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  • January 2010
  • Background Note

In the Spotlight: The Market for Iron Ore

By: Aldo Musacchio, Tarun Khanna and Jenna Bernhardson
This note discusses the structure and functioning of the market for iron ore. This market has traditionally functioned using a benchmark pricing mechanism, in which large steel mills in Japan (now in China) negotiate the benchmark price with the largest of the big... View Details
Keywords: Industry Structures; Mining; Price; Valuation; Business Strategy; Demand and Consumers; Business and Government Relations; Mining Industry; China
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Musacchio, Aldo, Tarun Khanna, and Jenna Bernhardson. "In the Spotlight: The Market for Iron Ore." Harvard Business School Background Note 710-049, January 2010.
  • 2019
  • Working Paper

Collusion in Markets with Syndication

By: John William Hatfield, Scott Duke Kominers, Richard Lowery and Jordan M. Barry
Many markets, including markets for IPOs and debt issuances, are syndicated: each winning bidder invites competitors to join its syndicate to complete production. Using repeated extensive form games, we show that collusion in syndicated markets may become easier as... View Details
Keywords: Collusion; Antitrust; IPO Underwriting; Syndication; "Repeated Games"
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Hatfield, John William, Scott Duke Kominers, Richard Lowery, and Jordan M. Barry. "Collusion in Markets with Syndication." Harvard Business School Working Paper, No. 18-009, July 2017. (Revised June 2019.)
  • July 2023
  • Case

Crocs: Using Community-Centric Marketing to Make Ugly Iconic

By: Ayelet Israeli and Anne V. Wilson
In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details
Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States
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Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Case 524-006, July 2023.
  • Forthcoming
  • Article

The Stock Market and Bank Risk-Taking

By: David S. Scharfstein and Antonio Falato
We argue that stock market pressure to generate earnings encourages banks to increase risk. We measure risk using confidential supervisory ratings as well as financial information released in regulatory filings. We document that there is an increase in the risk-taking... View Details
Keywords: Stock Market; Financial Markets; Business Earnings; Banks and Banking; Risk and Uncertainty
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Scharfstein, David S., and Antonio Falato. "The Stock Market and Bank Risk-Taking." Journal of Finance (forthcoming).
  • November 2015 (Revised November 2021)
  • Technical Note

A Simple Graphical Framework for Use in The Role of Government in Market Economies (RoGME)

By: Matthew C. Weinzierl
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Weinzierl, Matthew C. "A Simple Graphical Framework for Use in The Role of Government in Market Economies (RoGME)." Harvard Business School Technical Note 716-031, November 2015. (Revised November 2021.)
  • June 2022
  • Article

The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb and the Accommodation Industry

By: Chiara Farronato and Andrey Fradkin
We study the effects of enabling peer supply through Airbnb in the accommodation industry. We present a model of competition between flexible and dedicated sellers—peer hosts and hotels—who provide differentiated products. We estimate this model using data from major... View Details
Keywords: Peer To Peer; Airbnb; Digital Platforms; Market Entry and Exit; Competition; Accommodations Industry
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Farronato, Chiara, and Andrey Fradkin. "The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb and the Accommodation Industry." American Economic Review 112, no. 6 (June 2022): 1782–1817.
  • 14 Jan 2015
  • Research & Ideas

Thriving in the Turbulence of Emerging Markets

The growth and competiveness of emerging markets is a fundamental reality in global business today. Yet it is often forgotten just how much these countries have changed View Details
Keywords: by Geoffrey Jones; Manufacturing; Auto
  • 11 Sep 2009
  • Working Paper Summaries

Banking Deregulations, Financing Constraints and Firm Entry Size

Keywords: by William R. Kerr & Ramana Nanda; Banking
  • April 1993 (Revised June 1998)
  • Case

Time Inc.'s Entry into the Entertainment Industry (A)

Richard Munro, Time Inc.'s chairman and CEO, must respond to a hostile tender offer from Paramount Communications. Paramount conditioned its bid on cancellation of Time's plans to merge with Warner Communications. Several months before the hostile Paramount bid, Time... View Details
Keywords: Business or Company Management; Market Entry and Exit; Mergers and Acquisitions; Global Strategy; Entertainment and Recreation Industry; United States
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Meulbroek, Lisa K. "Time Inc.'s Entry into the Entertainment Industry (A)." Harvard Business School Case 293-117, April 1993. (Revised June 1998.)
  • 2013
  • Tool

Harvard Business Review's Go to Market Tools: Market Sizing

By: Jill Avery and Thomas Steenburgh
Market size matters. On the hook to launch your division's next great product or service? Need to convince higher ups that your product will fit that gaping revenue hole—and is worth the team's scarce marketing and product development resources? You need hard data to... View Details
Keywords: Quantitative Analysis; Tools; Go To Market Strategy; Marketing Strategy; Marketing
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Avery, Jill, and Thomas Steenburgh. Harvard Business Review's Go to Market Tools: Market Sizing. Tool. Boston, MA, USA: Harvard Business Review Press, 2013. Electronic.
  • January 2018 (Revised February 2018)
  • Technical Note

