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      • September 2024
      • Case

      InfraCredit and the Project Inception Facility

      By: John Macomber, Namrata Arora and Maagatha Kalavadakken
      Around the world, large infrastructure projects are frequently stymied by the high cost and high uncertainty of the project inception phase: the research and engineering and planning prior to financial close and start of construction. Could there be a new kind of... View Details
      Keywords: Infrastructure; Financial Institutions; Financial Instruments; Cost; Cash Flow; Capital; Assets; Financial Markets; Financial Strategy; Insurance; Energy; Product Development; Risk and Uncertainty; Business Strategy; Credit; Financial Services Industry; Energy Industry; Banking Industry; Africa; Nigeria
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      Macomber, John, Namrata Arora, and Maagatha Kalavadakken. "InfraCredit and the Project Inception Facility." Harvard Business School Case 225-027, September 2024.
      • September 2024 (Revised December 2024)
      • Case

      Sona Comstar and Blackstone: Unlocking Value Through Business Transformation

      By: Ranjay Gulati and Kanika Jain
      Private equity firm Blackstone’s majority investment in automotive systems manufacturer Sona Comstar had culminated in the largest IPO in the Indian auto components industry in 2021, with stellar returns for all involved. This EV supplier was the result of a 2019... View Details
      Keywords: Strategy; Decision Making; Engineering; Management; Risk and Uncertainty; Private Equity; Mergers and Acquisitions; Initial Public Offering; Technology Industry; Technology Industry; Technology Industry; Asia; Southeast Asia
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      Gulati, Ranjay, and Kanika Jain. "Sona Comstar and Blackstone: Unlocking Value Through Business Transformation." Harvard Business School Case 425-035, September 2024. (Revised December 2024.)
      • September 2024
      • Case

      Eat App: Building and Monetizing an End-to-End Dining Experience Solution

      By: Elie Ofek and Ahmed Dahawy
      Founded in 2015 in Bahrain, Eat App was an up-and-coming player in the global restaurant management software business. In early 2024, having shifted to a product-led growth strategy, the company’s co-founders faced a host of decisions that could greatly impact their... View Details
      Keywords: Price; Growth and Development Strategy; Product Marketing; Negotiation Deal; Internet and the Web; Value Creation; Profit; Revenue; Applications and Software; Product; Technology Industry; Technology Industry; Bahrain; United Arab Emirates; Abu Dhabi; Dubai
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      Ofek, Elie, and Ahmed Dahawy. "Eat App: Building and Monetizing an End-to-End Dining Experience Solution." Harvard Business School Case 525-019, September 2024.
      • September 2024
      • Case

      XYZ Robotics

      By: Jeffrey J. Bussgang, Brian Mao Fu, Shu Lin and Jamie Gong
      Founded in 2018, XYZ Robotics was a China-based startup specializing in robotic picking solutions and 3D machine vision products. Amid an economic downturn and intense competition, the company faced considerable financial challenges and needed to determine the best way... View Details
      Keywords: Robotics; 3D Systems; China; Resource Allocation; Business Startups; Competition; Product; Economic Slowdown and Stagnation; Technology Industry; China
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      Bussgang, Jeffrey J., Brian Mao Fu, Shu Lin, and Jamie Gong. "XYZ Robotics." Harvard Business School Case 825-059, September 2024.
      • September 2024 (Revised January 2025)
      • Exercise

      Building an AI First Snack Company: A Hands-on Generative AI Exercise

      By: Iavor I. Bojinov
      Although the term 'Generative AI' (GenAI) is widely recognized, its practical application in daily workflows has yet to be understood. This exercise introduces students to GenAI tools, demonstrating how they can be seamlessly integrated into professional work practices... View Details
      Keywords: AI and Machine Learning; Technology Adoption; Marketing Strategy; Product Launch; Brands and Branding
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      Bojinov, Iavor I. "Building an AI First Snack Company: A Hands-on Generative AI Exercise." Harvard Business School Exercise 625-052, September 2024. (Revised January 2025.)
      • September–October 2024
      • Article

      How AI Can Power Brand Management

      By: Julian De Freitas and Elie Ofek
      Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
      Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
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      De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.
      • 2024
      • Working Paper

      Patent Hunters

      By: Lauren Cohen, Umit Gurun, Katie Moon and Paula Suh
      Analyzing millions of patents granted by the USPTO between 1976 and 2020, we find a pattern where specific patents only rise to prominence after considerable time has passed. Amongst these late-blooming influential patents, we show that there are key players (patent... View Details
      Keywords: Patents; Product Launch; Product; Innovation and Invention
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      Cohen, Lauren, Umit Gurun, Katie Moon, and Paula Suh. "Patent Hunters." NBER Working Paper Series, No. 32965, September 2024.
      • 2024
      • Case

      EPCorp: What Story Does the Data Tell?

