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Show Results For

  • All HBS Web  (192)
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    • News  (31)
    • Research  (129)
    • Multimedia  (3)
  • Faculty Publications  (88)
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  • November 2019 (Revised October 2022)
  • Case

GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market

By: Jeffrey F. Rayport, Spencer Rascoff and George Gonzalez
Keywords: Internet; Nike; Adidas; E-commerce
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Rayport, Jeffrey F., Spencer Rascoff, and George Gonzalez. "GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market." Harvard Business School Case 820-060, November 2019. (Revised October 2022.)
  • June 1995 (Revised March 2008)
  • Teaching Note

Phil Knight Managing NIKE's Transformation and Phil Knight: CEO at NIKE (1983) TN

By: Richard E. Walton
Teaching Note for (394-012) and (390-038). View Details
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Walton, Richard E. "Phil Knight Managing NIKE's Transformation and Phil Knight: CEO at NIKE (1983) TN." Harvard Business School Teaching Note 395-223, June 1995. (Revised March 2008.)
  • 01 Jun 2023
  • HBS Case

A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

in seconds today. If Miller hadn’t concealed his previous life of crime, would he ever have been given the chance to start fresh and perform his way to remarkable success, making his mark as a highly influential African American business leader who ultimately landed at... View Details
Keywords: by Dina Gerdeman; Apparel & Accessories
  • January 2018
  • Case

Under Armour

By: Rory McDonald, Clayton M. Christensen, Daniel West and Jonathan E. Palmer
After 20 years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales—a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge... View Details
Keywords: Under Armour; Nike; Adidas; "Jobs To Be Done; Purpose Brands; Entrepreneurship; Customer Focus and Relationships; Innovation Strategy; Business Growth and Maturation; Growth Management; Innovation Leadership; Sports Industry; Apparel and Accessories Industry; Fashion Industry; Health Industry; Technology Industry; Retail Industry; United States; Maryland; Baltimore
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McDonald, Rory, Clayton M. Christensen, Daniel West, and Jonathan E. Palmer. "Under Armour." Harvard Business School Case 618-020, January 2018.
  • June 1990 (Revised October 1993)
  • Case

Phil Knight: CEO at NIKE--1983

By: Richard E. Walton
An edited, shortened version of Phil Knight: CEO at Nike with parts of Nike (E) integrated into it. View Details
Keywords: Management Teams; Apparel and Accessories Industry; Entertainment and Recreation Industry; Sports Industry
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Walton, Richard E. "Phil Knight: CEO at NIKE--1983." Harvard Business School Case 390-038, June 1990. (Revised October 1993.)
  • 31 May 2023
  • HBS Case

From Prison Cell to Nike’s C-Suite: The Journey of Larry Miller

View Video Editor's note: Watch the video in "full screen" mode for the best viewing experience. Before shaping one of the world’s largest sports brands, Nike executive Larry Miller spent years of his youth and early adulthood behind bars... View Details
Keywords: by Jamal Meneide; Entertainment & Recreation; Consumer Products
  • 31 May 2023
  • HBS Case

Why Business Leaders Need to Hear Larry Miller's Story

Larry Miller shares how education helped him escape a life of crime and why employers should give the formerly incarcerated a second chance. ARTICLE: A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have... View Details
Keywords: by Jamal Meneide; Entertainment & Recreation; Consumer Products
  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

has been the central myth in American culture for the last twenty years. Yet only two brands that I've studied—Budweiser in the eighties and Nike in the period from 1988-1995—have tapped into this myth. Each brand used advertising to... View Details
Keywords: by Manda Salls
  • March 1998 (Revised March 1999)
  • Case

NIKE, Inc. in the 1990s (C)

By: John A. Quelch
In 1998, Nike's earnings and sales growth slowed. Management faced new competition from Adidas. This case asks students to review the various strategies (including diversification into sports equipment) pursued by Nike to resuscitate corporate growth. View Details
Keywords: Diversification; Competition; Product Launch; Brands and Branding; Growth and Development Strategy; Apparel and Accessories Industry; Sports Industry
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Quelch, John A. "NIKE, Inc. in the 1990s (C)." Harvard Business School Case 598-119, March 1998. (Revised March 1999.)
  • November 2018 (Revised April 2019)
  • Case

Nike: Changing the Sneakers Game

By: Anita Elberse, Bryce Aiken and Howard Johnson
“Our goal is to be the kind of start-up that would terrify Nike—if Nike didn’t already own us.” Ron Faris, general manager of S23NYC, a Manhattan-based digital studio owned by sports apparel giant Nike, is on the phone with Adam Sussman, Nike’s chief digital officer.... View Details
Keywords: Digital Technology; Apparel; Fashion; Superstar; Innovation; General Management; Mobile and Wireless Technology; Strategy; Marketing Strategy; Innovation and Invention; Management; Sports; Entertainment; Digital Strategy; Apparel and Accessories Industry
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Elberse, Anita, Bryce Aiken, and Howard Johnson. "Nike: Changing the Sneakers Game." Harvard Business School Case 519-039, November 2018. (Revised April 2019.)
  • March 1999 (Revised March 2001)
  • Case

