Publications

25 May 2016
Research & Ideas

How Consumers and Businesses are Reshaping Public Health

and nutrition and readiness to learn in schools is also well established. Forthcoming revisions to the Millennium Development Goals are expected to again highlight the importance of disease prevention and View Details

Keywords: by John A. Quelch; Health

October 1981 (Revised June 1985)
Case

Vicks Health Care Division: Project Scorpio (B1)

To be handed out during class discussion of the (B) case. Reveals that Vicks developed a second name and advertising positioning. Presents results of copy testing, and further test market results. Students have to choose between the two names and positionings, as well... View Details

Keywords: Product Positioning; Health Care and Treatment; Product Launch; Health Industry

06 Apr 2015
Research & Ideas

After Germanwings, More Attention Needed on Employee Mental Health

It's presumed that mental health issues are more under an individual's control." Changing Cultures As Quelch and Knoop explore in their note, some companies are taking a different tack, being proactive about integrating mental View Details

Keywords: by Michael Blanding; Health; Health

26 Jan 2015
Research & Ideas

National Health Costs Could Decrease if Managers Reduce Work Stress

organizations, and these costs are not small," says Goh. "An integrated approach that looks at both management structures as well as internal health programs is the way forward to address these... View Details

Keywords: by Michael Blanding; Health

September 2013
Article

Converging to the Lowest Common Denominator in Physical Health

By: Leslie K. John and Michael I. Norton

Objective: This research examines how access to information on peer health behaviors affects one's own health behavior. Methods: We report the results of a randomized field experiment in a large corporation in which we introduced walkstations (treadmills... View Details

Keywords: Information; Behavior; Decision Choices and Conditions; Health; Health Industry

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Article

Returnable Reciprocity: Returnable Gifts Are More Effective than Unreturnable Gifts at Promoting Virtuous Behaviors

By: J.J. Zlatev and Rogers, T.

Increasing virtuous behaviors, such as initiating healthy habits, is an important goal for policymakers and social scientists. To promote compliance with requests to perform virtuous behaviors, we study “returnable reciprocity.” Whereas traditional reciprocity involves... View Details

Keywords: Nudges; Reciprocity; Want-should Conflicts; Wellness; Health; Behavior; Change; Well-being

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July 1996 (Revised August 2024)
Case

Innovative Opportunities to Manage Health Care Delivery

By: Regina E. Herzlinger and D. Scott Lurding

The purpose of this case is: To familiarize the students with the changing landscape of health care delivery, through chains of retail medical centers and those offering value-based care (VBC).

To discuss fundamental managerial decisions about their... View Details

Keywords: Managed Care; Capitation; Strategy

12 Jul 2020
Research & Ideas

Solving COVID'S Mental Health Crisis

iPhoto COVID-19 is having a devastating effect on the emotional, psychological, and social well-being (as well as the physical health) of people around the world. Risk factors for addiction, mental illness, and “deaths of despair” are... View Details

Keywords: by Howard Stevenson and Shirley Spence; Health

05 Aug 2002
Research & Ideas

Are Consumers the Cure for Broken Health Insurance?

The health insurance system in the United States is broken, and business is paying the price. Employers' insurance premiums reached an estimated $450 billion in 2000, and then shot up again, at three times the rate of inflation, in 2001.... View Details

Keywords: by Regina E. Herzlinger

August 2009 (Revised June 2015)
Case

MINTing Innovation at NewYork-Presbyterian (A)

By: Richard G. Hamermesh and David Kiron

Several top surgeons at NewYork-Presbyterian Hospital (NYP) are receiving financial and administrative support to advance their surgical device inventions through the earliest stages of commercialization. View Details

Keywords: Health Care; Innovation ＆ Entrepreneurship; Hospital; Entrepreneurship; Financing and Loans; Investment; Health Care and Treatment; Innovation and Invention; Intellectual Property; Commercialization; Health Industry; Health Industry; New York (state, US)

2015
Case

Advanced Leadership Pathways: Mike Critelli and Dossia Service Corporation

By: Rosabeth Moss Kanter and Patricia Bissett Higgins

In 2010, Mark Critelli was a well-seasoned corporate executive who had recently transitioned from being the CEO of a Fortune 500 company to that of a startup called Dossia. As an AL Fellow, he knew that despite believing in Dossia’s mission to empower individuals with... View Details

12 Nov 2015
Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

Quelch said. “We have to take care of the people who don’t have these three things as well as the people who do. We don’t have to worry much about the incapables in financial services, but in health care, we... View Details

Keywords: by Dina Gerdeman; Health

July 2022 (Revised February 2024)
Teaching Note

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli

Teaching Note for HBS Case No. 519-055. When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique... View Details

March 2019 (Revised April 2021)
Case

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli

When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique product. Fifteen years later, the... View Details