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  • All HBS Web  (823)
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Show Results For

  • All HBS Web  (823)
    • News  (241)
    • Research  (390)
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    • Multimedia  (1)
  • Faculty Publications  (161)
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  • 1994
  • Book

Adding Value: Brands and Marketing in Food and Drink

By: Geoffrey Jones and Nicholas J. Morgan
Branding is one of the most prominent topics in business today. This volume explores both the impact it has had on major products and the business strategies which have shaped the success, or failure, of these brands. Focusing on the history of marketing in the food... View Details
Keywords: Brands and Branding; Product; Business Strategy; Value; Food and Beverage Industry
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Jones, Geoffrey, and Nicholas J. Morgan, eds. Adding Value: Brands and Marketing in Food and Drink. London: Routledge, 1994.
  • June 2003 (Revised October 2006)
  • Case

George McClelland at KSR (A)

By: Joshua D. Margolis, Ayesha Kanji and Wan Wong
George McClelland accepts a position as the chief administrative officer/chief operating officer at Kendall Square Research (KSR), a fledgling computer company that is taking its promising parallel computer technology to market. McClelland is a veteran of the computer... View Details
Keywords: History; Technological Innovation; Leadership; Business History; Accounting; Problems and Challenges; Business Strategy; Growth and Development; Computer Industry; Technology Industry
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Margolis, Joshua D., Ayesha Kanji, and Wan Wong. "George McClelland at KSR (A)." Harvard Business School Case 403-163, June 2003. (Revised October 2006.)
  • July–August 2014
  • Article

How the Other Fukushima Plant Survived

By: Ranjay Gulati, Charles Casto and Charlotte Krontiris
In March 2011, Japan's Fukushima Daiichi nuclear power plant was devastated by three reactor explosions and two core meltdowns in the days following a 9.0 earthquake and a tsunami that produced waves as high as 17 meters. The world is familiar with Daiichi's fate; less... View Details
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Gulati, Ranjay, Charles Casto, and Charlotte Krontiris. "How the Other Fukushima Plant Survived." Harvard Business Review 92, nos. 7/8 (July–August 2014): 111–115.
  • August 2000 (Revised January 2006)
  • Case

Sears, Roebuck and Co. vs. Wal-Mart Stores, Inc.

This case is designed to familiarize students with the use of financial ratios. Two retailers, Sears, Roebuck and Co. and Wal-Mart Stores, Inc., have a very similar value for return on equity (ROE) in the 1997 fiscal year. Students use the information in the case and... View Details
Keywords: Value Creation; Financial Statements; Retail Industry; United States
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Miller, Gregory S., and Christopher F. Noe. "Sears, Roebuck and Co. vs. Wal-Mart Stores, Inc." Harvard Business School Case 101-011, August 2000. (Revised January 2006.)
  • May 1999
  • Case

The Saga of Prince Jefri and KPMG (A): Mystery of the Missing Billions

By: Ashish Nanda
Accounting and law firms around the globe are following with great interest the progress through British courts of a lawsuit. Those familiar with the suit, filed by Prince Jefri of Brunei against the professional service firm KPMG Peat Marwick, remark that its judgment... View Details
Keywords: Conflict of Interests; Service Industry
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Nanda, Ashish. "The Saga of Prince Jefri and KPMG (A): Mystery of the Missing Billions." Harvard Business School Case 899-266, May 1999.
  • 2011
  • Working Paper

From Single Deals to Negotiation Campaigns

By: David A Lax and James K. Sebenius
Negotiation scholars typically take the individual deal, or a few linked deals, as the unit of analysis. While analyzing one deal requires a familiar conceptual framework, doing the same for a broader "negotiation campaign" calls for a different focus and set of... View Details
Keywords: Negotiation Deal; Framework; Business Subsidiaries; Agreements and Arrangements; Mergers and Acquisitions; Information Management; Finance; Business and Shareholder Relations; Corporate Governance; Business and Government Relations; Governing Rules, Regulations, and Reforms; Cross-Cultural and Cross-Border Issues
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Lax, David A., and James K. Sebenius. "From Single Deals to Negotiation Campaigns." Harvard Business School Working Paper, No. 12-046, December 2011.
  • December 2019
  • Technical Note

