Publications

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July 2011 (Revised January 2012)
Teaching Note

Demand Media (TN)

By: John Deighton and Leora Kornfeld

Teaching Note for 512021. View Details

Keywords: Internet and the Web; Media; Society; Transformation; Digital Marketing; Business Model; Initial Public Offering; Customers; Behavior; Value; Information Technology Industry; California

December 2008 (Revised June 2009)
Case

Ad Classification at Right Media

By: Benjamin Edelman

Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details

Keywords: Digital Marketing; Governing Rules, Regulations, and Reforms; Policy; Market Participation; Standards; Internet and the Web

July 1997 (Revised August 1997)
Teaching Note

Harvard Business School Publishing TN

By: David A. Garvin and Artemis March

Teaching Note for (9-397-028). View Details

January 2008 (Revised March 2008)
Case

Glass Egg Digital Media

Glass Egg is an outsource games development firm in Vietnam. They are able to offer brand-name publishers-Microsoft EA, Atari-significant cost savings in the development of art assets for their video games. However, the firm's management find themselves at a point at... View Details

Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Product Development; Organizational Structure; Entertainment and Recreation Industry

25 Apr 2014
News

Connecting companies and customers through social media

Victoria Ransom (MBA 2008) launched Wildfire Interactive, now a Google company, to connect companies and customers through social media. (Published April 2014) View Details

January 2002 (Revised January 2003)
Case

Publishing Group of America (B)

By: Jay O. Light, Michael J. Roberts and Taslim Pirmohamed

Supplements the (A) case. View Details

Keywords: Business Startups; Financing and Loans; Publishing Industry

April 2022
Teaching Note

TNL Media Group

By: Laura Huang and Katie LaMattina

Teaching Note for HBS Case No. 422-010. View Details

April 2022
Case

TNL Media Group

By: Laura Huang and Katie LaMattina

February 1998
Article

Task Characteristics, Managerial Socialization, and Media Selection

By: B. Donabedian, S. M. McKinnon and W. J. Bruns Jr.

Keywords: Management; Media

Find at Harvard

Research Summary

Dynamics of Network Structure and Content in Social Media

Organizations use social media to leverage knowledge contributions by individual employees, which also foster social interactions – activity in blogs, forums, wikis etc. is critical to ensuring a thriving online community. Prior studies have examined... View Details

November 2021 (Revised December 2021)
Supplement

EbonyLife Media (B)

By: Andy Wu, Feng Zhu, Pippa Tubman Armerding and Wale Lawal

2011
Other Unpublished Work

Medium and Message: The Role of the Media in Establishing Institutional Logics

By: Mukti Khaire and Erika Richardson

Research on industry institutional logics has provided insights into the factors that influence organizational behavior and actions. However, we still lack a detailed understanding of how industry logics emerge from societal-level values, get disseminated, and become... View Details

Keywords: Entrepreneurship; Values and Beliefs; Governing Rules, Regulations, and Reforms; Media; Organizations; Behavior; Societal Protocols; Fashion Industry; India

January 2005 (Revised August 2006)
Case

Lean Forward Media

By: Teresa M. Amabile and Victoria Winston

Jeff Norton and Michelle Crames, the co-founders of Lean Forward Media, face several options for producing the world's first interactive DVD film for children. Their vision is to build a company whose products simultaneously entertain children, engage them actively in... View Details

Keywords: Decision Choices and Conditions; Early Childhood Education; Games, Gaming, and Gambling; Entrepreneurship; Venture Capital; Management Practices and Processes; Risk Management; Partners and Partnerships; Opportunities; Creativity