Publications

2012
Report

Economic Value of the Advertising-Supported Internet Ecosystem

By: John A. Deighton and Leora Kornfeld

Read Now

September 2000 (Revised January 2001)
Case

Managing IBM Research in Internet Time

IBM must adapt its research process to the volatility of the Internet market. Issues include incentives, research charter, reward systems, and linkages to business units and customers. View Details

Keywords: Internet and the Web; Research and Development; Information Technology Industry

March 2001 (Revised July 2001)
Background Note

Making Sense of the Internet Business Landscape

By: Lynda M. Applegate

Discusses the shift from the industrial to the information economy from a technological, business, and societal perspective. Compares the changes we are experiencing today with the changes experienced during the shift from the agrarian to the industrial age at the turn... View Details

Keywords: Transition; Economy; Information; Perspective; Society; Internet

21 Jan 2020
Working Paper Summaries

The Impact of the General Data Protection Regulation on Internet Interconnection

Keywords: by Ran Zhuo, Bradley Huffaker, KC Claffy, and Shane Greenstein

September 1989
Background Note

Vision Thing

Describes the challenge of creating, communicating, and committing to a "vision" for an organization. Visions are characterized as a critical building block for stimulating a successful major change in an organization. Considers characteristics of a good vision, an... View Details

Keywords: Organizational Change and Adaptation; Mission and Purpose

February 2003 (Revised March 2007)
Case

Internet Customer Acquisition Strategy at Bankinter

By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem

Bankinter, a relatively small Spanish bank, has a large presence as an Internet financial services provider. Leading the way to profitability through the Internet will give Bankinter a major competitive advantage over the larger, more established Spanish banks. Ann... View Details

Keywords: Customer Relationship Management; Internet and the Web; Activity Based Costing and Management; Customer Value and Value Chain; Banks and Banking; Banking Industry; Spain

Fast Answer

Internet behavior: Online/mobile/social

Where can I find more information on the online behavior of consumers? eMarketer includes data and reports from a variety of sources. Mintel: search using social, mobile, online etc. for reports based on... View Details

July 1999 (Revised January 2000)
Case

Yahoo!: Business on Internet Time

By: Jan W. Rivkin and Jay R. Girotto

In the wake of major competitive moves, CEO Tim Koogle and his senior team at Yahoo!, an Internet portal, must decide whether and how to adjust their strategy. Following deals between AOL and Netscape, Excite and @Home, Infoseek and Disney, and Snap and NBS, Yahoo!... View Details

Keywords: Competitive Strategy; Growth and Development Strategy; Business Strategy; Organizational Structure; Industry Structures; Internet and the Web; Risk Management; Technological Innovation; Business or Company Management; Information Technology Industry; Web Services Industry

2000
Chapter

The Evolving Structure of Commercial Internet Markets

By: Shane Greenstein

Find at Harvard

28 Mar 2009
News

Could the Internet run out of space?

June 2021 (Revised March 2022)
Teaching Note

StockX: The Stock Market of Things

By: Chiara Farronato

Teaching Note for HBS Case Nos. 620-062 and 621-107. View Details

February 2002
Case

Free Internet Initiative in LaGrange, Georgia

By: F. Warren McFarlan, Mark Keil and Garrett W. Meader

LaGrange, GA was the first city in the world to offer free Internet access to citizens. The city manager and mayor must assess the project and decide whether to continue. This case chronicles the city's efforts to build a telecommunications infrastructure and offer... View Details

Keywords: Internet and the Web; Infrastructure; Technology Adoption; Cost vs Benefits; Information Technology Industry; Telecommunications Industry; Georgia (state, US)

June 2017
Teaching Note

IBM Transforming, 2012–2016: Ginni Rometty Steers Watson

By: Rosabeth Moss Kanter and Jonathan Cohen

Ginni Rometty, who became IBM CEO in 2012, led efforts to transform the company around cognitive computing and the AI platform Watson. This Teaching Note helps instructors understand and teach the Harvard Business School case “IBM Transforming, 2012–2016: Ginni Rometty... View Details

Keywords: Digital; Technological Change; Artificial Intelligence; Data; IBM; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Information Technology; Technological Innovation; Transformation; AI and Machine Learning

January 2019
Teaching Note

GoFundMe: The Giving Layer of the Internet

By: Scott Duke Kominers and Allison M. Ciechanover

Teaching Note for HBS No. 818-108. View Details

2002
Conference Presentation

Relational and Market-Based Legitimation of Internet IPOs

By: Ranjay Gulati

2003
Chapter

The Geographic Dispersion of Commercial Internet Use

By: Chris Forman, Avi Goldfarb and Shane Greenstein