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    • All HBS Web  (869)
      • Faculty Publications  (133)

      Market SizingRemove Market Sizing →

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      • October 2013 (Revised June 2014)
      • Case

      Demarketing Soda in New York City

      By: John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop and Christine Snively
      In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of... View Details
      Keywords: Soda; Public Health; Business And Public Policy; Obesity; Business and Government Relations; Public Sector; Strategy; Marketing Strategy; Marketing; Health; City; Food and Beverage Industry; New York (city, NY)
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      Quelch, John A., Margaret L. Rodriguez, Carin-Isabel Knoop, and Christine Snively. "Demarketing Soda in New York City." Harvard Business School Case 514-003, October 2013. (Revised June 2014.)
      • October 2013
      • Module Note

      Note on LBO Capital Structure

      By: Victoria Ivashina, Paul A. Gompers, Paul A. Gompers, Victoria Ivashina, Joris Van Gool and Joris Van Gool
      This note discusses the capital structure often found in LBO transactions. Although the specifics of each capital structure vary case by case, in any given year, there is a great deal of similarity in the capital structure of these buyouts. These similarities exist... View Details
      Keywords: Leveraged Buyouts; Capital Structure
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      Gompers, Paul A., Victoria Ivashina, and Joris Van Gool. "Note on LBO Capital Structure." Harvard Business School Module Note 214-039, October 2013.
      • 2019
      • Working Paper

      Managing Churn to Maximize Profits

      By: Aurelie Lemmens and Sunil Gupta
      Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability, or their responsiveness to a... View Details
      Keywords: Churn Management; Defection Prediction; Loss Function; Stochastic Gradient Boosting; Customer Relationship Management; Consumer Behavior; Profit
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      Lemmens, Aurelie, and Sunil Gupta. "Managing Churn to Maximize Profits." Harvard Business School Working Paper, No. 14-020, September 2013. (Revised December 2019. Forthcoming at Marketing Science.)
      • August 2013 (Revised November 2015)
      • Case

      Prudential Financial - General Motors Pension Risk Transfer: Back to the Future?

      By: Luis M. Viceira and Emily A. Chien

      In November 2012, Prudential Financial and General Motors closed on a $25.1B pension risk transfer (PRT) transaction, the largest of its kind to date by an order of magnitude both in the U.S. market and globally. In exchange for an in-kind transfer of $25.1B in... View Details

      Keywords: Risk Management; Asset Management; Insurance; Retirement; Financial Services Industry; Insurance Industry
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      Viceira, Luis M., and Emily A. Chien. "Prudential Financial - General Motors Pension Risk Transfer: Back to the Future?" Harvard Business School Case 213-126, August 2013. (Revised November 2015.)
      • 2013
      • Working Paper

      Do Strict Capital Requirements Raise the Cost of Capital? Banking Regulation and the Low Risk Anomaly

      By: Malcolm Baker and Jeffrey Wurgler
      Minimum capital requirements are a central tool of banking regulation. Setting them balances a number of factors, including any effects on the cost of capital and in turn the rates available to borrowers. Standard theory predicts that, in perfect and efficient capital... View Details
      Keywords: Risk and Uncertainty; Cost of Capital; Capital Markets; Banks and Banking; Banking Industry; United States
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      Baker, Malcolm, and Jeffrey Wurgler. "Do Strict Capital Requirements Raise the Cost of Capital? Banking Regulation and the Low Risk Anomaly." NBER Working Paper Series, No. 19018, May 2013.
      • 2013
      • Tool

      Harvard Business Review's Go to Market Tools: Market Sizing

      By: Jill Avery and Thomas Steenburgh
      Market size matters. On the hook to launch your division's next great product or service? Need to convince higher ups that your product will fit that gaping revenue hole—and is worth the team's scarce marketing and product development resources? You need hard data to... View Details
      Keywords: Quantitative Analysis; Tools; Go To Market Strategy; Marketing Strategy; Marketing
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      Avery, Jill, and Thomas Steenburgh. Harvard Business Review's Go to Market Tools: Market Sizing. Tool. Boston, MA, USA: Harvard Business Review Press, 2013. Electronic.
      • 2012
      • Working Paper

      Clusters, Convergence, and Economic Performance

      By: Mercedes Delgado, Michael E. Porter and Scott Stern
      This paper evaluates the role of regional cluster composition in the economic performance of industries, clusters, and regions. On the one hand, diminishing returns to specialization in a location can result in a convergence effect: the growth rate of an industry... View Details
      Keywords: Industry Clusters; Performance; Economics
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      Delgado, Mercedes, Michael E. Porter, and Scott Stern. "Clusters, Convergence, and Economic Performance." NBER Working Paper Series, No. 18250, July 2012.
      • June 2012
      • Case

