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  • All HBS Web  (1,526)
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  • All HBS Web  (1,526)
    • News  (290)
    • Research  (509)
    • Events  (12)
    • Multimedia  (8)
  • Faculty Publications  (85)
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  • February 2015 (Revised September 2016)
  • Teaching Note

Making stickK Stick: The Business of Behavioral Economics

By: Leslie K. John and Michael Norton
Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health & Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States
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John, Leslie K., and Michael Norton. "Making stickK Stick: The Business of Behavioral Economics." Harvard Business School Teaching Note 515-088, February 2015. (Revised September 2016.) (Email mking@hbs.edu for a courtesy copy.)
  • 02 Jan 2024
  • Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
  • August 2019 (Revised February 2020)
  • Teaching Note

Sidewalk Labs: Privacy in a City Built from the Internet Up

By: Leslie John and Mitch Weiss
Email mking@hbs.edu for a courtesy copy.

The case serves as a microcosm of issues of digital privacy: the availability of data – personal data in particular – has tremendous potential to improve people’s lives... View Details
Keywords: Privacy; Privacy By Design; Privacy Regulation; Platforms; Data; Data Security; Behavioral Science; Analytics and Data Science; Safety; Entrepreneurship; Business and Government Relations; Consumer Behavior; Digital Platforms
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John, Leslie, and Mitch Weiss. "Sidewalk Labs: Privacy in a City Built from the Internet Up." Harvard Business School Teaching Note 820-023, August 2019. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
  • 19 Dec 2023
  • Research & Ideas

$15 Billion in Five Years: What Data Tells Us About MacKenzie Scott’s Philanthropy

Overwhelm Health Care. Liberia Found a Solution. What Motivates People to Give Generously—and Why We Sometimes Don't Why Giving to Others Makes Us Happy Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image:... View Details
Keywords: by Matthew Lee, Brian Trelstad, and Ethan Tran
  • July–August 2022
  • Article

How Do Disadvantaged Groups Seek Information about Public Services? A Randomized Controlled Trial of Communication Technologies

By: Katerina Linos, Melissa Carlson, Laura Jakli, Nadia Dalma, Isabelle Cohen, Afroditi Veloudaki and Stavros Nikiforos Spyrellis
Governments and NGOs are switching to phone- and Internet-based communication technologies to reduce costs and broaden access to public services. However, these technological shifts can backfire if they exacerbate administrative burden in high-need communities. We... View Details
Keywords: Communication Technology; Income
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Linos, Katerina, Melissa Carlson, Laura Jakli, Nadia Dalma, Isabelle Cohen, Afroditi Veloudaki, and Stavros Nikiforos Spyrellis. "How Do Disadvantaged Groups Seek Information about Public Services? A Randomized Controlled Trial of Communication Technologies." Public Administration Review 82, no. 4 (July–August 2022): 708–720.
  • June 2018 (Revised October 2019)
  • Case

Back to the Roots

By: Elizabeth A. Keenan and Leslie K. John
Email mking@hbs.edu for a courtesy copy.

Back to the Roots (BTTR) is a start-up with a social mission to “undo food”—to reconnect people to where their food comes from. In late 2017, Back to the Roots cofounders... View Details
Keywords: Organic Food; Startup; Crowdfunding; Sustainability; Transparency; Entrepreneurship; Business Startups; Product Development; Product Marketing; Growth and Development Strategy; Decision Making; Food; Food and Beverage Industry
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Keenan, Elizabeth A., and Leslie K. John. "Back to the Roots." Harvard Business School Case 518-073, June 2018. (Revised October 2019.) (Email mking@hbs.edu for a courtesy copy.)
  • 05 Sep 2023
  • Book

Failing Well: How Your ‘Intelligent Failure’ Unlocks Your Full Potential

Kind of Leader Are You? How Three Action Orientations Can Help You Meet the Moment Four Steps to Building the Psychological Safety That High-Performing Teams Need Today How to Learn from the Big Mistake You Almost Make Feedback or ideas to share? View Details
Keywords: by Michael Blanding
  • April 2025
  • Article

Dynamic Silos: Increased Modularity and Decreased Stability in Intra-organizational Communication Networks During the COVID-19 Pandemic

By: Tiona Zuzul, Emily Cox Pahnke, Jonathan Larson, Christopher White, Patrick Bourke, Nicholas Caurvina, Neha Parikh Shah, Fereshteh Amini, Youngser Park, Joshua Vogelstein, Jeffrey Weston and Carey E. Priebe
Workplace communications around the world were drastically altered by COVID-19, related work-from-home orders, and the rise of remote work. To understand these shifts, we analyzed aggregated, anonymized metadata from over 360 billion emails within 4,361 organizations... View Details
Keywords: Remote Work; COVID-19; Communication Technology; Organizational Change and Adaptation
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Zuzul, Tiona, Emily Cox Pahnke, Jonathan Larson, Christopher White, Patrick Bourke, Nicholas Caurvina, Neha Parikh Shah, Fereshteh Amini, Youngser Park, Joshua Vogelstein, Jeffrey Weston, and Carey E. Priebe. "Dynamic Silos: Increased Modularity and Decreased Stability in Intra-organizational Communication Networks During the COVID-19 Pandemic." Management Science 71, no. 4 (April 2025): 3428–3448.
  • Article

Large-Scale Field Experiment Shows Null Effects of Team Demographic Diversity on Outsiders' Willingness to Support the Team

