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- Faculty Publications (212)
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- All HBS Web (822)
- Faculty Publications (212)
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
collectively, they need to work harder to expose and shut down the charlatans. At the same time, critics of marketing conflate their objection to harmful products such as tobacco with hostility towards the... View Details
- Program
Audit Committees in a New Era of Governance
profit objectives Ensure the integrity of financial information Foster the right culture regarding compliance and risk Develop a financial reporting strategy Improve audit... View Details
- May 2016
- Case
The Inexorable Rise of Walmart? 1988—2016
By: John R. Wells and Gabriel Ellsworth
In October 2015, Walmart surprised investors by announcing that it expected flat sales growth for 2015 and growth of only 3% to 4% over the coming three years. Profits would also fall due to significant investments in people and technology. The company’s stock price... View Details
Keywords: Asda; Costco; David Glass; Convenience Stores; Discount Retailing; Dollar Stores; Doug McMillon; E-commerce; Online Retail; General Merchandise; Grocery; Lee Scott; Mike Duke; Multichannel Retailing; Omnichannel; Neighborhood Market; Sam Walton; Sam's Club; Store Formats; Supercenter; Supermarket; Warehouse Clubs; Merchandising; Walmart; Wal-Mart; Globalized Firms and Management; Competitive Strategy; Corporate Strategy; Growth and Development Strategy; Business Units; Business Divisions; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Television Entertainment; Banks and Banking; Price; Profit; Revenue; Food; Global Range; Cross-Cultural and Cross-Border Issues; Global Strategy; Business History; Compensation and Benefits; Employees; Human Capital; Labor Unions; Wages; Business or Company Management; Goals and Objectives; Management Succession; Brands and Branding; Product Positioning; Distribution; Supply Chain; Supply Chain Management; Public Ownership; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Diversification; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Web; Web Sites; Retail Industry; Food and Beverage Industry; Distribution Industry; Banking Industry; United States; Arkansas; Bentonville
Wells, John R., and Gabriel Ellsworth. "The Inexorable Rise of Walmart? 1988—2016." Harvard Business School Case 716-426, May 2016.
- 2011
- Working Paper
The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods
Liu, Qiang, Thomas J. Steenburgh, and Sachin Gupta. "The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments." Harvard Business School Working Paper, No. 12-012, September 2011.
- September 1988 (Revised September 1993)
- Case
Mrs. Fields Cookies
Mrs. Fields Cookies is a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage... View Details
Keywords: Acquisition; Information Management; Organizational Structure; Customer Relationship Management; Business Growth and Maturation; Networks; Internet and the Web; Information Technology Industry; Information Technology Industry
Cash, James I., Jr. "Mrs. Fields Cookies." Harvard Business School Case 189-056, September 1988. (Revised September 1993.)
- 01 Sep 2020
- News
Ink: The Habit of Innovation
Leaders have gone to great lengths in the name of innovation—and yet far too often these efforts fall short, according to Scott Anthony (MBA 2001), a senior partner at the growth-strategy consulting firm Innosight and one View Details
- 17 Apr 2006
- Research & Ideas
Resisting the Seductions of Success
attraction or repulsion of other objects that happened to come within his sphere."8 Now, "a little muffled motor, deep in the recesses of his psyche, had started to... View Details
- June 2010
- Article
The Circulation of Ideas across Academic Communities: When Locals Re-import Exported Ideas
By: Julie Battilana, Michel Anteby and Metin Sengul
The circulation of ideas across academic communities is central to academic pursuits and has attracted much past scholarly attention. As North American-based scholars with European ties, we decided to examine the impact of Organization Studies in North American... View Details
Keywords: Knowledge Dissemination; Organizational Structure; Learning; Archives; Civil Society or Community; North and Central America; Europe
Battilana, Julie, Michel Anteby, and Metin Sengul. "The Circulation of Ideas across Academic Communities: When Locals Re-import Exported Ideas." Organization Studies 31, no. 6 (June 2010): 695–713.