Making Markets

By: Thomas R. Eisenmann and Scott Duke Kominers
Explains how to identify and capitalize on marketplace design opportunities. Defines markets and marketplaces and describes the basic functions of each. Discusses attributes (e.g., heterogeneity of participants' preferences and asymmetry in available information) that... View Details
Keywords: Marketplaces; Two-Sided Markets; Entrepreneurship; Market Design; Digital Platforms; Marketplace Matching; Market Participation; Market Transactions; Market Entry and Exit; Digital Platforms; Auctions
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Eisenmann, Thomas R., and Scott Duke Kominers. "Making Markets." Harvard Business School Technical Note 818-096, January 2018. (Revised February 2018.)
  • November 2013 (Revised January 2016)
  • Course Overview Note

The Role of Government in Market Economies (RoGME)

By: Matthew C. Weinzierl and Matthew Weinzierl
This course is about one question: What is the proper role of the government in the market economy? We study the role of government as it plays out in the real world, using vivid case studies from many countries, decades, and policy angles. At the same time, we align... View Details
Keywords: Policy; Economy; Government and Politics
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Weinzierl, Matthew. "The Role of Government in Market Economies (RoGME)." Harvard Business School Course Overview Note 714-035, November 2013. (Revised January 2016.)
  • 2015
  • Mimeo

Market Power in Mortgage Lending and the Transmission of Monetary Policy

By: David S. Scharfstein and Adi Sunderam
We present evidence that high concentration in mortgage lending reduces the sensitivity of mortgage rates and refinancing activity to mortgage-backed security (MBS) yields. We isolate the direct effect of concentration and rule out alternative explanations in two ways.... View Details
Keywords: Mortgage Lending; Market Power; Monetary Policy Transmission; Mortgages; Banking Industry; United States
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Scharfstein, David S., and Adi Sunderam. "Market Power in Mortgage Lending and the Transmission of Monetary Policy." April 2015. Mimeo.
  • October 2020
  • Article

Collusion in Markets with Syndication

By: John William Hatfield, Scott Duke Kominers, Richard Lowery and Jordan M. Barry
Markets for IPOs and debt issuances are syndicated, in the sense that a bidder who wins a contract may invite losing bidders to join a syndicate that together fulfills the contract. We show that in markets with syndication, standard intuitions from industrial... View Details
Keywords: Collusion; Antitrust; IPO Underwriting; Syndication; "Repeated Games"; Markets; Game Theory
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Hatfield, John William, Scott Duke Kominers, Richard Lowery, and Jordan M. Barry. "Collusion in Markets with Syndication." Journal of Political Economy 128, no. 10 (October 2020).
  • July 1989
  • Background Note

Learning by the Case Method in Marketing

Introduces learning by the case method, with application to marketing learning. Places case learning in the stream of experiential learning and explains the advantages and disadvantages of experiential learning methods. Turning to case learning specifically, the note... View Details
Keywords: Marketing; Cases; Learning
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Bonoma, Thomas V., and Thomas J. Kosnik. "Learning by the Case Method in Marketing." Harvard Business School Background Note 590-008, July 1989.
  • 03 Mar 2003
  • Research & Ideas

The Basics of Consumer Marketing in Asia

of BBK's products return questionnaires, enabling the company to collect some data. Mikitani said that in Japan, he and his partner probably visited 1,000 stores to get ten to sign up to View Details
Keywords: by Julie Jette
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: by John Quelch; Advertising
  • Research Summary

Working on paper on how to restructure the public and private market for home mortgages in the US

the paper analyzes the main rationales for subsidizing homeownership from an international perspective, offers criteria for who should be subsidized in the future, discusses how these governmental subsidies should be implemented and how the private market for mortgage... View Details
  • 2016
  • Working Paper

Collusion in Markets with Syndication

By: John William Hatfield, Scott Kominers and Richard Lowery
Markets for IPOs and debt issuances are syndicated, in the sense that a bidder who wins a contract may invite losing bidders to join a syndicate that together fulfills the contract. We show that in markets with syndication, standard intuitions from... View Details
Keywords: Collusion; Antitrust; IPO Underwriting; Syndication; "Repeated Games"
Citation
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Hatfield, John William, Scott Kominers, and Richard Lowery. "Collusion in Markets with Syndication." Working Paper, November 2016.
  • March 2017 (Revised May 2019)
  • Case

Marketing Transformation at Mastercard

By: Sunil Gupta, Srinivas K. Reddy and David Lane
Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders, but also with Mastercard's direct bank and merchant stakeholders.... View Details
Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry
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Gupta, Sunil, Srinivas K. Reddy, and David Lane. "Marketing Transformation at Mastercard." Harvard Business School Case 517-040, March 2017. (Revised May 2019.)
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