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Show Results For

  • All HBS Web  (846)
    • People  (6)
    • News  (185)
    • Research  (522)
    • Events  (1)
    • Multimedia  (4)
  • Faculty Publications  (358)
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  • October 2016 (Revised February 2020)
  • Case

Dwayne 'The Rock' Johnson

By: Anita Elberse
In June 2016, Dwayne ‘The Rock’ Johnson is planning for the upcoming launch of an endeavor that is a first for a Hollywood actor with superstar status—a digital channel. The channel (named “Seven Bucks Digital Studios”) will be a new part of film and television... View Details
Keywords: Entertainment; Film; Motion Picutres; Superstar; Innovation; Creative Industries; Talent; General Management; Celebrities; Management; Information Technology; Strategy; Talent and Talent Management; Creativity; Marketing; Personal Development and Career; Film Entertainment; Innovation and Invention; Digital Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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Elberse, Anita. "Dwayne 'The Rock' Johnson." Harvard Business School Case 517-059, October 2016. (Revised February 2020.)
  • October 2010
  • Teaching Note

Nettwerk: Digital Marketing in the Music Industry (TN)

By: John A. Deighton and Leora Kornfeld
Teaching Note for 510055. View Details
Keywords: Music Entertainment; Internet and the Web; Contracts; Arts; Projects; Venture Capital; Music Industry
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Deighton, John A., and Leora Kornfeld. "Nettwerk: Digital Marketing in the Music Industry (TN)." Harvard Business School Teaching Note 511-056, October 2010.
  • February 2025
  • Teaching Note

Barbie: Reviving a Cultural Icon at Mattel

By: Elie Ofek and Sarah Mehta
Teaching Note for HBS Case Nos. 525-006 and 525-020. View Details
Keywords: Brand Management; Marketing Strategy; Entertainment Marketing; Intellectual Property; Consumer Preferences; Toy Industry; Culture And Marketing; Societal Marketing; Brand Purpose; Diversity And Inclusion; Turnaround Strategies
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Ofek, Elie, and Sarah Mehta. "Barbie: Reviving a Cultural Icon at Mattel." Harvard Business School Teaching Note 525-039, February 2025.
  • May 2018 (Revised February 2020)
  • Case

Jason Blum's Blumhouse Productions

By: Anita Elberse
In March 2017, Jason Blum, the founder and chief executive officer of film and television production company Blumhouse Productions, has another blockbuster on his hands with the movie Get Out, produced for just $4.5 million. Remarkable returns for its micro-budget... View Details
Keywords: Entertainment; Media; Film; Movies; Creative Industries; Product-portfolio Management; Entrepreneurship; Innovation; Talent; General Management; Strategy; Marketing; Blockbusters; Film Entertainment; Innovation and Management; Talent and Talent Management; Competitive Strategy; Management Style; Marketing Strategy; Motion Pictures and Video Industry
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Elberse, Anita. "Jason Blum's Blumhouse Productions." Harvard Business School Case 518-103, May 2018. (Revised February 2020.)
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

increased by 200 percent in the past eight years, rising from 3.5 percent of marketing budgets in 2009 to 10.5 percent in February 2017, according to The CMO Survey 2017. And that upward climb is expected to continue: View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • May 2025
  • Case

The Video-Streaming Wars in 2025: Can Anyone Catch Netflix?

By: Anita Elberse and Javiera Larenas
On January 21, 2025, Ted Sarandos, co-chief executive officer of video-streaming service Netflix, presented the company’s quarterly earnings. He had every reason to be upbeat: Netflix added 19 million new subscribers in the final quarter of 2024, ended the year with a... View Details
Keywords: Entertainment; Media; Television; Management; Strategy; Disruption; Technology; Competition
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Elberse, Anita, and Javiera Larenas. "The Video-Streaming Wars in 2025: Can Anyone Catch Netflix?" Harvard Business School Case 525-059, May 2025.
  • 10 Dec 2018
  • Working Paper Summaries

Platform Competition: Betfair and the U.K. Market for Sports Betting

Keywords: by Ramon Casadesus-Masanell and Neil Campbell; Entertainment & Recreation
  • July 2015
  • Teaching Note

CJ E&M: Creating a K-Culture in the U.S.

