Publications

24 Apr 2014
News

Powering on wireless electricity

Eric Giler (MBA 1982) is fueled by a mission to never have to “plug in” again. The CEO of WiTricity, a startup revolutionizing science with its magnetic resonance technology, hopes to soon relegate electrical wires and batteries to the... View Details

November 2023
Teaching Plan

Geely SEA: New Electric Vehicle Platforms

By: Willy Shih

Teaching Plan for HBS Case No. 622-001. Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized... View Details

Keywords: Product Innovation; Product Architecture; Product Engineering; Platform Design; Platform Strategy; Product Design; Product Development; Cost Management; Competitive Strategy; Industry Structures; Product Positioning; Auto Industry; China; Sweden

January 1989 (Revised March 1991)
Case

General Electric Canada: Designing a New Organization

By: Lynda M. Applegate and James I. Cash Jr.

General Electric Canada used sociotechnical design techniques to restructure its financial, administrative, facilities, and information technology service from a decentralized, hierarchical organization to a centralized organization composed of self-managing,... View Details

Keywords: Organizational Design; Information Technology; Groups and Teams; Change; Communication; Information; Industrial Products Industry; Canada

September 1974
Case

General Electric Co. (B)

May 2003
Supplement

General Electric Medical Systems

By: Tarun Khanna

November 1993 (Revised December 1994)
Supplement

Southeastern Electric Co. (D2)

By: David E. Bell

July 1992
Teaching Note

Dayton Electric Corporation TN

By: Steven C. Wheelwright

Teaching Note for (9-692-071). View Details

Keywords: Auto Industry

May 1987 (Revised November 1994)
Case

Westinghouse Electric Corp. (A)

By: Frank V. Cespedes

September 1983 (Revised July 1985)
Case

National Electric Supply Co.

March 1980
Case

Lawford Electric Co. (Revised)

Observes a salesman in a complex selling situation. View Details

Keywords: Sales

January 1989 (Revised July 1993)
Case

Elwell-Parker Electric Co. (A)

August 2023 (Revised September 2023)
Case

T.G.S. Transportation: Battery Electric or Hydrogen?

By: Willy C. Shih

Peter Schneider, the President of T.G.S. Transportation, Inc., faced a choice. His company operated drayage trucks that moved containerized cargo between the Ports of Los Angeles, Long Beach, and Oakland to customers across the State of California, with a focus on the... View Details

Keywords: Decarbonization; Clean Technology; Energy; Energy Policy; Renewable Energy; Environmental Sustainability; Truck Transportation; Transportation Industry; United States; California

15 Jul 2019
Blog Post

Exploring the World of Electric Adventure Vehicles

not only graduate school at HBS—but also a summer 2019 retail strategy internship with Ford- and Amazon-backed electric car startup, Rivian Automotive. Founded in 2009, Rivian is an independent American automaker that develops View Details

Keywords: Manufacturing; Consumer Products / Retail

2012
Teaching Note

Qingdao TGOOD Electric Corporation (TN)

By: F. Warren McFarlan, Zheng Xiaoming, Chen Hao and Hong Zhang

Founded in 2004, TGOOD is now the largest specialized developer and producer of cubicle-type transformation and distribution equipment in China, with the main products of outdoor cubicle-type power equipment supplemented by indoor switchgear cabinets, offered mainly to... View Details

Keywords: Human Resource Management; China; Entrepreneurship; Human Resources; Strategy; China