Publications

Teaching Interest

Field Experiments (PhD)

This course is for doctoral students who want to learn how to design and run field experiments as a research methodology. The objective is for students to refine their own experimental designs and be able to run them by the end of the course, leading to an academic... View Details

March 2009
Article

Customer Experience Creation: Determinants, Dynamics and Management Strategies

By: Leonard A. Schlesinger, Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman, Anne Roggeveen and Michael Tsiros

Retailers, such as Starbucks and Victoria's Secret, aim to provide customers a great experience across channels. In this paper we provide an overview of the existing literature on customer experience and expand on it to examine the creation of a customer experience... View Details

Keywords: Customer Focus and Relationships; Business Strategy; Growth and Development Strategy; Retail Industry

2009
Chapter

Collaboration Across Knowledge Boundaries within Diverse Teams: Reciprocal Expertise Affirmation as an Enabling Condition

By: Amy C. Edmondson, Kate Roloff and Lucy H. MacPhail

We review research on expertise diversity, psychological safety, team collaboration, and role identity to propose a model in which reciprocal affirmations of expertise identity among team members—a feature of the team environment that we conceptualize as a dimension of... View Details

Keywords: Interpersonal Communication; Experience and Expertise; Learning; Knowledge Use and Leverage; Groups and Teams; Familiarity; Identity; Cooperation

21 Aug 2023
Video

Student Opportunities and Experiences in Climate and Sustainability at HBS

2019
Flash Talks

Life and Leadership after HBS: Sexual Harassment Experiences and Beliefs

March 2016 (Revised February 2023)
Exercise

Advertising Experiments at RestaurantGrades

By: Michael Luca, Weijia Dai and Hyunjin Kim

Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated experimental data. The setting is a hypothetical restaurant review company called RestaurantGrades (RG), which shows... View Details

Keywords: Analysis; Digital Marketing

Purchase

Research Summary

The Talent at the Table: Business Expertise and Share Ownership in Fortune 500 Boardrooms

This paper examines the relationship between corporate value and "vestige" directors, defined as directors who own sizeable shareholdings but lack salient business experience relative to their peers on Fortune 500 boards. These people come to serve on... View Details

Jun 07 2017
Testimonial

Taking on New Experiences and Challenges

The Power of Experiments: Decision Making in a Data-Driven World

In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of... View Details

Article

Financing Experiments

By: Ramana Nanda and Matthew Rhodes-Kropf

Program

Transforming Customer Experiences

Summary Superior customer service can differentiate your business in the marketplace—if you design the right offerings and execute flawlessly. Led by HBS thought leaders who are experts in customer View Details

Web

The Learning Experience

What can you expect when you're attending an Executive Education program at Harvard Business School? During the day, you'll take part in dynamic lectures, discussions, and exercises led by our distinguished faculty, View Details

Fall 2023
Article

Infringing Use as a Path to Legal Consumption: Evidence from a Field Experiment

By: Hong Luo and Julie Holland Mortimer

Digitization has transformed how users find and use copyrighted goods, but many existing legal options remain difficult to access, possibly leading to infringement. In a field experiment, we contact firms that are caught infringing on expensive digital images. Emails... View Details

Keywords: Copyright Infringement; Field Experiment; Copyright; Lawfulness

2024
Working Paper

Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization

By: Ta-Wei Huang, Eva Ascarza and Ayelet Israeli

This paper introduces Incrementality Representation Learning (IRL), a novel multitask representation learning framework that predicts heterogeneous causal effects of marketing interventions. By leveraging past experiments, IRL efficiently designs and targets... View Details

Keywords: Heterogeneous Treatment Effect; Multi-task Learning; Representation Learning; Personalization; Promotion; Deep Learning; Field Experiments; Customer Focus and Relationships; Customization and Personalization

SSRN

2019
Working Paper

Infringing Use as a Path to Legal Consumption: Evidence from a Field Experiment

By: Hong Luo and Julie Holland Mortimer

Digitization has transformed how users find and use copyrighted goods, but many existing legal options remain difficult to access, possibly leading to infringement. In a field experiment, we contact firms that are caught infringing on expensive digital images. Emails... View Details

Keywords: Copyright Infringement; Field Experiment; Intellectual Property; Lawfulness

SSRN

Article

Predicting Soccer Matches after Unconscious and Conscious Thought as a Function of Expertise

Keywords: Cognition and Thinking

Purchase

2007
Working Paper

Noncompetes and Inventor Mobility: Specialists, Stars, and the Michigan Experiment

Several scholars have documented the positive consequences of job-hopping by inventors, including knowledge spillovers and agglomeration and the concentration of spinoffs. This work investigates a possible antecedent of inventor mobility: regional variation in the... View Details

Keywords: Contracts; Laws and Statutes; Intellectual Property; Innovation and Invention; Michigan