By: Edward H. Chang, Erika L. Kirgios and Rosanna K. Smith
Demographic diversity in the United States is rising, and increasingly, work is conducted in teams. These co-occurring phenomena suggest that it might be increasingly common for work to be conducted by demographically diverse teams. But to date, in spite of copious... View Details
Keywords: Field Experiment; Groups and Teams; Demographics; Diversity; Attitudes
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Chang, Edward H., Erika L. Kirgios, and Rosanna K. Smith. "Large-Scale Field Experiment Shows Null Effects of Team Demographic Diversity on Outsiders' Willingness to Support the Team." Art. 104099. Journal of Experimental Social Psychology 94 (May 2021).
  • September 2019 (Revised February 2020)
  • Teaching Note

Commonwealth Bank of Australia: Unbanklike Experimentation

By: Ryan W. Buell and Leslie K. John
Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: Commonwealth Bank of Australia: Unbanklike Experimentation (619-018). In August 2017,... View Details
Keywords: Transparency; Experimentation; Banks and Banking; Credit Cards; Customer Focus and Relationships; Competitive Strategy; Banking Industry; Australia
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Buell, Ryan W., and Leslie K. John. "Commonwealth Bank of Australia: Unbanklike Experimentation." Harvard Business School Teaching Note 620-041, September 2019. (Revised February 2020.)
  • 09 Nov 2023
  • HBS Case

What Will It Take to Confront the Invisible Mental Health Crisis in Business?

text 988 to reach the National Suicide Prevention Lifeline in the US. You can also call 800-273-8255. You Might Also Like: Cold Call: Can Robin Williams’ Son Help Other Families Heal Addiction and Depression? Build the Life You Want: Arthur Brooks and Oprah Winfrey... View Details
Keywords: by Kara Baskin; Health
  • 26 Apr 2024
  • HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

Boost They Need Every Company Should Have These Leaders—or Develop Them if They Don't Being a Team Player: Why College Athletes Succeed in Business Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image:... View Details
Keywords: by Avery Forman; Sports
  • 21 Aug 2023
  • Book

You’re More Than Your Job: 3 Tips for a Healthier Work-Life Balance

this can feel, there’s also an amount of agency and growth that I think is really freeing.” You Might Also Like: When a Vacation Isn’t Enough, a Sabbatical Can Recharge Your Life—and Your Career Time to Move On? Career Advice for Entrepreneurs Preparing for the Next... View Details
Keywords: by Kara Baskin
  • 26 Mar 2024
  • Research & Ideas

How Humans Outshine AI in Adapting to Change

the (Proverbial) Fireworks Can Autonomous Vehicles Drive with Common Sense? Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Designer's note: Image created uses elements from AdobeStock/scharfsinn86,... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • 19 Sep 2023
  • HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

Artificial Intelligence Be Regulated—if at All? Is AI Coming for Your Job? Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image: AI Generation View Details
Keywords: by Ben Rand; Technology; Information Technology
  • 10 Jul 2023
  • In Practice

The Harvard Business School Faculty Summer Reader 2023

destiny of the universe. This book continues to inspire me in ways I can't even put into words. Shunyuan Zhang is an Assistant Professor in the Marketing Unit at HBS. You Might Also Like: The Vinyl Renaissance: Take Those Old Records Off the Shelf The Hard Truth About... View Details
Keywords: by Dina Gerdeman
  • 14 Sep 2023
  • Research & Ideas

Working Moms Are Mostly Thriving Again. Can We Finally Achieve Gender Parity?

Might Also Like: STEM Needs More Women. Recruiters Often Keep Them Out When Showing Know-How Backfires for Women Managers Too Nice to Lead? Unpacking the Gender Stereotype That Holds Women Back Feedback or ideas to share? Email the... View Details
Keywords: by Kara Baskin
  • 24 Jan 2024
  • Op-Ed

Why Boeing’s Problems with the 737 MAX Began More Than 25 Years Ago

Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image note: Illustration was created with artwork from AdobeStock/John Vlahidis. View Details
Keywords: by Bill George; Air Transportation; Transportation; Aerospace
  • December 2018 (Revised June 2021)
  • Case

Bulb 2015: Foundation

By: John R. Wells and Benjamin Weinstock
In late August 2015, Amit Gudka and Hayden Wood, co-founders of Bulb, Ltd (Bulb), were ready to offer affordable renewable energy to the United Kingdom’s 27 million households. They hoped to capitalize on the hundreds of thousands of customers switching their energy... View Details
Keywords: Green Energy; Start-up; Launch; Customer Acquisition; Customer Churn; Customer Engagement; Electricity; Resources; Growth Strategy; B-Corp; Entrepreneurial Journey; Entrepreneurial Management; Start-ups; Renewable Energy; Business Startups; Business Plan; Business Model; Working Capital; Customers; Growth and Development Strategy; United Kingdom
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Wells, John R., and Benjamin Weinstock. "Bulb 2015: Foundation." Harvard Business School Case 719-440, December 2018. (Revised June 2021.)
  • 07 Nov 2023
  • Research & Ideas

When Glasses Land the Gig: Employers Still Choose Workers Who 'Look the Part'

write. You Might Also Like: Unpacking That Icky Feeling of 'Shopping' for Diverse Job Candidates Too Nice to Lead? Unpacking the Gender Stereotype That Holds Women Back When Bias Creeps into AI, Managers Can Stop It by Asking the Right Questions Feedback or ideas to... View Details
Keywords: by Scott Van Voorhis
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