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  • Research Summary

The Role of the Media in Corporate Governance and Finance

Dyck studies the role played by media in financial markets: in transmitting information about a company, in shaping the market response to the information they communicate, in exposing mis-governance problems, and in forcing companies to behave in "politically correct"... View Details
  • 09 Jun 2015
  • Sharpening Your Skills

Sharpening Your Skills: Social Media

Using social media to advance your marketing is a potentially powerful and low-cost tool. But the risk is potentially powerful, too—allowing consumers to co-create your brand is enough to induce night sweats... View Details
Keywords: Re: Multiple Faculty; Advertising
  • June 2021
  • Case

New Director Dilemmas: Social Media Complications

By: John J-H Kim
Keywords: Educational Policy And Politics; Education; Policy; Interests; Organizational Culture; Education Industry
Related
  • January 2002 (Revised January 2003)
  • Case

Publishing Group of America (B)

By: Jay O. Light, Michael J. Roberts and Taslim Pirmohamed
Supplements the (A) case. View Details
Keywords: Business Startups; Financing and Loans; Publishing Industry
Related
  • 20 Jul 2012
  • News

Use Social Media to Partner with Customers and Improve Service

  • May 1976
  • Article

Interbrand Choice, Media Mix and Market Performance

By: M. E. Porter
Keywords: Decision Choices and Conditions; Media; Markets; Performance
Related
  • 09 Apr 2012
  • News

HBS Prof. Publishes Book on Start-Ups

  • January 2008 (Revised March 2008)
  • Case

Glass Egg Digital Media

Glass Egg is an outsource games development firm in Vietnam. They are able to offer brand-name publishers-Microsoft EA, Atari-significant cost savings in the development of art assets for their video games. However, the firm's management find themselves at a point at... View Details
Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Product Development; Organizational Structure; Entertainment and Recreation Industry
Related
  • January 2005 (Revised August 2006)
  • Case

Lean Forward Media

By: Teresa M. Amabile and Victoria Winston
Jeff Norton and Michelle Crames, the co-founders of Lean Forward Media, face several options for producing the world's first interactive DVD film for children. Their vision is to build a company whose products simultaneously entertain children, engage them actively in... View Details
Keywords: Decision Choices and Conditions; Early Childhood Education; Games, Gaming, and Gambling; Entrepreneurship; Venture Capital; Management Practices and Processes; Risk Management; Partners and Partnerships; Opportunities; Creativity
Related
  • December 2008 (Revised June 2009)
  • Case

Ad Classification at Right Media

By: Benjamin Edelman
Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details
Keywords: Digital Marketing; Governing Rules, Regulations, and Reforms; Policy; Market Participation; Standards; Internet and the Web
Related
  • July 2011 (Revised January 2012)
  • Teaching Note

Demand Media (TN)

By: John Deighton and Leora Kornfeld
Teaching Note for 512021. View Details
Keywords: Internet and the Web; Media; Society; Transformation; Digital Marketing; Business Model; Initial Public Offering; Customers; Behavior; Value; Information Technology Industry; California
Related
  • August 1995
  • Teaching Note

Miami Herald Publishing Company, The TN

By: Mary C. Gentile and James I. Cash Jr.
Related
  • 09 Oct 2017
  • News

Saving an American Publishing Icon

David Bradley (MBA 1977) is chairman of Atlantic Media. In this interview, he explains how the rise of the internet actually saved and helped improve the venerable Atlantic magazine. “The first company I started, when I was 26 years old,... View Details
  • 07 Apr 2011
  • News

Save the Media

Keywords: News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services
  • April 2022
  • Teaching Note

TNL Media Group

By: Laura Huang and Katie LaMattina
Teaching Note for HBS Case No. 422-010. View Details
Related
  • April 2022
  • Case

TNL Media Group

By: Laura Huang and Katie LaMattina
Related
  • 25 Apr 2014
  • News

Connecting companies and customers through social media

Victoria Ransom (MBA 2008) launched Wildfire Interactive, now a Google company, to connect companies and customers through social media. (Published April 2014) View Details
  • Research Summary

Dynamics of Network Structure and Content in Social Media

Organizations use social media to leverage knowledge contributions by individual employees, which also foster social interactions – activity in blogs, forums, wikis etc. is critical to ensuring a thriving online community. Prior studies have examined... View Details

  • November 2021 (Revised December 2021)
  • Supplement

EbonyLife Media (B)

By: Andy Wu, Feng Zhu, Pippa Tubman Armerding and Wale Lawal
Related
  • June 2024
  • Article

The Monitoring Role of Social Media

By: Jonas Heese and Joseph Pacelli
In this study, we examine whether social media activity can reduce corporate misconduct. We use the staggered introduction of 3G mobile broadband access across the United States to identify exogenous increases in social media activity and test whether access to 3G... View Details
Keywords: Corporate Misconduct; Twitter; Corporate Accountability; Mobile and Wireless Technology; Social and Collaborative Networks
Related