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Show Results For
- All HBS Web
(7,603)
- People (3)
- News (1,356)
- Research (5,011)
- Events (123)
- Multimedia (55)
- Faculty Publications (3,409)
- Article
Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies
By: John A. Deighton
The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google... View Details
Keywords: Data Science; Digital Marketing; Marketing; Internet and the Web; Analytics and Data Science; Disruption
Deighton, John A. "Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies." Journal of Advertising Research 57, no. 4 (December 2017): 357–361.
- January 2003 (Revised November 2003)
- Case
Is Free Cash Flow Better?
By: David F. Hawkins and Jacob Cohen
Examines a free cash flow analysis of financial performance. View Details
Hawkins, David F., and Jacob Cohen. "Is Free Cash Flow Better?" Harvard Business School Case 103-048, January 2003. (Revised November 2003.)
- March 1985
- Journal Article
The Efficiency of Equilibrium Traffic Flows
By: J. J. Rotemberg
Rotemberg, J. J. "The Efficiency of Equilibrium Traffic Flows." Journal of Public Economics 26 (March 1985): 191–201.
- February 2021 (Revised February 2021)
- Background Note
eGrocery and the Role of Data for CPG Firms
By: Ayelet Israeli, Fedor (Ted) Lisitsyn and Mark A. Irwin
This notes provides information about the eGrocery industry and how traditional CPG companies handle this channel and potential data. It is recommended to use together with a series of exercises entitled: "E-Commerce Analytics for CPG Firms (A), (B), and (C)." View Details
Keywords: Data; Data Analysis; Data Analytics; Data Sharing; CPG; Consumer Packaged Goods (CPG); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Optimization; Analytics and Data Science; Analysis; Customer Value and Value Chain; Marketing Channels; E-commerce; Retail Industry; Consumer Products Industry; United States
Israeli, Ayelet, Fedor (Ted) Lisitsyn, and Mark A. Irwin. "eGrocery and the Role of Data for CPG Firms." Harvard Business School Background Note 521-077, February 2021. (Revised February 2021.)
- March 1996 (Revised February 2002)
- Case
Portfolio Capital Flows to Emerging Markets
By: Huw Pill
Presents some data showing the magnitude, direction, and composition of capital flows to less developed countries (the so-called emerging markets) in the period 1990-1995. Some potential explanations for these flows are discussed. A number of policy responses to the... View Details
Keywords: International Finance; Emerging Markets; Policy; Capital; Developing Countries and Economies
Pill, Huw. "Portfolio Capital Flows to Emerging Markets." Harvard Business School Case 796-129, March 1996. (Revised February 2002.)
- October 2005 (Revised February 2010)
- Background Note
Calculating Free Cash Flows
By: Robin Greenwood and David S. Scharfstein
Outlines the mechanics of calculating free cash flows from historical and proforma financial statements. Focuses on the mechanical process of transforming numbers from financial forecasts into cash flows. View Details
Greenwood, Robin, and David S. Scharfstein. "Calculating Free Cash Flows." Harvard Business School Background Note 206-028, October 2005. (Revised February 2010.)
- Teaching Interest
Big Data Analytics and Machine Learning
Big data in the context of marketing, management, and innovation strategy. Machine Learning algorithms and tools.
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- winter 1996
- Article
The Market Pricing of Cash Flow Forecasts: Discounted Cash Flow vs. the Method of Comparables
By: S. N. Kaplan and R. S. Ruback
Kaplan, S. N., and R. S. Ruback. "The Market Pricing of Cash Flow Forecasts: Discounted Cash Flow vs. the Method of Comparables." Journal of Applied Corporate Finance 8, no. 4 (winter 1996): 45–60.
- May 1995 (Revised October 1995)
- Background Note
Introduction to Cash Flow Valuation Methods
Provides an introduction to three cash flow valuation methods. The three methods differ in their measure of cash flows and the discount rate applied to those cash flows. The names for the three methods correspond to the type of cash flow that is used in the valuation:... View Details
Ruback, Richard S. "Introduction to Cash Flow Valuation Methods." Harvard Business School Background Note 295-155, May 1995. (Revised October 1995.)