Technical Note on Bayesian Statistics and Frequentist Power Calculations

By: Amitabh Chandra and Ariel Dora Stern
This Technical Note provides an introduction to Bayes’ Rule and the statistical intuition that stems from it. In this note, we review the concepts that underlie Bayesian statistics, and we offer several simple mathematical examples to illustrate applications of Bayes’... View Details
Keywords: Bayesian Statistics; Mathematical Methods
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Chandra, Amitabh, and Ariel Dora Stern. "Technical Note on Bayesian Statistics and Frequentist Power Calculations." Harvard Business School Technical Note 620-032, December 2019.
  • January 2011
  • Case

A Slice of the Pie: Ruby Collins and Tenants in Common

By: John D. Macomber and Kristian Peterson
A securitized small real estate investment vehicle fails and the many individual owners have to decide how to manage or dispose of the asset. This case follows Ruby Collins, a small investor, through the logic of Section 1031 Like Kind Exchanges as well as the... View Details
Keywords: Financial Instruments; Investment; Risk Management; Ownership Stake; Partners and Partnerships; Valuation; Real Estate Industry
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Macomber, John D., and Kristian Peterson. "A Slice of the Pie: Ruby Collins and Tenants in Common." Harvard Business School Case 211-008, January 2011.
  • July 1991 (Revised August 1991)
  • Case

Philip Morris Companies, Inc. (A)

By: Samuel L. Hayes III
This large tobacco and diversified food processor is seeking to refinance debt funds raised to accomplish a large acquisition. It has filed a large "shelf" registration that authorizes it to issue during the subsequent two years. At the time of the case, the market... View Details
Keywords: Stocks; Initial Public Offering; Consumer Products Industry; United States
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Hayes, Samuel L., III. "Philip Morris Companies, Inc. (A)." Harvard Business School Case 292-005, July 1991. (Revised August 1991.)
  • September 2015 (Revised December 2016)
  • Case

Wanda Studios Qingdao

By: Henry McGee and Willy Shih
Wang Jianlin, founder and Chairman of the Dalian Wanda Group (Wanda), kept close tabs on one of his flagship projects going up on the shores of the Yellow Sea. There construction was underway on Wanda Studios Qingdao, the largest film and production facility in the... View Details
Keywords: Dalian Wanda Group; AMC Entertainment; Wang Jianlin; Movie Industry; Vertical Specialization; Film; Film Entertainment; Theater Entertainment; Entertainment; Vertical Integration; Entertainment and Recreation Industry; China; United States
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McGee, Henry, and Willy Shih. "Wanda Studios Qingdao." Harvard Business School Case 616-005, September 2015. (Revised December 2016.)
  • March 2010 (Revised May 2010)
  • Case

Disruptive IPOs? WR Hambrecht & Co.

By: Clayton M. Christensen and Tara Donovan
Bill Hambrecht faces a dilemma: should he accept a high profile client for his online Dutch auction IPO? Though it would be viewed as a real coup, what would accepting the business mean to WR Hambrecht? Should he seek other high profile clients like this, or should he... View Details
Keywords: Capital Markets; Initial Public Offering; Disruptive Innovation; Auctions; Online Technology; Financial Services Industry; San Francisco
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Christensen, Clayton M., and Tara Donovan. "Disruptive IPOs? WR Hambrecht & Co." Harvard Business School Case 610-065, March 2010. (Revised May 2010.)
  • July 2003 (Revised August 2003)
  • Case

Meloche Monnex

Meloche Monnex is outperforming industry growth and profitability, thanks to its focus on affinity groups (mostly university alumni) and innovative telemarketing techniques. Should e-mail marketing play a greater role in the customer acquisition process, as suggested... View Details
Keywords: Marketing Strategy; Marketing Communications; Marketing Channels
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Wathieu, Luc R., and Kevin Morris. "Meloche Monnex." Harvard Business School Case 504-008, July 2003. (Revised August 2003.)
  • 2014
  • Book

