Publications

August 2023
Case

BYD, China, and Global Electric Vehicle Rivalry

By: Cynthia A. Montgomery and Max Hancock

In 2023, BYD, a Chinese electric vehicle (EV) maker, surpassed Tesla to become the world's best-selling EV brand. BYD began selling mobile phone batteries in 1995, acquired a license to sell vehicles in 2002, and spent two decades building its EV brand, growing its... View Details

Keywords: Competition; Competitive Strategy; Expansion; Segmentation; Vertical Integration; Market Participation; Environmental Sustainability; Auto Industry; Electronics Industry; China; Europe; United States; Japan; South Korea

Spring 2013
Article

China's Quest to Adopt Electric Vehicles

By: Christopher Marquis, Hongyu Zhang and Lixuan Zhou

The Chinese government's effort to create an electric vehicle industry is a bold experiment in local and system-level innovation. It also provides a window into understanding the promise and peril of economic development policies, both for China and for the rest of the... View Details

Keywords: Technological Innovation; Development Economics; Emerging Markets; Green Technology Industry; Auto Industry; China

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June 1982 (Revised February 1994)
Supplement

Southeastern Electric Co. (B)

By: David E. Bell

Keywords: Energy Industry

January 1989 (Revised March 1994)
Supplement

Elwell-Parker Electric Co. (B)

November 2023
Teaching Plan

Geely SEA: New Electric Vehicle Platforms

By: Willy Shih

Teaching Plan for HBS Case No. 622-001. Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized... View Details

Keywords: Product Innovation; Product Architecture; Product Engineering; Platform Design; Platform Strategy; Product Design; Product Development; Cost Management; Competitive Strategy; Industry Structures; Product Positioning; Auto Industry; China; Sweden

January 1989 (Revised March 1991)
Case

General Electric Canada: Designing a New Organization

By: Lynda M. Applegate and James I. Cash Jr.

General Electric Canada used sociotechnical design techniques to restructure its financial, administrative, facilities, and information technology service from a decentralized, hierarchical organization to a centralized organization composed of self-managing,... View Details

Keywords: Organizational Design; Information Technology; Groups and Teams; Change; Communication; Information; Industrial Products Industry; Canada

January 1988
Case

Palisades Gas and Electric Co.

December 1998
Teaching Note

Tokyo Electric Power Company TN

By: Forest L. Reinhardt

24 Apr 2014
News

Powering on wireless electricity

Eric Giler (MBA 1982) is fueled by a mission to never have to “plug in” again. The CEO of WiTricity, a startup revolutionizing science with its magnetic resonance technology, hopes to soon relegate electrical wires and batteries to the... View Details

August 2023 (Revised September 2023)
Case

T.G.S. Transportation: Battery Electric or Hydrogen?

By: Willy C. Shih

Peter Schneider, the President of T.G.S. Transportation, Inc., faced a choice. His company operated drayage trucks that moved containerized cargo between the Ports of Los Angeles, Long Beach, and Oakland to customers across the State of California, with a focus on the... View Details

Keywords: Decarbonization; Clean Technology; Energy; Energy Policy; Renewable Energy; Environmental Sustainability; Truck Transportation; Transportation Industry; United States; California

September 1974
Case

General Electric Co. (B)

May 2003
Supplement

General Electric Medical Systems

By: Tarun Khanna

November 1993 (Revised December 1994)
Supplement

Southeastern Electric Co. (D2)

By: David E. Bell

July 1992
Teaching Note

Dayton Electric Corporation TN

By: Steven C. Wheelwright

Teaching Note for (9-692-071). View Details

Keywords: Auto Industry

May 1987 (Revised November 1994)
Case

Westinghouse Electric Corp. (A)

By: Frank V. Cespedes

September 1983 (Revised July 1985)
Case

National Electric Supply Co.

March 1980
Case

Lawford Electric Co. (Revised)

Observes a salesman in a complex selling situation. View Details

Keywords: Sales

January 1989 (Revised July 1993)
Case

Elwell-Parker Electric Co. (A)

2012
Teaching Note

Qingdao TGOOD Electric Corporation (TN)

By: F. Warren McFarlan, Zheng Xiaoming, Chen Hao and Hong Zhang

Founded in 2004, TGOOD is now the largest specialized developer and producer of cubicle-type transformation and distribution equipment in China, with the main products of outdoor cubicle-type power equipment supplemented by indoor switchgear cabinets, offered mainly to... View Details

Keywords: Human Resource Management; China; Entrepreneurship; Human Resources; Strategy; China