- July 2005
- Article
The Consequences of Labor Market Flexibility: Panel Evidence Based on Survey Data
By: Rafael Di Tella and Robert MacCulloch
We introduce a new data set on hiring and firing restrictions for 21 OECD countries for the period 1984 –1990. The data are based on surveys of business people in the countries covered, so the indices we use are subjective in nature. Controlling for country and time... View Details
Keywords: Job Security Provisions; Subjective Data; Unemployment; Employment; Labor; Markets; Data and Data Sets
Di Tella, Rafael, and Robert MacCulloch. "The Consequences of Labor Market Flexibility: Panel Evidence Based on Survey Data." European Economic Review 49, no. 5 (July 2005): 1225–59.
- September 1992 (Revised September 1992)
- Case
Northrop Corporation: Statement of Cash Flow
Wilson, G. Peter. "Northrop Corporation: Statement of Cash Flow." Harvard Business School Case 193-026, September 1992. (Revised September 1992.)
- 20 Jan 2017
- News
The flow of money across borders
- 20 Oct 2016
- Working Paper Summaries
Global Talent Flows
- 16 Dec 2015
- News
The Power of Lean Data
- 12 May 2020
- Working Paper Summaries
Elusive Safety: The New Geography of Capital Flows and Risk
- 2025
- Working Paper
Performance Capital Flows in DC Pensions
By: Bryan Gutierrez Cortez, Victoria Ivashina and Juliana Salomao
Are defined contribution (DC) pension funds' capital flows sensitive to performance? We examine pressures from individual account holders who can switch their pension managers. Using novel data on retirement accounts for nearly 10 million individuals, we analyze... View Details
Keywords: Investment Funds; Retirement; Risk and Uncertainty; Financial Management; Investment Portfolio; Financial Services Industry
Gutierrez Cortez, Bryan, Victoria Ivashina, and Juliana Salomao. "Performance Capital Flows in DC Pensions." NBER Working Paper Series, No. 33693, April 2025.
- January 2021 (Revised May 2021)
- Case
Amazon Shopper Panel: Paying Customers for Their Data
By: Eva Ascarza and Ayelet Israeli
This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own... View Details
Keywords: Data Analytics; Data Privacy; Data Management; "Marketing Analytics"; Marketing Communication; Marketing Research; Data-driven Management; E-Commerce Strategy; Ethical Decision Making; CRM; Consumer Protection; Targeted Advertising; Targeted Policies; Data Ownership; Marketing; Research; Marketing Communications; Analytics and Data Science; Management; Customer Relationship Management; Ethics; E-commerce; Retail Industry; Technology Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Amazon Shopper Panel: Paying Customers for Their Data." Harvard Business School Case 521-058, January 2021. (Revised May 2021.)
- June 2002
- Background Note
Note on the Equivalency of Methods for Discounting Cash Flows
Uses a numerical example to demonstrate that when you discount the cash flows to capital from a project at the weighted average cost of capital, you get same net present value result as you obtain when discounting the cash flows to equity at the cost of equity. Also... View Details
Fruhan, William E., Jr. "Note on the Equivalency of Methods for Discounting Cash Flows." Harvard Business School Background Note 202-128, June 2002.
- June 2018 (Revised January 2019)
- Background Note
Visualizing Data & Effective Communication
By: Srikant M. Datar and Caitlin N. Bowler
This note explores three specific ways an analyst can use visualization. Section 1 considers visualization to explore data. Section 2 discusses visualization as a tool for developing a deeper understanding of trends and phenomena encoded in the data. Section 3... View Details
Keywords: Data Visualization; Graphical Guidelines; Charts; Analytics and Data Science; Communication
Datar, Srikant M., and Caitlin N. Bowler. "Visualizing Data & Effective Communication." Harvard Business School Background Note 118-114, June 2018. (Revised January 2019.)
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