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      • April 2020 (Revised July 2020)
      • Case

      Amazon in China and India

      By: Krishna G. Palepu and Kairavi Dey
      Amazon has been unsuccessful in its efforts to develop a business in China. Even though Amazon was an early entrant into China’s e-commerce space, its domestic rivals, especially Alibaba, created innovative business models uniquely suited for the conditions in China. ... View Details
      Keywords: Global Strategy; Multinational Firms and Management; Emerging Markets; Business Strategy; Expansion; Business Model; Retail Industry; China; India; United States
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      Palepu, Krishna G., and Kairavi Dey. "Amazon in China and India." Harvard Business School Case 120-111, April 2020. (Revised July 2020.)
      • April 2020 (Revised June 2025)
      • Teaching Note

      HubSpot and Motion AI: Chatbot-Enabled CRM and HubSpot and Motion AI (B): Generative AI Opportunities

      By: Jill Avery and Thomas Steenburgh
      Teaching Note for HBS No. 518-067 and HBS No. 524-088. There are two cases in this series. The first entitled “HubSpot and Motion AI: Chatbot-Enabled CRM,” drives the main discussion. The second entitled “HubSpot and Motion AI (B): Generative AI Opportunities... View Details
      Keywords: Marketing; Sales; Marketing Strategy; Technology Industry; United States; North America
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      Avery, Jill, and Thomas Steenburgh. "HubSpot and Motion AI: Chatbot-Enabled CRM and HubSpot and Motion AI (B): Generative AI Opportunities." Harvard Business School Teaching Note 520-100, April 2020. (Revised June 2025.)
      • April 2020
      • Teaching Note

      Glossier: Co-Creating a Cult Brand with a Digital Community

      By: Jill Avery
      Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details
      Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States
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      Avery, Jill. "Glossier: Co-Creating a Cult Brand with a Digital Community." Harvard Business School Teaching Note 520-099, April 2020.
      • March 2020 (Revised August 2020)
      • Case

      Last Mile Health (A)

      By: Brian Trelstad and V. Kasturi Rangan
      As the Ebola outbreak threatens the fragile health system of Liberia, Raj Panjabi, the founder of Last Mile Health, faces a dilemma: should he expand beyond the organizaton's core mission to help the country build emergency health care capacity, or should he stick to... View Details
      Keywords: Healthcare; Ebola; Nonprofit Organizations; Health Care and Treatment; Rural Scope; Health Pandemics; Growth and Development; Decisions; Health Industry; Africa
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      Trelstad, Brian, and V. Kasturi Rangan. "Last Mile Health (A)." Harvard Business School Case 320-027, March 2020. (Revised August 2020.)
      • March 2020
      • Case

      Thingtesting: Launching a Brand Discovery and Testing Digital Community

      By: Ayelet Israeli and Jill Avery
      Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details
      Keywords: Influencer Marketing; Monetization; Female Ceo; Female Entrepreneur; Female Protagonist; Influencers; Influencer; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; United States; Europe; North America
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      Israeli, Ayelet, and Jill Avery. "Thingtesting: Launching a Brand Discovery and Testing Digital Community." Harvard Business School Case 520-086, March 2020.
      • March 2020
      • Case

      Minneapolis Star Tribune

      By: Joseph L. Bower, Elizabeth Hansen and Michael Norris
      In the summer of 2019, Mike Klingensmith, CEO of the Minneapolis Star Tribune, the Twin Cities metro region’s largest newspaper, reviewed subscription trends and plans for future experimentation. The newspaper industry across the U.S. had suffered a steep decline for... View Details
      Keywords: Financial Performance; Industry Evolution; Business Earnings; Organizational Change and Adaptation; Strategic Planning; Journalism and News Industry; Minnesota
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      Bower, Joseph L., Elizabeth Hansen, and Michael Norris. "Minneapolis Star Tribune." Harvard Business School Case 920-302, March 2020.
      • January 23, 2020
      • Article

      Sanctions and the End of Trans-Atlanticism: Iran, Russia, and the Unintended Division of the West

      By: Rawi Abdelal and Aurélie Bros
      Sanctions have become the dominant tool of statecraft in the United States and other Western states, especially the European Union, since the end of the Cold War. But the systematic use of this instrument may produce unintended and somewhat paradoxical geopolitical... View Details
      Keywords: Geopolitics; Economic Sanctions; International Relations; United States; Russia; Iran; Europe
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      Abdelal, Rawi, and Aurélie Bros. "Sanctions and the End of Trans-Atlanticism: Iran, Russia, and the Unintended Division of the West." Notes de l'Ifri (January 23, 2020). (Also published as "The End of Transatlanticism? How Sanctions Are Dividing the West," Horizons, no. 16 (spring 2020), pp. 114-134.)
      • January 2020 (Revised March 2020)
      • Case

