Publications

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07 Feb 2019
Book

How Big Companies Can Outrun Disruption

combination of both. In my framework, there are four types of innovation. Routine innovation builds upon a company’s existing technological competencies and exploits the existing business model. Disruptive... View Details

Keywords: by Martha Lagace

13 May 2018
News

Executives learn how to lead digital disruption

26 Feb 2025
News

Navigating Disruption with Suraj Srinivasan

17 Aug 2011
News

How Birchbox Is Disrupting Beauty

Keywords: Health and Personal Care Stores; Retail Trade

June 2012
Supplement

Foro Energy (B)

By: Joseph B. Lassiter, William A. Sahlman and James McQuade

Foro Energy developed proprietary and patent-pending fiber-laser technologies that could disrupt existing processes and services for the exploration and production of oil and natural gas. These breakthrough laser technologies were protected by a strong intellectual... View Details

Keywords: Disruptive Technologies; Innovation ＆ Entrepreneurship; Development Stage Enterprises; Entrepreneurial Management; Entrepreneurs; Petroleum; Natural Gas; High Technology; Energy; Entrepreneurship; Disruptive Innovation; Technological Innovation; Intellectual Property; Energy Industry

14 Aug 2019
Sharpening Your Skills

The Manager's Guide to Leveraging Disruption

and the orchestrator. How Big Companies Can Outrun Disruption Large companies can be easy targets for disruption, but there are steps that can keep them ahead of the innovation curve. Rule 1: Don't emulate startup cultures. What’s Really... View Details

Keywords: by Sean Silverthorne

Web

Disruptive Innovation Online Course | HBS Online

technology consulting practice, I have already started applying what I have learned in Disruptive Strategy towards my own business. David Bergin Chief Technology Officer at... View Details

November 2020 (Revised September 2021)
Case

HP Instant Ink: (Self) Disrupting the Consumer Printing Market

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and George Gonzalez

Seeking to disrupt the consumer printing market (before being disrupted by others), and in response to customer pain points, in 2013 HP Inc. launched an ink replenishment service called Instant Ink, where customers pay a monthly subscription fee based on the number of... View Details

Keywords: Printing; Ink; Subscription Model; Customers; Information Infrastructure; Service Delivery; Business Model; Disruption; Growth and Development Strategy

November 2015
Case

Rubicon Global

By: William A. Sahlman and Hunter Ashmore

The case describes Rubicon Global, a startup that aimed to disrupt the waste management industry. The company started with a bold idea: create a cloud-based, full-service waste management company providing low-cost, highly efficient, and environmentally friendly... View Details

Keywords: Entrepreneurial Finance; Rubicon; Rubicon Global; Waste Management; Startups; Disruptive Technology; Technological Innovation; Disruptive Innovation; Market Entry and Exit; Entrepreneurship; Wastes and Waste Processing; Business Startups; Corporate Finance; Service Industry

August 2012 (Revised August 2013)
Background Note

Competency-Destroying Technology Transitions: Why the Transition to Digital Is Particularly Challenging

By: Willy Shih

Some technology transitions are exceedingly difficult for incumbent firms to execute. The bankruptcy filing by the Eastman Kodak Company highlighted the difficulty companies faced when their core business transitioned from an analog to a digital world. Kodak's business... View Details

01 Oct 2019
News

Can Gimlet Turn a Podcast Network Into a Disruptive Platform?

20 Jun 2024
News

Could Insurtech Firm Hippo Weather Climate Change and Disrupt the Insurance Industry?

13 Jun 2024
Video

Could Insurtech Firm Hippo Weather Climate Change and Disrupt the Insurance Industry?

28 Mar 2014
News

Facebook's Big Bet on Virtual Reality

Keywords: Google; Facebook; mobile technology; disruptive innovation; Telecommunications; Information

25 Jan 2024
News

6 Ways AI Could Disrupt Your Business

June 2012
Case

The Atavist: Reinventing the Book

By: Mukti Khaire and Mary Tripsas

Atavist, a start-up founded by journalists, publishes enhanced ebook singles as well as the software to create enhanced ebooks. The company is currently engaged in both publishing and software development, but as they raise funding and grow, must decide whether to... View Details

Keywords: Disruptive Technology; Growth Strategy; Innovation; Publishing; Software Industry; Technological Change; Disruptive Innovation; Applications and Software; Entrepreneurship; Growth and Development Strategy; Information Technology Industry; Information Technology Industry

2018
Working Paper

Executive Development Programs Enter the Digital Matrix: I. Disrupting the Demand Landscape

By: Das Narayandas and Mihnea C. Moldoveanu

Executive development programs have entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. Unlike other segments of higher education,... View Details

Keywords: Executive Education; Internet and the Web; Disruption; Management Skills; Leadership Development