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Show Results For
- All HBS Web
(1,586)
- People (1)
- News (265)
- Research (857)
- Events (5)
- Multimedia (6)
- Faculty Publications (258)
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- 01 Jun 2016
- News
Alumni and Faculty Books for June 2016
within the confines society imposed. Integral Advantage: Revisiting Emerging Markets and Societies by Ronnie Lessem (MBA 1968) (Routledge) The BRIC countries are heralded for their double-digit economic growth rates, and yet, significant... View Details
- 01 Dec 2015
- News
Complements to the Case Method
Coleman Professor of Financial Management. “We are surprised by how teams come in and say we talked to the CEO,” laughs Cohen. One of the key lessons in Cohen and Malloy’s field course, Stock Pitching, is that the market is almost always... View Details
- 01 Dec 2017
- News
Pencils Up: Taking Note of New Courses
of years out of business school?” Management challenges include turnarounds, transactions, global expansion, reinvention, scaling growth, and career management. Field Course: US Behavioral Insights Professor Max Bazerman, Negotiation,... View Details
Keywords: Julia Hanna
- 01 Dec 2018
- News
Alumni Are Integral to HBS
Engaging with Students to Share Insights About Africa On the final day of Africa Rising, a course about business in Africa taught by Professor Caroline Elkins, Hakeem Belo-Osagie’s (MBA 1980) emotions were running high. “I had that sense... View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
MBA students interview consumers in Seoul, Korea, to help inform the marketing strategies they developed for Orion Snack International. The project was the culmination of a required first-year course designed to develop students’ global... View Details
- 01 Dec 2008
- News
Innovation as P&G’s Key
behind how Naturella’s creator, Procter & Gamble, got inside the heads of those consumers is just one of many valuable insights related in The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation (Crown Business,... View Details
- 01 Dec 2011
- News
Inside MTV’s Global Fame
bar at 5 a.m. singing “Born in the USA.” Or his wrestling match with the deputy mayor of Leningrad on the floor of the Winter Palace. When the Berlin Wall fell in 1989, Roedy was a few blocks away securing distribution for his fledgling network. But particularly View Details
- 15 Jun 2021
- News
Turning Point: Tell Me More
major brands get insight and advice from consumers via the Internet. (Think: focus groups on steroids.) My friend asked whether I missed the market research field (I did), and after a long conversation,... View Details
- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
tools and techniques of which their contemporaries were only vaguely aware to serve markets which, in some instances, they had to create." In a recent interview, Tedlow described Giants of Enterprise as a labor of love. "I have been... View Details
- 17 Sep 2020
- News
HBS Goes Back To School
Photo: Hensley Carrasco SEPTEMBER 17 The HBS Social Enterprise community welcomed first-year students with a welcome video which features insights and advice from students, administrative leaders, and second-year students. “The Kick-off,”... View Details
- 01 Jun 2018
- News
Ask the Expert: Star Search
determine direction and how hiring can impact that direction. Working in an ultra-tight job market for a growing company—and with years at Bain Capital’s private equity group giving her insight on the... View Details
Keywords: Dan Morrell
- 15 Nov 2016
- News
Field Course Helps Nascent Entrepreneurs Connect with Customers
Entrepreneurial Sales and Marketing (ESM), a field course that debuted in spring 2016. “To a greater degree than in established firms, marketing and selling in entrepreneurial ventures are linked to product... View Details
- 01 Dec 2017
- News
Enhancing Students’ Cultural Intelligence
Students partnered with Colgate-Palmolive in Mexico City Students partnered with Colgate-Palmolive in Mexico City Brian Franklin (MBA 2018) admits the prospect of partnering with Colgate-Palmolive to identify a strategy for marketing... View Details
- 01 Dec 2008
- News
Alumni Books
Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth by Tim Calkins (MBA ’91) (Palgrave Macmillan) Most marketing plans are a waste of time — too long, complicated, and dense — and... View Details
- 01 Sep 2006
- News
Charting the Year Ahead
percentage takes advantage of them. Insightful demographic and psychographic profiles have been developed from alumni survey data that will enable the committee, chaired by Jim Rice (MBA 1986), to recommend segment-specific View Details
- 01 Jun 2025
- News
Alumni and Faculty Books
investment strategy. Stolen Memories: A Journey Through Alzheimer’s By Maria L. Ellis (OPM 32, 2003) Independently Published Stolen Memories: A Journey Through Alzheimer’s is a deeply moving and insightful exploration of one of the most... View Details
- 10 Mar 2021
- News
Vision: A Unicorn Evolves
market fit.” In the beginning, Outreach didn’t have a pricing model: “We just kept upping the price, and people kept paying.” Yet the software, while powerful, was unstable. The team had built it quickly and on a budget, because... View Details
- 01 Sep 2024
- News
Alumni Books
Join the author as he markets more modern equipment to the “CIAs” and “NSAs” of some 80 countries around the world, gaining trust where the first instinct is to trust no one, especially someone from the U.S. In this intriguing world,... View Details
- 01 Mar 2014
- News
Clubs Hopping: A Healthy Dialogue
search firm RobinsonButler, for a quick rundown of the day. Was there a takeaway from the event that struck you—an insight that really resonated? Kent Thiry (MBA 1983), cochairman and CEO of DaVita, one of the world's largest dialysis... View Details
- 01 Oct 1998
- News
Going Against the Flow
all into our computers, in advance of the government. It gave us great insights - like having our own private polls - on what inflation would be doing. We then bought and sold equity and debt securities accordingly." That kind of savvy,... View Details
Keywords: Dun Gifford, Jr.