Publications

October 1980 (Revised March 1987)
Case

Congoleum Corp.: National Trust Co. of New York

February 1992
Case

Roger Smith: A Great Little New York Hotel

By: Leonard A. Schlesinger and Roger H. Hallowell

March 1990 (Revised March 1992)
Case

New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign

By: V. Kasturi Rangan and Sohel Karim

Describes the background leading to the development of an advertising campaign to help prevention of AIDS in New York City. The three television networks, however, for various reasons reject the campaign, to the dismay of Saatchi & Saatchi executives. View Details

Keywords: Advertising Campaigns; Growth and Development; Health Care and Treatment; Marketing Communications; Failure; Advertising Industry; New York (city, NY)

14 Nov 2011
Other Presentation

New York City’s Anchor Institutions: From Social Responsibility to Shared Value

By: Michael E. Porter

Professor Michael E. Porter: Initiative for a Competitive Inner City View Details

Keywords: Economics; Growth and Development; United States

Read Now

October 1983 (Revised July 1995)
Teaching Note

Rise of the New York Port, Teaching Note

By: Richard S. Tedlow

Keywords: History

November 2010
Teaching Note

Mellon Financial and The Bank of New York (TN)

By: Ryan D. Taliaferro and Carliss Y. Baldwin

Teaching Note for 208129. View Details

Keywords: Valuation; Business and Shareholder Relations; Mergers and Acquisitions; Banks and Banking; Equity; Business Earnings; Banking Industry; New York (state, US)

winter 1994
Article

CAP: New York State's Experiment with Economic Incentives

By: W. L. Hamilton, N. Burstein, David A. Moss and M. B. Hargreaves

Keywords: Economics

January 1982
Case

New York Telephone Co.: The 1975 Revenue Forecast

By: Arthur Schleifer Jr.

Keywords: Forecasting and Prediction; Revenue; Telecommunications Industry

November 2011 (Revised February 2012)
Background Note

Location Choice for New Ventures: Choices within Cities

By: William R. Kerr and Alexis Brownell

Keywords: Business Startups; Urban Scope; Geographic Location

July 1990 (Revised November 1995)
Case

Hong Kong TradeLink: News from the Second City

Presents a sequence of public information on the promotion of electronic data interchange to improve the competitive posture of Hong Kong. View Details

Keywords: Competition; Information Technology; Hong Kong

July–August 2013
Article

Building Sustainable Cities

By: John D. Macomber

By 2050 the number of people living in cities will have nearly doubled, to 6 billion, and the problems created by this rampant urbanization are among the most important challenges of our time. Of all resource-management issues, the author argues, water, electricity,... View Details

Keywords: Growth Management; Urban Development; Entrepreneurship; Infrastructure; City

Read Now

January 2007 (Revised October 2011)
Case

Roppongi Hills: City Within a City

By: Anita Elberse, Andrei Hagiu and Masako Egawa

Minoru Mori is the CEO of Mori Building, which has built Roppongi Hills, an ambitious large-scale, mixed-use development in Tokyo, Japan that includes high-end retail, restaurants, hotel, office, library, and art museum. A destination site for tourists and local... View Details

Keywords: Buildings and Facilities; Development Economics; Brands and Branding; Urban Development; Competition; Real Estate Industry; Tokyo