By: Elie Ofek and Michael Norris
This teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to... View Details
Keywords: Global Marketing Strategy; Event Marketing; Marketing Plan; Marketing Culture; Marketing Strategy; Entertainment; Global Strategy; Culture
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Ofek, Elie, and Michael Norris. "CJ E&M: Creating a K-Culture in the U.S." Harvard Business School Teaching Note 516-022, July 2015.
  • July 2016 (Revised June 2019)
  • Case

Hamilton: An American Musical

By: Anita Elberse and Jennifer Schoppe
In July 2013, composer, writer, actor and rapper Lin-Manuel Miranda, director Tommy Kail, and producer Jeffrey Seller met to discuss how to launch Hamilton, a new musical based on the life of the first Treasury Secretary of the United States, Alexander Hamilton.... View Details
Keywords: Entertainment; Creative Industries; Performing Arts; (General) Management; Blockbusters; Non-profit; Theater Entertainment; Strategy; Risk Management; Nonprofit Organizations; Arts; Creativity; Product Launch; Product Development; Marketing; Entertainment and Recreation Industry; United States
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Elberse, Anita, and Jennifer Schoppe. "Hamilton: An American Musical." Harvard Business School Case 517-015, July 2016. (Revised June 2019.)
  • January 2015 (Revised April 2018)
  • Case

CJ E&M: Creating a K-Culture in the U.S.

By: Elie Ofek, Sang-Hoon Kim and Michael Norris
Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's... View Details
Keywords: Cultural Consumption; Media Businesses; International Marketing; Event Marketing; Creative Industries; Cross-cultural Adaptation; Ethnic Marketing; South Korea; Marketing Strategy; Entertainment; Global Strategy; Cross-Cultural and Cross-Border Issues; Entertainment and Recreation Industry; United States; South Korea
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Ofek, Elie, Sang-Hoon Kim, and Michael Norris. "CJ E&M: Creating a K-Culture in the U.S." Harvard Business School Case 515-015, January 2015. (Revised April 2018.)
  • September 2013
  • Case

Vogue: Defining the Culture of Fashion

By: Anita Elberse, Joseph Ferrer, Elizabeth Gough and Victoria Katsarou
In March 2013, Susan Plagemann, vice president and publisher of Vogue—widely regarded as the world's most influential fashion magazine, and publishing conglomerate Condé Nast's marquee title—is seeking answers to two questions. First, how she can best approach the... View Details
Keywords: Creative Industries; Fashion; Publishing; Digital Technology; Entertainment; Product Portfolio Management; Magazines; Journals and Magazines; Internet and the Web; Change Management; Resource Allocation; Creativity; Media; Advertising; Fashion Industry; Publishing Industry; Media and Broadcasting Industry
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Elberse, Anita, Joseph Ferrer, Elizabeth Gough, and Victoria Katsarou. "Vogue: Defining the Culture of Fashion." Harvard Business School Case 514-036, September 2013.
  • 2007
  • Other Unpublished Work

Effects of Inventory on Demand for Rentals in the Home Video Market

By: Ioannis Ioannou, Julie Mortimer and Richard Mortimer
Retailer inventory decisions can greatly influence observed demand for a product by affecting, among other things, product availability (stock-outs) and product visibility in the store. These inventory decisions are affected by numerous factors including vertical... View Details
Keywords: Decisions; Demand and Consumers; Supply Chain Management; Competition; Contracts; Entertainment and Recreation Industry; United States
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Ioannou, Ioannis, Julie Mortimer, and Richard Mortimer. "Effects of Inventory on Demand for Rentals in the Home Video Market." December 2007.
  • January 2025
  • Case

Real Madrid Club de Fútbol

By: Anita Elberse, Juan Pasquín and Íñigo Pasquín
On June 1, 2024, Spanish soccer club Real Madrid captures its fifteenth Champions League title—more than double the tally of the nearest competitor. Under Florentino Pérez’s leadership, the club has now won six of the last eleven UEFA Champions League titles, and has... View Details
Keywords: Soccer; Football; Entertainment; Media; Talent Management; Superstars; General Management; Sports; Marketing; Recruitment; Competitive Strategy; Growth and Development Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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Elberse, Anita, Juan Pasquín, and Íñigo Pasquín. "Real Madrid Club de Fútbol." Harvard Business School Case 525-026, January 2025.
  • January 2014 (Revised February 2015)
  • Case

