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  • Profile

Juan Camargo

was pretty surreal," says Camargo. But the day after the show, the reality of the challenge ahead of him remained: How, exactly, do you sell America a high-end electric car? DITCH THE OLD PITCH The first wave of View Details
Keywords: Manufacturing; Technology; Consumer Products
  • June 2020
  • Article

Real-time Data from Mobile Platforms to Evaluate Sustainable Transportation Infrastructure

By: Omar Isaac Asensio, Kevin Alvarez, Arielle Dror, Emerson Wenzel, Catharina Hollauer and Sooji Ha
By displacing gasoline and diesel fuels, electric cars and fleets reduce emissions from the transportation sector, thus offering important public health benefits. However, public confidence in the reliability of charging infrastructure remains a fundamental barrier to... View Details
Keywords: Environmental Sustainability; Transportation; Infrastructure; Behavior; AI and Machine Learning; Demand and Consumers
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  • February 2022 (Revised September 2022)
  • Case

Lilium: Preparing for Takeoff

By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney
Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than... View Details
Keywords: SPACs; Business Model; Forecasting and Prediction; Green Technology; Capital Markets; Venture Capital; Initial Public Offering; Rural Scope; Urban Scope; City; Disruptive Innovation; Growth and Development Strategy; Technological Innovation; Demand and Consumers; Market Timing; Industry Growth; Infrastructure; Logistics; Product Design; Product Development; Production; Service Delivery; Service Operations; Strategic Planning; Partners and Partnerships; Risk and Uncertainty; Urban Development; Sustainable Cities; Business Strategy; Competitive Strategy; Competitive Advantage; Air Transportation; Aerospace Industry; Air Transportation Industry; Green Technology Industry; Transportation Industry; Travel Industry; Germany; Munich; Brazil; United States; Florida
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  • 02 Jun 2010
  • First Look

First Look: June 2

City battery-operated electric vehicle (EV) in the North American market. The announcement boldly outlined plans to invest $43.5 million in a factory that could begin assembling View Details
Keywords: Martha Lagace
  • May 2023
  • Teaching Note

Tesla’s Uncertain Fate as EV Race Accelerates

By: David Collis
Teaching Note for HBS Case No. 722-368. The case describes the strategic position of Tesla in 2021. While the firm has been successful in driving adoption of electric vehicles (EVs) globally and has a huge market share in the segment, it faces an impending tsunami of... View Details
Keywords: Strategy; Corporate Strategy; Competition; Business Growth and Maturation; Success; Adoption; Auto Industry
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  • January 1994
  • Article

Foreign Multinationals in British Manufacturing, 1850-1962

By: G. Jones and Frances Bostock
This article draws on a new database to describe the dimensions and characteristics of 685 foreign companies which established British manufacturing subsidiaries between 1850 and 1962. The numbers of foreign companies grew from the 1890s, expanded rapidly in the... View Details
Keywords: Multinational Firms and Management; Business Subsidiaries; Expansion; Chemicals; Metals and Minerals; Food; Mergers and Acquisitions; Market Entry and Exit; Research and Development; Trade; Investment; Production; United Kingdom; United States; Scotland; Wales
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  • November 2023
  • Article

Coalition Cascades: The Politics of Tipping Points in Clean Energy Transitions

By: Jonas Meckling and Nicholas Goedeking
Policy change often involves multiple policy subsystems, as in the case of clean energy transitions. We argue that trans- subsystem policy feedback is a central dynamic in policy change across subsystems. Policy in one subsystem creates ... View Details
Keywords: Policy; Transition; Energy Sources; System
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  • 2016
  • Book

Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services

By: Elie Ofek, Eitan Muller and Barak Libai
This book bridges the gap between what academics know, and what innovation stakeholders—from managers, to investors, to analysts, to consumers—need to know about how new products and services are expected to perform in the marketplace. The book develops a compelling... View Details
Keywords: Innovation; Technology Diffusion; New Products; Customer Lifetime Value; Monetization Strategy; Social Influence; Innovation Adoption; Forecasting Demand; Commercialization; Marketing Strategy; Practice; Customer Value and Value Chain; Research; Innovation and Management; Technology Adoption; Forecasting and Prediction; Product Development
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  • 26 Jan 2018
  • HBS Seminar

