096, March 2020. (Revised April 2020.)
- 12 Mar 2018
- Working Paper Summaries
Using Online Prices for Measuring Real Consumption Across Countries
- Web
Data Practices - Research Computing Services
Scraping Power Analysis Causal Inference Missing Data Other Data Resources Data Repositories Harvard Dataverse at IQSS Baker Library Databases... View Details
- January 2021 (Revised March 2021)
- Exercise
E-Commerce Analytics for CPG Firms (A): Estimating Sales
By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Estimation; Online Channel; Retail Analytics; Retail; Retailing Industry; Data; Data Sharing; Bricks And Mortar; Ecommerce; Direct-to-consumer; DTC; Analytics and Data Science; Sales; Marketing; E-commerce; Retail Industry; Consumer Products Industry; United States
Israeli, Ayelet, and Fedor (Ted) Lisitsyn. "E-Commerce Analytics for CPG Firms (A): Estimating Sales." Harvard Business School Exercise 521-078, January 2021. (Revised March 2021.)
- 14 Nov 2014
- News