Publications

March 2007
Supplement

Ascent Media Group (B)

26 Oct 2016
News

Newspapers Are Social Media

April 2005 (Revised April 2005)
Background Note

Corporate Strategies in Media and Entertainment Businesses

By: Bharat N. Anand

In recent years, many debates in corporate strategy have centered around information goods markets, and the media and entertainment sector in particular. Vertical integration is the norm in many parts of the media sector, despite conventional wisdom that it offers no... View Details

Keywords: Corporate Strategy

February 2010 (Revised August 2010)
Case

Digital Media Group: The Shanghai Bid

By: G. Felda Hardymon and Ann Leamon

In December 2008, Thomas G. Tsao, acting CEO of Digital Media Group (DMG), a venture-backed provider of technology and media used primarily in subways, must decide how to structure the company's bid for the advertising concession in Shanghai's 13 existing and planned... View Details

Keywords: Advertising; Entrepreneurship; Venture Capital; Corporate Accountability; Business or Company Management; Bids and Bidding; Business and Stakeholder Relations; Competitive Strategy; Advertising Industry; Technology Industry; Shanghai

Web

Social Media - Alumni

Social Media Social Media Social Home Creating Alumni Groups Connecting the HBS network Tips for creating alumni groups Want to help the HBS community connect around professional and social interests,... View Details

June 1994 (Revised December 1997)
Case

Safeway, Inc.'s Leveraged Buyout (C): Media Response

Focuses exclusively on the controversy by presenting the media responses to the LBO and its aftermath, including full text of Faludi's interview with Safeway CEO Peter Magowan, and her subsequent Journal article. View Details

Keywords: Leveraged Buyouts; Media; Retail Industry; United States

2011
Article

The Causal Impact of Media in Financial Markets

By: Christopher Parsons and J. Engelberg

Disentangling the causal impact of media reporting from the impact of the events being reported is challenging. We solve this problem by comparing the behaviors of investors with access to different media coverage of the same information event. We use zip codes to... View Details

Keywords: Media; Financial Markets

November 2015
Case

Cox Automotive Media Group

By: Robert J. Dolan

January 1978 (Revised February 1987)
Background Note

Note on Media Selection

28 Sep 2010
News

A New Media Challenge

Keywords: Broadcasting (except Internet); Information; Corporate, Subsidiary, and Regional Managing Offices; Management

06 Aug 2012
News

Social Media on Fire

Keywords: News, Library, Internet, and Other Services; Information

January 2008 (Revised March 2008)
Case

Glass Egg Digital Media

Glass Egg is an outsource games development firm in Vietnam. They are able to offer brand-name publishers-Microsoft EA, Atari-significant cost savings in the development of art assets for their video games. However, the firm's management find themselves at a point at... View Details

Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Product Development; Organizational Structure; Entertainment and Recreation Industry

07 Dec 2009
News

The Shifting Media Landscape

Keywords: Arts, Entertainment; Management

28 Mar 2018
HBS Seminar

Tim O’Reilly, O’Reilly Media

June 2023 (Revised July 2023)
Case

Social Media Background Screening at Fama Technologies

By: Joseph Pacelli, Jillian Grennan and Alexis Lefort

Fama Technologies is an online screening company that uses AI to analyze job applicants' publicly available online content for signs of risk and culture fit. The case opens with Ben Mones, founder and CEO, looking to secure funding from venture firms. He is running... View Details

Keywords: Human Resources; Recruitment; Retention; Selection and Staffing; Organizational Culture; Talent and Talent Management; AI and Machine Learning; Social Media; Venture Capital; Entrepreneurship; United States

2016
Chapter

User-Generated Content and Social Media

By: Michael Luca

This paper documents what economists have learned about user-generated content (UGC) and social media. A growing body of evidence suggests that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from... View Details

Keywords: User-generated Content; Crowdsourcing; Design Economics; Internet and the Web; Marketing; Economics; Media; Social Media