Accelerate: Building Strategic Agility for a Faster-Moving World

By: John P. Kotter
Based on the award-winning article in Harvard Business Review, from global leadership expert John Kotter. It's a familiar scene in organizations today: a new competitive threat or a big opportunity emerges. You quickly create a strategic initiative in response and... View Details
Keywords: Competitive Strategy; Organizational Structure
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Kotter, John P. Accelerate: Building Strategic Agility for a Faster-Moving World. Harvard Business Review Press, 2014.
  • May 2024 (Revised January 2025)
  • Technical Note

Health Care Payment in the United States

By: Robert S. Huckman, Jeff Charca and Craig Garthwaite
This document provides an overview of how various actors (e.g., physicians, hospitals, and other health care providers) are paid in the United States health care system. It is particularly focused on features of the payment system that contribute to strategic decisions... View Details
Keywords: Compensation and Benefits; Organizational Change and Adaptation; Health Industry
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Huckman, Robert S., Jeff Charca, and Craig Garthwaite. "Health Care Payment in the United States." Harvard Business School Technical Note 624-071, May 2024. (Revised January 2025.)
  • September 2022 (Revised January 2025)
  • Case

The Pokémon Company: Evolving into an Everlasting Brand

By: Tomomichi Amano and Masaki Nomura
Super Bowl 50, the fiftieth annual championship game of the American National Football League played in February 2016, featured 52 commercials, and brands spent more than six million dollars each for a 30-second commercial slot. Surprisingly, the commercial that... View Details
Keywords: Advertising; Brands and Branding; Marketing Strategy; Consumer Behavior; Growth and Development Strategy; Video Game Industry; Japan
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Amano, Tomomichi, and Masaki Nomura. "The Pokémon Company: Evolving into an Everlasting Brand." Harvard Business School Case 523-022, September 2022. (Revised January 2025.)
  • September 2020 (Revised May 2024)
  • Case

Hot Wheels: Launching The Mixed Play Experience

By: Elie Ofek, Andres Terech and Nicole Tempest Keller
Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new “mixed play” product experience that blended familiar Hot Wheels play in the physical world with breakthrough play in... View Details
Keywords: Toys; Go-to-market Strategy; Product Development; Technological Innovation; Product Launch; Product Positioning; Decision Making; Marketing; Strategy; Los Angeles
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Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels: Launching The Mixed Play Experience." Harvard Business School Case 521-017, September 2020. (Revised May 2024.)
  • February 2021
  • Background Note

Jobs to Be Done: A Toolbox

By: Derek C. M. van Bever, Bob Moesta, Iuliana Mogosanu, Shaye Roseman and Katie Zandbergen
The Jobs to Be Done methodology is both a theory and a practical approach for understanding customer behavior and why people make the choices they make. Many practitioners, whether they work for startups or incumbent businesses, find Jobs to Be Done useful because it... View Details
Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Knowledge Acquisition; Attitudes; Perception; Theory; Behavior; Customer Relationship Management
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van Bever, Derek C. M., Bob Moesta, Iuliana Mogosanu, Shaye Roseman, and Katie Zandbergen. "Jobs to Be Done: A Toolbox." Harvard Business School Background Note 321-095, February 2021.
  • November 2018 (Revised August 2020)
  • Case

The Reinvention of Kodak

By: Ryan Raffaelli and Christine Snively
The Eastman Kodak Company (Kodak) was a name familiar to most Americans. The company had dominated the film and photography industry through most of the 20th Century and was known for making affordable cameras (and the “Kodak Moment”) and supplying the movie industry... View Details
Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy
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Raffaelli, Ryan, and Christine Snively. "The Reinvention of Kodak." Harvard Business School Case 419-012, November 2018. (Revised August 2020.)
  • May 2020 (Revised July 2022)
  • Case

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael B. Beverland
Detroit, Michigan, aka “The Motor City,” is most known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music.... View Details
Keywords: Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Consumer Products Industry; Apparel and Accessories Industry; Retail Industry; Detroit; United States; North America
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Avery, Jill, Giana M. Eckhardt, and Michael B. Beverland. "Brand Storytelling at Shinola." Harvard Business School Case 520-102, May 2020. (Revised July 2022.)
  • Research Summary

Corporate Reputation

By: Stephen A. Greyser
Stephen A. Greyser is undertaking an empirical analysis of corporate reputation based on interviews conducted by Opinion Research Corporation with more than four thousand executives in nineteen countries. His study is examining public awareness of, familiarity with,... View Details
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