      By: Jacob M. Cook
      In EPCorp: What Story Does the Data Tell?, the Quick Case begins with Shivani Bahl researching problems with her company's website so that she can begin to analyze which option would help EPCorp most: selling all its products on Amazon or improving its own data... View Details
      Keywords: Distribution Channels; E-commerce; Analytics and Data Science; Decision Making
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      Cook, Jacob M. "EPCorp: What Story Does the Data Tell?" Harvard Business Publishing Case, 2024.
      • August 2024
      • Case

      Iogen: Decarbonizing Hard-to-Abate Sectors

      By: George Serafeim, Charlotte Foody and John Mulliken
      Brian Foody, CEO of Iogen Corporation, was an early leader in advanced biofuels, developing a range of technologies to transform agricultural waste into transportation fuel. With $100 million in revenue and 350 patents across various biofuel technologies, Iogen was... View Details
      Keywords: Technology; Biofuel; Market Attractiveness; Decarbonization; Technological Innovation; Climate Change; Energy; Environmental Sustainability; Transformation; Market Entry and Exit; Strategy; Energy Industry; United States; United Kingdom
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      Serafeim, George, Charlotte Foody, and John Mulliken. "Iogen: Decarbonizing Hard-to-Abate Sectors." Harvard Business School Case 125-037, August 2024.
      • August 2024
      • Case

      Oculii

      By: Andy Wu and Lucas Defilippo
      It was a bright June day in 2016. Steven Hong, co-founder and COO of Oculii had just signed a letter of intent agreeing to a 51% stake acquisition by Nexteer Automotive, a global steering and driveline supplier company that developed advanced driver assistance systems... View Details
      Keywords: Automotive; Autonomous Vehicles; Wireless Communications; Mergers and Acquisitions; Communication Intention and Meaning; Intellectual Property; Growth Management; Negotiation Deal; Supply Chain; Technology Industry; Technology Industry
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      Wu, Andy, and Lucas Defilippo. "Oculii." Harvard Business School Case 725-380, August 2024.
      • 2025
      • Working Paper

      Narrative AI and the Human-AI Oversight Paradox in Evaluating Early-Stage Innovations

      By: Jacqueline N. Lane, Léonard Boussioux, Charles Ayoubi, Ying Hao Chen, Camila Lin, Rebecca Spens, Pooja Wagh and Pei-Hsin Wang
      Do AI-generated narrative explanations enhance human oversight or diminish it? We investigate this question through a field experiment with 228 evaluators screening 48 early-stage innovations under three conditions: human-only, black-box AI recommendations without... View Details
      Keywords: Large Language Models; AI and Machine Learning; Innovation and Invention; Decision Making
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      Lane, Jacqueline N., Léonard Boussioux, Charles Ayoubi, Ying Hao Chen, Camila Lin, Rebecca Spens, Pooja Wagh, and Pei-Hsin Wang. "Narrative AI and the Human-AI Oversight Paradox in Evaluating Early-Stage Innovations." Harvard Business School Working Paper, No. 25-001, August 2024. (Revised May 2025.)
      • 2024
      • Book

      Fintech, Small Business & the American Dream: How Technology Is Transforming Lending and Shaping a New Era of Small Business Opportunity

      By: Karen G. Mills
      The second edition of Fintech, Small Business & the American Dream, builds on the groundbreaking 2019 book with new insights on how technology and artificial intelligence are transforming small business lending. This ambitious view covers the significance of... View Details
      Keywords: Fintech; AI; AI and Machine Learning; Small Business; Economy; Technology Adoption; Credit; Financing and Loans; Analytics and Data Science
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      Mills, Karen G. Fintech, Small Business & the American Dream: How Technology Is Transforming Lending and Shaping a New Era of Small Business Opportunity. 2nd Edition, NY: Palgrave Macmillan, 2024.
      • Working Paper

      The Returns to Skills During the Pandemic: Experimental Evidence from Uganda

      By: Livia Alfonsi, Vittorio Bassi, Imran Rasul and Elena Spadini
      The Covid-19 pandemic represents one of the most significant labor market shocks to the world economy in recent times. We present evidence from a field experiment to understand whether and why skilled and unskilled workers were differentially impacted by the shock, in... View Details
      Keywords: COVID-19 Pandemic; System Shocks; Labor; Competency and Skills; Development Economics; Uganda
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      Alfonsi, Livia, Vittorio Bassi, Imran Rasul, and Elena Spadini. "The Returns to Skills During the Pandemic: Experimental Evidence from Uganda." Harvard Business School Working Paper, No. 25-003, August 2024. (NBER Working Paper Series, No. 32785, August 2024.)
      • July 2024
      • Case

      Google Stadia: Game On or Game Over?

