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      • Faculty Publications  (80)

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      • 1997
      • Book

      Marketing Research

      By: Donald R. Lehmann, Sunil Gupta and Joel Steckel
      Keywords: Marketing; Research
      Citation
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      Lehmann, Donald R., Sunil Gupta, and Joel Steckel. Marketing Research. Addison-Wesley Publishing Company, 1997.
      • Article

      Long Term Impact of Promotion and Advertising on Consumer Brand Choice

      By: Carl Mela, Sunil Gupta and Donald R. Lehmann
      Keywords: Product Marketing; Advertising; Brands and Branding; Decision Choices and Conditions; Customers
      Citation
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      Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of American Marketing Association. Marketing Communications Special Interest Group Best Paper Award presented by American Marketing Association. Winner of Marketing Science Institute Best Paper Award To honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought presented by Marketing Science Institute. Winner of Paul E. Green Award For the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research presented by American Marketing Association Foundation. Winner of William F. O'Dell Award For the Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice presented by American Marketing Association​.)
      • 1997
      • Working Paper

      Managerial Commitments and Technological Change in the US Tire Industry

      By: Donald N. Sull, Richard S. Tedlow and Richard S. Rosenbloom
      Citation
      Related
      Sull, Donald N., Richard S. Tedlow, and Richard S. Rosenbloom. "Managerial Commitments and Technological Change in the US Tire Industry." Harvard Business School Working Paper, No. 97-070, April 1997.
      • August 1995 (Revised December 2003)
      • Case

      Cricket Road, 503

      By: William J. Poorvu and Donald A. Brown
      In September 2003, Mason Sexton, a young, inexperienced developer, was making plans to replace a rooming house he had inherited next to the University of Virginia campus in Charlottesville with a new 14-unit, 5-story apartment house. His attempts to assemble the... View Details
      Keywords: Property; Entrepreneurship; Housing; Buildings and Facilities; Construction; Risk and Uncertainty; Management Practices and Processes; Real Estate Industry; United States
      Citation
      Educators
      Purchase
      Related
      Poorvu, William J., and Donald A. Brown. "Cricket Road, 503." Harvard Business School Case 396-001, August 1995. (Revised December 2003.)
      • March 1995
      • Case

      Donald Salter Communications, Inc.

      By: Stuart C. Gilson and Jeremy Cott
      A new CEO is hired to manage the turnaround of a family-owned newspaper publisher. In a departure from previous management, he implements a new compensation scheme that explicitly ties executive pay to market-value-based measures of firm performance. Because the... View Details
      Keywords: Family Business; Transformation; Asset Management; Wages; Balanced Scorecard; Family Ownership; Motivation and Incentives; Valuation; Journalism and News Industry
      Citation
      Educators
      Purchase
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      Gilson, Stuart C., and Jeremy Cott. "Donald Salter Communications, Inc." Harvard Business School Case 295-114, March 1995.
      • October 1994 (Revised April 1996)
      • Case

      Patricia Ostrander

      By: Nancy F. Koehn, Donald J. Edwards and Antonio F. Weiss
      Analyzes the career of former money manager Patricia Ostrander. Focuses on Ostrander's purchase of stock warrants issued in connection with the 1985 leveraged buyout of Storer Communications and on her later indictment and conviction for accepting unlawful... View Details
      Keywords: Leveraged Buyouts; Ethics; Capital Markets; Managerial Roles; Outcome or Result; United States
      Citation
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      Koehn, Nancy F., Donald J. Edwards, and Antonio F. Weiss. "Patricia Ostrander." Harvard Business School Case 795-016, October 1994. (Revised April 1996.)
      • August 1993
      • Case

      Ford: Petersen's Turnaround

      By: Nitin Nohria and Sandy Green
      Discusses the changes that Donald Petersen made to turnaround Ford during his tenure, first as president then as CEO. Describes his major initiatives, including the new emphasis on quality. View Details
      Keywords: Change Management; Transformation; Organizational Change and Adaptation; Leadership Style; Management Teams; Auto Industry; Manufacturing Industry
      Citation
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      Nohria, Nitin, and Sandy Green. "Ford: Petersen's Turnaround." Harvard Business School Case 494-017, August 1993.
      • summer 1991
      • Article

      Estimating Heterogeneity in Consumers' Purchase Rates

      By: Sunil Gupta and Donald G. Morrison
      Keywords: Customers; Sales
      Citation
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      Gupta, Sunil, and Donald G. Morrison. "Estimating Heterogeneity in Consumers' Purchase Rates." Marketing Science 10 (summer 1991): 264–269.
      • June 1991 (Revised January 1996)
      • Teaching Note

      Tysons Corner, Teaching Note

      By: Donald A. Brown and William J. Poorvu
      Teaching Note for (9-390-052). View Details
      Keywords: Retail Industry
      Citation
      Purchase
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      Brown, Donald A., and William J. Poorvu. "Tysons Corner, Teaching Note." Harvard Business School Teaching Note 391-217, June 1991. (Revised January 1996.)
      • November 1989 (Revised November 2002)
      • Case

