Publications

Publications

Filter Results: (259) Arrow Down

Show Results For

← Page 4 of 259 Results →
  • Web

HBS Working Knowledge – Harvard Business School Faculty Research

World by Rachel Layne 04 JUN 2024 | Research & Ideas Consumers expect companies to do everything they can to protect their personal data, but breaches continue to happen at an alarming rate. Eva Ascarza and Ta-Wei Huang say companies must... View Details
  • Web

Technology & Operations Management - Doctoral

Hamilton Shirley Huang 'Leke Jegede Michael Joyce Omar Olivarez Srimayi Tenali Paige Tsai Jenny Wang Lorry Wu Miaomiao Zhang Current HBS Faculty Eva Ascarza Iavor I. Bojinov Ryan W. Buell Prithwiraj Choudhury Thomas R. Eisenmann Chiara... View Details
  • 02 Aug 2016
  • First Look

August 2, 2016

forthcoming Organizational Behavior and Human Decision Processes Don't Stop Believing: Rituals Improve Performance by Decreasing Anxiety By: Brooks, Alison Wood, Julianna Schroeder, Jane Risen, Francesca Gino, Adam D. Galinsky, Michael I. Norton, and Maurice Schweitzer... View Details
Keywords: Sean Silverthorne
  • March 2024 (Revised April 2024)
  • Case

Angel City Football Club: Scoring a New Model

By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller
In January 2024, Kara Nortman, Julie Uhrman, and Natalie Portman, the founders of Angel City Football Club (ACFC) were developing the club’s first three-year strategic plan. Founded in 2020, ACFC had a star-studded investor group, including Portman and celebrities such... View Details
Keywords: Sports; Entertainment; Entrepreneurship; Brands and Branding; Venture Capital; Business Model; Corporate Strategy; Digital Marketing; Sports Industry; Entertainment and Recreation Industry; United States; California; Los Angeles
Related
  • Web

Placement - Doctoral

Department Dissertation: Three Essays on Data-Driven Personalization and Targeting for Marketing Intervention Advisors: Eva Ascarza (Chair), Sunil Gupta , Jeremy Yang , and José R. Zubizarreta 2024 Jimin Nam Marketing, 2024 Placement:... View Details
  • Web

Finance Faculty - Faculty & Research

Management Practice, Retired Ishita Sen Assistant Professor of Business Administration Andrei Shleifer Visiting Professor of Business Administration Emil N. Siriwardane Finnegan Family Associate Professor of Business Administration Erik Stafford John A. Paulson... View Details
  • Web

Marketing Faculty - Faculty & Research

Business Administration Eva Ascarza Jakurski Family Associate Professor of Business Administration Jill J. Avery Senior Lecturer of Business Administration C. Roland Christensen Distinguished Management Educator David E. Bell Senior... View Details
  • Web

Managing the Future of Work

government, and individual decision making to explore the data and ideas that should drive the next wave of immigration policy and business practice. Reports Building From the Bottom Up By: Joseph B. Fuller & Manjari Raman Hidden Workers: Part-Time Potential By: Joseph... View Details
  • Web

Interviews - Creating Emerging Markets

done.’ We can never sit down to see what happens. There is constant evolution ... we must provide orientation to our companies and keep on expanding and innovating.” Download Transcript Peru Eva Arias President, Compañía Minera Poderosa... View Details
  • Web

Research - Managing the Future of Work

Hidden Workers: Untapped Talent By: Joseph B. Fuller, Manjari Raman, Eva Sage-Gavin, & Kristen Hines Building From the Bottom Up By: Joseph B. Fuller & Manjari Raman NOV 2024 Report The British Opportunity Index By: Matt Sigelman, Joseph... View Details
  • Web

Marketing - Faculty & Research

Awards for Excellence in Mentoring Doctoral Students Re: Elie Ofek, Maria Roche, Jesse Shapiro, Shunyuan Zhang & Yuan Zou More Faculty News HBS Working Knowledge 04 Jun 2024 Navigating Consumer Data Privacy in an AI World Re: Eva Ascarza... View Details
  • Web

Marketing Curriculum - Faculty & Research

Ecosystem (also listed under Strategy) Ramon Casadesus-Masanell , Tomomichi Amano January 2026 J 3.0 Innovation and Renovation: Optimizing Product Line Architecture Tomomichi Amano Spring 2026 Q4 1.5 Managing Customers for Growth Eva... View Details
  • Web

Hidden Workers, Untapped Talent - Managing the Future of Work

Research Research Hidden Workers: Untapped Talent Read the Report Read the Report By: Joseph B. Fuller, Manjari Raman, Eva Sage-Gavin, & Kristen Hines Increased reliance on technology and changing demographics have shaped the way that... View Details
  • Web

Founders & Investors - Entrepreneurship

Technologies MBA 2005 Zameer Kassam Zameer Kassam Fine Jewelry LLC MBA 2007 Julia Kastner Eva & Paul Denim MBA 2012 Sarah Kauss S'well bottle MBA 2003 John F. Keane, Sr. Keane MBA 1954 Michael Keating Scoot Networks MBA 2007 Peter B.... View Details
  • May 2021 (Revised August 2021)
  • Case

Melissa Wood Health: How to Win in the Creator Economy

By: Eva Ascarza
In October 2020, Melissa Wood-Tepperberg, founder of the digital subscription wellness platform Melissa Wood Health (MWH) and creator of ‘The MWH Method,’ was evaluating the strategic directions of her company. What had started as a way to share workouts and wellness... View Details
Keywords: Lifestyle Brand; Brands and Branding; Strategy; Partners and Partnerships; Negotiation
Related
  • Web

Marketing Awards & Honors - Faculty & Research

Marketing Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students 2025 Eva Ascarza : Recipient of a 2024–2025 HBS Required Curriculum (RC) Case Award for "Artea: Designing Targeting Strategies" (HBS Case... View Details
  • Web

General Merchants to Commodities Brokers | Baker Library | Bloomberg Center | Harvard Business School

Löw Lehmann (1783–1865) and Eva Rosenheim (1786–1853). [2 ] Herbert Lehman quoted in Lots of Lehman: The Family of Mayer Lehman of Lehman Brothers (New York: Center for Jewish History, 2007), 5. [3 ] New York, Vol. 319, p. 500G, R.G. Dun... View Details
  • Web

Faculty & Researchers - Managing the Future of Work

Business School, January 2022. With Manjari Raman. Hidden Workers: Untapped Talent , Report, Harvard Business School and Accenture, September 2021. With Manjari Raman, Eva Sage-Gavin, and Kristen Hines. The Future of Boston's Workforce:... View Details
  • January 2021 (Revised May 2021)
  • Case

Amazon Shopper Panel: Paying Customers for Their Data

By: Eva Ascarza and Ayelet Israeli
This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own... View Details
Keywords: Data Analytics; Data Privacy; Data Management; ＂Marketing Analytics＂; Marketing Communication; Marketing Research; Data-driven Management; E-Commerce Strategy; Ethical Decision Making; CRM; Consumer Protection; Targeted Advertising; Targeted Policies; Data Ownership; Marketing; Research; Marketing Communications; Analytics and Data Science; Management; Customer Relationship Management; Ethics; E-commerce; Retail Industry; Technology Industry; United States
Related
  • Web

Hidden Workers, Part-Time Potential - Managing the Future of Work

Untapped Talent By: Joseph B. Fuller, Manjari Raman, Eva Sage-Gavin, & Kristen Hines 4 OCT 2021 Increased reliance on technology and changing demographics have shaped the way that companies hire. Hiring processes are designed to find... View Details