Nike, Inc.--Entering the Millennium

By: William E. Fruhan Jr.
Traces the evolution of Nike from 1987 through 1998. Through a series of eight assignment questions, it examines how the company has created and sustained a competitive advantage, and how that competitive advantage is reflected in growth, profitability, and share price... View Details
Keywords: Competitive Advantage; Profit; Corporate Strategy; Business Growth and Maturation; Sports Industry; Apparel and Accessories Industry
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Fruhan, William E., Jr. "Nike, Inc.--Entering the Millennium." Harvard Business School Case 299-084, March 1999. (Revised March 2001.)
  • February 2007 (Revised March 2007)
  • Case

Li Ning - Anything is Possible

A leading sporting goods company in China competes aggressively against global brands Nike and Adidas, with marketing strategies adapted to geographic segments. In the main cities, where competition takes place at a very conceptual level, Li Ning has chosen to adopt a... View Details
Keywords: Product Positioning; Competitive Strategy; Consumer Behavior; Global Strategy; City; Consumer Products Industry; Sports Industry; China
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Wathieu, Luc R., Gao Wang, and Medha Samant. "Li Ning - Anything is Possible." Harvard Business School Case 507-024, February 2007. (Revised March 2007.)
  • September 2023 (Revised September 2023)
  • Supplement

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Slides to support the teaching of the On case, 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Germany; Switzerland; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, Jordan Mitchell, and Karen Elterman. "On Slides." Harvard Business School PowerPoint Supplement 724-376, September 2023. (Revised September 2023.)
  • September 2023 (Revised May 2025)
  • Teaching Note

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Germany; Switzerland; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, Jordan Mitchell, and Karen Elterman. "On (A) and (B)." Harvard Business School Teaching Note 724-375, September 2023. (Revised May 2025.)
  • July–August 2014
  • Article

Sustainability in the Boardroom: Lessons from Nike's Playbook

By: Lynn S. Paine
One surprising role of Nike's corporate responsibility committee is to provide support for innovation. More and more companies recognize the importance of corporate responsibility to their long-term success—and yet the matter gets short shrift in most boardrooms,... View Details
Keywords: Corporate Governance; Corporate Accountability; Globalized Firms and Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Apparel and Accessories Industry; Sports Industry
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Paine, Lynn S. "Sustainability in the Boardroom: Lessons from Nike's Playbook." Harvard Business Review 92, nos. 7/8 (July–August 2014): 87–94.
  • 2014
  • Book

A Social Strategy: How We Profit from Social Media

By: Mikolaj Jan Piskorski
Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from... View Details
Keywords: Internet and the Web; Web; Strategy; Marketing Strategy; Social Marketing
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Piskorski, Mikolaj Jan. A Social Strategy: How We Profit from Social Media. Princeton University Press, 2014.
  • 30 Apr 2019
  • First Look

New Research and Ideas, April 30, 2019

Sneakers Game “Our goal is to be the kind of start-up that would terrify Nike—if Nike didn’t already own us.” Ron Faris, general manager of S23NYC, a Manhattan-based digital studio owned by sports apparel giant Nike, is on the phone with... View Details
Keywords: Dina Gerdeman
  • 19 Jul 2011
  • First Look

First Look: July 19

case:http://cb.hbsp.harvard.edu/cb/product/410008-PDF-ENG Nike Football: World Cup 2010 South Africa Elie Ofek and Ryan JohnsonHarvard Business School Case 511-060 Nike's Football Division needs to devise a strategy to excel at the 2010... View Details
Keywords: Sean Silverthorne
  • July – August 2010
  • Article

Are You Ignoring Trends That Could Shake Up Your Business?

By: Elie Ofek and Luc Wathieu
Virtually all managers in consumer businesses recognize major social, economic, and technological trends. But many do not consider the profound ways in which trends--especially those that seem unrelated to their core markets--influence consumers' aspirations,... View Details
Keywords: Trends; Innovation and Invention; Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Product Development
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Ofek, Elie, and Luc Wathieu. "Are You Ignoring Trends That Could Shake Up Your Business?" Harvard Business Review 88, nos. 7-8 (July–August 2010).
  • February 2019 (Revised September 2019)
  • Case

Amazon in Fashion

By: John R. Wells, Benjamin Weinstock and Gabriel Ellsworth
According to many analysts and industry observers, in 2018 Amazon became the largest retailer of apparel in the United States and the second largest in the world, behind Alibaba. Much of Amazon’s apparel was made by third-party retailers on its platform, but Amazon had... View Details
Keywords: Amazon; Amazon.com; Fashion; Fashion Accessories; Retail; Retailing Industry; Retailing; ASOS; Inditex; Multi-channel Retailers; Online Retail; Online Retailing; Positioning; Private Label; Delivery; Spending; Internet and the Web; Competitive Strategy; Fashion Industry; Retail Industry; Apparel and Accessories Industry
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Wells, John R., Benjamin Weinstock, and Gabriel Ellsworth. "Amazon in Fashion." Harvard Business School Case 719-481, February 2019. (Revised September 2019.)
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