Publications

September 1999
Case

Taste of Frankenmuth, A: A Tourist Town in Michigan Thinks About Word-of-Mouth Referral

A town, "Michigan's little Bavaria," discusses word-of-mouth referral. Enables students to calculate the value of word-of-mouth and understand how to increase it. View Details

Keywords: Marketing Reference Programs; Michigan

12 Sep 2012
News

Bestselling author Bill George: West Michigan Policy Forum is 'serious about getting things done'

14 Nov 2012
News

Harvard Business School to Convene Michigan Leaders to Analyze Paths Forward for Detroit Competitiveness

Web

Detroit, Michigan plant - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

The Message The Product The Production The Worker The Audience Bibliography previous 1 2 3 4 5 6 7 8 next Detroit, Michigan plant ca. 1935 International Salt Company William Rittase Explore the full size image Detroit, View Details

April 2014
Case

Ford Motor Company: Blueprint for Mobility

By: Karim R. Lakhani, Marco Iansiti and Noah Fisher

Mark Fields, Ford Motor Company's COO, had to ensure the company's current business model of building cars and trucks remained strong, while concurrently navigating the company into the rapidly expanding industry of personal mobility. Personal mobility required new... View Details

Keywords: Automobiles; Automobile Manufacturing; Ford Motor Company; Mark Fields; Blueprint For Mobility; Dearborn; Michigan; Car Sharing; Parking; On-demand Ride Sharing; Strategy; Business Model; Auto Industry; Michigan; United States

19 Mar 2024
HBS Seminar

Andrew J. Hoffman, Holcim (US) Professor of Sustainable Enterprise Ross School of Business/School for Environment & Sustainability University of Michigan & 2023-2024 Visiting Fellow, The Institute for the Study of Business in Global Society Harvard Business School

December 2017 (Revised March 2018)
Case

Kellogg Company/eighteen94 capital

By: David Bell, Damien McLoughlin and Natalie Kindred

With 33,000 employees and revenues of $13 billion in 2016, Kellogg Company was the world’s largest producer of branded packaged cereal and a leader in branded convenience foods. Founded in 1906 and based in Michigan, the company had a proud history of product and... View Details

September 2023
Case

Derek Aguirre

By: Leslie Perlow and Hannah Weisman

Derek Aguirre is the executive director of a nonprofit organization in Detroit, Michigan that uses the sport of squash as a vehicle to support young people in low-income urban areas. The case discusses his path to pursue meaningful work and his reflections on the... View Details

Keywords: Personal Development and Career; Job Search; Happiness; Well-being; Work-Life Balance; Nonprofit Organizations; Social Enterprise; Business Startups; Sports; Education; Mission and Purpose; Education Industry; Sports Industry; Service Industry; United States; Boston; Detroit

April 2015 (Revised April 2022)
Case

Bankruptcy in the City of Detroit

By: Stuart Gilson, Kristin Mugford and Annelena Lobb

The June 2013 bankruptcy of the city of Detroit, Michigan was, at the time, the largest municipal bankruptcy in American history. Detroit had struggled for years with a weakening tax base, high unemployment, a heavy debt load and increasing retiree costs. These... View Details

November 2024 (Revised January 2025)
Case

MiDAS: Automating Unemployment Benefits

By: Shikhar Ghosh and Shweta Bagai

In 2015, the state of Michigan considered whether to nominate its Michigan Integrated Data Automated System (MiDAS) for a prestigious state technology award. Launched in 2013 amid severe budget pressures, the $47 million automated fraud detection system was designed to... View Details