John Helveston, Boston University

  • 16 Jul 2024
  • Blog Post

Driving Positive Impact on Community and Climate with Ben Schutzman (MBA 2016)

do a lot of work to optimize our maintenance and energy costs while turning these electric vehicles into revenue generating assets that provide stability to the electric grid.... View Details

    MOVE: Putting America's Infrastructure Back in the Lead

    Americans are stuck. We live with travel delays on congested roads, shipping delays on clogged railways, and delays on repairs, project approvals, and funding due to gridlocked leadership. These delays affect us all, whether you are a daily commuter, a frequent... View Details

    • June 2021
    • Technical Note

    SPAC Space

    By: John R. Wells and Benjamin Weinstock
    In 2020, over half of all initial public offerings (IPOs) in the United States were special purpose acquisition companies (SPACs), blank-check companies that typically had two years to find a business to take public, usually through a reverse merger. Together, 248... View Details
    Keywords: Special Purpose Acquisition Companies; SPACs; Mergers and Acquisitions; Going Public; Initial Public Offering; Investment; Strategy
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    • Web

    Great American Business Leaders of the 20th Century - Leadership

    Company, 1887–1943 Ian K. Ballantine Ballantine Books, 1952–1974 Louis F. Bantle UST, 1973–1993 Ohio C. Barber Diamond Match Company, 1888–1909 Don H. Barden Barden Communications, 1981–Present Bruce Barton Batten, Barton, Durstine and Osborn, 1919–1936 Enos M. Barton... View Details
    • Web

    Podcast - Business & Environment

    change and artificial intelligence (AI), Apoorv Bhargava, CEO and co-founder of WeaveGrid, a company that uses artificial intelligence and machine learning to help electric utilities optimize the integration of View Details
    • 18 Jul 2023
    • Research & Ideas

    Will Global Demand for Oil Peak This Decade?

    Is the globe’s thirst for oil finally topping out? A major international energy watcher says yes, predicting last month that demand for global oil for transport will peak around 2026, plateau for all uses by 2028, and possibly hit a zenith by the end of the decade.... View Details
    Keywords: by Alvin Powell, Harvard Gazette; Energy; Industrial Products; Auto; Green Technology
    • 12 Mar 2024
    • HBS Case

    How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

    Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
    Keywords: by Rachel Layne; Electronics; Information Technology
    • 25 Oct 2016
    • First Look

    October 25, 2016

    understanding of how consumers adopt innovations with how firms effectively acquire, serve, and retain customers. The result is a lens through which to view the commercial potential of innovations and a powerful vehicle for placing a... View Details
    Keywords: Sean Silverthorne
    • 10 Oct 2023
    • Blog Post

    Policy Drivers for Environmental Justice: What Businesses Need to Know

    credits for electric vehicle purchases, provided the vehicles and batteries are manufactured in North America.[70] This and green manufacturing credits have led to Hyundai... View Details
    • 19 Dec 2023
    • Research & Ideas

    15 Podcast Episodes That Grabbed Listeners in 2023

    Chief People Officer Teuila Hanson joins William Kerr to discuss workplace trends, skills, credentials, diversity, internal mobility, social capital, and change management. Volvo Cars Retools Its Talent Strategy for an EV Future The shift to View Details
    Keywords: by Danielle Kost
    • 21 Sep 2022
    • Research & Ideas

    You Don’t Have to Quit Your Job to Find More Meaning in Life

    us happy and creates positive impact, each on its own still helps toward making your life seem more meaningful." “If you’re selling an electric car, make it a pleasure to ride in,” De Freitas says. On a more personal level, De Freitas... View Details
    Keywords: by Shalene Gupta