- December 5, 2024
- Article
A Consensus Definition of Creativity in Surgery: A Delphi Study Protocol
By: Alex Thabane, Tyler McKechnie, Phillip Staibano, Vikram Arora, Goran Calic, Jason W. Busse, Sameer Parpia and Mohit Bhandari
Introduction
Clear definitions are essential in science, particularly in the study of abstract phenomena like creativity. Due to its inherent complexity and domain-specific nature, the study of creativity has been complicated, as evidenced by the various... View Details
Clear definitions are essential in science, particularly in the study of abstract phenomena like creativity. Due to its inherent complexity and domain-specific nature, the study of creativity has been complicated, as evidenced by the various... View Details
Thabane, Alex, Tyler McKechnie, Phillip Staibano, Vikram Arora, Goran Calic, Jason W. Busse, Sameer Parpia, and Mohit Bhandari. "A Consensus Definition of Creativity in Surgery: A Delphi Study Protocol." PLoS ONE 19, no. 12 (December 5, 2024).
- 01 Nov 2017
- What Do You Think?
What Are the Real Lessons of the Wells Fargo Case?
connection with a regulatory investigation into the bank’s foreign-exchange operations. It also announced what was described as “disappointing revenues and higher legal costs,” triggering at least a short decline in its share price. A complete case study would, View Details
- 20 Sep 2006
- Research & Ideas
The Power of Ordinary Practices
There are two myths in defining creativity. One is the genius myth—that creativity is tied to genius. To the contrary, I've found that although some people have extreme levels of talent, everyone with normal... View Details
Keywords: Re: Teresa M. Amabile
- 05 Feb 2016
- News
The Wheel of the World
search firm Egon Zehnder, Mueller-Maerki continued acquiring clocks, although at a certain point his focus shifted from collecting the objects themselves (of which he now owns about 80) to amassing books and other publications that... View Details
Keywords: Julia Hanna
- 12 Apr 2022
- Blog Post
The Many Languages of Medicine to Impact Care Delivery
understanding of the issues they intend to address. Fundamentally, I believe in people and their ability to impact their community if given the adequate resources. At DIH, a major objective has been to... View Details
- March 2024
- Article
Investigation of Divergent Thinking among Surgeons and Surgeon Trainees in Canada (IDEAS): A Mixed-methods Study
By: Alex Thabane, Tyler McKechnie, Vikram Arora, Goran Calic, Jason W Busse, Ranil Sonnadara and Mohit Bhandari
Objective: To assess the creative potential of surgeons and surgeon trainees, as measured by divergent thinking. The secondary objectives were to identify factors associated with divergent thinking, assess confidence in creative problem-solving and the perceived effect... View Details
Thabane, Alex, Tyler McKechnie, Vikram Arora, Goran Calic, Jason W Busse, Ranil Sonnadara, and Mohit Bhandari. "Investigation of Divergent Thinking among Surgeons and Surgeon Trainees in Canada (IDEAS): A Mixed-methods Study." BMJ Open 14, no. 3 (March 2024).
- 15 Nov 2018
- News
Don’t Be Afraid of AI
One is a very scientific mission and the other is a commercial mission. On the scientific side, our objective is literally to reverse engineer the human neocortex. Figure out how the brain works. That is the core View Details
- October 2021 (Revised June 2022)
- Case
PittaRosso: Artificial Intelligence-Driven Pricing and Promotion
By: Ayelet Israeli
PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; AI; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
Israeli, Ayelet. "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion." Harvard Business School Case 522-046, October 2021. (Revised June 2022.)
- 03 Feb 2016
- Research & Ideas
The State of Customer Service Leadership
leaders must have are similar to those that are important for all general managers—effective communication, the analytic ability to size up a situation quickly, skills of reflection and concentration, and the ability to inspire others and... View Details
- Web
National Markets - The Art of American Advertising
Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral... View Details
- 28 Nov 2011
- Research & Ideas
Rethinking the Fairness of Organ Transplants
possible decision in each individual case. But here, the ultimate objective is adding years to patients' lives, not just points to the team's winning percentage. "Because of the organ shortage, you want... View Details
- 01 Sep 2011
- News
Breaking Free from Fear of Change
ignore important information because they are so preoccupied with their own objectives. And they are among the worst at leaving work behind at the end of the day. The most significant people in their lives... View Details