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Show Results For
- All HBS Web
(4,820)
- People (25)
- News (1,932)
- Research (2,139)
- Events (6)
- Multimedia (73)
- Faculty Publications (1,514)
- April 1993 (Revised June 1993)
- Case
Northern Telecom (B): The Norstar Launch
By: Robert J. Dolan
Northern Telecom has spent $50 million to develop a new family of telephone systems for small businesses. The investment proposal was justified on the basis of appreciable market share impact. Now, the project team must develop the appropriate supporting marketing... View Details
Keywords: Communication Technology; Investment; Product Launch; Product Development; Telecommunications Industry; Canada; United States
Dolan, Robert J. "Northern Telecom (B): The Norstar Launch." Harvard Business School Case 593-104, April 1993. (Revised June 1993.)
- August 2022 (Revised January 2025)
- Case
Jackie Hu: Launching into Leadership
By: Ting Zhang and Anthony J. Mayo
Zhang, Ting, and Anthony J. Mayo. "Jackie Hu: Launching into Leadership." Harvard Business School Case 423-021, August 2022. (Revised January 2025.)
- 13 Feb 2017
- News
HBS Launches Executive Program In India
- August 2007 (Revised November 2008)
- Case
Biocon: Launching a New Cancer Drug in India
By: Sunil Gupta and Das Narayandas
Kiran Majumdar-Shaw, the CEO of Biocon has to make product launch timing, pricing, channel, and communications mix decisions relating to the launch of BioMAb, a new cancer drug in India. View Details
Keywords: Price; Health Care and Treatment; Marketing Strategy; Product Launch; Planning; Biotechnology Industry; Pharmaceutical Industry; India
Gupta, Sunil, and Das Narayandas. "Biocon: Launching a New Cancer Drug in India." Harvard Business School Case 508-026, August 2007. (Revised November 2008.)
- July 2015 (Revised April 2016)
- Case
Launching Yelp Reservations (A)
By: Michael Luca, Kevin Mohan and Patrick Rooney
This case presents a multi-party negotiation among Yelp, current partner OpenTable, and two startups in the online restaurant reservation industry. View Details
Keywords: Information Technology; Negotiation; Business Startups; Acquisition; Technology Industry; United States
Luca, Michael, Kevin Mohan, and Patrick Rooney. "Launching Yelp Reservations (A)." Harvard Business School Case 916-003, July 2015. (Revised April 2016.)
- August 2015
- Supplement
Launching Yelp Reservations (B)
By: Michael Luca, Kevin Mohan and Patrick Rooney
Luca, Michael, Kevin Mohan, and Patrick Rooney. "Launching Yelp Reservations (B)." Harvard Business School Supplement 916-004, August 2015.
- August 1994
- Case
Launch of Q2, The
Rayport, Jeffrey F., and Elizabeth B. Glass. "Launch of Q2, The." Harvard Business School Case 395-040, August 1994.
- 01 Jan 2011
- News
Launch of J-PAL Africa
- 14 Oct 2010
- News
Harvard Launches Innovation Incubator
- 01 Dec 2003
- News
HBS Launches Alumni Survey
Starting in January 2004, HBS will begin an annual alumni survey to gain a better understanding of how the School’s graduates define success and the role the HBS experience has played in helping them to achieve it. “This survey has important implications across the... View Details
- October 2018 (Revised July 2023)
- Case
Innovation at Uber: The Launch of Express POOL
By: Chiara Farronato, Alan MacCormack and Sarah Mehta
Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This product offers a reduced price to riders willing to carpool, walk a short distance to/from their pick-up and drop-off points, and wait a... View Details
Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Information Technology; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Decision Making; Technology Industry; California; San Francisco
Farronato, Chiara, Alan MacCormack, and Sarah Mehta. "Innovation at Uber: The Launch of Express POOL." Harvard Business School Case 619-003, October 2018. (Revised July 2023.)
- November 1999 (Revised May 2001)
- Case
AGENCY.COM (A): Launching an Interactive Service Agency
By: Ashish Nanda, Thomas J. DeLong and Scot H. Landry
Having recently launched one of Silicon Valley's first start-ups, cofounders Chan Suh and Kyle Shannon ponder whether their interactive consulting firm is prepared to bid for work from a very large client. View Details
Keywords: Business Startups; Internet and the Web; Problems and Challenges; Business Strategy; Decision Making; Entrepreneurship; Consulting Industry; Information Technology Industry
Nanda, Ashish, Thomas J. DeLong, and Scot H. Landry. "AGENCY.COM (A): Launching an Interactive Service Agency." Harvard Business School Case 800-061, November 1999. (Revised May 2001.)
- June 2006 (Revised September 2006)
- Case
S&S Podcasts: Deciding to Launch
Describes the effort by two MBA students to find an opportunity for a new venture in the burgeoning "podcast" space. View Details
- October 1996 (Revised March 1998)
- Case
Schroder Ventures: Launch of the Euro Fund
By: Josh Lerner, Kate Bringham and Nick Ferguson
Schroder Ventures is considering launching a pan-European fund in response to investor demand. This will lead to changes in the interactions between the parent organization and the national affiliates. A related question is the extent to which the private equity model... View Details
Keywords: Change; Private Equity; Investment Funds; Multinational Firms and Management; Product Launch; Europe
Lerner, Josh, Kate Bringham, and Nick Ferguson. "Schroder Ventures: Launch of the Euro Fund." Harvard Business School Case 297-026, October 1996. (Revised March 1998.)
- 2015
- Other Teaching and Training Material
Entrepreneurship Reading: Launching Global Ventures
By: William R. Kerr
Core Curriculum in Entrepreneurship is a series of Readings that cover fundamental course material in Entrepreneurship. Readings include Interactive Illustrations which help students master complex concepts quickly.
Global ventures are those that weave... View Details
Global ventures are those that weave... View Details
Kerr, William R. "Entrepreneurship Reading: Launching Global Ventures." Core Curriculum Readings Series. Harvard Business Publishing 5277, 2015.
- 21 Mar 2014
- News
Harvard Business School Launches First Online Offering
- July 1998 (Revised August 1998)
- Case
Optimark: Launching a Virtual Securities Market
Bill Lupien's OptiMark Technologies, Inc., plans to launch a super-computer system in September, 1998 that he believes will release previously withheld liquidity to the securities market. While today's market matches those trades based on price and size, Lupien's... View Details
Keywords: Information Technology; Financial Markets; Product Launch; Financial Services Industry; United States
Sviokla, John J., and Melissa Dailey. "Optimark: Launching a Virtual Securities Market." Harvard Business School Case 399-005, July 1998. (Revised August 1998.)
- July–August 2014
- Article
Where to Launch in Africa?
By: Eugene F. Soltes
A case study in the management of new business enterprises in developing countries is examined. A dilemma facing a Malawian entrepreneur in whether to locate a packaging industry new business in his native Malawi or in the larger market of Nigeria is examined.... View Details
Keywords: Business Startups; Entrepreneurship; Developing Countries and Economies; Geographic Location; Decision Making; Africa
Soltes, Eugene F. "Where to Launch in Africa?" Harvard Business Review 92, nos. 7/8 (July–August 2014): 121–125.
- February 2011
- Teaching Note
Porsche: The Cayenne Launch (TN)
By: John Deighton and Jill Avery
Teaching Note for 511-068. View Details