      Innovating at AT&T: Partnering to Lead the Broadband Revolution

      By: Lynda M. Applegate, Phillip Andrews and Kerry Herman
      In 2010, the U.S. retail market value for next-generation non-handset wirelessly-enabled devices was just over $1 billion. By 2011 it had grown 1,141% to $13.2 billion and was forecast to reach $24.7 billion in 2015. At the same time, user demand for data was surging... View Details
      Keywords: Innovation & Entrepreneurship; Team Leadership; Emerging Technologies; Business Models; Business To Business; Corporate Vision; Growth Strategy; Corporate Culture; Innovation and Invention; Corporate Entrepreneurship; Partners and Partnerships; Leadership; Mobile and Wireless Technology; Growth and Development Strategy; Globalized Firms and Management; Business Model; Technology Industry; United States
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      Applegate, Lynda M., Phillip Andrews, and Kerry Herman. "Innovating at AT&T: Partnering to Lead the Broadband Revolution." Harvard Business School Case 812-124, June 2012.
      • Article

      The Stock Selection and Performance of Buy-Side Analysts

      By: Boris Groysberg, Paul M. Healy, Georgios Serafeim, Devin Shanthikumar and Gui Yang
      We examine the selection and performance of stocks recommended by analysts at a large investment firm relative to those of sell-side analysts during the period mid-1997 and 2004. The buy-side firm's analysts issued less optimistic recommendations for stocks with larger... View Details
      Keywords: Buy-side Analysts; Sell-side Analysts; Stock Recommendations; Recommendation Optimism; Recommendation Performance; Investment Recommendations; Conflicts Of Interest; Financial Markets; Financial Institutions; Stocks; Financial Services Industry; United States
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      Groysberg, Boris, Paul M. Healy, Georgios Serafeim, Devin Shanthikumar, and Gui Yang. "The Stock Selection and Performance of Buy-Side Analysts." Harvard Business School Working Knowledge (March 20, 2012).
      • March 2012
      • Article

      China's Growing IT Services and Software Industry: Challenges and Implications

      By: F. Warren McFarlan, Ning Jia and Justin Wong
      The Chinese management software and IT services industry has grown dramatically over the past two decades and today is about the size of the Indian industry a decade ago. The objective of this article is to help CIOs in firms outside of China better understand the... View Details
      Keywords: Growth and Development; Information Technology; Applications and Software; Problems and Challenges; Information Technology Industry; China
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      McFarlan, F. Warren, Ning Jia, and Justin Wong. "China's Growing IT Services and Software Industry: Challenges and Implications." MIS Quarterly Executive 11, no. 1 (March 2012).
      • October 2011
      • Article

      Government Advertising and Media Coverage of Corruption Scandals

      By: Rafael Di Tella and Ignacio Franceschelli
      We construct measures of the extent to which the four main newspapers in Argentina report government corruption in their front page during the period 1998-2007 and correlate them with government advertising. The correlation is negative. The size is considerable: a one... View Details
      Keywords: Crime and Corruption; Advertising; Government and Politics; Newspapers; Media; Argentina
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      Di Tella, Rafael, and Ignacio Franceschelli. "Government Advertising and Media Coverage of Corruption Scandals." American Economic Journal: Applied Economics 3, no. 4 (October 2011): 119–151.
      • March 2011 (Revised March 2012)
      • Case

      Fraunhofer: Innovation in Germany

      By: Diego A. Comin, J. Gunnar Trumbull and Kerry Yang
      Fraunhofer is one of the largest applied research organizations in the world. With 17,000 employees and a 1.6 billion euros budget, Fraunhofer has 60 institutes in Germany that cover most fields of science. The case examines the consequences that Fraunhofer has for the... View Details
      Keywords: Economy; Entrepreneurship; Financial Markets; Government and Politics; Labor; Markets; Outcome or Result; Research and Development; Competitive Strategy; Germany
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      Comin, Diego A., J. Gunnar Trumbull, and Kerry Yang. "Fraunhofer: Innovation in Germany." Harvard Business School Case 711-022, March 2011. (Revised March 2012.)
      • March 2011
      • Module Note

      Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay

      By: David J. Collis
      This note is designed to provide strategists with tools to perform two critical customer-related analyses: determining willingness to pay — the estimation of how much a given customer would be willing to pay for a particular product or service; and demand estimation —... View Details
      Keywords: Price; Demand and Consumers; Competitive Advantage; Management Analysis, Tools, and Techniques; Market Participation; Segmentation
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      Collis, David J. "Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay." Harvard Business School Module Note 711-495, March 2011.
      • February 2011 (Revised May 2011)
      • Case

      Utilis: Designing, Producing, and Selling Rapid Deployment Shelters for a Troubled World