      By: Derek C. M. van Bever and Akshat Agrawal
      This case explores Google leadership's decision to pursue its cloud gaming innovation, Google Stadia, following disappointing early uptake by premium videogamers, the segment of the market that Google had targeted. Google had invested substantial resources and time... View Details
      Keywords: Technological Innovation; Product Development; Leadership; Segmentation; Corporate Entrepreneurship; Video Game Industry
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      van Bever, Derek C. M., and Akshat Agrawal. "Google Stadia: Game On or Game Over?" Harvard Business School Case 325-024, July 2024.
      • July 2024
      • Case

      Jacqueline Cook at Vendasta: Debating an IPO

      By: Reza Satchu, Tom Quinn and Andrew Kosc
      In May 2021, after a surge in demand for digital services that prompted high valuations for startups across the Canadian tech sector, Saskatchewan-based Vendasta entered the final stages of the initial public offering (IPO) process. COO Jacqueline Cook had invested her... View Details
      Keywords: Business Growth and Maturation; Business Startups; Interpersonal Communication; Cost vs Benefits; Forecasting and Prediction; Business Cycles; Entrepreneurship; Fairness; Capital Markets; Private Equity; Investment Banking; Stock Options; Financial Markets; Initial Public Offering; Institutional Investing; Price Bubble; Digital Platforms; Digital Transformation; Internet and the Web; Leadership; Growth and Development Strategy; Managerial Roles; Agreements and Arrangements; Going Public; Ownership Stake; Performance Expectations; Work-Life Balance; Strategic Planning; Business and Stakeholder Relations; Rank and Position; Risk and Uncertainty; Opportunities; Happiness; Reputation; Status and Position; Well-being; Information Technology Industry; Information Technology Industry; Canada
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      Satchu, Reza, Tom Quinn, and Andrew Kosc. "Jacqueline Cook at Vendasta: Debating an IPO." Harvard Business School Case 825-037, July 2024.
      • July 2024
      • Case

      Living up to Purpose and Performance at Parker Hannifin

      By: Hubert Joly, Alicia Dadlani and Martha Hostetter
      In 2019, Parker Hannifin, one of the world’s largest manufacturers of motion and control technologies, did something unusual for an industrial company: it created a purpose statement. Even though it already had a clear business strategy and longstanding culture of... View Details
      Keywords: Mission and Purpose; Health Pandemics; Leadership; Business or Company Management; Organizational Culture; Business Strategy; Communication Strategy; Industrial Products Industry; Industrial Products Industry; Cleveland; Ohio; United States
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      Joly, Hubert, Alicia Dadlani, and Martha Hostetter. "Living up to Purpose and Performance at Parker Hannifin." Harvard Business School Case 525-015, July 2024.
      • July 2024
      • Article

      AI, ROI, and Sales Productivity

      By: Frank V. Cespedes
      Artificial intelligence (AI) is now a loose term for many different things and at the peak of its hype curve. So managers hitch-their-pitch to the term in arguing for resources. But like any technology, its business value depends upon actionable use cases embraced by... View Details
      Keywords: ROI; AI and Machine Learning; Sales; Investment Return
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      Cespedes, Frank V. "AI, ROI, and Sales Productivity." Top Sales Magazine (July 2024), 12–13.
      • July 2024
      • Article

      How Artificial Intelligence Constrains Human Experience

      By: A. Valenzuela, S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino and K. Wertenbroch
      Many consumption decisions and experiences are digitally mediated. As a consequence, consumer behavior is increasingly the joint product of human psychology and ubiquitous algorithms (Braun et al. 2024; cf. Melumad et al. 2020). The coming of age of Large Language... View Details
      Keywords: Large Language Model; User Experience; AI and Machine Learning; Consumer Behavior; Technology Adoption; Risk and Uncertainty; Cost vs Benefits
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      Valenzuela, A., S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino, and K. Wertenbroch. "How Artificial Intelligence Constrains Human Experience." Journal of the Association for Consumer Research 9, no. 3 (July 2024): 241–256.
      • 2024
      • Working Paper

      Navigating Software Vulnerabilities: Eighteen Years of Evidence from Medium and Large U.S. Organizations

      By: Raviv Murciano-Goroff, Ran Zhuo and Shane Greenstein
      How prevalent are severe software vulnerabilities, how fast do software users respond to the availability of secure versions, and what determines the variance in the installation distribution? Using the largest dataset ever assembled on user updates, tracking server... View Details
      Keywords: Cybersecurity; Applications and Software; Technology Adoption; Consumer Behavior
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      Murciano-Goroff, Raviv, Ran Zhuo, and Shane Greenstein. "Navigating Software Vulnerabilities: Eighteen Years of Evidence from Medium and Large U.S. Organizations." NBER Working Paper Series, No. 32696, July 2024.
      • July–August 2024
      • Article

      The Middle Path to Innovation

      By: Regina E. Herzlinger, Duke Rohlen, Ben Creo and Will Kynes
      Too many companies are failing to innovate. One reason, say the authors, is the polarized approach companies take to innovation. At one end of the spectrum, corporate R&D efforts tend to focus on product refreshes and incremental line upgrades that generate modest... View Details
      Keywords: Innovation Strategy; Medical Devices and Supplies Industry
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      Herzlinger, Regina E., Duke Rohlen, Ben Creo, and Will Kynes. "The Middle Path to Innovation." Harvard Business Review 102, no. 4 (July–August 2024): 134–145.
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