      Huawei: A Global Tech Giant in the Crossfire of a Digital Cold War

      By: William C. Kirby, Billy Chan and John P. McHugh
      By 2020, Ren Zhengfei, CEO of Huawei, had transformed the small telephone switch manufacturer he founded in 1987 into a $120 billion telecommunications company poised to lead the lucrative rollout of fifth-generation (5G) cellular networks. However, an emerging... View Details
      Keywords: International Strategy; Government And Business; Digital Infrastructure; Political Risk; Information Technology; Infrastructure; Business and Government Relations; Government and Politics; Information Infrastructure; Technology Industry; China; United States
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      Kirby, William C., Billy Chan, and John P. McHugh. "Huawei: A Global Tech Giant in the Crossfire of a Digital Cold War." Harvard Business School Case 320-089, January 2020. (Revised March 2020.)
      • December 2019 (Revised August 2022)
      • Exercise

      Janet Ames (A)

      By: Brian Trelstad and Brian Trelstad
      The series of Janet Ames cases follow a fictional alumna of Harvard Business School into her consulting career in Boston. Over the series of cases, Ames is first offered the opportunity to join the board of a Boston-based non-profit organization, which offers students... View Details
      Keywords: Philanthropy; Board; Non-profit Management; Career Changes And Transitions; Evaluation; Philanthropy and Charitable Giving; Governing and Advisory Boards; Social Enterprise; Social Entrepreneurship; Nonprofit Organizations; Management; Personal Development and Career; United States
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      Trelstad, Brian. "Janet Ames (A)." Harvard Business School Exercise 320-076, December 2019. (Revised August 2022.)
      • December 2019 (Revised August 2022)
      • Exercise

      Janet Ames (B)

      By: Brian Trelstad and Brian Trelstad
      The series of Janet Ames cases follow a fictional alumna of Harvard Business School into her consulting career in Boston. Over the series of cases, Ames is first offered the opportunity to join the board of a Boston-based non-profit organization, which offers students... View Details
      Keywords: Philanthropy; Board; Non-profit Management; Career Changes And Transitions; Evaluation; Personal Development and Career; Opportunities; Decision Choices and Conditions; Philanthropy and Charitable Giving; Governing and Advisory Boards; Social Enterprise; Social Entrepreneurship; Nonprofit Organizations; Management; United States
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      Trelstad, Brian. "Janet Ames (B)." Harvard Business School Exercise 320-077, December 2019. (Revised August 2022.)
      • December 2019 (Revised August 2022)
      • Exercise

      Janet Ames (C)

      By: Brian Trelstad and Brian Trelstad
      The series of Janet Ames cases follow a fictional alumna of Harvard Business School into her consulting career in Boston. Over the series of cases, Ames is first offered the opportunity to join the board of a Boston-based non-profit organization, which offers students... View Details
      Keywords: Philanthropy; Board; Non-profit Management; Career Changes And Transitions; Evaluation; Philanthropy and Charitable Giving; Governing and Advisory Boards; Social Enterprise; Social Entrepreneurship; Nonprofit Organizations; Management; Personal Development and Career; United States
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      Trelstad, Brian. "Janet Ames (C)." Harvard Business School Exercise 320-078, December 2019. (Revised August 2022.)
      • November 2019 (Revised January 2025)
      • Case

      Russia: A Drama In Three Acts

      By: Rawi Abdelal, Rafael Di Tella, Galit Goldstein, Sogomon Tarontsi and Lavinia Teodorescu
      The collapse of central authority in the Soviet Union in 1991 ushered in a period of revolutionary transformations for the states that emerged in its wake. The leaders of Russia, the USSR's successor, struggled to reestablish central authority while also seeking to... View Details
      Keywords: Government Policy; Policy Change; Policy Making; Economic Systems; Economics; Globalization; Emerging Markets; Privatization; Non-Renewable Energy; Governance; Global Strategy; Corporate Governance; Policy; Business History; Lawfulness; Problems and Challenges; Business and Government Relations; Risk and Uncertainty; Strategy; Change Management; Developing Countries and Economies; Russia; Moscow
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      Abdelal, Rawi, Rafael Di Tella, Galit Goldstein, Sogomon Tarontsi, and Lavinia Teodorescu. "Russia: A Drama In Three Acts." Harvard Business School Case 720-020, November 2019. (Revised January 2025.)
      • November 2019
      • Case

      Chile: Unrest in the Copper Nation

      By: Laura Alfaro and Sarah Jeong
      For decades, Chile was heralded as South America’s pillar of stable economic growth. Chile was the world’s largest producer of copper and enjoyed a long period of over 30 years of world demand for its resources. In 2013, the commodity boom ended and was replaced by a... View Details
      Keywords: Copper Production; Protests; Economic Slowdown and Stagnation; Metals and Minerals; Production; Price; Mining Industry; Chile
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      Alfaro, Laura, and Sarah Jeong. "Chile: Unrest in the Copper Nation." Harvard Business School Case 320-051, November 2019.
      • September 2019
      • Case

      Starling Trust Sciences: Measuring Trust in Organizations

      By: Aiyesha Dey, Jonas Heese and James Weber
      Stephen Scott needed to decide whether to keep his behavioral analytics startup in the people analytics sector or shift his company into the RegTech sector. Starling had develop technology that enabled its customers to anticipate and shape the behavior of their... View Details
      Keywords: Behavioral Analytics; Financial Institutions; Banks and Banking; Entrepreneurship; Strategy; Banking Industry; Consulting Industry; Information Technology Industry; United States; United Kingdom
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      Dey, Aiyesha, Jonas Heese, and James Weber. "Starling Trust Sciences: Measuring Trust in Organizations." Harvard Business School Case 120-006, September 2019.
      • September 2019 (Revised December 2019)
      • Case

      Google: To TVC or Not to TVC?

