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Show Results For
- All HBS Web
(1,369)
- People (2)
- News (447)
- Research (847)
- Events (1)
- Multimedia (5)
- Faculty Publications (181)
- 12 Jun 2019
- Research & Ideas
Investors Have More Than Money to Offer Entrepreneurs
website; putting their firm’s logo/board member on your website Invitations to marketing and sales events Tapping their social media presence for sharing news and events Beyond the basics: Investors look at View Details
Keywords: by Julia Austin
- Research Summary
Housing Markets with Contingencies
We model a real-estate market with three types of agents: regular buyers and sellers, and homeowners, who are agents who want to sell their current home only if they can buy another one. On the one hand, our model is a counterpart of the Abdulkadiroglu and Sonmez... View Details
- 06 Jul 2015
- News
Money and Quotas Motivate the Sales Force Best
- February 2010 (Revised March 2016)
- Background Note
Marketing Analysis Toolkit: Break-even Analysis
By: Thomas J. Steenburgh and Jill Avery
Marketing managers are often called upon to make recommendations for or against programs that cost money to implement. Before expenditures are made, managers want to be sure that they will be getting a return on their investment. One way of assessing this is by... View Details
Keywords: Decision Making; Investment Return; Spending; Management Analysis, Tools, and Techniques; Marketing Strategy; Strategic Planning; Mathematical Methods
Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Break-even Analysis." Harvard Business School Background Note 510-080, February 2010. (Revised March 2016.)
- 30 Aug 2021
- News
How to Buy A Little Happiness, No Matter How Much Money You Have
- March 2009 (Revised October 2009)
- Case
CalPERS' Emerging Equity Markets Principles
By: Robert G. Eccles and Aldo Sesia
The California Public Employees' Retirement System (CaIPERS)—the largest public pension fund in the U.S.—had adopted a new principles-based approach to investing in emerging market equities in November 2007. Previously, CalPERS internal and external money managers were... View Details
Keywords: Values and Beliefs; Investment Return; Investment Funds; Investment Portfolio; Emerging Markets; Corporate Social Responsibility and Impact; Value; Financial Services Industry; Public Administration Industry; China; California
Eccles, Robert G., and Aldo Sesia. "CalPERS' Emerging Equity Markets Principles." Harvard Business School Case 409-054, March 2009. (Revised October 2009.)
- 05 Mar 2015
- News
Wayfair CEO: Marketing investment working
- 2019
- Chapter
Behavioral Economics and Health-Care Markets
By: Amitabh Chandra, Benjamin Handel and Joshua Schwartzstein
This chapter summarizes research in behavioral health economics, focusing on insurance markets and product markets in health care. We argue that the prevalence of choice difficulties and biases leading to mistakes in these markets establish a special place for them in... View Details
Keywords: Behavioral Economics; Consumer Behavior; Economics; Health Care and Treatment; Insurance; Markets
Chandra, Amitabh, Benjamin Handel, and Joshua Schwartzstein. "Behavioral Economics and Health-Care Markets." Chap. 6 in Handbook of Behavioral Economics: Foundations and Applications 2, edited by B. Douglas Bernheim, Stefano DellaVigna, and David Laibson, 459–502. Amsterdam: Elsevier/North-Holland, 2019.
- October 2009
- Teaching Note
GE Money Bank: The M-Budget Card Initiative (TN)
By: Michael L. Tushman, Sebastian Raisch and Christian Welling
Teaching Note for [410052]. View Details
- 13 Nov 2017
- Research & Ideas
Want to Be Happier? Spend Some Money on Avoiding Household Chores
Will You Measure Your Life?" From McRibs to Maseratis: The Power of Scarcity Marketing What do you think? Are you happier when you spend money on services instead of stuff? Share your thoughts in the... View Details
Keywords: by Dina Gerdeman
- March 2002 (Revised May 2002)
- Case
Genzyme: Engineering the Market for Orphan Drugs
Genzyme has made money with external technology in orphan drug markets generally considered to be too small to be attractive to other drug companies. Now competition is entering these same markets, placing Genzyme's business model under new pressures. View Details
Keywords: Business Model; Information Technology; Market Entry and Exit; Biotechnology Industry; Pharmaceutical Industry
Chesbrough, Henry W., and Clarissa Ceruti. "Genzyme: Engineering the Market for Orphan Drugs." Harvard Business School Case 602-147, March 2002. (Revised May 2002.)
- 25 Aug 2022
- News
Open Market
and changing market dynamics, all while still launching new products and services to remain competitive. Robinhood has adapted to many changes and, if anything, has proven to be a disruptor in how it has taken the concept of investing and... View Details
The Money of Invention: How Venture Capital Creates New Wealth
When the economy was booming and dot-coms were flying high, venture capitalists were admired as impresarios of innovation. Then the market tanked, start-ups fizzled, and those same deal-makers were rebuked as predators out for a quick score. So... View Details
- 17 Sep 2013
- News
How sales and coupons persuade consumers to spend more money
- 02 Mar 2016
- News
Ad Blockers Are Making Money Off Ads (And Tracking, Too)
- 21 Oct 2011
- Working Paper Summaries
Market Interest in Nonfinancial Information
- 15 May 2009
- Working Paper Summaries
Money or Knowledge? What Drives Demand for Financial Services in Emerging Markets?
- 07 Jan 2002
- Research & Ideas
How Marketing Can Reduce Worldwide Poverty
On the face of it, social marketing is a cinch. Here's one scenario. You as a marketer want people who are living in poverty to take better care of their health. So, given your profession, what do you do?... View Details
Keywords: by Martha Lagace
- Article
The Unintended Consequences of the Zero Lower Bound Policy
By: Marco Di Maggio and Marcin Kacperczyk
We study the impact of the zero lower bound interest rate policy on the industrial organization of the U.S. money fund industry. We find that in response to policies that maintain low interest rates, money funds change their product offerings by investing in riskier... View Details
Keywords: Quantitative Easing; Money Market Funds; Reaching For Yield; Risk Taking; Fund Exit; Unconventional Monetary Policy; Investment Funds; Interest Rates
Di Maggio, Marco, and Marcin Kacperczyk. "The Unintended Consequences of the Zero Lower Bound Policy." Journal of Financial Economics 123, no. 1 (January 2017): 59–80.
- 01 Oct 1998
- News
A Marketable Skill
What is the perfect job for someone who is fiercely independent, likes to work with artistic people, has no desire to be fabulously wealthy, and has "a mouth with a death wish"? Give up? "My friends who have known me the longest tell me that running a flea View Details
Keywords: Deborah Blagg