      American Dream, The

      By: Donald A. Brown, William J. Poorvu and Richard E Crum
      Explores the process of purchasing a single family house through the eyes of a young couple. The couple is trying to determine what type of home to buy as well as how to finance it. View Details
      Keywords: Personal Finance; Financing and Loans; Decisions; Real Estate Industry
      Citation
      Educators
      Purchase
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      Brown, Donald A., William J. Poorvu, and Richard E Crum. "American Dream, The." Harvard Business School Case 390-089, November 1989. (Revised November 2002.)
      • September 1989
      • Article

      PACM: A Two Stage Procedure for Analyzing Structural Models

      By: Donald R. Lehmann and Sunil Gupta
      Keywords: Organizational Structure
      Citation
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      Lehmann, Donald R., and Sunil Gupta. "PACM: A Two Stage Procedure for Analyzing Structural Models." Applied Psychological Measurement 13 (September 1989): 301–321.
      • August 1989
      • Background Note

      Note on Commercial Space Leases

      By: William J. Poorvu and Donald A. Brown
      Citation
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      Poorvu, William J., and Donald A. Brown. "Note on Commercial Space Leases." Harvard Business School Background Note 390-007, August 1989.
      • December 1987
      • Article

      A Stochastic Three-Way Unfolding Model for Asymmetric Binary Data

      By: Wayne S. DeSarbo, Donald R. Lehmann, Morris B. Holbrook, William J. Havlena and Sunil Gupta
      Citation
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      DeSarbo, Wayne S., Donald R. Lehmann, Morris B. Holbrook, William J. Havlena, and Sunil Gupta. "A Stochastic Three-Way Unfolding Model for Asymmetric Binary Data." Applied Psychological Measurement 11 (December 1987): 397–418.
      • January 1987 (Revised January 2002)
      • Case

      Baker Precision Instruments, Inc.

      By: Ramchandran Jaikumar, Roy Shapiro, Donald Rosenfield and Kathryn E. Stecke
      A rapidly growing machine parts manufacturer is trying to decide whether to acquire an advanced Flexible Manufacturing System or Systems. The selection decisions must address the impact of new technology, the effect of setup times on production planning and capacity,... View Details
      Keywords: Information Technology; Cost vs Benefits; Machinery and Machining; Production; Decision Choices and Conditions; Management Systems; Manufacturing Industry; Industrial Products Industry
      Citation
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      Jaikumar, Ramchandran, Roy Shapiro, Donald Rosenfield, and Kathryn E. Stecke. "Baker Precision Instruments, Inc." Harvard Business School Case 687-052, January 1987. (Revised January 2002.)
      • August 1986
      • Case

      Techworld

      By: Donald A. Brown and William J. Poorvu
      Citation
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      Brown, Donald A., and William J. Poorvu. "Techworld." Harvard Business School Case 387-032, August 1986.
      • September 1985 (Revised May 1990)
      • Case

      Ohio Building

      By: Donald A. Brown and William J. Poorvu
      Keywords: Buildings and Facilities
      Citation
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      Brown, Donald A., and William J. Poorvu. "Ohio Building." Harvard Business School Case 386-066, September 1985. (Revised May 1990.)
      • September 1983
      • Article

      Budgetary Time Bombs: Controlling Government Loan Guarantees

      By: Carliss Y. Baldwin, Donald R. Lessard and Scott P. Mason
      Keywords: Budgets and Budgeting; Government and Politics; Financing and Loans
      Citation
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      Baldwin, Carliss Y., Donald R. Lessard, and Scott P. Mason. "Budgetary Time Bombs: Controlling Government Loan Guarantees." Canadian Public Policy 9, no. 3 (September 1983).
      • 1976
      • Chapter

      Cereal Fortification: Barriers to Implementation

      By: James E. Austin and Donald S. Snodgrass
      Keywords: Food; Food and Beverage Industry
      Citation
      Related
      Austin, James E., and Donald S. Snodgrass. "Cereal Fortification: Barriers to Implementation." In Improving the Nutrient Quality of Cereals II: Report on Second Workshop on Breeding and Fortification, edited by Harold Ludwig Wilcke. Washington, D.C.: AID, 1976.
      • Article

      Are SBICs Doing Their Job?

      By: Samuel Hayes and Donald H. Woods
      Citation
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      Hayes, Samuel, and Donald H. Woods. "Are SBICs Doing Their Job?" Harvard Business Review 41, no. 2 (March–April 1963): 6–19.
      • Forthcoming
      • Article

      Sending a Message: An Empirical Assessment of Responses to Punitive and Non-punitive Compliance Messaging Strategies

      By: Jodi L. Short, Michael W. Toffel, Elizabeth A. Keenan and Melissa Ouellet
      Regulators operate in an increasingly hostile political environment. The U.S. Supreme Court is ramping up efforts to curtail the authority of administrative agencies. The second election of Donald Trump to the presidency has unleashed a torrent of anti-regulatory... View Details
      Keywords: Field Experiment; Compliance; Compliance Programs; Compliance Policies; Regulatory Enforcement; Environmental Regulation; Environmental Policy; Government Experimentation; Governance Compliance; Government Administration; Governing Rules, Regulations, and Reforms; Business and Government Relations; Construction Industry; Public Administration Industry; California; United States
      Citation
      SSRN
      Read Now
      Related
      Short, Jodi L., Michael W. Toffel, Elizabeth A. Keenan, and Melissa Ouellet. "Sending a Message: An Empirical Assessment of Responses to Punitive and Non-punitive Compliance Messaging Strategies." Ecology Law Quarterly (forthcoming).
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