      By: William R. Kerr and Carl Kreitzberg
      In late 2018, evidence emerged that many of Google’s temporary help agency workers, vendors, and independent contractors (“TVCs”) were unhappy with the company. TVCs, who reportedly made up 49.95% of Google’s 170,000-person global workforce, had raised concerns of... View Details
      Keywords: Workforce; Independent Contractors; Talent Management; Silicon Valley; Google; Employee Attitude; Employee Compensation; Employee Engagement; Future Of Work; Innovation; Innovation And Strategy; Inequality; Talent Acquisition; Labor; Talent and Talent Management; Strategy; Technological Innovation; Employees; Attitudes; Innovation and Management; Human Resources; Equality and Inequality; Information Technology Industry; United States; San Francisco
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      Kerr, William R., and Carl Kreitzberg. "Google: To TVC or Not to TVC?" Harvard Business School Case 820-048, September 2019. (Revised December 2019.)
      • August 2019
      • Case

      Preserving Trust at Care.com (A)

      By: Krishna G. Palepu and Julia Kelley
      Care.com was an online platform designed to match caregivers with individuals seeking care for themselves, others, and pets, through job postings, caregiver profiles, and directories of local day care centers. In March 2019, the Wall Street Journal had just published a... View Details
      Keywords: Business Strategy; Corporate Governance; Digital Platforms; Market Design; Emerging Markets; Trust; Technology Industry; United States
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      Palepu, Krishna G., and Julia Kelley. "Preserving Trust at Care.com (A)." Harvard Business School Case 120-011, August 2019.
      • August 2019 (Revised October 2019)
      • Supplement

      Preserving Trust at Care.com (B)

      By: Krishna G. Palepu and Julia Kelley
      The (B) case describes the company’s response and subsequent developments. View Details
      Keywords: Business Strategy; Corporate Governance; Digital Platforms; Market Design; Emerging Markets; Trust; Technology Industry; United States
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      Palepu, Krishna G., and Julia Kelley. "Preserving Trust at Care.com (B)." Harvard Business School Supplement 120-012, August 2019. (Revised October 2019.)
      • 2019
      • Chapter

      Origins and Development of Global Business

      By: Geoffrey Jones
      This chapter explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. Emerging out of the industrialized Western economies, global firms created and co-created markets and ecosystems through their... View Details
      Keywords: Global Business; Multinational; Globalization; Business History; Strategy; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania
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      Jones, Geoffrey. "Origins and Development of Global Business." Chap. 2 in The Routledge Companion to the Makers of Global Business, edited by Teresa da Silva Lopes, Christina Lubinski, and Heidi J.S. Tworek, 17–34. New York: Routledge, 2019.
      • July 2019 (Revised May 2020)
      • Supplement

      Piramal e-Swasthya (C): A New Name, Bigger Scope, and Public-Private Partnerships

      By: Rosabeth Moss Kanter and Joyce J. Kim
      In 2010, Anand Piramal acquired the Health Management Research Institute (HMRI), a healthcare venture, and merged it with his original digital healthcare startup Piramal e-Swasthya (PeS), so that PeS became Piramal Swasthya. After acquiring HMRI, Piramal Swasthya... View Details
      Keywords: Entrepreneur; Healthcare; Innovation; Emerging Economies; Scaling; Social Enterprise; Entrepreneurship; Health Care and Treatment; Innovation and Management; Emerging Markets; Growth and Development; Organizational Change and Adaptation; Partners and Partnerships; India
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      Kanter, Rosabeth Moss, and Joyce J. Kim. "Piramal e-Swasthya (C): A New Name, Bigger Scope, and Public-Private Partnerships." Harvard Business School Supplement 320-012, July 2019. (Revised May 2020.)
      • July 2019 (Revised May 2020)
      • Case

      AT&T, Retraining, and the Workforce of Tomorrow

      By: William R. Kerr, Joseph B. Fuller and Carl Kreitzberg
      By the late 2000s, rapid changes in the telecommunications industry forced AT&T’s management team to take on a task that CEO Randall Stephenson called the “biggest logistical challenge” they had ever seen: retraining 100,000 workers by 2020. In 2012, internal company... View Details
      Keywords: AT&T; Workforce; Skills; Future Of Work; Telecommunications; Unions; Technological Change; Layoffs; MOOCS; Strategic Planning; Employees; Training; Competency and Skills; Labor; Learning; Labor Unions; Technology Adoption; Talent and Talent Management; Telecommunications Industry; Communications Industry; United States
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      Kerr, William R., Joseph B. Fuller, and Carl Kreitzberg. "AT&T, Retraining, and the Workforce of Tomorrow." Harvard Business School Case 820-017, July 2019. (Revised May 2020.)
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