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  • 15 Sep 2009
  • First Look

First Look: September 15

primarily by the interest, enjoyment, satisfaction, and challenge of the work itself—and not by external pressures. This is the "Intrinsic Motivation Principle of Creativity" (Amabile, 1996), and it suggests that the social... View Details
Keywords: Martha Lagace
  • February 2011
  • Article

The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Apparel and Accessories Industry; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
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  • 01 Sep 2015
  • First Look

First Look -- September 1, 2015

high levels of reserves acts as a hedge against negative external shocks. A quantitative exercise, in which our model matches features of the Brazilian economic fluctuations and exchange-rate volatility, suggests this strategy to be... View Details
Keywords: Sean Silverthorne
  • 10 Mar 2008
  • Research & Ideas

Encouraging Entrepreneurs: Lessons for Government Policy

paper, "Cost of External Finance and Selection into Entrepreneurship," Nanda looks at how entrepreneurial activity is affected across various groups of individuals when a tax reform increases the cost of financing a business.... View Details
Keywords: by Julia Hanna
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

Periodical:Forethought. Harvard Business Review 85, no. 5 (May 2007) Abstract Often times solutions to difficult problems can arrive from surprising sources. We describe a method of problem solving that entails an open broadcast of problem information to a large pool... View Details
Keywords: Martha Lagace
  • 23 Jun 2023
  • HBS Case

This Company Lets Employees Take Charge—Even with Life and Death Decisions

BuurtzorgWeb allows everyone to help each other in real-time and capture knowledge as it emerges. Two considerations about decentralization But getting the free-spirited model right is not without challenges. Adapting to external crises,... View Details
Keywords: by Annelena Lobb; Health
  • 29 Nov 2010
  • HBS Case

United Breaks Guitars

quick hop to the mainstream media; by the end of July, the video had been viewed 4.6 million times, with external references expanding that audience by many more millions. Click to watch.“United Breaks Guitars,” created by Canadian... View Details
Keywords: by Julia Hanna
  • 15 Jan 2008
  • First Look

First Look: January 15, 2008

specialize in different stages of a complex production process. This paper considers the pricing behavior and profitability of these so-called modular clusters. In particular, we investigate a possibility hinted at in prior work: that for composite goods, a vertical... View Details
Keywords: Martha Lagace
  • 09 Sep 2008
  • First Look

First Look: September 9, 2008

that a leading affiliate network could have invoked an optimal payment delay to eliminate 71% of fraud without decreasing profit. Download the paper: http://www.hbs.edu/research/pdf/08-072.pdf Secrets of the Academy: The Drivers of... View Details
Keywords: Sean Silverthorne
  • December 2007 (Revised September 2011)
  • Case

Global Knowledge Management at Danone (A)

By: Amy C. Edmondson, Bertrand Moingeon, Vincent Marie Dessain and Ane Damgaard Jensen
This case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assesses the company's knowledge-sharing tools and considers his options going forward. Through... View Details
Keywords: Decision Choices and Conditions; Employee Relationship Management; Knowledge Management; Knowledge Sharing; Social and Collaborative Networks; Expansion; Consumer Products Industry; France
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  • July 2012 (Revised August 2012)
  • Case

Global Knowledge Management at Danone (A) (Abridged)

By: Amy C. Edmondson and David Lane
This case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assesses the company's knowledge-sharing tools and considers his options going forward. Through... View Details
Keywords: Decision Choices and Conditions; Employee Relationship Management; Knowledge Management; Knowledge Sharing; Social and Collaborative Networks; Expansion; Consumer Products Industry; France
Related
  • 08 May 2018
  • First Look

First Look at New Research and Ideas, May 8, 2018

unexpected networking opportunities, generating a tight community of German businesspeople in India. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54465 How Scheduling Can Bias Quality Assessment: Evidence from Food... View Details
Keywords: Sean Silverthorne
  • 14 Dec 2010
  • First Look

First Look: Dec. 14

Download the paper: http://www.hbs.edu/research/pdf/11-054.pdf Diversification Create Value in the Presence of External Financing Constraints? Evidence from the 2007-2009 Financial Crisis Authors:Venkat Kuppuswamy and Belén Villalonga... View Details
Keywords: Sean Silverthorne
  • 19 Apr 2011
  • First Look

First Look: April 19

Network-weaving Organizations in the Global Interstate Network Authors:Paul Ingram and Magnus Thor Torfason Publication:Administrative Science Quarterly 55, no. 4 (December 2010) Abstract This article examines the population dynamics and... View Details
Keywords: Sean Silverthorne
  • 20 Jul 2010
  • First Look

First Look: July 20

rights on firms' external finance constraints via generalized method of moments (GMM) estimation of an augmented investment Euler equation developed by Whited and Wu (2006). Using a large sample of U.S. firms during the period from 1995... View Details
Keywords: Martha Lagace
  • 05 Jan 2010
  • First Look

First Look: January 5

  Working PapersThe Global Networks of Multinational Firms Authors:Laura Alfaro and Maggie Chen Abstract In this paper we characterize the topology of global multinational networks and examine the macro and... View Details
Keywords: Martha Lagace
  • 06 Jun 2016
  • Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

Opportunities. Measures skills and behaviors associated with the ability to identify and seek out high-potential business opportunities. Vision and Influence. Measures skills and behaviors associated with the ability to influence all internal and View Details
Keywords: by HBS Working Knowledge
  • 02 Jul 2013
  • First Look

First Look: July 2

personal connections amongst U.S. politicians have a significant impact on Senate voting behavior. Networks based on alumni connections between politicians are consistent predictors of voting behavior. We estimate sharp measures that... View Details
Keywords: Anna Secino
  • 29 Sep 2015
  • First Look

September 29, 2015

2015 Princeton University Press How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network By: Greenstein, Shane Abstract—In less than a decade, the Internet went from being a series of loosely connected... View Details
Keywords: Sean Silverthorne
  • 31 Jul 2018
  • First Look

New Research and Ideas, July 31, 2018

that the corporate social network had disrupted hierarchical structures and that the site was overloaded with information. To begin to remedy these problems, Høylie’s team modified the group architecture and issued guidance for platform... View Details
Keywords: Dina Gerdeman

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