Publications

22 Jun 2020
Working Paper Summaries

Iterative Coordination and Innovation

Keywords: by Sourobh Ghosh and Andy Wu

June 2014 (Revised May 2017)
Case

Southeastern Asset Management Challenges Buyout at Dell

By: Paul Healy, Suraj Srinivasan and Aldo Sesia

In late 2012, Michael Dell wants to take Dell Inc., the company he founded, private. Mr. Dell believes that the successful company's transformation from a personal computer (PC) manufacturer to an enterprise solutions and services provider (ESS) is dependent on going... View Details

March 2001 (Revised September 2002)
Case

Merck Latin America (A)

By: Michael Beer and James Weber

Introduces Grey Warner, the vice president of Merck's Latin America region, and his efforts to improve the organizational effectiveness of the region and to introduce a more global business culture and values. Discusses Merck's ethics and values, its Latin American... View Details

Keywords: Organizational Culture; Ethics; Business Processes; Strategic Planning; Change Management; Values and Beliefs; Globalized Firms and Management; Employee Relationship Management; Business Strategy; Government and Politics; Economy; Pharmaceutical Industry; Latin America

2019
Article

Time Series Experiments and Causal Estimands: Exact Randomization Tests and Trading

By: Iavor I Bojinov and Neil Shephard

We define causal estimands for experiments on single time series, extending the potential outcome framework to dealing with temporal data. Our approach allows the estimation of a broad class of these estimands and exact randomization based p-values for testing causal... View Details

Keywords: Causality; Nonparametric; Potential Outcomes; Trading Costs; Mathematical Methods

Register to Read

04 May 2021
Working Paper Summaries

Accounting for Product Impact in the Telecommunications Industry

Keywords: by George Serafeim and Katie Trinh; Telecommunications

June 2005
Case

Billy Beane: Changing the Game

Describes how Billy Beane, general manager of the Oakland A's baseball team, employs statistical methodologies to select who is undervalued in the marketplace. Examines why few teams have imitated his organization's successful strategy. Explores threats to Oakland's... View Details

Keywords: Resource Allocation; Competitive Advantage; Sports; Sports Industry; California

07 Jan 2020
Cold Call Podcast

Can Capitalism Be Fixed by Making Companies More Just?

Keywords: Re: Ethan C. Rouen & Charles C.Y. Wang; Financial Services

October 2017
Article

The Size of the LGBT Population and the Magnitude of Anti-Gay Sentiment Are Substantially Underestimated

By: Katherine Baldiga Coffman, Lucas C. Coffman and Keith M. Marzilli Ericson

We demonstrate that widely used measures of anti-gay sentiment and the size of the LGBT population are misestimated, likely substantially. In a series of online experiments using a large and diverse but non-representative sample, we compare estimates from the standard... View Details

Keywords: LGBTQ; Social Trends ＆ Culture; Economic Theory; Prejudice; Prejudice and Bias; Diversity; Economics; Demographics

Winter 2013
Article

How to Identify the Best Customers for Your Business

By: Frank V. Cespedes, James P. Dougherty and Ben S. Skinner III

How can businesses achieve profitable growth so that their costs don’t grow faster than sales? This article focuses on scaling a venture’s sales process and provides a methodology for identifying core customers and some implications for governance criteria and... View Details

Keywords: Customer Relationship Management; Growth Management; Sales

January 2016
Article

Zooming In: A Practical Manual for Identifying Geographic Clusters

By: Juan Alcacer and Minyuan Zhao

This paper takes a close look at the reasons, procedures, and results of cluster identification methods. Despite being a popular research topic in strategy, economics, and sociology, geographic clusters are often studied with little consideration given to the... View Details

Keywords: Mathematical Methods

October 2014
Article

Hidden Structure: Using Network Methods to Map System Architecture

By: Carliss Y. Baldwin, Alan MacCormack and John Rusnak

In this paper, we describe an operational methodology for characterizing the architecture of complex technical systems and demonstrate its application to a large sample of software releases. Our methodology is based upon directed network graphs, which allows us to... View Details

Keywords: Architecture; Modularity; Dominant Designs; Complexity; Product Design; Software

08 May 2020
Working Paper Summaries

Corporate Environmental Impact: Measurement, Data and Information

Keywords: by George Serafeim, DG Park, David Freiberg, and T. Robert Zochowski

03 May 2022
Cold Call Podcast

Can a Social Entrepreneur End Homelessness in the US?

Keywords: Re: Brian L. Trelstad

28 Mar 2017
Working Paper Summaries

CEO Behavior and Firm Performance

Keywords: by Oriana Bandiera, Stephen Hansen, Andrea Pratt, and Raffaella Sadun

January 2000
Case

Selecting a New Name for Security Capital Pacific Trust

A methodology for selecting a new corporate brand name is explored, highlighting different types of names, criteria and hurdles in securing new names, and legal implications. Brand identity consultancy Lippincott & Margulies guided a real estate investment trust... View Details

Keywords: Brands and Branding; Financial Services Industry

11 Jan 2021
Working Paper Summaries

Accounting for Product Impact in the Airlines Industry

Keywords: by George Serafeim and Katie Trinh; Air Transportation; Transportation

03 Dec 2010
Working Paper Summaries

Creating Leaders: An Ontological Model

Keywords: by Werner Erhard, Michael C. Jensen & Kari L. Granger

October 1987 (Revised November 1994)
Case

Boston Fights Drugs (A): Designing Communications Research

By: V. Kasturi Rangan

Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details

Keywords: Budgets and Budgeting; Misleading and Fraudulent Advertising; Communication Intention and Meaning; Brands and Branding; Performance Evaluation; Research and Development; Segmentation; Pharmaceutical Industry; Boston

2014
Working Paper

Hidden Structure: Using Network Methods to Map System Architecture

By: Carliss Baldwin, Alan MacCormack and John Rusnak

In this paper, we describe an operational methodology for characterising the architecture of complex technical systems and demonstrate its application to a large sample of software releases. Our methodology is based upon directed network graphs, which allows us to... View Details

Keywords: Complexity; Applications and Software; Product Design