      By: Herman B. Leonard, Daniela Beyersdorfer and Simon Harrow
      How can a company that supplies disaster response and humanitarian agencies best handle the intrinsically unpredictable and highly volatile demand for its products? Utilis is a French supplier of rapid-deploy high-end tent solutions for civilian and military uses (such... View Details
      Keywords: Business Model; Growth and Development Strategy; Demand and Consumers; Strategic Planning; Natural Disasters; Competitive Strategy; Consumer Products Industry; Industrial Products Industry; France
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      Leonard, Herman B., Daniela Beyersdorfer, and Simon Harrow. "Utilis: Designing, Producing, and Selling Rapid Deployment Shelters for a Troubled World." Harvard Business School Case 311-096, February 2011. (Revised May 2011.)
      • February 2011 (Revised August 2021)
      • Case

      Gemini Investors

      By: Richard S. Ruback and Royce Yudkoff
      Gemini Investors was a private equity firm focused on small and lower middle market businesses. Gemini's target investment size was between $4 million and $6 million and a typical portfolio company had revenue of between $8 million and $30 million. In early 2015,... View Details
      Keywords: Private Equity; Investment; Investment Funds; Markets; Size; Financial Services Industry; United States
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      Ruback, Richard S., and Royce Yudkoff. "Gemini Investors." Harvard Business School Case 211-066, February 2011. (Revised August 2021.)
      • February 2011
      • Case

      oDesk: Changing How the World Works

      By: Boris Groysberg, David A. Thomas and Jennifer M. Tydlaska
      It is 2010, and Gary Swart, CEO of oDesk, is contemplating the next steps for his organization. Founded in 2004 in California, oDesk operates an online marketplace which matches Employers with Contractors. oDesk provides fact-based information on Contractors, including... View Details
      Keywords: Recruitment; Leadership; Growth and Development Strategy; Digital Platforms; Marketplace Matching; Corporate Strategy; Internet and the Web; Consulting Industry
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      Groysberg, Boris, David A. Thomas, and Jennifer M. Tydlaska. "oDesk: Changing How the World Works." Harvard Business School Case 411-078, February 2011.
      • 2011
      • Chapter

      Regional Trade Integration and Multinational Firm Strategies

      By: Pol Antras and C. Fritz Foley
      This paper analyzes the effects of the formation of a regional trade agreement on the level and nature of multinational firm activity. We examine aggregate data that captures the response of U.S. multinational firms to the formation of the ASEAN free trade agreement.... View Details
      Keywords: Forecasting and Prediction; Trade; Foreign Direct Investment; Multinational Firms and Management; Globalized Markets and Industries; Analytics and Data Science; Agreements and Arrangements; United States
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      Antras, Pol, and C. Fritz Foley. "Regional Trade Integration and Multinational Firm Strategies." In Costs and Benefits of Regional Economic Integration in Asia, edited by Robert J. Barro and Jong-Wha Lee. Oxford University Press, 2011.
      • December 2010 (Revised June 2018)
      • Case

      The Pecora Hearings

      By: David Moss, Cole Bolton and Eugene Kintgen
      In 1932, in the depths of the Great Depression, the Senate Banking Committee began a much-publicized investigation of the nation's financial sector. The hearings, which came to be known as the Pecora hearings after the Banking Committee's lead counsel Ferdinand Pecora,... View Details
      Keywords: Financial Crisis; Fairness; Borrowing and Debt; Financial Institutions; Debt Securities; Stocks; Governing Rules, Regulations, and Reforms; Government Legislation; History; Financial Services Industry; United States
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      Moss, David, Cole Bolton, and Eugene Kintgen. "The Pecora Hearings." Harvard Business School Case 711-046, December 2010. (Revised June 2018.)
      • 2010
      • Working Paper

      Agglomerative Forces and Cluster Shapes

      By: William R. Kerr and Scott Duke Kominers
      We model spatial clusters of similar firms. Our model highlights how agglomerative forces lead to localized, individual connections among firms, while interaction costs generate a defined distance over which attraction forces operate. Overlapping firm interactions... View Details
      Keywords: Entrepreneurship; Geographic Location; Patents; Labor; Industry Clusters; Industry Structures; Relationships; Competitive Advantage; Technology Industry; California
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      Kerr, William R., and Scott Duke Kominers. "Agglomerative Forces and Cluster Shapes." Harvard Business School Working Paper, No. 11-061, December 2010.
      • Article

      Peer-to-Peer File Sharing and the Market for Digital Information Goods

      By: Ramon Casadesus-Masanell and Andres Hervas-Drane
      We study competitive interaction between two alternative models of digital content distribution over the Internet: peer-to-peer (p2p) file sharing and centralized client-server distribution. We present microfoundations for a stylized model of p2p file sharing where all... View Details
      Keywords: Competition; Distribution; Internet and the Web; Information Infrastructure; Management Analysis, Tools, and Techniques; Strategy; Profit; Price; Performance Efficiency
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      Casadesus-Masanell, Ramon, and Andres Hervas-Drane. "Peer-to-Peer File Sharing and the Market for Digital Information Goods." Journal of Economics & Management Strategy 19, no. 2 (Summer 2010): 333–373.
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