YouTube for Brands

By: Thales Teixeira and Leora Kornfeld
This case examines the changes employed by YouTube to make the massively popular site more attractive to brands. Building from its base of amateur, user-generated content, YouTube had turned to experimenting with professionally-made content and organizing its videos... View Details
Keywords: Marketing; Internet and the Web; Decision Choices and Conditions; Digital Marketing; Brands and Branding; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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Teixeira, Thales, and Leora Kornfeld. "YouTube for Brands." Harvard Business School Case 514-048, January 2014. (Revised February 2015.)
  • April 2016 (Revised June 2019)
  • Case

The Walt Disney Studios

By: Anita Elberse
In December 2015, Alan Horn, chairman of The Walt Disney Studios, celebrates the world premiere of Star Wars: The Force Awakens—only the latest in a string of big bets that he has overseen. Disney pursues a “tentpole strategy” that revolves around at least eight... View Details
Keywords: Entertainment; Movie Industry; Film; Creative Industries; Product Portfolio Management; Innovation; Branding; Talent; Blockbuster; Superstar; Film Entertainment; Media; Strategy; Talent and Talent Management; Creativity; Product Launch; Brands and Branding; Product Development; Marketing; Entertainment and Recreation Industry; Entertainment and Recreation Industry
Citation
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Elberse, Anita. "The Walt Disney Studios." Harvard Business School Case 516-105, April 2016. (Revised June 2019.)
  • August 2022
  • Teaching Note

BTS & ARMY

By: Doug J. Chung and Kay R. Koo
Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms... View Details
Keywords: Cultural Diversity; Brand Equity; Go-to-market Strategy; Social Network; Entertainment Industry; Brands and Branding; Customer Relationship Management; Consumer Behavior; Social and Collaborative Networks; Social Entrepreneurship; Digital Platforms; Digital Marketing; Music Industry
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Chung, Doug J., and Kay R. Koo. "BTS & ARMY." Harvard Business School Teaching Note 523-031, August 2022.
  • August 2014 (Revised October 2014)
  • Case

Beyoncé

By: Anita Elberse and Stacie Smith
In December 2013, music superstar Beyoncé is about to surprise her fans with the release of her self-titled album. The team at her company Parkwood Entertainment, which general manager Lee Anne Callahan-Longo described as "a management, music, and production company... View Details
Keywords: Marketing; Beyoncé; Internet and the Web; Music Entertainment; Distribution Channels; Product Launch; Music Industry
Citation
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Elberse, Anita, and Stacie Smith. "Beyoncé." Harvard Business School Case 515-036, August 2014. (Revised October 2014.)
  • September 2014
  • Case

Marquee: Reinventing the Business of Nightlife

By: Anita Elberse
Keywords: Marketing; Business Growth and Maturation; Distribution Channels; Product Marketing; Entertainment and Recreation Industry
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Elberse, Anita. "Marquee: Reinventing the Business of Nightlife." Harvard Business School Multimedia/Video Case 515-702, September 2014.
  • October 2011 (Revised February 2012)
  • Case

One Game to Rule Them All: Lord of the Rings Online and the MMO Market

Keywords: Competition; Strategy; Business Model; Games, Gaming, and Gambling; Video Game Industry
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Halaburda, Hanna, William Collis, Rob McKeon, and Ivan Nausieda. "One Game to Rule Them All: Lord of the Rings Online and the MMO Market." Harvard Business School Case 712-434, October 2011. (Revised February 2012.)
  • August 2015 (Revised June 2019)
  • Case

Shonda Rhimes' ShondaLand

By: Anita Elberse and Henry McGee
In January 2015, superstar television creator Shonda Rhimes, whose production company ShondaLand dominates American television's most competitive and lucrative night with three shows in primetime on network ABC's Thursday night, is plotting the future. One challenge... View Details
Keywords: Entertainment; Television; Broadcasting; Creative Industries; Television Industry; Product Portfolio Management; Superstar; Talent Management; Television Entertainment; Media; Creativity; Marketing; Talent and Talent Management; Personal Development and Career; Media and Broadcasting Industry; United States
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Elberse, Anita, and Henry McGee. "Shonda Rhimes' ShondaLand." Harvard Business School Case 516-026, August 2015. (Revised June 2019.)
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